The Rising Costs of Google Ads || Traffic for Traffic’s Sake?

Legal Talk Network - Law News and Legal Topics · Dec 13, 2023 · 41m

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers?

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Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like their Google ads are less and less effective. What’s going on here? Gyi and Conrad talk through the increasingly convoluted ad space and how to actually reach your target clients.

Later, a listener asks a question that merits its own segment—what do…