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Lessons - Why Most People Fail at Life Management | Robert Barber - Author of CEO for Life (Fortune 150 Executive) · Success Story with Scott Clary

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  In this lessons episode, explore how lessons from real estate and coaching reveal the importance
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  of focus and discipline in both business and life. Discover why consistent, small wins outweigh
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  chasing shortcuts, understand how adopting a CEO mindset creates alignment between personal
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  and professional growth, and uncover how accountability and self-awareness unlock the actions
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  that drive lasting success.
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  How do you deal with that? What's the lesson that you learned in real estate on how to find
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  where to spend your time and is it something that we could easily take into other environments
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  so that people can figure out where to not waste time?
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  Yeah, that's super good because I do, you know, because now I'm in coaching, right? So I'm
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  doing the same thing. I'm selling my time, but with that being said is I got to, like you said,
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  qualify what those opportunities are like. So anyone that is in a sales role or growing a business
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  and trying to figure out how to pick up clients and customers those kind of things, the first thing
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  you have to ask or you have to do is you have to be a really good listener. You have to listen for
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  the cues of what people are telling you. If it, first thing you need to know if it sounds too good
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  to be true and you don't have to really work hard to make it happen, guess what?
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  Let's do good to be true. There's no there. Yeah, there isn't.
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  And, you know, that's the first thing, that's the first thing you qualify. If it really,
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  if it sounds too good and it's too easy, it's not, those things don't happen. You're going to
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  hit singles a lot more than you're going to hit those home runs. So, you know, look for the
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  singles always. You know, what are the deals that I can get done that I know that are real
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  that can make happen and get rid of that swinging for the fences mentality? Yeah. No, it's
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  very good advice. Now I'm curious. I'm curious what you're working with now. So let's keep going
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  down the career path. So that will dovetail in some great questions as to what you're helping people
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  with out right now after your career. So what's next after after you exit real estate and you're
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  done that? What are you doing now? What's what's the book? What's coaching? What's your academy?
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  All that stuff and why are you doing that? Yeah, so I was I was in my last two years as a
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  partner and I found myself coaching more than I was really doing the sales anymore and I was
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  finding my joy in there. I found a new joy, right? The deal making was fun, but I was really
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  enjoying was watching other people be successful and working through them and I was finding my joy
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  through that process. And so I decided that I wanted to get coaching. I talked to my partner,
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  partners, I talked me out of it twice, but I finally made that happen. And so so I did so I jumped
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  in and I created a coaching company called the Return on You Investment Academy because I wanted
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  to tie back to money because everything does come back to money in terms of you know a basis of
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  successful measure. But really there's another piece too which is how are you investing in you,
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  right? If you investing in you then the money will come. So it's the Return on You Investment
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  Academy. So I started a coaching academy. I went and got certified. I'm a certified high performance
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  coach. So I carry some credentials with me and I started this company and along those lines,
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  I started to reflect a little bit especially when COVID happened is this mindset that came to me
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  about a CEO, right? I'm coaching executives. I'm coaching you know CEOs and entrepreneurs
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  enough for their own company. And I'm really thinking about what it is that makes them successful.
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  And what I began to realize is that there this concept of work, life balance and all this other
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  stuff is really flawed because what I see in the most successful people and I also see it in my own
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  life is that I'm no different at home than I am in my job. I'm the same person, right? And so
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  why do we break apart the workplace and the life place? Really, let's bring those two things
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  together. And if you can bring those two things together, you will be successfully rounded. And so
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  I started thinking about the CEO job description. And if you go through a CEO's job description,
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  you'll see it's a lot like how you should leave your life. You should have a vision. You should
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  have mission. You should have goals. You should know who the people are that are around you as
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  your shareholders. You should be able to say no. You should have values. You should set boundaries.
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  You should know how to deal with a lot of shit every day because it's going to come. And so
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  all of those things. And so I wrote this book CEO for life for that purpose is to try and bring
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  the concept together for people that you really should be the same person in the workplace and
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  life place. So I think a lot of fun. And I've really enjoyed it. No, I appreciate the
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  the transitioning. I think that actually you probably your love for coaching probably comes from
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  your your love for helping people and that's actually probably why you transitioned from
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  electrical engineering to HR in the first place. I'm just reading along your career. It makes
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  like it makes a lot of sense. You keep defaulting too. And what you sort of excel at.
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  But I guess I guess my question, you know, the CEO for life, I love the I love the
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  analogy that you have to run your life like a CEO. So how do we solve how do we solve for
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  that how do we remove the work life and the and the personal life because there's things that
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  I'm sure like this is ingrained in people like they have to act one way at work and they and
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  act differently at home. So what are like the actionable steps that you can start doing or it's
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  just a matter of finding the right organization that also recognizes that they want a certain
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  authenticity and who they hire. How do you fix that great great that's a great conversation. It's
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  a super conversation. So the first thing is you have to work your roadmap to make sure that your
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  your life and your work who you are maps to what a CEO is right. Do you have a okay first thing
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  you got to know is do you have some level of self awareness listen if you're a dick it ain't
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  got to work no matter what you do right. I mean you know or if you're a bad person or you know
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  whatever whatever label you want to call it in terms of being a jerk or have working difficult
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  with people you have to some have some level of self awareness. Once you have some self awareness
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  from there you can decide okay well what is the vision for my life and what I tell people is
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  their vision is never big enough when I sit down with clients and I talk to them tell me about
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  your vision for your life it's never big enough it's never big enough it's always it's always
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  well this year I want to do this or you know we're looking to buy this house or you know we're
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  you know I want my kids kids to college well what I talk about in the book is dream generationally
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  you know a CEO doesn't a CEO measures in a year or a quarter but when they look at casting vision
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  for the company they're thinking five years ten years thirty years where where are we going
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  to turn the ship and take it to you know Elon Musk is looking at Mars he's not he's not just
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  thinking about trying to get this thing to go up and then come back down right I mean he's so
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  dreaming generationally is super important so self awareness and making sure you have a big dream
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  and then from there you can the begin to put your roadmap together okay so what are the goals that
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  are going to get you there what values are going to keep you in line right so you're not going to
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  cross any ethical barriers those kind of things then what are the people that you're surrounding
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  yourself with who are your shareholders listen it's it's cliche but it's truth I guarantee if you
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  look at the people you spend the most time with the five people you spend the most time with
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  you eat where they eat you listen to the same music they do you dress like them you talk like them
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  you drink the same beers or wine I mean that's just what we do right it's funny because I have a
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  six-year-old daughter and it's so apparent in in her boyfriend all the boys in high school they
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  dress the same they have the same beaver haircut they all listen to the same music they all drive
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  the same trucks they all you know it's it's all the same things right and it's so apparent in in
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  high schoolers that but it never leaves us we're always there so who are you leveling up in your
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  sphere and then from there you can then begin to say okay now that I have all these pieces in place
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  how am I how am I learning to to work with in that and that comes with having this firefighter
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  mindset is I was told a long time ago you live your life in three states you're either in a storm
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  coming out of a storm or going into a storm that is life period and so you better be preparing today
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  for that storm that you're either in going into or coming out of and every day be a be a good
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  firefighter so those are the things that are that are wrapped up in the book and they all have practical
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  exercises around it and that's that's what I'm trying to help people find is that direction for
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  their CEO and do you find those are good lessons and so the context of the books book makes sense
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  excuse me do you find that that's similar to what people reach out to you for when they
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  look for business advice or coaching advice are those is that the core problem that they're trying
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  to solve or what other types of coaching do you actually work with people on outside of this
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  CEO work life balance sure and so it's you know coaching is so interesting to me is because
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  it um I guess the easiest way to say it is everybody that I coach already knows what they need to do
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  we all do we all know we need to lose weight or we need to exercise or we need to do this or
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  I need to pick up the phone and make those phone calls or you know I need to get my accounting and
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  what everybody knows what they need to do but what they need is someone to speak that truth into
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  them so they can they can then release themselves to go do it and that's really what coaching does
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  it allows a person to release themselves into what they know they need to do
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  because what happens often is um we get caught up in this mental chatter right we talk to ourselves
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  in our head four times more than we talk to a person verbally so you're having a conversation
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  your head four times more than you're having a conversation with someone else and so we get lost
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  in that but sometimes you need that person to have that verbal conversation with make some
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  accountability good that so that's what I spent a lot of time with people is we first start at
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  what is it that you're not doing that you know you should do and from there everything
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  else unravels we put a plan in place we execute it on that plan and my normal coaching time is 12
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  weeks at the end of 12 weeks I mean they've they've gone way beyond they ever thought they would
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  have been from the beginning thanks for tuning in if you found this valuable don't forget to hit
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  that subscribe button so you never miss an episode and if you want to dive deeper into this
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  conversation check out the links in the description to watch the full episode see you in the next one