TSTS #16 Your Brand Is Not Your Logo w/Drew McLellan

The Scott Townsend Show · Oct 9, 2020 · 31m

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So many businesses get this wrong.

They think their brand is their logo. It's not.

If it's not, then what is their brand?

Listen in as Drew McLellan explains what a brand is and what it is not. There is a lot to take away from this episode that can help move the needle at your business.

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R.

He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer…