Latest / Found in AI: AI Search Visibility, SEO, & GEO
If No One Clicks Anymore, What Is a Website For?
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In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:
If AI is now the primary interface for search, what role does the website actually play?
We explore what Karl calls the death of the webpage. We cover:
Why websites are becoming a reference layer, not the primary destination
What information AI systems actually need from brands (and what they…
The skinny
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