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Transcript

How To Change Your Life · The Empire of Wealth

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Speaker 1: I'm going to share with you the seven rules that
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Speaker 1: made me rich and made me smarter. I'm Simon Squibb.
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Speaker 1: I built 19 companies, sold three of them for more
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Speaker 1: money than I'll ever need, and invested in over 80 startups.
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Speaker 1: Along the way, I discovered something surprising. Getting rich isn't luck.
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Speaker 1: It's about having the right foundation in place. These foundations
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Speaker 1: are what allow you to unlock your full potential. Today,
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Speaker 1: I'm going to give you the exact rules that made
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Speaker 1: me wealthier and smarter. Rules that you can start applying
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Speaker 1: right now to change your life. So the first thing
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Speaker 1: I want to teach you is surround yourself. with smart people.
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Speaker 1: It sounds obvious. I just sat down with Simon Sinek,
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Speaker 1: one of the authors five years ago, I looked up
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Speaker 1: to when I started this project where I wanted to
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Speaker 1: help people live the life they love. I wanted people
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Speaker 1: to find their dream. By sitting with him, I felt
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Speaker 1: my intelligence grow. And so the first thing I want
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Speaker 1: to teach you is the four steps in which you
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Speaker 1: can surround yourself with smart people. Now, number one, seek
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Speaker 1: out mentors. You've probably heard this a million times. but
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Speaker 1: don't do it the way people think you need to
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Speaker 1: do it. Don't go and pay someone to be your mentor. Instead,
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Speaker 1: have a strategy. First of all, there'll be a load
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Speaker 1: of people out there, like me, that have content that
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Speaker 1: you can go and watch. You don't need to go
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Speaker 1: and pay them. Most of the content is actually free.
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Speaker 1: The second way is you can go and actually ask
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Speaker 1: a question of someone you think has got the answer
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Speaker 1: to your question. People ahead of you in life and
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Speaker 1: business can literally drag your intelligence up. The second thing
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Speaker 1: you can do is never be the smartest person in
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Speaker 1: the room. I've always seek, to be sitting at the
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Speaker 1: table with people that know more than me. Recently, I
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Speaker 1: was sitting with a billionaire at a dinner in London,
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Speaker 1: and everybody around the table had built billion-dollar companies. I
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Speaker 1: was the only one that had built a multi-million-dollar company.
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Speaker 1: Everybody else had built a billion-dollar company. And I listened
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Speaker 1: to how these billionaires thought, and I learned stuff. It's
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Speaker 1: not who you know, it's who you ask. You need
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Speaker 1: to show that you have hunger to be in that room.
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Speaker 1: Number three, build diverse circles, different perspectives, sharpen thinking. I've
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Speaker 1: been lucky enough to hang out with Alex Hormozy and
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Speaker 1: Simon Sinek and Chris Du, very different people with very
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Speaker 1: different strategies. It's great to understand how these different people
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Speaker 1: think and it sharpens you up if you get to
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Speaker 1: hang out with them. Now, those are big names. I'm
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Speaker 1: not saying you have to hang out with big names.
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Speaker 1: You might be thinking you can't get hold of these people.
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Speaker 1: By the way, you can go watch the podcast I've
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Speaker 1: done with these people. That is like hanging out with
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Speaker 1: diverse circles, right? It doesn't have to be you personally
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Speaker 1: meet them, but try. Go make a list of all
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Speaker 1: the people that you want to meet, manifest it. Manifesting
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Speaker 1: is real. And then the fourth thing you can do
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Speaker 1: is choose wisely around partners, friends, co-founders. My wife is
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Speaker 1: the single biggest reason I'm successful. She's smarter than me.
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Speaker 1: I'm married up and I want you to do the same.
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Speaker 1: Hang out with someone in your life who can teach
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Speaker 1: you stuff, who maybe is diverse, different to you, who
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Speaker 1: is smarter than you, I think your partner in life
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Speaker 1: will literally determine whether or not you make it. The
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Speaker 1: next thing I believe that will change your life is
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Speaker 1: I take action. I don't just have theory. Theory doesn't
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Speaker 1: make you smarter, actually, in my opinion. It allows you
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Speaker 1: to have a concept, but without action, applying yourself, then
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Speaker 1: it doesn't actually sink in and become practical. another thing
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Speaker 1: that you know. Knowledge becomes wisdom when you use it.
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Speaker 1: These are the four things you can do to ensure
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Speaker 1: you take action. Number one, start small. When I started
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Speaker 1: this whole platform, we now have 17 million followers. We
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Speaker 1: get 500 million views a month. We get more views
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Speaker 1: on our channels than the BBC get, right? But it
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Speaker 1: all started with me literally a 99 pound microphone interviewing
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Speaker 1: someone to understand how they made their business successful, capturing
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Speaker 1: that knowledge so you could listen to it. It turned
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Speaker 1: into this today. That is not understood enough. When people
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Speaker 1: see what I've got today, this big platform, millions of views,
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Speaker 1: people don't understand where it starts. And it has to
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Speaker 1: start small to make it digestible, to see if you
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Speaker 1: enjoy it, to see if it's right for you. And
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Speaker 1: that's what you need to do. Start small. The second
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Speaker 1: thing you need to do is repeat relentlessly. So again,
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Speaker 1: using my early podcast, the first episode is so bad.
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Speaker 1: The second episode is also bad. The third episode slightly
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Speaker 1: better fourth episode i hired an editor to edit the
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Speaker 1: video so the video starts to look a bit better
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Speaker 1: fifth video started to all sound okay sixth video had
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Speaker 1: a problem with the editor didn't turn up didn't do
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Speaker 1: the work had to find someone else step back wasn't
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Speaker 1: as good basically i just kept repeating repeat for five
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Speaker 1: years every day and here we are today but the
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Speaker 1: point i'm trying to get to is that i will
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Speaker 1: keep going i will repeat relentlessly and if you understand
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Speaker 1: this concept of repeat relentlessly you get smarter because you
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Speaker 1: just don't stop learning number three is learn from mistakes
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Speaker 1: Failure is the most powerful thing. There's a reason A
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Speaker 1: students end up working for D and E students. D
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Speaker 1: and E students learn that failure isn't so bad and
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Speaker 1: the world doesn't end. If I fail at a subject, right,
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Speaker 1: then I know I'm not probably interested in that subject
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Speaker 1: or it's not for me. Every failure is a data
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Speaker 1: point and that data point can help you get smarter
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Speaker 1: and it help you understand the world better. Number four,
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Speaker 1: show your work. Feedback accelerates growth. If you're making something
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Speaker 1: and you show, for example, you're baking a cake and
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Speaker 1: you show the process of baking cake, not just the
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Speaker 1: end cake. then someone can give you comments. Why don't
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Speaker 1: you add this? Why don't you change that? Why don't
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Speaker 1: you do this instead? Things you didn't know, you didn't know.
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Speaker 1: It's why I love people that are building in public, right?
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Speaker 1: Because they're building something and I see they're making a mistake.
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Speaker 1: I can tell them, but they just show me the outcome.
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Speaker 1: How do I know how to help them? How do
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Speaker 1: I know what they're not doing, right? In the cake
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Speaker 1: baking analogy, feedback accelerates growth. Because again, that loop, that
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Speaker 1: relentless learning loop makes you smarter. The next thing I
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Speaker 1: want to share with you is create space to think.
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Speaker 1: These are the four steps to create space to think
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Speaker 1: and downtime to unlock breakthroughs. Number one, schedule white space.
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Speaker 1: Block time with no meetings, no phone calls. Treat it
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Speaker 1: like an appointment like anything else. Just give yourself time
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Speaker 1: to really think. Some of my personal best ideas have
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Speaker 1: been when I'm on a walk, when I'm in the shower.
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Speaker 1: Number two, use environments that relax you. The idea for
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Speaker 1: this video came when I was in the hot tub.
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Speaker 1: I'm like, people want to be smarter. Let's make content
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Speaker 1: that helps people lift up their IQ. Walking, journaling, doing nothing,
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Speaker 1: relaxing allows your adrenaline to drop and your creative Bubble
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Speaker 1: to burst. Number three, capture sparks. Keep a notebook or
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Speaker 1: phone ready. I make notes on my phone all the time.
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Speaker 1: I'm lucky enough to have a group of very creative people.
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Speaker 1: So we have a WhatsApp group. And every time I
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Speaker 1: have an idea, I drop it in there and let
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Speaker 1: that idea grow. Create sparks. Allow yourself to have these
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Speaker 1: ideas grow. And other people can... hear your idea and
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Speaker 1: help it grow. Of course, if you have the wrong group,
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Speaker 1: those people will also kill the idea. I always have
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Speaker 1: a philosophy, yes and. Any creative idea is not, it's crap.
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Speaker 1: It can never be crap. It must be, it's yes
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Speaker 1: and what can we do to make it better? And
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Speaker 1: that's a really interesting way to think about capturing sparks.
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Speaker 1: How can you do yes and to any idea? Number four,
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Speaker 1: reflect weakly. Review ideas, pick one to act on. I
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Speaker 1: love this Japanese proverb, which is to move a mountain,
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Speaker 1: you must do it by first moving one small rock
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Speaker 1: at a time. So if you can reflect weekly, review
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Speaker 1: ideas and pick one to act on, it's like taking
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Speaker 1: one small rock and moving it to eventually build your mountain,
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Speaker 1: the perfect life. The mountain is the perfect life. Don't
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Speaker 1: give yourself 10 things to do in a week. Don't
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Speaker 1: overload it so that nothing gets done well. Pick one thing,
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Speaker 1: give it attention, focus on it. And eventually, that one
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Speaker 1: act in that one week and that one success will
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Speaker 1: motivate you to do it again and again and again
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Speaker 1: until you've moved the whole mountain. Next on the list
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Speaker 1: of things to change your life, move your body, grow
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Speaker 1: your mind. A healthy body fuels a smarter brain. If
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Speaker 1: I haven't exercised, if I haven't given myself that extra
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Speaker 1: push for my body to feel useful, then I'm not
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Speaker 1: as good at my job. I'm not as sharp. I'm
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Speaker 1: not as quick. I'm not a health guru, by the way,
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Speaker 1: but this is actually in a business context. Exercise every
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Speaker 1: day is number one. Even 20 minutes walk will boost
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Speaker 1: your brain function. I invest in a business called Heights.
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Speaker 1: The whole reason I invested in them is because they
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Speaker 1: talk about how, you know, going for a 20 minute
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Speaker 1: walk will boost your brain function. Do it. It'll make
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Speaker 1: you smarter if you do it. Number two, try strength
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Speaker 1: or cardio training. Again, this for me, I'm trying to
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Speaker 1: run five kilometers a day. I'm not doing it every day.
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Speaker 1: I feel like after I do the runs, I'm smarter.
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Speaker 1: I'm definitely less angry. I'm less frustrated, annoyed. If I exercise,
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Speaker 1: I feel better. Number three, track progress. Small physical wins
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Speaker 1: build confidence and sharpen thinking. And I'm telling you this
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Speaker 1: as someone that's not a health guru, but as someone
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Speaker 1: that has learned this the hard way. When I sold
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Speaker 1: my company Fluid, I basically exercised every single day because
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Speaker 1: I could, because I wasn't working anymore. I was very lucky, right?
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Speaker 1: But I noticed that I started writing a book. I'm dyslexic.
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Speaker 1: Like I can't normally write, but I was able to
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Speaker 1: write a book. This book, by the way, What's Your Dream,
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Speaker 1: which you can buy, the link's down below. But I
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Speaker 1: was able to write a book. A guy who at
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Speaker 1: school couldn't read the blackboard. And I don't think I
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Speaker 1: would have been able to do that if I hadn't
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Speaker 1: literally completely dedicated myself to exercise. Now, of course, it's
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Speaker 1: because I didn't need to work. So it's very easy
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Speaker 1: to say. But just get up an hour earlier. Or
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Speaker 1: make your lunch time your workout time. Focus on it.
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Speaker 1: This will make you smarter, I promise. Studies show regular
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Speaker 1: exercise likely grows new brain cells. I've interviewed people like
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Speaker 1: Richard Branson in one of the interviews recently. He talks
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Speaker 1: about how him going biking has probably ensured the success
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Speaker 1: of Virgin, right? And exercise is their number one productivity hack. Like,
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Speaker 1: listen to these people that know. The fifth thing that
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Speaker 1: will change your life is focus on purpose. Figure out
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Speaker 1: what purpose means and apply it to your life. And
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Speaker 1: the reason it makes you smarter is purpose expands thinking.
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Speaker 1: Money alone limits it. If you chase money, you look
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Speaker 1: for shortcuts. If you chase purpose, you'll find the route
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Speaker 1: that grows you. So there are four steps, I think,
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Speaker 1: to kind of focusing on purpose. So first up, clarify
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Speaker 1: your why. What impact matters beyond money? I mean, obviously
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Speaker 1: for me, if you're watching this, you probably know me
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Speaker 1: by now, like the education system is broken. It's letting
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Speaker 1: people down. It's not giving people financial literacy. It's not
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Speaker 1: giving people the tools to have a better life. Now,
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Speaker 1: I believe in for profit, for good. So we will
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Speaker 1: make money And I will use that money to fix
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Speaker 1: the education system. Three o'clock in the morning, I'm learning.
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Speaker 1: I won't stop learning until I can figure out how
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Speaker 1: to fix this problem that is so institutionally embedded in
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Speaker 1: the system. But it helps me get smarter because my
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Speaker 1: purpose is so powerful. And this is what you need
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Speaker 1: to do. You need to clarify your why. The second
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Speaker 1: thing is align your work to values. When it feels meaningful,
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Speaker 1: creativity flows. Now values for me, I've said it before
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Speaker 1: in previous videos, I'd repeat it. I will never work
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Speaker 1: for a tobacco company. I will never help vape companies.
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Speaker 1: My values allow me to stay positive and keep learning.
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Speaker 1: If I start compromising those values, my learning brain shuts
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Speaker 1: down and I'm just, again, focusing on money or I've
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Speaker 1: let myself down by complaining. Going for the short win.
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Speaker 1: So align your work to your values and stick to
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Speaker 1: those values because it will help you get smarter. Number
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Speaker 1: three on the list is use money as a tool.
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Speaker 1: Fuel for purpose, not the finish line. Money is just
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Speaker 1: fuel for your car. You need to know where that
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Speaker 1: car is going to know how much fuel you need.
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Speaker 1: Don't let money distract you. And once you realize you
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Speaker 1: don't need money to start a business, for example, you
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Speaker 1: open up your mind. And opening up your mind allows
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Speaker 1: you to get more intelligent. Right? Because you can break
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Speaker 1: limiting belief systems. Again, I talk about this in my book.
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Speaker 1: This is one of the limiting belief systems that people
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Speaker 1: really believe. You need money to start a business. And
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Speaker 1: it's not true. Even if you're hearing this, you know, Simon,
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Speaker 1: you need money to start a business. No, you don't.
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Speaker 1: Don't let money stop you growing your mind and thinking
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Speaker 1: about how to solve a problem. Number four, think long term.
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Speaker 1: I can't tell you how important this is. Like, I've
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Speaker 1: been doing what I'm doing now for five years. And
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Speaker 1: I didn't start off thinking... How can I make money?
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Speaker 1: And I didn't start off thinking, what's the metrics? I
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Speaker 1: think in my first ever podcast, I had like 100
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Speaker 1: people listening to it. It didn't stop me. I didn't
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Speaker 1: measure my metrics. I managed my purpose. I was like,
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Speaker 1: 100 people might have got something from the podcast that
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Speaker 1: I just put out. Think long term. Enjoy the journey
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Speaker 1: maybe will help you do it. Purpose keeps you learning.
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Speaker 1: When quick wins help you kind of fade away and
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Speaker 1: get lazy, right? We need a bit of pain. So
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Speaker 1: one of my favorite brands is Patagonia. They have such
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Speaker 1: a great purpose, right? Protect the planet. It led to
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Speaker 1: a smarter, more radical business. Something that became worth billions.
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Speaker 1: It's just a clothing company selling clothes. I think that
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Speaker 1: whole purpose meant they learned and went really deep into
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Speaker 1: the subject of what to protect the planet means. Making
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Speaker 1: clothes seems contradictory to protecting the planet, right? They did
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Speaker 1: adverts where they said, don't buy this jacket. You know,
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Speaker 1: like it leads to a smarter person if you lead
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Speaker 1: with this purpose. The sixth way to change your life
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Speaker 1: is by ignoring work-life balance. This work-life balance concept is
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Speaker 1: a construct pushed by companies. The origins that I see
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Speaker 1: for this is that Henry Ford and the Ford factories,
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Speaker 1: he wanted people to work five days a week in
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Speaker 1: the factory for pretty low wages, pretty boring job, right?
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Speaker 1: Pulling a lever every day, all day. The pitch was, well,
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Speaker 1: you know, you'll get the weekends. It's a bit of
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Speaker 1: a pitch. It's like, hate your job, But don't worry,
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Speaker 1: the weekend's coming. The world's different now. The way to
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Speaker 1: think about this now is, and I know a lot
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Speaker 1: of people hate me for saying it, but you have
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Speaker 1: to just ignore what people say because they're all trapped
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Speaker 1: in this nine to five mindset, Monday to Friday. It's like,
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Speaker 1: there is no work-life balance. That's it. The step is
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Speaker 1: stop thinking about work-life balance. You want to just enjoy
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Speaker 1: what you do And there will always be highs and lows. Frankly,
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Speaker 1: if you're working in a factory a week and then
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Speaker 1: you have the weekend to yourself, there's still going to
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Speaker 1: be moments in that weekend where it's not great for
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Speaker 1: whatever reason. You've got a hangover, you're not feeling well,
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Speaker 1: whatever it is, right? There's no perfect, I'm not working now,
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Speaker 1: I feel good. COVID taught us this as well, right?
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Speaker 1: Not working doesn't equal happiness. So I think you just
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Speaker 1: need to get that integration. For example, there are probably
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Speaker 1: four things you can think of. Work with people you
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Speaker 1: like working with. That makes work-life integration easier. The second
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Speaker 1: point is bring your family into the equation. Get them...
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Speaker 1: to be a part of it. Three is share the
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Speaker 1: upside of everything you do. Don't hold onto all the
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Speaker 1: equity of everything for yourself, right? Make it like people
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Speaker 1: you work with are going to get rich along with you.
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Speaker 1: And the fourth thing, and again, I know when I
13:16
Speaker 1: say this for a lot of people, then they might
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Speaker 1: get a bit annoyed, but like work hard and don't complain.
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Speaker 1: I mean, like enjoy it, like hustle. And this word's
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Speaker 1: got cancelled. I don't know why, but like, I love
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Speaker 1: hustling to create things, make things, do things, build things,
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Speaker 1: just enjoy the hustle. And don't make hustle a negative word.
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Speaker 1: It's a positive word. The culture out there, the work
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Speaker 1: in a factory culture has made hustle a negative word.
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Speaker 1: It's if burnout equals hustle. No, burnout equals having no purpose.
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Speaker 1: That's what causes burnout, not hustle. The final thing I
13:46
Speaker 1: want to teach you that I honestly think if you
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Speaker 1: grasp it will increase your intelligence. Play to your strengths.
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Speaker 1: You know, you have to fight back against what the
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Speaker 1: school system did to you. The school system will tell
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Speaker 1: you if you've got a D in a subject, you've
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Speaker 1: got to go and study more that subject to get
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Speaker 1: an A. As if A is the only answer to...
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Speaker 1: being successful in life. But what getting a D tells
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Speaker 1: you is it's probably not your strength, that subject. And
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Speaker 1: if whatever you got an A in, you should probably
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Speaker 1: double down on it. Smart isn't knowing everything. It's leveraging
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Speaker 1: what you do naturally and are naturally good at and
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Speaker 1: can get great at. Number one, identify your edge. What
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Speaker 1: do you do better than most? And just go all
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Speaker 1: in on it, whatever it is. And 100,000 people will
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Speaker 1: tell you, you know, if you're a footballer, you won't
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Speaker 1: make it. Pro footballer, ooh, so hard. So what? You know,
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Speaker 1: get good at football. It doesn't matter what other people say.
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Speaker 1: If you like maths, get good at it. Become the
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Speaker 1: best at it. Identify your edge, double down on it.
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Speaker 1: Step two, delegate your weakness. Too many people try to
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Speaker 1: do it all. And it's a mistake. It drains you.
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Speaker 1: I'm smart enough. I can do accounts. But it takes
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Speaker 1: up 10 times more energy for me to do accounts
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Speaker 1: than someone that actually naturally likes to do it. That
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Speaker 1: energy drain makes me less smart over time because I
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Speaker 1: can't put my energy into the thing that will make
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Speaker 1: me smarter in the thing I want to focus on.
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Speaker 1: The fourth thing is build around your gift. Design your
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Speaker 1: business or your career to amplify what you're good at.
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Speaker 1: I'm good at business. I'm good at nothing else but business.
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Speaker 1: 35 years of my life, I spent learning business. And
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Speaker 1: now I'm applying all that business knowledge to build a
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Speaker 1: business that helps people in business. I've designed my life
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Speaker 1: around my gift. And now I apply my business knowledge
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Speaker 1: to to what I'm doing today, which is why I'm
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Speaker 1: now one of the biggest influencers in the world. So
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Speaker 1: if I focus on my gift, I feel more confident.
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Speaker 1: I'm more confident. I lean in more. And that makes
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Speaker 1: me smarter over time because I learn and I grow.
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Speaker 1: Every successful person has applied the seven principles I've just
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Speaker 1: given you. Go and watch it again. Write them down
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Speaker 1: and apply them. I hope you got some value from this.
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Speaker 1: If you did, let me know in the comments. Feel
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