BDRs under marketing: What changed since season 3
Ben and I are back for season 6! We start by celebrating Ben's return from paternity leave, both of our five-year Navattic anniversaries, and making it through the AI wave.
Then we revisit a take from season 3: should BDRs live under sales or marketing? A year ago we both said sales. Now Navattic's new BDR team reports to marketing. We cover:
Why moving upmarket made BDRs the missing final touch for demand gen
Why we hired two BDRs instead of one
The AE buddy system that keeps BDRs close to sales
For our first episode back:
I drink orange wine 🍊
Ben drinks a local beer from Odd Side Ales 🍺
The skinny
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