Latest / Freelance Careers with Fexingo: Independent Work, Consulting, and Self-Employment
How a Freelance Consultant Raised Rates by Doubling Her Niche
In episode 160, Lucas and Luna explore how doubling down on a niche—not broadening services—can be the key to raising freelance rates. They unpack the story of a freelance brand strategist who, after years of serving small businesses, narrowed her focus to solo female founders in the wellness space. Within months, she raised her rates by 30 percent and cut her workload by a third. The hosts break down the psychology behind niche premium pricing, the risks of over-specialization, and how to identify a niche that actually pays off. They also discuss the practical steps to reposition your…
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