Latest / Where Pop Culture Meets PR
The Rest Is...Crisis Preparations & PR
This week, Jacki and Lyle discuss the crucial and at times explosive topic of crisis preparations in PR. In an ironically thinly prepared chat due to the busy nature of both Jacki and Lyle's schedules, and with Jacki recording live from an office in the midst of renovation and refurbishment, our hosts talk through what it means to be prepared for a crisis and how to piece together a clear and efficient strategy. Jacki outlines the number one rule for anyone looking to construct a crisis preparation strategy, which includes above all ensuring that everyone knows their job and is up to date on…
The skinny
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