551. How Laura Wegner Built a High-Performing STR Brand in Whistler
Laura Wegner didn’t get into short-term rentals because it was trendy. She got into it because her business disappeared overnight during COVID.
What started as a way to survive turned into a highly strategic hospitality business in Whistler, British Columbia. Today, Laura owns and manages premium ski-in/ski-out rentals and is preparing to expand into boutique property management with a very specific vision.
In this episode, Laura breaks down:
Why she stopped treating her STR like a side investment
How understanding RevPAR changed her business
The mistake she made with minimum stay…
The skinny
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