How One Company Uses Employee Advocacy to Generate 3000 Leads

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Jul 17, 2026 · 9m · transcript

In this episode, Lucas and Luna dive into employee advocacy as a content marketing strategy, using the example of a mid-sized B2B SaaS company that generated 3,000 leads in one quarter by empowering its employees to share curated content on LinkedIn. They break down the program structure, the tools used (like GaggleAMP and PostBeyond), the metrics that mattered (shares, clicks, leads), and the key lesson: giving employees a simple, non-salesy way to share builds authentic reach. Lucas explains why organic employee shares outperform brand posts by 8x on LinkedIn, and Luna shares a cautionary…