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Fast Five Shorts | GapVintage: What’s The Verdict? · Omni Talk Retail

• 0:00
  Gap
• 0:00
  plans
• 0:00
  to
• 0:01
  launch
• 0:01
  seasonal
• 0:02
  vintage
• 0:02
  drops
• 0:02
  throughout
• 0:03
  the
• 0:03
  year,
• 0:04
  according
• 0:04
  to
• 0:04
  Retail
• 0:05
  Dive.
• 0:06
  Gap
• 0:06
  is
• 0:06
  expanding
• 0:06
  its
• 0:07
  partner
• 0:07
  with
• 0:07
  Sean
• 0:08
  Witherspoon,
• 0:08
  its
• 0:09
  global
• 0:09
  vintage
• 0:10
  curator,
• 0:11
  to
• 0:11
  release
• 0:11
  Gap.
• 0:12
  How
• 0:12
  do
• 0:12
  you
• 0:12
  like
• 0:12
  that
• 0:13
  job,
• 0:13
  Chris?
• 0:16
  I
• 0:16
  love
• 0:16
  when
• 0:16
  people
• 0:16
  watch
• 0:17
  us.
• 0:17
  I
• 0:17
  get
• 0:17
  comments
• 0:17
  sometimes
• 0:18
  from
• 0:18
  friends
• 0:18
  are
• 0:18
  like,
• 0:19
  I
• 0:19
  could
• 0:19
  tell
• 0:19
  you
• 0:19
  are
• 0:20
  smiling
• 0:20
  as
• 0:20
  you
• 0:20
  read
• 0:21
  that
• 0:21
  headline
• 0:21
  that
• 0:21
  there
• 0:21
  was
• 0:22
  something
• 0:22
  going
• 0:22
  on
• 0:22
  in
• 0:22
  your
• 0:22
  head.
• 0:23
  And
• 0:23
  that
• 0:23
  was
• 0:23
  exactly
• 0:23
  what
• 0:23
  I
• 0:24
  was
• 0:24
  thinking.
• 0:24
  Yes,
• 0:24
  it's
• 0:25
  global
• 0:25
  vintage
• 0:26
  Curator.
• 0:26
  Let's
• 0:26
  make
• 0:26
  sure
• 0:27
  we
• 0:27
  get
• 0:27
  that
• 0:27
  right.
• 0:28
  To
• 0:28
  release
• 0:28
  Gap
• 0:29
  Vintage,
• 0:29
  all
• 0:30
  one
• 0:30
  word,
• 0:30
  I
• 0:30
  might
• 0:30
  add,
• 0:31
  which
• 0:32
  is
• 0:32
  a
• 0:32
  series
• 0:32
  of
• 0:32
  curated
• 0:33
  Gap
• 0:33
  vintage
• 0:34
  clothing
• 0:34
  drops.
• 0:35
  The
• 0:35
  program's
• 0:36
  first
• 0:36
  drop
• 0:36
  releases
• 0:37
  Tuesday
• 0:37
  and
• 0:38
  will
• 0:38
  include
• 0:38
  Gap
• 0:39
  pieces
• 0:39
  from
• 0:39
  the
• 0:40
  1980s,
• 0:41
  1990s
• 0:42
  and
• 0:42
  2000s,
• 0:43
  all
• 0:43
  sourced
• 0:44
  by
• 0:44
  Witherspoon.
• 0:45
  Gap
• 0:45
  didn't
• 0:46
  specify
• 0:46
  how
• 0:47
  many
• 0:47
  drops
• 0:47
  there
• 0:47
  would
• 0:47
  be,
• 0:48
  but
• 0:48
  did
• 0:48
  say
• 0:49
  they
• 0:49
  would
• 0:49
  include
• 0:49
  seasonal
• 0:50
  and
• 0:50
  theme
• 0:51
  drops.
• 0:51
  The
• 0:52
  retail
• 0:52
  price
• 0:52
  range
• 0:53
  will
• 0:53
  vary,
• 0:53
  but
• 0:53
  the
• 0:54
  initial
• 0:54
  drop
• 0:54
  includes
• 0:55
  a
• 0:55
  1990s
• 0:56
  striped
• 0:56
  pocket
• 0:57
  T
• 0:57
  shirt,
• 0:57
  classic
• 0:58
  logo
• 0:58
  hoodie
• 0:59
  and
• 0:59
  nylon
• 1:00
  anorak
• 1:00
  windbreaker
• 1:01
  priced
• 1:01
  at
• 1:02
  $55,
• 1:03
  $85
• 1:03
  and
• 1:04
  $90
• 1:05
  respectively.
• 1:05
  It
• 1:06
  also
• 1:06
  includes
• 1:06
  a
• 1:07
  1980s
• 1:07
  denim
• 1:08
  jacket
• 1:08
  hoodie
• 1:09
  priced
• 1:09
  at
• 1:09
  $90.
• 1:10
  Sounds
• 1:10
  like
• 1:10
  my
• 1:11
  style.
• 1:11
  And
• 1:12
  the
• 1:12
  collection
• 1:12
  will
• 1:12
  be
• 1:13
  available
• 1:13
  online
• 1:14
  in
• 1:14
  the
• 1:14
  US
• 1:15
  with
• 1:15
  an
• 1:15
  exclusive
• 1:16
  collection
• 1:16
  sold
• 1:16
  in
• 1:17
  the
• 1:17
  company's
• 1:17
  Flatiron
• 1:18
  store
• 1:18
  in
• 1:19
  New
• 1:19
  York.
• 1:19
  Anne,
• 1:20
  I'm
• 1:20
  curious.
• 1:21
  Yes.
• 1:21
  On
• 1:22
  a
• 1:22
  scale
• 1:22
  of
• 1:22
  1
• 1:23
  to
• 1:23
  10.
• 1:23
  Yeah.
• 1:24
  How
• 1:24
  much
• 1:24
  do
• 1:24
  you
• 1:24
  like
• 1:25
  the
• 1:25
  idea
• 1:25
  of
• 1:25
  Gap
• 1:26
  vintage?
• 1:28
  I'm
• 1:29
  a
• 1:29
  hopeful
• 1:30
  seven.
• 1:30
  A
• 1:31
  seven?
• 1:31
  Seven.
• 1:32
  Yes.
• 1:33
  Lucky
• 1:33
  number
• 1:34
  seven.
• 1:34
  And
• 1:34
  I'll
• 1:34
  tell
• 1:34
  you
• 1:34
  why.
• 1:35
  All
• 1:35
  right,
• 1:35
  one
• 1:36
  vintage
• 1:37
  Gap
• 1:37
  is
• 1:37
  the
• 1:37
  most
• 1:38
  in
• 1:38
  demand
• 1:38
  Gap
• 1:39
  product
• 1:39
  right
• 1:39
  now.
• 1:40
  Like
• 1:40
  that's
• 1:40
  what
• 1:41
  all
• 1:41
  this
• 1:42
  next
• 1:42
  generation
• 1:43
  is
• 1:44
  looking
• 1:44
  to.
• 1:44
  They're
• 1:44
  not
• 1:44
  going
• 1:44
  to
• 1:45
  the
• 1:45
  Gap
• 1:45
  store.
• 1:46
  They
• 1:46
  are
• 1:46
  scouring
• 1:48
  thrift
• 1:48
  stores
• 1:49
  and
• 1:49
  consignment
• 1:49
  shops
• 1:50
  to
• 1:50
  find
• 1:50
  this
• 1:50
  product
• 1:51
  right
• 1:51
  now.
• 1:51
  So
• 1:52
  I
• 1:52
  actually
• 1:52
  like
• 1:53
  this
• 1:53
  more
• 1:53
  from
• 1:53
  the
• 1:54
  perspective
• 1:54
  of
• 1:54
  it's
• 1:55
  a
• 1:55
  way
• 1:55
  to
• 1:55
  Dr.
• 1:55
  Traffic.
• 1:56
  There's
• 1:56
  limited
• 1:57
  drops.
• 1:57
  They're
• 1:58
  doing
• 1:58
  pop
• 1:58
  up
• 1:58
  shops
• 1:59
  around
• 1:59
  the
• 1:59
  globe
• 2:00
  like
• 2:00
  they're
• 2:00
  going
• 2:01
  into.
• 2:02
  And
• 2:03
  they're
• 2:03
  doing
• 2:03
  this
• 2:03
  on
• 2:03
  Gap.com,
• 2:04
  which
• 2:04
  I
• 2:04
  think
• 2:04
  is
• 2:04
  a
• 2:04
  smart
• 2:05
  way
• 2:05
  to
• 2:05
  just
• 2:06
  try
• 2:06
  to
• 2:06
  gain
• 2:06
  interest
• 2:07
  from
• 2:07
  a
• 2:07
  new
• 2:07
  consumer
• 2:08
  that
• 2:08
  hopefully
• 2:09
  comes
• 2:09
  for
• 2:09
  the
• 2:09
  Gap
• 2:09
  vintage
• 2:10
  and
• 2:10
  stays
• 2:11
  for
• 2:11
  maybe
• 2:11
  some
• 2:12
  new
• 2:12
  accompanying
• 2:13
  Gap
• 2:13
  pieces
• 2:14
  like
• 2:14
  T
• 2:14
  shirts
• 2:14
  or
• 2:15
  some
• 2:15
  of
• 2:15
  the
• 2:15
  other
• 2:15
  staples.
• 2:17
  And
• 2:17
  I
• 2:18
  do
• 2:18
  think
• 2:18
  that
• 2:18
  more
• 2:19
  retailers
• 2:19
  need
• 2:20
  to
• 2:20
  be
• 2:20
  profiting
• 2:20
  off
• 2:21
  the
• 2:21
  reselling
• 2:21
  of
• 2:21
  their
• 2:21
  product,
• 2:22
  whether
• 2:22
  it's
• 2:22
  vintage
• 2:23
  product
• 2:23
  or
• 2:23
  it's
• 2:23
  just,
• 2:23
  you
• 2:24
  know,
• 2:24
  the
• 2:24
  drops
• 2:25
  or
• 2:25
  resales
• 2:26
  that
• 2:26
  we're
• 2:27
  seeing,
• 2:27
  much
• 2:27
  like
• 2:27
  what
• 2:27
  we've
• 2:27
  described
• 2:28
  in
• 2:28
  the
• 2:28
  past
• 2:28
  with
• 2:28
  like
• 2:29
  Nike
• 2:29
  and
• 2:30
  Goat
• 2:30
  or
• 2:30
  Stockx.
• 2:31
  Like
• 2:31
  it
• 2:31
  doesn't
• 2:31
  make
• 2:31
  sense
• 2:32
  that
• 2:32
  those
• 2:32
  companies
• 2:33
  are
• 2:33
  profiting
• 2:34
  off
• 2:34
  of
• 2:34
  your
• 2:35
  brand.
• 2:35
  But.
• 2:36
  And
• 2:36
  here's
• 2:36
  the
• 2:37
  big
• 2:37
  but,
• 2:37
  Chris.
• 2:38
  There's
• 2:38
  always
• 2:38
  a
• 2:38
  but.
• 2:38
  Like
• 2:38
  we
• 2:39
  said
• 2:39
  in
• 2:39
  the
• 2:39
  beginning,
• 2:39
  the.
• 2:40
  One
• 2:41
  person
• 2:41
  or
• 2:41
  team
• 2:42
  with
• 2:43
  Sean
• 2:43
  Weatherspoon
• 2:44
  curating
• 2:45
  one
• 2:45
  store
• 2:45
  and
• 2:45
  some
• 2:45
  pop
• 2:46
  ups,
• 2:46
  one
• 2:47
  drop
• 2:47
  on
• 2:47
  Gap.com,
• 2:48
  like,
• 2:48
  I
• 2:49
  don't
• 2:49
  even
• 2:49
  know
• 2:49
  from
• 2:49
  a
• 2:50
  marketing
• 2:50
  perspective
• 2:50
  if
• 2:51
  that's
• 2:51
  enough
• 2:51
  to
• 2:51
  get
• 2:51
  the
• 2:52
  scale
• 2:52
  that
• 2:52
  you
• 2:52
  want
• 2:53
  to
• 2:53
  get
• 2:53
  the
• 2:54
  success
• 2:54
  that
• 2:55
  you
• 2:55
  would
• 2:55
  want
• 2:55
  to
• 2:56
  bring
• 2:56
  enough
• 2:56
  people
• 2:57
  back
• 2:57
  to
• 2:57
  the
• 2:57
  Gap
• 2:58
  brand.
• 2:58
  I
• 2:59
  do
• 2:59
  think
• 2:59
  it's
• 2:59
  an
• 2:59
  idea
• 3:00
  worth
• 3:00
  trying,
• 3:00
  but
• 3:00
  I
• 3:00
  think
• 3:00
  it
• 3:01
  really
• 3:01
  depends
• 3:01
  on
• 3:01
  what
• 3:02
  Richard
• 3:02
  Dixon
• 3:02
  and
• 3:02
  the
• 3:02
  Gap
• 3:03
  team
• 3:03
  plan
• 3:03
  to
• 3:04
  do
• 3:04
  for
• 3:04
  the
• 3:05
  next
• 3:05
  phases
• 3:05
  of
• 3:05
  this.
• 3:06
  Like
• 3:06
  if
• 3:06
  it's
• 3:06
  something
• 3:07
  they're
• 3:07
  planning
• 3:07
  on
• 3:07
  rolling
• 3:07
  out,
• 3:08
  if
• 3:08
  it's
• 3:08
  just
• 3:08
  going
• 3:08
  to
• 3:08
  stay
• 3:09
  the
• 3:09
  small
• 3:09
  thing,
• 3:09
  I
• 3:10
  unfortunately
• 3:10
  don't
• 3:10
  think
• 3:11
  it's
• 3:11
  enough
• 3:11
  to
• 3:11
  save
• 3:11
  the
• 3:12
  Gap.
• 3:12
  But
• 3:13
  you're
• 3:13
  a
• 3:13
  seven.
• 3:14
  You're
• 3:14
  a
• 3:14
  seven
• 3:14
  with.
• 3:15
  I'm
• 3:15
  a
• 3:15
  seven
• 3:15
  with
• 3:15
  the.
• 3:16
  With
• 3:16
  the
• 3:16
  caveat.
• 3:17
  You're
• 3:17
  a
• 3:17
  seven.
• 3:18
  Okay,
• 3:18
  I'm
• 3:19
  coming
• 3:19
  down.
• 3:19
  Yeah,
• 3:20
  I
• 3:20
  think
• 3:20
  you're
• 3:20
  coming
• 3:20
  down.
• 3:20
  Maybe
• 3:20
  I'm
• 3:21
  like
• 3:21
  a
• 3:21
  five.
• 3:21
  Maybe.
• 3:22
  Maybe.
• 3:23
  John,
• 3:23
  Clear.
• 3:24
  Reorient
• 3:24
  yourself
• 3:25
  here.
• 3:26
  I
• 3:27
  think
• 3:27
  so.
• 3:27
  But
• 3:27
  maybe.
• 3:28
  I
• 3:28
  mean,
• 3:28
  Chris,
• 3:28
  are
• 3:28
  you
• 3:29
  just
• 3:29
  kicking
• 3:29
  yourself
• 3:29
  for
• 3:30
  not
• 3:30
  saving
• 3:30
  all
• 3:30
  of
• 3:30
  your
• 3:31
  vintage
• 3:31
  Gap
• 3:31
  anoraks
• 3:32
  and
• 3:32
  khakis
• 3:33
  from
• 3:33
  the
• 3:33
  90s
• 3:33
  when
• 3:34
  you
• 3:34
  were
• 3:34
  working
• 3:34
  there?
• 3:34
  I
• 3:34
  mean,
• 3:35
  you
• 3:35
  gotta,
• 3:36
  you
• 3:36
  could
• 3:36
  be
• 3:36
  making.
• 3:38
  Nobody
• 3:39
  wants
• 3:39
  my
• 3:39
  resale
• 3:40
  clothing.
• 3:41
  Sure.
• 3:41
  That's
• 3:41
  true.
• 3:42
  True.
• 3:43
  Where,
• 3:43
  what's
• 3:43
  your
• 3:43
  number
• 3:44
  though?
• 3:44
  Where
• 3:44
  do
• 3:44
  you,
• 3:45
  where
• 3:45
  do
• 3:45
  you
• 3:45
  find?
• 3:45
  I'm,
• 3:45
  I'm,
• 3:46
  I'm
• 3:46
  at
• 3:46
  best
• 3:47
  the
• 3:47
  three.
• 3:47
  Okay.
• 3:48
  I'm
• 3:48
  like
• 3:48
  in
• 3:48
  the
• 3:49
  two
• 3:49
  to
• 3:49
  three
• 3:49
  range
• 3:50
  on
• 3:50
  this.
• 3:51
  Marketing
• 3:51
  wise,
• 3:52
  I
• 3:52
  think
• 3:52
  it's
• 3:52
  a
• 3:52
  great
• 3:52
  hook.
• 3:53
  You
• 3:53
  know,
• 3:53
  people
• 3:54
  listen
• 3:54
  to
• 3:54
  this
• 3:54
  stuff,
• 3:54
  they
• 3:55
  read
• 3:55
  about
• 3:55
  it,
• 3:55
  people
• 3:55
  talk
• 3:56
  about
• 3:56
  it.
• 3:56
  You've
• 3:56
  seen
• 3:56
  all
• 3:57
  the
• 3:57
  chatter
• 3:57
  on
• 3:57
  social
• 3:58
  media
• 3:58
  about
• 3:58
  this
• 3:58
  too,
• 3:59
  you
• 3:59
  know,
• 3:59
  so,
• 3:59
  like
• 4:00
  it's
• 4:00
  getting
• 4:00
  buzzed.
• 4:01
  So,
• 4:01
  yeah,
• 4:01
  nice
• 4:01
  job
• 4:01
  on
• 4:02
  that.
• 4:02
  But
• 4:02
  I
• 4:03
  think
• 4:03
  to
• 4:03
  your
• 4:03
  point,
• 4:04
  seasonal
• 4:05
  drops
• 4:05
  online
• 4:06
  in
• 4:06
  small
• 4:06
  batches
• 4:07
  of
• 4:07
  things
• 4:07
  you
• 4:07
  have
• 4:07
  to
• 4:07
  source
• 4:08
  like
• 4:08
  this,
• 4:09
  you
• 4:09
  know,
• 4:09
  and
• 4:10
  are
• 4:10
  on
• 4:10
  display
• 4:10
  at
• 4:10
  one
• 4:11
  store
• 4:11
  in
• 4:11
  New
• 4:12
  York.
• 4:12
  They
• 4:12
  do
• 4:12
  nothing.
• 4:13
  Numbers.
• 4:13
  And
• 4:14
  some
• 4:14
  pop
• 4:14
  ups.
• 4:14
  And
• 4:14
  some
• 4:15
  pop
• 4:15
  ups.
• 4:16
  Yeah,
• 4:16
  but
• 4:16
  I
• 4:16
  mean,
• 4:17
  but
• 4:17
  still,
• 4:17
  like
• 4:17
  that
• 4:17
  does
• 4:18
  nothing,
• 4:18
  numbers
• 4:19
  wise?
• 4:19
  Absolutely.
• 4:19
  Zero,
• 4:20
  zilch,
• 4:20
  nada,
• 4:21
  like
• 4:21
  all
• 4:21
  three
• 4:21
  of
• 4:21
  those
• 4:22
  words.
• 4:22
  To
• 4:22
  say
• 4:22
  the
• 4:23
  word
• 4:23
  nothing.
• 4:23
  Like
• 4:24
  it
• 4:24
  just
• 4:24
  nothing
• 4:25
  comes
• 4:25
  from
• 4:25
  it.
• 4:25
  So,
• 4:26
  I
• 4:26
  mean,
• 4:27
  until
• 4:27
  I
• 4:27
  see
• 4:27
  something
• 4:28
  that
• 4:29
  gets
• 4:29
  people
• 4:29
  back
• 4:30
  in
• 4:30
  the
• 4:30
  actual
• 4:31
  stores
• 4:31
  in
• 4:31
  mass,
• 4:32
  I'm
• 4:32
  going
• 4:32
  to
• 4:32
  remain
• 4:33
  skeptical
• 4:33
  of
• 4:33
  Richard
• 4:34
  Dixon,
• 4:34
  even
• 4:35
  though,
• 4:35
  you
• 4:35
  know,
• 4:35
  he's
• 4:36
  sure
• 4:36
  they
• 4:36
  got
• 4:36
  the
• 4:36
  zeitgeist
• 4:37
  and
• 4:37
  he's
• 4:37
  coming
• 4:37
  to
• 4:37
  shop
• 4:38
  Talk.
• 4:38
  And
• 4:38
  I'm
• 4:38
  sure
• 4:38
  he's
• 4:38
  going
• 4:38
  to
• 4:39
  be
• 4:39
  the
• 4:39
  most
• 4:39
  watched
• 4:39
  session
• 4:40
  at
• 4:40
  Shop
• 4:41
  Talk
• 4:41
  without
• 4:41
  a
• 4:41
  doubt.
• 4:42
  Because,
• 4:43
  because
• 4:44
  even
• 4:44
  all
• 4:44
  the
• 4:44
  points
• 4:44
  you
• 4:45
  raised,
• 4:45
  like
• 4:45
  the
• 4:45
  route
• 4:45
  into
• 4:45
  resale.
• 4:46
  Yeah,
• 4:46
  I
• 4:46
  think
• 4:46
  it's
• 4:46
  something
• 4:47
  you
• 4:47
  can,
• 4:47
  you
• 4:47
  can
• 4:48
  capitalize
• 4:48
  on.
• 4:49
  But
• 4:49
  that
• 4:49
  too
• 4:50
  doesn't
• 4:50
  stop
• 4:51
  the
• 4:51
  bleeding
• 4:51
  and
• 4:51
  answer
• 4:52
  the
• 4:52
  question
• 4:52
  of
• 4:52
  how
• 4:52
  do
• 4:52
  you
• 4:53
  get
• 4:53
  people
• 4:53
  into
• 4:53
  your
• 4:54
  stores
• 4:54
  to
• 4:54
  shop
• 4:55
  gas
• 4:55
  gaps
• 4:56
  regularly
• 4:56
  priced
• 4:57
  merchandise,
• 4:57
  which
• 4:57
  is
• 4:57
  what
• 4:58
  you
• 4:58
  actually
• 4:58
  need
• 4:59
  to
• 4:59
  survive.
• 5:00
  So
• 5:01
  until
• 5:01
  I
• 5:01
  see
• 5:02
  that,
• 5:03
  you
• 5:03
  know,
• 5:04
  it's,
• 5:04
  it's,
• 5:04
  it's
• 5:04
  just
• 5:05
  not
• 5:05
  going
• 5:05
  to
• 5:05
  work.
• 5:05
  Say
• 5:05
  nothing
• 5:06
  of
• 5:06
  the
• 5:06
  idea
• 5:06
  that,
• 5:06
  like
• 5:07
  you
• 5:07
  said,
• 5:07
  you
• 5:07
  brought
• 5:07
  it
• 5:07
  up
• 5:08
  100%.
• 5:08
  The
• 5:09
  idea
• 5:09
  of
• 5:09
  scaling
• 5:10
  and
• 5:10
  sourcing
• 5:11
  old
• 5:11
  vintage
• 5:12
  clothing
• 5:12
  is,
• 5:13
  is
• 5:13
  an
• 5:13
  almost
• 5:13
  impossible
• 5:14
  idea
• 5:14
  to
• 5:14
  scale
• 5:15
  in
• 5:15
  of
• 5:15
  itself.
• 5:15
  It's
• 5:16
  just
• 5:16
  never
• 5:16
  going
• 5:16
  to
• 5:17
  work
• 5:17
  in
• 5:17
  mass.
• 5:17
  It's
• 5:18
  just,
• 5:18
  it's
• 5:18
  not
• 5:18
  physically,
• 5:19
  you
• 5:19
  know,
• 5:20
  economically
• 5:21
  sustainable
• 5:21
  as
• 5:21
  an
• 5:21
  idea.
• 5:22
  So.
• 5:22
  So
• 5:22
  it's
• 5:22
  just
• 5:22
  branding,
• 5:23
  plain
• 5:23
  and
• 5:23
  simple.
• 5:24
  That's
• 5:24
  why
• 5:24
  I'm
• 5:24
  like,
• 5:24
  this
• 5:24
  is
• 5:24
  like
• 5:25
  a
• 5:25
  two
• 5:25
  or
• 5:25
  three.
• 5:25
  And
• 5:26
  I
• 5:26
  still
• 5:26
  need
• 5:26
  to
• 5:26
  see
• 5:27
  more
• 5:27
  in
• 5:27
  terms
• 5:27
  of
• 5:28
  how
• 5:28
  is
• 5:28
  he
• 5:29
  enlivening
• 5:29
  the
• 5:30
  product
• 5:30
  itself
• 5:31
  to
• 5:31
  get
• 5:31
  people
• 5:32
  to
• 5:32
  pay
• 5:32
  full
• 5:33
  price
• 5:33
  for
• 5:33
  what
• 5:33
  is
• 5:33
  in
• 5:34
  a
• 5:34
  Gap
• 5:34
  store.
• 5:35
  Yeah,
• 5:35
  do.
• 5:36
  What
• 5:36
  do
• 5:36
  you,
• 5:36
  I
• 5:36
  mean,
• 5:37
  have
• 5:37
  you
• 5:37
  changed
• 5:37
  your
• 5:37
  thoughts?
• 5:38
  I
• 5:38
  know
• 5:38
  I've
• 5:38
  asked
• 5:38
  you
• 5:38
  this
• 5:38
  question
• 5:39
  in
• 5:39
  the
• 5:39
  past,
• 5:39
  but
• 5:39
  have
• 5:39
  you
• 5:39
  changed
• 5:40
  your
• 5:40
  thoughts
• 5:40
  at
• 5:40
  all
• 5:41
  about
• 5:41
  like,
• 5:41
  what
• 5:42
  would
• 5:42
  be
• 5:43
  a
• 5:44
  move
• 5:44
  that
• 5:44
  Dixon
• 5:45
  could
• 5:45
  make
• 5:45
  to
• 5:46
  get
• 5:46
  people
• 5:46
  to
• 5:46
  do
• 5:47
  that?
• 5:47
  Chris,
• 5:47
  like,
• 5:47
  do
• 5:47
  you.
• 5:48
  Where,
• 5:49
  where.
• 5:49
  Yeah,
• 5:50
  it's
• 5:50
  funny,
• 5:50
  as
• 5:50
  you
• 5:50
  were
• 5:50
  talking,
• 5:51
  do.
• 5:51
  Yeah,
• 5:52
  I
• 5:52
  was
• 5:52
  thinking
• 5:52
  about
• 5:52
  this.
• 5:52
  Like,
• 5:53
  I
• 5:53
  think
• 5:53
  if,
• 5:53
  if
• 5:53
  this
• 5:54
  move
• 5:54
  resonates
• 5:55
  from
• 5:55
  a
• 5:55
  marketing
• 5:56
  perspective,
• 5:57
  then
• 5:57
  I
• 5:57
  think
• 5:57
  you
• 5:58
  have
• 5:58
  to
• 5:58
  have
• 5:58
  a
• 5:58
  very,
• 5:59
  you
• 5:59
  know,
• 6:00
  deliberate
• 6:00
  conversation
• 6:01
  with
• 6:01
  your
• 6:01
  product
• 6:01
  development
• 6:02
  team,
• 6:02
  which,
• 6:03
  you
• 6:03
  know,
• 6:04
  I've
• 6:04
  always
• 6:04
  been
• 6:04
  curious
• 6:04
  if
• 6:04
  Zach
• 6:05
  Posen
• 6:05
  is
• 6:05
  the
• 6:05
  guy
• 6:06
  to
• 6:06
  get
• 6:06
  this,
• 6:06
  but
• 6:06
  like,
• 6:07
  okay,
• 6:07
  what
• 6:08
  is
• 6:08
  it
• 6:08
  that,
• 6:08
  that
• 6:09
  the
• 6:09
  average
• 6:09
  consumer
• 6:10
  today,
• 6:11
  in
• 6:11
  today's
• 6:11
  world
• 6:12
  wants
• 6:12
  from
• 6:12
  your
• 6:12
  clothing?
• 6:13
  Like,
• 6:13
  do
• 6:13
  you,
• 6:14
  do
• 6:14
  you
• 6:14
  go
• 6:14
  into
• 6:15
  logo
• 6:15
  merchandise
• 6:16
  a
• 6:16
  lot
• 6:16
  more
• 6:17
  if
• 6:17
  that's
• 6:17
  what
• 6:17
  people
• 6:17
  are
• 6:18
  buying,
• 6:18
  you
• 6:18
  know,
• 6:18
  from
• 6:18
  the
• 6:19
  vintage
• 6:19
  collection?
• 6:19
  Do
• 6:20
  you
• 6:20
  go
• 6:20
  into
• 6:20
  the
• 6:20
  pieces
• 6:21
  and
• 6:21
  just
• 6:21
  kind
• 6:21
  of
• 6:22
  update
• 6:22
  them?
• 6:22
  But
• 6:23
  you
• 6:23
  have
• 6:23
  to
• 6:23
  find
• 6:24
  some
• 6:24
  point
• 6:25
  of
• 6:25
  position
• 6:25
  and
• 6:25
  then
• 6:26
  of
• 6:26
  course,
• 6:26
  you
• 6:26
  have
• 6:26
  to
• 6:26
  stand
• 6:27
  behind
• 6:27
  that
• 6:27
  in
• 6:28
  the
• 6:28
  store
• 6:28
  with
• 6:29
  the
• 6:29
  inventory,
• 6:29
  with
• 6:30
  the
• 6:30
  bets,
• 6:30
  with
• 6:30
  merchandising
• 6:31
  to
• 6:31
  say,
• 6:32
  hey
• 6:32
  folks,
• 6:32
  if
• 6:32
  you're
• 6:32
  coming
• 6:33
  to
• 6:33
  a
• 6:33
  Gap
• 6:33
  store,
• 6:33
  this
• 6:34
  is
• 6:34
  what
• 6:34
  we
• 6:34
  want
• 6:34
  you
• 6:35
  to
• 6:35
  buy.
• 6:35
  Yeah,
• 6:36
  I
• 6:36
  mean,
• 6:36
  that's
• 6:36
  what
• 6:36
  Abercrombie
• 6:37
  has
• 6:37
  done
• 6:37
  fairly
• 6:37
  well.
• 6:38
  They've
• 6:38
  taken
• 6:38
  a
• 6:38
  product
• 6:39
  position
• 6:40
  on
• 6:40
  certain
• 6:40
  items
• 6:41
  and
• 6:41
  they've
• 6:41
  done
• 6:41
  really
• 6:42
  well
• 6:42
  with
• 6:42
  them.
• 6:42
  And
• 6:42
  so,
• 6:43
  you
• 6:43
  know,
• 6:43
  fashion,
• 6:43
  retail
• 6:44
  is
• 6:44
  the
• 6:44
  same
• 6:44
  thing.
• 6:44
  You
• 6:44
  Got
• 6:45
  to
• 6:45
  do
• 6:45
  that.
• 6:46
  And
• 6:46
  I
• 6:46
  don't
• 6:46
  know
• 6:47
  what
• 6:47
  that
• 6:47
  is
• 6:47
  yet.
• 6:47
  They
• 6:47
  haven't
• 6:48
  really
• 6:48
  come
• 6:48
  out
• 6:48
  and
• 6:48
  said
• 6:49
  what
• 6:49
  that's
• 6:49
  going
• 6:49
  to
• 6:49
  be.
• 6:50
  I
• 6:50
  need
• 6:50
  to
• 6:50
  go
• 6:51
  into
• 6:51
  a
• 6:51
  Gap
• 6:51
  store
• 6:51
  again.
• 6:52
  It's
• 6:52
  been
• 6:52
  like
• 6:53
  three
• 6:53
  or
• 6:53
  four
• 6:53
  months
• 6:53
  since
• 6:53
  I
• 6:54
  have.
• 6:54
  But
• 6:55
  that's
• 6:55
  where
• 6:55
  you,
• 6:56
  you
• 6:56
  could
• 6:56
  potentially
• 6:57
  take
• 6:57
  this,
• 6:57
  right?
• 6:57
  You
• 6:58
  could,
• 6:58
  but
• 6:59
  the
• 6:59
  proof
• 6:59
  is
• 7:00
  not
• 7:00
  there
• 7:00
  yet
• 7:00
  for
• 7:00
  me
• 7:01
  to
• 7:01
  say
• 7:01
  that
• 7:01
  that's
• 7:01
  what
• 7:01
  they're
• 7:02
  going
• 7:02
  to
• 7:02
  do.
• 7:03
  So
• 7:03
  I
• 7:03
  have,
• 7:04
  I
• 7:04
  have
• 7:04
  a
• 7:04
  question.
• 7:04
  A
• 7:05
  crazy.
• 7:05
  Okay,
• 7:05
  we're
• 7:06
  going
• 7:06
  to
• 7:06
  skip
• 7:06
  on
• 7:06
  this
• 7:06
  one.
• 7:07
  All
• 7:07
  right.
• 7:07
  Maybe
• 7:07
  we
• 7:07
  can
• 7:08
  cut
• 7:08
  this
• 7:08
  out
• 7:08
  if
• 7:08
  we
• 7:08
  need
• 7:09
  to.
• 7:09
  But.
• 7:10
  So
• 7:10
  I'm,
• 7:11
  I'm
• 7:12
  almost
• 7:12
  curious,
• 7:12
  like,
• 7:13
  it
• 7:13
  really
• 7:13
  got
• 7:13
  me
• 7:14
  thinking,
• 7:14
  like
• 7:14
  this
• 7:14
  week
• 7:15
  when
• 7:15
  we're
• 7:15
  talking
• 7:15
  about
• 7:16
  the
• 7:16
  de
• 7:17
  minimis
• 7:17
  exceptions
• 7:18
  and
• 7:18
  Shein
• 7:19
  and
• 7:19
  Temu
• 7:19
  and
• 7:19
  what
• 7:19
  that's
• 7:20
  going
• 7:20
  to
• 7:20
  do
• 7:20
  to
• 7:20
  the
• 7:21
  price
• 7:21
  of
• 7:21
  their
• 7:21
  clothing.
• 7:22
  I'm
• 7:23
  almost
• 7:23
  wondering
• 7:24
  if
• 7:24
  Gap
• 7:25
  couldn't
• 7:25
  come
• 7:25
  back
• 7:26
  a
• 7:26
  la
• 7:26
  like
• 7:27
  American
• 7:27
  Apparel.
• 7:28
  And
• 7:28
  could
• 7:28
  you
• 7:29
  have
• 7:29
  success
• 7:29
  in,
• 7:30
  you
• 7:31
  know,
• 7:31
  being
• 7:31
  a
• 7:31
  brand
• 7:32
  that's
• 7:32
  American
• 7:32
  made,
• 7:33
  that's
• 7:33
  providing
• 7:33
  quality
• 7:35
  product
• 7:35
  again?
• 7:35
  Because
• 7:36
  we
• 7:36
  also
• 7:36
  know
• 7:37
  that
• 7:37
  that's
• 7:37
  an
• 7:37
  important
• 7:38
  factor
• 7:38
  for
• 7:39
  the,
• 7:39
  the
• 7:40
  next
• 7:40
  generation
• 7:40
  of
• 7:41
  shopper.
• 7:41
  This
• 7:41
  Gen
• 7:41
  Z
• 7:42
  shopper
• 7:42
  is
• 7:43
  looking
• 7:43
  for
• 7:44
  quality.
• 7:44
  Now,
• 7:45
  price
• 7:45
  point
• 7:46
  is
• 7:46
  a
• 7:46
  big
• 7:46
  concern
• 7:47
  there.
• 7:47
  But,
• 7:48
  but
• 7:48
  I
• 7:48
  think,
• 7:48
  like,
• 7:49
  I'm
• 7:49
  wondering
• 7:49
  if
• 7:50
  that,
• 7:50
  like,
• 7:50
  Gap
• 7:50
  is
• 7:51
  an
• 7:51
  American
• 7:51
  brand,
• 7:52
  like,
• 7:52
  could
• 7:53
  that
• 7:53
  help
• 7:53
  them,
• 7:54
  like,
• 7:55
  provide
• 7:56
  this
• 7:56
  resurgence
• 7:57
  of.
• 7:57
  We're
• 7:57
  making
• 7:57
  products
• 7:58
  here.
• 7:58
  It's
• 7:58
  good
• 7:59
  quality
• 7:59
  product.
• 7:59
  We're
• 7:59
  doing
• 7:59
  it
• 8:00
  at
• 8:00
  the
• 8:00
  lowest
• 8:00
  possible
• 8:01
  price.
• 8:02
  The
• 8:02
  style
• 8:03
  and
• 8:03
  then
• 8:03
  leaning
• 8:04
  on,
• 8:04
  you
• 8:04
  know,
• 8:05
  like,
• 8:05
  you're
• 8:05
  saying,
• 8:05
  like
• 8:06
  inspiration
• 8:06
  from
• 8:06
  what's
• 8:07
  selling
• 8:07
  on
• 8:07
  vintage
• 8:08
  Gap
• 8:08
  or
• 8:08
  even
• 8:09
  Zach
• 8:09
  Posen's
• 8:10
  inspiration.
• 8:10
  But,
• 8:11
  I
• 8:11
  mean,
• 8:11
  do
• 8:11
  you
• 8:11
  think
• 8:11
  that's
• 8:12
  even
• 8:12
  a
• 8:12
  shot
• 8:13
  that
• 8:13
  they
• 8:13
  could
• 8:13
  take
• 8:14
  that
• 8:14
  would
• 8:14
  help
• 8:15
  them?
• 8:15
  I
• 8:16
  like
• 8:17
  where
• 8:17
  your
• 8:17
  head
• 8:17
  is
• 8:17
  going
• 8:18
  there.
• 8:18
  I
• 8:18
  think
• 8:18
  that's
• 8:18
  just
• 8:19
  a
• 8:19
  very
• 8:19
  difficult
• 8:20
  proposition
• 8:20
  for
• 8:20
  a
• 8:20
  whole
• 8:21
  host
• 8:21
  of
• 8:21
  reasons,
• 8:21
  too.
• 8:22
  I
• 8:22
  mean,
• 8:22
  the
• 8:22
  business.
• 8:22
  I
• 8:23
  don't
• 8:23
  know
• 8:23
  that
• 8:23
  the
• 8:23
  business
• 8:24
  model
• 8:24
  is
• 8:24
  set
• 8:25
  up
• 8:25
  for
• 8:25
  that.
• 8:25
  You
• 8:26
  know,
• 8:26
  in
• 8:26
  terms
• 8:26
  of
• 8:26
  where
• 8:26
  their
• 8:26
  source,
• 8:27
  Gap,
• 8:27
  has
• 8:27
  an
• 8:27
  incredible
• 8:28
  sourcing
• 8:28
  arm
• 8:28
  throughout
• 8:29
  the
• 8:29
  world.
• 8:29
  Yeah,
• 8:30
  there'd
• 8:30
  be
• 8:30
  an
• 8:31
  incredible
• 8:31
  cost
• 8:31
  increase
• 8:32
  to
• 8:32
  doing
• 8:32
  that.
• 8:32
  The
• 8:33
  problem
• 8:33
  with
• 8:33
  Gap,
• 8:33
  too,
• 8:33
  is
• 8:34
  it
• 8:34
  sits
• 8:34
  at.
• 8:34
  In
• 8:34
  this,
• 8:34
  like,
• 8:34
  kind
• 8:35
  of
• 8:35
  nether
• 8:35
  world
• 8:36
  in
• 8:36
  terms
• 8:36
  of
• 8:36
  pricing.
• 8:37
  It's
• 8:37
  got
• 8:37
  Old
• 8:37
  Navy
• 8:37
  on
• 8:37
  one
• 8:38
  side,
• 8:38
  it
• 8:38
  has
• 8:38
  been
• 8:38
  on
• 8:39
  the
• 8:39
  other.
• 8:39
  So
• 8:39
  then
• 8:39
  you're
• 8:40
  probably
• 8:40
  taking
• 8:40
  the
• 8:40
  prices
• 8:40
  for
• 8:41
  your
• 8:41
  average
• 8:41
  Gap
• 8:41
  piece
• 8:42
  of
• 8:42
  clothing
• 8:42
  up.
• 8:43
  So
• 8:43
  maybe.
• 8:43
  But
• 8:44
  it
• 8:44
  would
• 8:44
  take
• 8:44
  a
• 8:44
  long
• 8:44
  time
• 8:45
  to
• 8:45
  get
• 8:45
  there
• 8:45
  and
• 8:45
  there'd
• 8:45
  be
• 8:45
  a
• 8:46
  lot
• 8:46
  of
• 8:46
  pain
• 8:46
  to
• 8:46
  rewire
• 8:47
  the
• 8:47
  operation
• 8:48
  that
• 8:48
  way,
• 8:48
  too.
• 8:48
  And
• 8:49
  at
• 8:49
  the
• 8:49
  same
• 8:49
  time,
• 8:50
  you
• 8:51
  mentioned
• 8:51
  the
• 8:51
  competitors,
• 8:52
  the
• 8:52
  fast
• 8:52
  fashion
• 8:53
  competitors,
• 8:53
  they
• 8:54
  could
• 8:54
  come
• 8:54
  in
• 8:54
  and
• 8:54
  undercut
• 8:54
  you
• 8:55
  on
• 8:55
  price
• 8:55
  for
• 8:55
  the
• 8:55
  same
• 8:56
  goods,
• 8:56
  you
• 8:56
  know,
• 8:56
  comparably,
• 8:57
  you
• 8:58
  know,
• 8:58
  that
• 8:58
  you're
• 8:58
  getting
• 8:58
  sourced
• 8:58
  in
• 8:59
  the
• 8:59
  US
• 8:59
  And
• 8:59
  I
• 8:59
  think,
• 9:00
  generally
• 9:00
  speaking,
• 9:00
  I
• 9:00
  think
• 9:01
  for
• 9:01
  the
• 9:01
  same
• 9:01
  item,
• 9:01
  people
• 9:02
  still
• 9:02
  gravitate
• 9:02
  towards
• 9:03
  price
• 9:03
  as
• 9:03
  much
• 9:04
  as
• 9:04
  they
• 9:04
  want
• 9:04
  to
• 9:04
  ring
• 9:04
  the,
• 9:05
  hey,
• 9:05
  made
• 9:05
  in
• 9:05
  Americana,
• 9:06
  made
• 9:06
  in
• 9:06
  America
• 9:07
  thing,
• 9:07
  you
• 9:08
  know,
• 9:08
  Walmart's
• 9:08
  play
• 9:09
  that
• 9:09
  up.
• 9:09
  But
• 9:09
  yet
• 9:09
  at
• 9:09
  the
• 9:09
  same
• 9:09
  time,
• 9:10
  it's
• 9:10
  never
• 9:10
  like,
• 9:10
  you
• 9:10
  know,
• 9:10
  blown
• 9:11
  the
• 9:11
  doors
• 9:11
  off
• 9:11
  their
• 9:11
  business
• 9:12
  too.
• 9:12
  So
• 9:12
  like,
• 9:13
  I
• 9:13
  mean,
• 9:13
  it's
• 9:13
  very
• 9:13
  different.
• 9:13
  But
• 9:14
  I
• 9:15
  don't
• 9:15
  know,
• 9:15
  I
• 9:15
  just
• 9:15
  think
• 9:15
  it
• 9:15
  would
• 9:15
  be
• 9:16
  harder
• 9:16
  to
• 9:16
  do
• 9:17
  than,
• 9:17
  you
• 9:17
  know,
• 9:18
  it
• 9:18
  probably,
• 9:18
  you
• 9:19
  know,
• 9:19
  seems.
• 9:19
  But
• 9:20
  I
• 9:20
  just
• 9:20
  want
• 9:21
  Gap
• 9:21
  to
• 9:21
  survive,
• 9:22
  Chris.
• 9:22
  I
• 9:22
  just
• 9:22
  want
• 9:23
  it
• 9:23
  to.
• 9:24
  The
• 9:24
  good
• 9:24
  news
• 9:25
  is
• 9:25
  though,
• 9:25
  there's.
• 9:26
  The
• 9:26
  good
• 9:26
  news
• 9:27
  is
• 9:27
  they
• 9:27
  could
• 9:27
  be
• 9:27
  on,
• 9:28
  I
• 9:28
  will
• 9:28
  say
• 9:28
  this,
• 9:28
  they
• 9:29
  could
• 9:29
  be
• 9:29
  onto
• 9:30
  something
• 9:31
  if
• 9:31
  they
• 9:32
  figure
• 9:32
  out
• 9:32
  what
• 9:32
  it
• 9:33
  is
• 9:33
  that
• 9:33
  their
• 9:33
  customer
• 9:34
  wants
• 9:35
  going
• 9:35
  forward
• 9:35
  and
• 9:36
  how
• 9:36
  to
• 9:36
  price
• 9:36
  it.
• 9:37
  Those
• 9:37
  are
• 9:37
  two
• 9:38
  really
• 9:38
  difficult
• 9:38
  questions
• 9:39
  though,
• 9:39
  for
• 9:39
  sure,
• 9:40
  right?
• 9:40
  As
• 9:40
  you
• 9:41
  said,
• 9:41
  there's
• 9:41
  a
• 9:41
  lot
• 9:42
  involved
• 9:42
  in
• 9:42
  that
• 9:43
  process.