Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Video Marketers Use the Rule of Thirds in Composition
In this episode of Video Marketing with Fexingo, Lucas and Luna break down the Rule of Thirds—the foundational composition technique that makes video frames more engaging. Lucas explains why placing subjects off-center increases viewer retention, citing a 2024 Wyzowl study showing a 34% higher click-through rate for thumbnails using the rule. Luna challenges whether the rule applies to vertical short-form video, and Lucas adapts it for 9:16 aspect ratios. They discuss real-world examples from Apple's 'Shot on iPhone' campaign and a 2025 Buffer experiment that boosted TikTok…
The skinny
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