Episode 76: BD Leader...Top 3 Tactics from Rissa Reddan, CMO and Board Member
The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.
Learn the top 3 BD tactics from Rissa Reddan, a 3-time Chief Marketing Officer (CMO), fractional CMO, and Board Member.
* Follow Rissa on LinkedIn: https://www.linkedin.com/in/rissareddan/
Here are the books mentioned in the podcast transcript:
1. Business Development Body of Knowledge (BD BOK)
Author: Global Business Development AssociationDescription: The foundational guide for the Business…
The skinny
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