Eggs 464: How to Build a Truly Sustainable Business from Scratch with Kate Assaraf
Summary
In this episode, Kate Assaraf, founder and CEO of Dip, shares her journey of building a sustainable hair care brand that prioritizes quality and authenticity over traditional marketing tactics. She discusses her grassroots approach, the importance of relationships, and her vision for a more genuine and community-driven business model.
Takeaways
The importance of product quality and authenticity
Grassroots marketing and community building
The refill movement and local retail support
Chapters
00:00 Introduction to Dip Sustainable Hair Care
05:01 The Entrepreneurial Journey of Kate…
The skinny
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