Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Bookstore Used a Loyalty Rebellion Against Amazon
In this episode, Lucas and Luna dig into the story of a small independent bookstore in Portland, Oregon that didn't just survive Amazon — it fought back by turning its loyalty program into a community-driven rebellion. The store, Broadway Books, launched a 'Buy Local First' membership that offered 15% off every purchase, free event tickets, and a quarterly book club box — for a $60 annual fee. Within 18 months, the program enrolled 1,200 members, accounting for 35% of the store's revenue. We trace how owner Sally McPherson took a standard punch-card loyalty model and…
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