Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Brand Pricing Power Defies Inflation
In this episode of Building Brands with Fexingo, Lucas and Luna examine how premium brands like LVMH and Apple maintain pricing power during inflationary periods. They explore the concept of value-based pricing versus cost-plus models, using specific examples from the luxury goods and technology sectors. The discussion reveals why customers continue to pay higher prices despite economic headwinds, focusing on emotional equity and perceived scarcity. Listeners will learn about the psychological mechanisms behind brand loyalty and how companies protect their margins when input costs rise. This…
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