
Why "A Good Book" Isn't Enough with Ally Machate
What if the book you're pouring months into isn't actually the book your business needs?
Ally Machate is the founder and CEO of The Writer's Ally, a bestselling author and publishing consultant who has led serious authors toward success since 1999. With a background as a "Big Five" editor at Simon & Schuster, she's built a career helping nonfiction authors write strategic, high-quality books that actually serve their business goals, not just sit on a shelf.
In this episode, Ally shares what she learned inside traditional publishing about what makes a book marketable, why so many brilliant…
The skinny
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