eCommerce, Clearly | Episode 12: Why Quick Commerce is Becoming the Operating System for Beauty Brands | Redseer Brand Index Explained
India's Beauty & Personal Care (BPC) market is projected to grow from $26 billion to $40 billion over the next five years, but the biggest story isn't market growth—it's how Quick Commerce is changing the rules of brand building. According to Redseer's latest Brand Index, Quick Commerce could account for 1 in every 10 beauty purchases by FY31, making Blinkit, Zepto and Swiggy Instamart some of the most important shelves in Indian retail.
In Episode 12 of eCommerce, Clearly, I break down the Redseer Brand Index and explain what beauty founders, D2C brands, marketers and eCommerce operators can…
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