The "What Do You Do" Question and How to Answer It

Talk with Linda Reed-Enever · Dec 18, 2025 · 7m

It's amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do?

You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable.

But this question isn't a test. It's an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I'm breaking down how to create a simple yet impactful answer that actually works…