Latest / Jeep Talk Show / Armorlite Flooring: Thick, Tough, and Worth It?

Transcript

Armorlite Flooring: Thick, Tough, and Worth It? · Jeep Talk Show

0:00
I do boys and girls, it's time for
0:01
another Jeep talk show interview.
0:03
We're going to be talking with Kale and
0:06
Kale is with it's now.
0:08
I was going to ask you about the name,
0:09
how you say the parent name company.
0:11
I mean, I'm familiar with, uh, with armor
0:12
light, but how do you say the other one?
0:15
Aria.
0:16
Aria.
0:17
Okay.
0:18
So you're actually with Aria, but Aria,
0:20
uh, uh, uh, armor light is part of Aria.
0:23
That's right.
0:24
Yeah.
0:24
All right.
0:25
All right.
0:26
So, uh, Kale has been, uh, an obsessive
0:29
car truck bike
0:30
enthusiast since he could crawl.
0:33
Did you have one of those little electric
0:34
vehicles like the
0:35
little electric jeeps or,
0:37
Oh man, you know, my neighbor had one and
0:39
I tried to write it every time I could,
0:40
but folks just went by it.
0:42
So no, no power wheels for me, but I was
0:44
obsessed with them too.
0:46
When my, when my kids were about that
0:48
age, those things were 300 bucks,
0:50
which nowadays isn't too bad.
0:52
But back then that was a bunch of money.
0:54
Yeah.
0:55
My parents would laugh
0:56
at me if I asked for one.
0:58
Yeah.
0:58
And you wouldn't even get a, we'll see.
1:01
Yeah.
1:04
And hopefully you've
1:05
forgotten about it by then.
1:09
All right.
1:09
So he's worked and played in many fields
1:11
of aftermarket road racing,
1:13
mini trucks, uh, off
1:14
road trucks, hot rods,
1:15
motors and ockles, and of course, Jeeps
1:18
was a fabricator in the
1:19
hot rod restoration world.
1:21
That's, that sounds like that'd be a lot
1:22
of fun with the
1:23
exception of the customers.
1:24
Came on with Aria to help grow
1:26
aftermarket and armor light by doing
1:29
events and wheeling.
1:30
Now overseeing, seeing the division, uh,
1:33
continuing to grow
1:34
armor light and launching
1:35
Aria acoustics, Aria acoustics.
1:38
All right.
1:39
So, oh, and also, uh, you need to go over
1:41
to a go armor light.com.
1:44
And I think I gave Dave a
1:45
hard time about, about this.
1:46
I guess armor light.com wasn't available,
1:48
but go armor light.com.
1:51
All right.
1:52
So I've got to ask you with kids and
1:56
everything, uh, you know, that you,
1:58
you're going to either have this
1:59
conversation or had this
2:00
conversation with them.
2:02
You are, you were doing a lot of stuff.
2:04
That was, I would think at least from a
2:06
parent perspective, isn't making money.
2:09
It's you being an adult and playing off
2:11
road and doing things that, you know,
2:13
that they're, they're afraid that you're
2:14
not going to be able to
2:15
take care of yourself.
2:16
At some point, did your mom say, Sonny,
2:18
it's time for you to
2:19
start paying attention to
2:20
things that make you money.
2:22
No, not at all.
2:25
I think I had the most supportive parents
2:28
and they knew that I
2:31
had a passion that if
2:33
they tried to subdue it, it would just
2:35
push them away from me probably.
2:37
And I think, you know, my dad always had
2:40
the normal steady job.
2:42
He was a commercial
2:43
fisherman, electrician.
2:45
And, uh, I, I think he always dreamt of,
2:49
of doing something car
2:50
related for a living.
2:52
And, uh, so he encouraged me to do it,
2:55
uh, to live vicariously through it.
2:57
Now that he's retired, he's, he's trying
2:59
to do a little something on the side, uh,
3:01
trying to figure it out.
3:02
And you know, I'm, I've been to been torn
3:04
out nowadays in that regard.
3:06
So are you guys a far, a pretty far
3:08
distance apart or is he able to,
3:10
to dip into the things
3:11
that you're working on?
3:13
My dad lives about 45 minutes from me.
3:15
He was an airplane hanger out in the
3:17
country, uh, off an airstrip
3:19
next to a skydiving school.
3:21
It's kind of like the prime retire spot.
3:24
His house is 90% shop and there's like an
3:27
apartment in there for him.
3:29
And, um, that's this, that's all he does
3:31
all day, every single day.
3:33
So it's not like you, it sounds like you
3:34
might be jealous of him.
3:36
Well, I've got a pretty good setup too,
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but you know, I, I think
3:39
I rubbed off more on him
3:41
the last, uh, you know, 20, 30 years that
3:44
he, he, it was always like
3:46
a thing that he was into.
3:47
He built motors in the Navy and, um, you
3:50
know, watching what I was
3:52
doing and, and just going
3:53
the car shows with me and trying to be as
3:55
involved as possible.
3:57
He, he wanted to wrench
3:58
more than he ever could.
3:59
So his whole retirement was just so that
4:02
he had time to work in his shop.
4:05
What does he fly?
4:06
He actually doesn't fly.
4:08
It just happened to be that this building
4:10
had a place to live and
4:12
was a big building that he
4:13
could put all his equipment and stuff in.
4:15
So, um, he, he's
4:17
friends with all the guys.
4:18
He's never been up in
4:18
one of their planes.
4:20
Really?
4:21
Yeah.
4:21
I mean, it's the perfect spot.
4:23
They have them all over the place.
4:24
They're like these little condos that
4:26
people who want to travel
4:27
and they fly their own plane.
4:29
And then they stay at this spot.
4:31
It was just a big place that had a nice
4:33
kitchen and a decent mass,
4:35
uh, bedroom and living room.
4:38
The rest of it was a airplane hangar.
4:40
So he just, he saw it as a shop building.
4:42
Yeah.
4:43
The ones that are, I mean,
4:44
I've never, never visited one.
4:46
So I don't know how nice they are, but
4:47
the ones I've always,
4:48
uh, thought would be cool
4:50
is houses along the strip.
4:52
And then you have a garage at your house
4:55
that you pull your plane into,
4:57
and then you can just pull the plane out
4:58
and take off and come back.
5:00
That's the high end version.
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His is a little more, uh, I wouldn't say
5:05
redneck, but it's, it's
5:06
basically a metal building.
5:08
Oh man, there's not, I mean, if you're,
5:10
if you're into planes, even
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if you're not flying them,
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if you're into planes, how cool is it?
5:15
Just a, cause you
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know, you can walk around.
5:17
It's better than watching that the
5:19
neighbors working on their
5:20
vehicle or not walking over
5:21
there and asking them questions, not
5:24
actually get involved, but just looking
5:25
and living vicariously
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like what you were saying.
5:28
So I can, I can well imagine it'd be a
5:30
lot of fun to be a lot
5:31
of different planes that,
5:31
an airport where the, it has the, the
5:34
living facilities like that.
5:35
It's mostly the skydiving
5:37
school that resides there.
5:39
That's the funnest part. Um, cause you,
5:42
they, they're flying
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in and out on, you know,
5:44
you on a weekend and you're hanging out
5:46
and our bay doors open,
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we're working on stuff and that
5:48
plane's taken off and the people are
5:50
waving to you, waving
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to them as they go up.
5:53
And then you see them up above the shop
5:55
skydiving in. And, um, so
5:58
it's, there's always something
5:59
and you get some pretty fun people that
6:02
go out, you know, they're
6:03
definitely the adventurous
6:04
type. So they're pretty interesting.
6:06
Yeah. I bet you that is a, a very, um,
6:10
varying emotional place,
6:12
the emotions before you go up
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and the emotions when you come down.
6:17
Yeah. Yeah. Yeah. Some people are
6:19
definitely paying attention
6:20
and waving and some people
6:21
are just staring off into space as they
6:23
go up. So pretty much.
6:27
Yeah. Well, that's really, really cool.
6:30
Okay. So, uh, how long
6:32
have you actually been with
6:33
Aria? Uh, so I started with Aria in
6:37
January of 2021 and, uh, they launched
6:41
armor light in 2020.
6:45
I think the, the day they announced it
6:48
made a site live was March of
6:50
2020, which obviously COVID.
6:53
Um, but, um, you know, they, everybody
6:56
knows that everybody
6:58
started spending like crazy
6:59
because they're at home drunk and they
7:02
still had their Jeep. So it actually
7:04
worked out pretty good
7:05
for the company and they were able to
7:06
bring me on pretty early.
7:07
And, um, you know, the first few
7:10
years were interesting just because of
7:11
the limitations, but we,
7:13
we still grew the brand
7:15
really quickly and,
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uh, we had a ton of fun.
7:18
So, I mean, I mean, uh, it's like
7:20
anything I'm sure, but you
7:21
had to be a little nervous.
7:23
Coming on, uh, at that was a big unknown,
7:26
the big COVID unknown. I
7:28
mean, you need customers and
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if COVID COVID takes out, uh, three
7:32
quarters of the population,
7:33
I guess it's kind of kind of
7:34
suck for sales. Yeah. You know, it never
7:38
really crossed my mind. Um,
7:40
they just, they, they had a
7:42
lot of aspirations and, uh, there was
7:45
just so much to do. Uh, I, I don't think
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I was really nervous.
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I think everybody else working with was
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just, you know, it's, it's
7:54
like being a part of a startup,
7:55
even though it's a big company, the group
7:57
that started Armalite
7:58
was really like this
8:00
rogue little niche of a small batch of
8:02
people. And it had the influence from all
8:05
the best of the best
8:06
in, in, in this field, all the people
8:09
that have been engineering
8:09
these products for their entire
8:11
life under the restrictions of some OEM
8:14
was basically given free
8:16
reign to do whatever it
8:17
takes to make an awesome product. And the
8:20
CEO at the time was a, uh, he was a
8:23
wheeler and, um, he,
8:26
uh, had a love for the aftermarket. And
8:29
so he was like, go for it.
8:30
Let's, let's figure it out. And
8:33
so, you know, all the enthusiasts in the
8:34
company really got to
8:35
just do what they loved. And
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we got to go wheeling and talk to people
8:40
and, and see like, is there
8:41
something that our company
8:43
in our expertise, can we offer to improve
8:47
your vehicle or improve
8:48
your experience or solve a
8:50
problem? And it's, you know, it's not the
8:53
coolest thing out there.
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Like suspension and wheels and
8:55
lights are obviously like, that's the,
8:58
the really cool braggable type
9:00
components. But I think that
9:02
we, we definitely took the opportunity
9:05
and made a well performing
9:08
product. That's very well
9:10
engineered. And I think that's cool
9:12
because it's, uh, you know, I had a
9:15
Bronco, uh, first gen Bronco,
9:18
yeah, 20 years ago and it was lined and I
9:22
used to brag how I could
9:23
hose it out. I thought it was
9:25
the coolest thing. Like, Oh, I got mud in
9:26
it. I just get the hose and
9:27
hose it out. And there's a hole
9:28
in the floor. Um, but it was hot. And
9:32
that was the feedback we
9:34
got on the trail was, um,
9:37
anybody who got rid of carpet, it was the
9:39
trade off was 240 degree
9:43
sheet metal. And if you had a
9:44
Hemi swap or LS swap or whatever, uh,
9:48
you're just cooking, you know,
9:50
your, your shoes are melting.
9:51
Your spouse doesn't want to ride with you
9:53
to the event. Uh, it's
9:55
too loud. Um, it, you know,
9:58
it's functional, but unless it's a trail
10:01
buggy, it, it just, it
10:04
leaves a lot to be desired.
10:06
And so, you know, we basically looked at,
10:09
um, you know, like a
10:10
Rhino line interior and we're
10:13
like, well, we can give you a similar
10:16
texture grip, cleanability, durability,
10:20
but we can insulate it.
10:22
And that was kind of the big aha moment,
10:25
um, was, you know, we can add a
10:28
waterproof insulator
10:29
behind it. We can put a drain plug in it.
10:32
Uh, the drain plug thing
10:33
kind of happened by accident
10:34
because we were talking to people on the
10:36
trail and it was like, well,
10:37
we can rinse it out, but how
10:38
would you rinse it out? You know, so
10:40
we're like, well, there's already holes
10:42
in the floor on JKs,
10:43
TJs, everything. Let's just put a drain
10:46
in there that has a little
10:47
lid. Um, and it gave it a direct
10:51
path outside. So it actually clicks into
10:53
the sheet metal. So it's not like going
10:54
underneath the format,
10:55
like your Mopar one, you take the plug
10:57
out of the Mopar format and
11:00
awesome. You rinse it out.
11:01
It goes right under the carpet because
11:03
there's, there's nothing
11:04
like, there's no clear pathway
11:06
outside. Right. Um, so that's all stuff
11:09
that we developed in
11:11
those early years. And, um,
11:13
and it's kind of, it's grown from there.
11:15
Yeah. I'm glad you
11:16
mentioned the liner thing,
11:17
the like the Rhino linings thing because
11:19
it never really clicked
11:20
before. That's exactly what the
11:22
armor light thing is. The top of it, it
11:24
has texture and it's very
11:26
similar to like a Rhino line,
11:28
but you have the acoustic baffle, you
11:30
have the heat baffle and
11:33
you're able to keep the,
11:34
if it does get wet for some reason,
11:36
because we don't always,
11:38
all of us don't always just go
11:39
through enough water just to keep it
11:41
inside the fitted mat.
11:43
Uh, if it does get in there,
11:45
you can take it out and, uh, it'll dry.
11:47
And then you don't have
11:48
that nasty, moldy smell,
11:50
smell, whatever you're right. When you
11:51
get it, uh, get it cleaned up.
11:53
Yeah. There's no cotton in there. We, we
11:56
kind of, you know, you
11:57
have to make it installable.
11:59
Um, you have to make it usable. Uh, so
12:03
it's not completely
12:04
watertight, right? And you know,
12:07
there's people that question us about
12:08
that. Well, we, we, we have
12:11
all the labs do all the testing.
12:13
We tested our fiber. It's a, it's a
12:15
polyester blend. There's
12:17
nothing organic in it that can
12:19
absorb water. Um, so it doesn't mold or
12:23
mildew. We have extensive
12:24
testing that prove it. Um,
12:27
you know, and we, if you sink it and
12:30
then, you know, you can pull
12:32
it out, uh, or if it's pretty
12:34
clean water, I usually just pull the,
12:37
actually have a Samsung here
12:38
for those that are actually
12:39
watching, you can pull their little drain
12:41
plug completely out and
12:44
it will create that pathway
12:46
between the floor and the sheet metal.
12:49
And so then you can lift that up and it
12:51
will kind of air dry
12:52
on its own. But you know, if you get some
12:54
of that nasty algae water,
12:56
well then that's something
12:57
more differently. You might want to rinse
12:59
it off. The whole
13:01
installation procedure, I believe,
13:02
and you correct me on this on the, uh, I
13:04
think it's the, the TJ
13:05
through the, the JLJT is a pretty
13:08
involved. It's not a pop it in. It's not
13:10
like putting the Mopar
13:11
floor mats in. It's something
13:13
that you've got to unbolt a few things
13:15
and, and get fitted in
13:17
there, which is kind of a negative
13:19
as far as taking time to install, but a
13:21
positive as far as it
13:22
being installed and fixed where
13:25
you're, it's not going to move around on
13:26
you. Yeah. I mean, this is
13:28
what sets us apart. We're,
13:30
we're not a floor mat. Uh, we're not
13:33
really just a liner. We're a floor
13:35
replacement system. Um,
13:37
Oh, I'm glad you mentioned that. That's
13:39
important. It's like you
13:40
take all the factory stuff out,
13:42
all the carpet and all that stuff out.
13:45
And this replaces all of it
13:46
front and back. You can buy
13:48
the, just the front, just the back or the
13:50
whole, the whole thing. Um,
13:53
it goes under your console,
13:55
under your trim. Um, and it replaces
13:59
everything that was
14:00
carpeted in the vehicle. Uh, it,
14:02
it is a little more extensive to install.
14:06
Um, but we, you know, we
14:09
try to provide really clear
14:10
instructions. Uh, it requires basic
14:13
tools. Uh, if you've ever
14:14
done wiring on your vehicle,
14:16
you could take your trim off. Um, you
14:18
know, Jeepers are not afraid to turn a
14:21
wrench and if not, man,
14:22
there's a bunch of shops that we work
14:24
with out there and, uh,
14:26
they're happy for three,
14:27
four hour labor to do a full install. Um,
14:30
pick it up later. It's
14:31
already done, you know,
14:32
or have you to lift done and have them do
14:33
it at the same time.
14:35
Um, and that coverage is,
14:38
really important getting under the trim.
14:40
That's how we try to make
14:41
it as feasible for being out
14:44
in the weather as possible. A regular
14:46
liner. That's, that's
14:47
where your issue is, is because
14:50
that, um, it runs down the trim. It's
14:52
going right onto the
14:53
carpet. It's going to wick right
14:55
underneath it. Uh, with our floor being a
14:58
complete replacement and
14:59
even like on our jail JT,
15:01
there's a wall on the side underneath
15:03
that trim. So you can fit
15:05
about a gallon of water in the
15:06
floorboard, uh, before it would actually
15:09
go over that trim and get
15:11
into any of the installation
15:12
area. Um, JT, uh, TJs are even better
15:16
just by design. You got
15:17
out to the door sill that,
15:18
that thing, you could have a little
15:20
kiddie pool if your feet are hot.
15:23
You can get it real deep on a DJ. There's
15:25
a big lift on that tub. Yeah.
15:28
Yeah, absolutely. So yeah, I agree. I
15:30
mean, it's not the easiest
15:31
thing to install, but, um,
15:33
we, we tried to find a middle ground on
15:35
B&L and install it, but
15:36
providing a well-engineered,
15:38
extremely well-fitting product that, um,
15:41
it just, it, it's not like
15:44
anything else on the market.
15:47
Now, I don't know if you have these
15:48
stats, but how does it compare to, uh,
15:50
the, uh, the heat and
15:52
sound deadening of the standard, uh,
15:55
Jeep, uh, carpet? Uh, so, uh,
15:58
we designed it primarily for
16:01
heat and as a default from that, uh, we
16:05
actually made pretty big
16:06
strides on it from an acoustic
16:07
standpoint as well. So the most
16:10
impressive thing about it is, uh, so
16:13
anyway, it has a JK. Uh,
16:15
if you're running a stock setup, your
16:18
catalytic converter sits
16:19
right underneath the driver floor
16:20
board. It makes that sheet metal there
16:23
under your carpet, 240
16:25
degrees. Uh, we've tested this in our
16:28
30 minutes of use, ambient temperature of
16:31
about 75. You see 240 on
16:33
the sheet metal and, uh,
16:35
at the same time, it's a dual temperature
16:38
probe, one on top, one
16:40
underneath, you see 100 degrees
16:42
on the surface of the, of the armor light
16:44
floor. So that's 140
16:45
degree differential between that
16:48
TPO and that polyester insulator. That's
16:52
going to make a huge
16:53
difference. Uh, like when you're out
16:55
of Rubicon, imagine it can get very hot,
16:58
uh, especially going slow
16:59
all the time. Yeah. If you're
17:01
doing a Rubicon and you're doing 12 plus
17:04
hours, uh, at half a mile an
17:07
hour, um, you know, I did it
17:10
this year and, um, you know, my, my, uh,
17:14
brake fluid boiled, uh, but
17:16
my, my, my feet were fine.
17:19
My tushy was nice and cool. Yeah. That
17:21
was fine. Yeah. I barely used air
17:23
conditioner actually.
17:25
So, and then, you know, not only with
17:27
heat, but it helps with
17:28
road noise. So you're driving a
17:29
breakdown the freeway if you're going
17:32
long distance in your rig. Um, and so
17:35
you're going to have a fair
17:36
amount of wind noise, especially if you
17:38
have a soft top, but one of
17:40
the things we can control is
17:42
the noise that comes from underneath. So
17:45
your aggressive tires, um,
17:47
just road noise in general,
17:49
stiff suspension that all transfers up
17:51
through that floorboard.
17:53
And so if you, if you want to
17:56
look at it from just a pure data
17:59
standpoint, the decibel improvement on
18:03
paper isn't really that
18:04
great. Um, you know, I can't remember
18:07
what it's a factor of like
18:08
one decibel. Everybody says, oh,
18:09
dynamat in, and I had 10 decibels lower.
18:12
I'm like, that's
18:12
absolutely impossible. Um, that's
18:14
marketing BS. Um, what we do see is that
18:18
those lower frequencies
18:20
from that road noise do
18:21
dramatically drop. And so the
18:25
improvements, the perceived improvement,
18:27
you can have a conversation
18:29
with your passenger while you're humming
18:31
down the road at 75 miles an
18:33
hour and you got 37s or 40s
18:35
humming. You can, I do phone calls, uh,
18:39
uh, from, uh, Bluetooth, uh,
18:42
in the Jeep, um, which I would
18:45
have never expected to be able to do
18:46
before. Um, now if you have a
18:48
convertible top, you're, you're
18:50
probably not going to see the same
18:51
improvement, but it, uh, it definitely
18:53
helps. Um, but again,
18:55
that insulator was built primarily to
18:58
withstand the elements and reduce the
19:01
heat because like I said
19:02
earlier, those Hemi guys were melting
19:04
their shoes. They, the AMW is
19:07
producing thousand horsepower
19:09
Hemi gladiators. And these guys are
19:12
spending a fair amount of
19:14
money, large amount of money
19:16
for these rigs. And then their wives
19:18
wouldn't even want to go on a trip with
19:19
them. If they want to go
19:20
to smoky mountain for Michigan, no way
19:23
they didn't want to do it. And so they
19:24
use our floors and I
19:26
think 90% of their bills for that reason.
19:29
Now, um, I don't know this,
19:32
I don't remember, uh, ever
19:33
speaking to your predecessor about this
19:35
to me, this sounds like
19:37
some stuff that Jeep would like
19:39
to have in the vehicle. One over there
19:41
rolling it out the door. Um, I
19:43
understand they might not want
19:44
to put it in all the wranglers and
19:46
gladiators because only about
19:48
90%, 95% of people actually,
19:51
I mean, 5% actually take it off road, but
19:54
I could certainly see like on the
19:56
Rubicons or maybe the
19:57
special Rubicon packages that this ought
20:00
to be one of the things
20:01
that you can get. I mean,
20:02
why not? Is it? Okay, good. That's where
20:05
I was going. Yeah. So we,
20:07
uh, we partner with Mopar,
20:09
um, a couple of years ago. And so if you,
20:13
uh, go into build your
20:14
vehicle and you click all the
20:16
boxes for the accessories you want to
20:17
add, they have an option. It's called the
20:20
JPP Jeep Performance
20:23
Products, uh, vinyl floor. And, uh, it's
20:27
our front and rear kit with
20:29
Jeep plugs, uh, same product.
20:32
We don't degrade it in any way. We ship
20:34
it the same way. Um, we,
20:36
um, we, uh, we don't make the
20:40
cargo area. Um, they, I don't know if
20:44
we're going to, but if any of you guys
20:47
out there do buy a new
20:49
Jeep and you get that, that flooring
20:51
option and you have carpet in
20:52
the back, you can absolutely
20:54
just add the additional pieces from Armor
20:57
Light. Uh, and since they
20:59
are the same product, it does,
21:01
uh, match up. And we've talked to them
21:03
about adding it to some
21:04
other vehicles. There's
21:05
possibilities for some buzz models, but,
21:08
um, you know, there's, you
21:10
run into some things like,
21:11
I don't know if you guys are all aware,
21:13
but there's a big, uh,
21:14
aluminum plant fire. And, um,
21:18
so a lot of the body panels are made out
21:20
of aluminum. Well, they
21:22
had to switch back to steel
21:23
in some cases. And so the gross vehicle
21:28
weight has altered and now there's kind
21:30
of a pause on some of
21:31
the optional or factory options that can
21:35
be added because they
21:36
have to stay under a certain
21:37
gross vehicle weight. So we've been kind
21:39
of back and forth trying
21:40
to, cause we were supposed to
21:41
roll out in the, uh, I think it was the
21:43
rewind, uh, buzz model.
21:45
And, um, um, and then that got
21:48
paused because, uh, because of this whole
21:50
aluminum plant fire. So
21:52
we're, we're not sure if we're
21:53
going to be on any buzz models in the
21:55
near future. Uh, but JL and
21:58
very soon, uh, JT, I would say
22:01
around January, you might be able to
22:04
start checking the box.
22:05
Maybe even as early as December,
22:07
you can check a box to have a, uh, our
22:10
kit installed from the factory.
22:12
That's really cool. Um, and then I think,
22:15
I don't think I'm the only
22:16
one. When I think of Jeep,
22:18
I think of an off-road vehicle. And when
22:20
I think of an off-road vehicle, I don't
22:22
think luxury carpet.
22:25
No, yeah.
22:27
I don't think something that is not going
22:29
to smell very good, whatever it gets wet,
22:32
you know, something that's rugged and you
22:35
don't have to worry
22:36
about. And that's the way I've
22:37
always thought of their armor light
22:39
stuff. And to me, I like a coin the
22:41
phrase OEM plus that's kind
22:43
of the way I feel about the armor rights,
22:45
armor light stuff, OEM plus
22:47
something you actually should
22:48
be able to get from the factory. It
22:49
should come from the factory
22:50
like that. So I'm glad to hear
22:52
you can get it as an option through a
22:53
JPP. Yeah. Yeah. I think a lot of, uh,
22:56
new vehicle companies
22:58
that are watching the off-road growth and
23:02
overlanding and, um,
23:04
just the outdoor experience,
23:06
people with dogs. I mean, if you look at
23:07
the Subaru branding,
23:08
they're going hard on, you know,
23:11
how suitable they are for your pets. Uh,
23:14
a lot of the, a lot of
23:15
them are realizing that carpet
23:16
doesn't make sense. I mean, we have an ad
23:18
campaign that you guys
23:19
might've seen it on your Facebook or
23:21
Instagram where we show like the old
23:23
seventies bathroom with the
23:25
carpet on the toilet and the
23:26
walls and everything. We're like, carpet
23:28
doesn't make sense here. Why
23:29
do you have it in your Jeep?
23:31
It just, it doesn't make sense. And I
23:33
think that the OEMs are
23:35
finally realizing that.
23:37
Only makes sense if you
23:38
don't drink to excess.
23:42
That's true. Yeah. But do you want to lay
23:44
on the ground in the
23:45
shag bathroom? That's
23:47
been around for a while. I know. I know
23:49
the splatter factor. Yeah.
23:51
Did you close that lead
23:52
before you fly? Yeah, I got it.
23:55
I mean, and that's the thing about our
23:57
life. You know, your,
23:58
your, uh, if your co-pilot
24:00
has had a few too many big gulps and you
24:03
don't long stretch, I mean,
24:04
there's a hole right there.
24:07
You can't stain it and it won't smell
24:09
afterwards. As long as you're up to down.
24:11
Is this the thought of it? Your buddy,
24:13
sure. Your wife, your female companion.
24:16
Probably not. Maybe not.
24:19
This is where I got you.
24:20
I got better aim than you.
24:24
Yeah. We talked about having like a, uh,
24:26
for April fools, we're
24:27
going to release like a special
24:29
for attachment. Oh yeah. That's actually
24:33
a really good idea. Uh, that
24:34
probably would sell and you
24:36
could make it where it popped right into
24:37
that hole. Yes. Yeah.
24:39
Yeah. Maybe we'll get in the
24:41
trucker business. No, you're trying to
24:43
make us it's 19 hour
24:44
drive for me between here and
24:46
Southeast Texas to, uh, uh, Moab, Utah.
24:49
So, uh, a drainage hole
24:51
will be really, really good.
24:52
Yeah. Yeah. Yeah. I've done the same
24:56
drive. I haven't used it that way yet,
24:58
but it does cost my mind. All right. So
25:02
we've talked about
25:03
drainage holes, you guys,
25:04
and I think this is a really good idea. I
25:07
mean, it's, it's not as
25:08
far as the importance level.
25:10
It's like putting those colored hinges on
25:12
the, uh, the door hinges
25:13
on the outside of the Jeep.
25:15
There's no real good reason for that. Uh,
25:19
but it's, it's kind of cool
25:20
cause you can accent your Jeep,
25:22
but you can do the same thing with the
25:23
floor plugs because you guys
25:24
have them in various colors.
25:26
Yeah. We're, you know, we, we are more of
25:29
a subdued, uh, product.
25:31
We're not the most flashy, but
25:33
we do realize that, you know, a lot of
25:37
folks out there that are in the Jeeps,
25:38
they color coordinate
25:40
and, um, so you can, you can get your
25:43
color drain plugs. Um, our
25:46
primary color that comes with the
25:47
kit is black. Uh, but, uh, we also
25:50
promote the orange a lot. The
25:52
good thing there is actually
25:53
some use to this is that, um, if you're
25:56
out in the dark and you,
25:59
maybe it starts raining and you
26:00
didn't anticipate it with one of the
26:02
bright color plugs, you can
26:04
see it down there and you can,
26:06
you can pop outlet. So there is a, that
26:08
was actually the design for
26:09
the orange plug to begin with.
26:11
Um, but it quickly was like, do you have
26:15
it in green? Do you have it in purple?
26:17
Do you have a pink? And yeah, so we've
26:19
done that. And we also
26:20
offer the entire floor in a, uh,
26:23
a khaki color. So like a light tan. Um,
26:26
and those are the two
26:27
flooring options we have had requests
26:29
for some crazy colors. Oh, I'm sure. I'm
26:33
sure there's a Christmas
26:34
one. It looks like candy
26:35
drive. Yeah. Yeah. Not, not going to
26:37
happen. Uh, we've had,
26:40
we've had people ask if they can
26:41
paint it. Uh, I don't recommend it, but
26:43
well, it's flexible stuff.
26:45
So that would be, I mean,
26:46
you can get flexible paint, but I think
26:48
that's, this could be a
26:48
nightmare before we get too far
26:50
along for the people that are watching.
26:51
Can you hold that, that
26:52
sample that you just, just had
26:54
and show us the edge. Look how thick that
26:58
stuff is. Look at how
27:00
thick that is. That's the thing
27:02
really amazed me. So you have your first,
27:06
uh, layer on top. So
27:09
that is a TPO. Um, this is,
27:13
um, it's some, it's, we're not
27:15
proprietary to TPO itself, but it are
27:18
formulas proprietary. Um,
27:21
man, you, you can't scratch it. Uh, I've
27:24
dragged one of the things I
27:25
do in events is I'll drag my
27:27
knife across it and I, I get other
27:28
people. It's like, go for it. You're not
27:30
going to mess it up.
27:31
Um, the texture doesn't wear out. So, um,
27:35
you know, if you, if
27:37
anybody wears cowboy boots and
27:40
they've driven with a regular floor mat,
27:41
you're going to have a
27:42
hole in your floor in three or
27:43
four years. We have time warranty. So if
27:46
you wear a hole where your,
27:47
uh, where your foot rest will
27:49
give you a new product for sure. Um, so,
27:52
and it doesn't fade.
27:53
That's the other thing. Uh,
27:54
10 years, continuous exposure, that means
27:57
24 hours. So, uh, you
27:59
know, you, you think about how
28:01
much sun does your floor actually get
28:03
through the door and, you
28:04
know, passing through everything
28:06
else? Not very much. So the long story
28:09
short, we lifetime warranty
28:11
this because it's easy to,
28:13
we don't really have to, it's just, it's
28:15
so durable that it, you
28:17
know, it's easy for us.
28:18
So, and then you probably won't really be
28:20
able to tell, but there is
28:21
another little thin layer
28:22
in here that's called Dentsy. And, um, I
28:26
can kind of peel this back,
28:28
but, uh, that layer is a, uh,
28:31
that's what adds all the structure. So
28:33
all these, uh, Chevron ribs, uh, what,
28:37
uh, the profile that
28:39
always springs back, um, that layer in
28:42
there, when we heat it, it is like a
28:46
bunch of, uh, fibers that
28:49
and then when you mold it into position
28:52
and cool it, it, all those
28:53
fibers, um, they melt into that
28:56
position and now it's permanent. It will,
28:58
it will never come back
28:59
out. And that's really the
29:00
difference between us and like, uh, any
29:02
of the liners because
29:04
they're just vacuum formed. Uh,
29:06
your floor probably gets hot enough that
29:08
if you leave something on it
29:11
and you take an hour drive,
29:13
it's going to imprint into the floor. And
29:15
that's the difference with
29:16
ours. They won't do that.
29:18
And then you have, uh, this insulator.
29:20
Uh, this is that polyester. This starts
29:23
out at 33 millimeters,
29:25
which is, uh, roughly an inch and a half.
29:29
Um, and then we compress it, uh,
29:31
depending on where it's
29:32
at in the floor. So like in a, um, JLU,
29:37
you have the area that
29:39
goes up underneath your, uh,
29:42
doors that you're showing that because
29:44
that gives people a better
29:45
idea of how this stuff actually
29:46
goes in. Yeah. So, um, you all your areas
29:52
where you are under the trim or the
29:55
console or where the
29:57
plug is, it's, uh, it's all compressed a
30:00
lot more. And then, uh, wherever your
30:02
floorboard is or your
30:03
foot rest is, it's a lot more loftier.
30:06
And that's what's going to give you some
30:07
more of that acoustic,
30:08
uh, performance as well. Right. Yeah. And
30:13
I don't think I've
30:13
mentioned it, uh, mentioned it yet.
30:15
I would say that, uh, it's easy to say
30:18
that, uh, the Jeep talk
30:19
show highly recommends the, uh,
30:23
armor light, uh, flooring for your Jeep.
30:25
Cause I think it's
30:26
amazing, especially if you have an
30:28
older Jeep, uh, my wife has a TJ and it's
30:31
been, it's gotten nasty a
30:33
few times and it doesn't
30:35
require room any times before you say, I
30:37
need something. And this is
30:38
something, uh, and correct
30:40
me on this, this is something you never
30:42
have to worry about
30:43
again. You put it in there and
30:45
the only thing that you may have to do is
30:47
dry underneath it. If, if
30:49
you get too much water in
30:50
there and it goes over some areas, uh,
30:53
but it, but I think it's very, it would
30:54
be very unusual. You'd
30:55
have to be, uh, floating your, uh, your
30:58
Jeep in the water and submerging it, uh,
31:00
to get the situation.
31:01
Yeah. Yeah. If you're floating it above
31:03
your door sills and the water
31:05
is dirty, then that's when it
31:07
becomes a little bit of an issue. Um, it,
31:09
our floor isn't going to
31:11
mold, but I can't, you know,
31:12
you get some nasty stuff under there and
31:14
you don't want to rust
31:17
getting started simply because
31:18
you didn't get it dried out. Yeah. So we,
31:21
you know, uh, if you go
31:23
onto our fact page, uh, or
31:25
talk to us directly, we have ways that
31:27
help dry them out. Uh, it's
31:28
easy without having to remove
31:30
it all the way. It depends on kind of
31:31
like the level. Yeah. Just
31:33
try to create a little air gap
31:35
underneath the floor. Usually, uh, taking
31:37
that plug out and putting
31:39
a screwdriver in there just
31:40
provides a little air gap. That that's
31:42
really all it needs in a
31:43
pathway out. So that plug complete
31:45
coming completely out of the sheet metal
31:47
gives it that little pathway
31:48
out. Um, but if you don't have
31:52
the top and it rains, just undo the plug.
31:55
It's going to be fine.
31:56
You're not going to hurt anything.
31:58
So, uh, okay. So the, the, the people
32:00
watching listening, they're
32:01
sold, they want to get some
32:03
of this stuff. What's the best way to go
32:05
about getting it? Was it
32:06
just go to go armor, light.com
32:08
order it straight from the store. Yeah,
32:10
you can get it in a
32:11
bunch of different places,
32:12
wherever you're really comfortable. Uh,
32:14
fastest service I can
32:15
guarantee always comes from our
32:17
website. We are made in North Carolina.
32:19
We stock it in North Carolina and we ship
32:21
it in North Carolina.
32:22
So everything it comes right off the
32:24
line, goes on the shelves and then goes
32:26
in your box the next
32:27
morning. It's when you place your order,
32:29
we almost always ship
32:30
next day. So you go to go
32:33
armor, light.com, not Armalite like the
32:36
old AR 15 or the M 16
32:38
rifles, but armor light.
32:40
And, uh, and, uh, you can just buy it
32:42
right on our website. Just
32:43
find your vehicle and, um,
32:45
you know, pick your, your, uh, your
32:48
coverage level. If you're
32:49
not sure about it, do just the
32:52
front or do the front rear. Um, but I
32:55
guarantee you're gonna,
32:56
you're going to see that carpet in
32:57
the back and you're going to come back
32:58
and get the rest. Yeah,
32:59
absolutely. Yeah. We want you to be
33:01
comfortable with it. And I know it's not
33:03
the cheapest thing in the
33:04
world. Um, so, uh, if you
33:08
got to buy it in stages, buy it in
33:09
stages, but we, we tried to
33:11
make the best product we could,
33:12
and we, we know we're not the cheapest,
33:15
but we, we try to provide quality. Um,
33:19
and we try not to pass
33:20
on all these extra expenses to you. So
33:23
we're, we're doing the best
33:24
we can to, to, to make the
33:26
product as affordable, but, um, really
33:29
what it comes down to is that we, we
33:31
never cut our quality.
33:32
But that's number one. Yeah. It's really
33:35
nice stuff. Uh, like I
33:36
said, I, I told you before we
33:37
got started and I've told our audience
33:39
before I got to actually see
33:40
it, uh, at, uh, at SEMA one
33:43
year, met Dave in person and, uh, saw the
33:45
stuff and, and, uh, you
33:47
know, it's like, it's like we
33:49
talked about, you can't really get a feel
33:51
for, uh, for the product. It sounds
33:54
really, really nice,
33:56
but you're not for sure. And then when
33:58
you can literally put your
33:59
fingers on it and turn it to
34:00
the side, like I had you do, that was a
34:02
thing because I walked up
34:03
to like a sample like that,
34:04
that there was up there at the, at the
34:06
display and I went, Oh my
34:07
God, this is some major stuff.
34:09
It's tough too. It doesn't feel thin. Uh,
34:12
it's a, it's substantial
34:14
and it's like what you want on
34:16
your Jeep. Uh, I mean, I don't know
34:18
nothing about nothing, but if I'm going
34:19
to put something in there,
34:20
I want it to be tough. I want it to be,
34:22
uh, I want it to last. And
34:23
that's exactly what you guys have.
34:25
You know, um, we were talking about April
34:28
fool's thing. We often
34:29
do Jeep talk show million
34:30
dollar ideas here, and this is actually
34:32
partially your idea. So what
34:34
you need to do is you need to
34:36
get that armor light stuff and make an
34:38
armor light cover for the, the
34:40
butt of an AR 15. And then the
34:45
up there where the, where the barrel is.
34:47
And you can have like the magpole stuff,
34:50
this would be armor, armor
34:52
light that you could put on there.
34:53
Armor, armor light for your armor light.
34:59
And then the, then you have all these
35:02
protests and you get
35:03
this free advertising.
35:05
It's probably a field that, uh, I worked
35:07
for a larger parent
35:08
company. So, you know,
35:10
we're a two year one auto supplier. We
35:11
provide flooring in every
35:14
vehicle. Um, and pretty sure
35:17
that Mercedes and GM and all of them are
35:21
wouldn't be too happy to
35:22
hear that their tier one is in
35:25
involved in protests about, uh, so I have
35:30
to keep, uh, my like or dislike for fire.
35:33
Orange quiet.
35:35
Right before you put in your two weeks
35:36
notice, uh, sign this, sign this through.
35:40
You know, if, uh, if a couple of pallets
35:43
of loose material goes
35:45
missing and, you know,
35:48
you can do with it.
35:49
Yeah. I'm glad you brought up Mercedes
35:51
and other vehicles because the,
35:52
the armor light stuff isn't just for
35:54
Jeeps. Uh, you have it for, uh, for other
35:56
vehicles, uh, as well.
35:59
We've been branching out. We, uh, we've
36:01
done, uh, Toyota Tacoma
36:03
and, uh, the two and four door,
36:06
uh, six gen Bronco. Um, and besides that
36:09
one of the, the big new
36:11
offerings we're going to have that
36:12
is great for Jeepers, but it's also great
36:15
for anybody that has a
36:17
vehicle is we're expanding
36:19
our acoustic knowledge into the
36:21
aftermarket. Uh, so, you
36:24
know, um, all of these acoustic
36:28
companies, they always say like OEM or
36:30
OEM grade or as good as OEM,
36:33
we are the OEM. We have the
36:35
second biggest sound lab in the United
36:37
States or an acoustic
36:39
chamber. Um, we have all of the top
36:42
engineers that we designed, uh, for these
36:46
major OEMs, these high end
36:48
luxury cars. We designed the
36:49
acoustic environment for them. And so
36:52
we're taking that
36:53
technology and doing the same thing,
36:55
like with armor light, taking the
36:56
engineers and say, okay, you don't have
36:58
to make it cheap anymore.
37:00
What is the best you can do? And we've
37:03
developed some pretty
37:04
amazing products and we're,
37:05
it's going to be based around some
37:06
education cause it's all fiber based.
37:08
Everybody thinks that
37:09
butyl dynamite, Kailh, Matt, that's how
37:11
you get rid of all the sound. It's a,
37:14
it's a, um, a dampener
37:16
or a sound deadener. We're going to be
37:18
offering a lot of, uh, really high
37:20
performing products here
37:21
pretty soon. So it's going to be under
37:23
our parent company, Aria
37:25
acoustics, but you can, you'll be
37:26
able to find it, uh, going to go armor
37:28
light and any of our booths,
37:30
anywhere we're at one of the
37:31
shows, come talk to us in person. And,
37:33
um, if you have a Jeep out
37:36
there, that is not just your
37:38
trail rig that you daily drive it, you
37:41
have the big tires, but you, you know,
37:44
maybe you're a lawyer
37:46
and you have to do phone calls in between
37:48
events and you're trying
37:50
your best to be off-road, but
37:51
you know, your job keeps getting in the
37:53
way. Well, we have some stuff that's
37:55
going to help you do that,
37:56
a little bit quieter and make the
37:59
overlanding journey a
38:00
little bit more enjoyable for you
38:01
and your family. I would actually hazard
38:04
to say, you shouldn't think
38:06
of armor light flooring as
38:08
something is the last thing that you do
38:10
to your Jeep modification.
38:12
Um, I think that it's a good
38:13
idea does to have it there for the
38:15
protection from the beginning protect
38:17
your new Jeep. Yeah.
38:19
It's usually the customers that have a
38:21
JKU, you know, they sell it
38:24
and then they get a brand new
38:25
jail and they had the armor light in the
38:29
old vehicle because the JK
38:31
carpet was destroyed when
38:33
they got it or over the years of their
38:35
kids and dogs and, you know,
38:37
mishaps. Uh, and a lot of them
38:40
say that now that they've had it in
38:42
another vehicle, they come
38:43
up to me at an event and they
38:44
go, you know, I had it in my JKU. I just
38:46
got a brand new, uh, JLU
38:49
392. And it was the first thing
38:50
I put in it, you know, they could have
38:52
done the lift, they could
38:53
have done the tires, but
38:54
it's that thing that you interact with
38:56
all the time that does
38:58
have a lot of practical value.
39:01
And it's not like we do things just to
39:03
impress other people,
39:04
but I guarantee you,
39:06
especially if they're familiar with
39:07
Jeeps, if they get in your
39:08
Jeep and they see that flooring,
39:11
it's going to hit them. Like, what is
39:12
this? They're not going
39:13
to understand quietly,
39:14
quite sure what they're looking at
39:16
because it looks OEM and they're going to
39:19
be asking questions.
39:20
They're going to notice it. It's our
39:22
number one marketing tool.
39:23
Our customers are, are the best
39:26
because, uh, man, I love it. You go, uh,
39:29
I'll be in Moab and, uh, I'll
39:32
be talking to a customer and
39:33
they're sitting there going, okay,
39:35
they're just learning about it for the
39:36
first time. And then
39:37
somebody comes up, they might be drunk.
39:40
It happens sometimes. They come up and
39:42
they go, this is the
39:43
best effing thing I've ever bought for my
39:45
vehicle. If you don't have
39:46
it, you have to have it. And I
39:48
basically just stand back and let them
39:50
talk to each other because everything
39:52
coming from my mouth
39:53
is a sales pitch no matter who I am.
39:55
You're, you're paid to lie. I
39:57
mean, let's be honest about it.
39:59
You don't, you don't have an opinion. You
40:00
have what the company tells you to do.
40:02
That's what they believe. I don't care
40:04
how much the money, but
40:06
that's the way it's going to be
40:07
viewed. Yeah. That's yeah. And that's how
40:10
I get it. I, man, I've
40:11
been buying part. I bought my
40:12
first part. Uh, I bought a suspension kit
40:15
when I was 15. Uh, I had to pay for it
40:18
on, I did a layaway.
40:20
Of course. You didn't have a credit card,
40:24
but you can have a credit card. Yeah.
40:27
Yeah. I worked, uh, I was 15. Um, I was
40:30
building a Chevy S10 pickup
40:32
and, um, uh, you know, I, I'm
40:36
down this road, but I, I went down to the
40:38
shop and it was like $600 for
40:40
the entire kit. It was a big
40:41
purchase. And this is probably a 95. Um,
40:46
and, uh, it was a big, big
40:48
deal. And I was like, I, can I
40:50
put it out? Like, can I make payments?
40:52
And basically they, they bought the kit,
40:55
kept it on the shelf for me and I made
40:57
three payments with my,
40:58
yes. And, uh, I, I installed
41:02
my kit before I was legally able to drive
41:04
my vehicle. Did you, did
41:06
you go to the store and
41:07
visit your, uh, your layaway ever so
41:09
often? Oh, I was there all the time. They
41:11
were probably tired of
41:12
me. Uh, yeah. If it was car or truck or
41:16
bike related and your
41:17
business and I had a means to
41:18
get to your place, I was bugging the hell
41:20
out of you. I walked by a
41:22
body shop every day before
41:23
school. And I was up inside that place.
41:25
Yeah. I feel bad for the
41:27
kids. Don't, that don't get
41:28
excited about things, especially about
41:31
mechanical things that you
41:32
can modify and make something
41:34
yours. You're not building the thing from
41:36
the ground up, but you're making
41:38
modifications. You're
41:39
learning about what to do. And that's one
41:41
of the things that we're
41:41
doing here with the Jeep talk
41:42
show by talking to you guys is we're
41:44
trying to let the audience know about
41:47
things that they might be
41:48
interested in. I find that fun, uh, when
41:51
I can find something that's
41:52
really cool and then, and then
41:54
put all people onto it, especially
41:56
whenever they had no idea it
41:57
existed. And it's, it's so much
42:00
easier now. Like, I mean, not easier just
42:03
to install it, but like
42:05
your, your podcast is so
42:07
dedicated. The Jeeps, you didn't have
42:09
anything dedicated to a
42:11
specific genre vehicle that was
42:14
that easily able, uh, able to obtain
42:17
besides magazines. That
42:18
was all we had. Oh yeah. And
42:19
we didn't have the internet. So there's
42:21
so much time you can
42:22
spend in the bathroom.
42:25
So like, I, you know, if, if it didn't
42:27
come with instructions or if
42:28
I didn't see something in the
42:29
magazine, it was just figuring it out.
42:31
Like, you know, your best
42:32
bet was a children's manual,
42:34
just to understand how stuff went
42:35
together. Now you got YouTube
42:38
and all of these little niche,
42:40
uh, places for people to learn. I, I'm
42:43
jealous. Uh, I mean, I, I
42:45
nostalgically look back to
42:47
the way I came up in it, but, um, I'm
42:50
surprised that kids don't aren't as
42:52
interested as they used
42:53
to be. You know, I hear all my friends
42:56
are car guys and they all
42:57
say, my kid doesn't even want
43:00
to get his driver's license. And that
43:03
just blows me away. That was just
43:05
freedom. Get up and go.
43:06
Well, you can, you can get worse with
43:10
the, with the cyber cabs
43:11
too. Cause the really won't be a
43:12
reason it'll actually be as cheap or
43:14
cheaper, uh, to take a cab. It'll be like
43:18
New York for everybody.
43:20
Yeah, pretty much. I, I still have some
43:23
faith and, um, I do. And
43:26
if anybody's listening,
43:27
if you see that kid that just got a Jeep
43:31
and old YJ or whatever,
43:34
and you're driving your
43:36
three 92, stop by and say hi or you're
43:38
driving your TJ or your LJ,
43:40
stop by and say hi to them.
43:42
Um, you know, I bugged all my neighbors.
43:44
Um, I, maybe I'm
43:47
autistic. I really don't know,
43:48
like I had no problem going up to the
43:52
people and getting all up
43:53
in their business. If it
43:54
was related to anything, motorsports and,
43:57
um, and there's a few key,
43:59
uh, key people that I think
44:01
back on, um, that were like neighbors or
44:04
just people I encountered
44:06
that would talk to me and
44:09
it meant everything. It was just, uh, it
44:12
opened up a whole world to me.
44:13
So if you had the opportunity
44:15
for some kid that was like me, please do
44:18
it. Don't just get lost
44:20
on your phone. Just like,
44:21
go talk to somebody, you know, lend them
44:24
a hand, show them how
44:25
to put that thing on,
44:27
especially if it's wiring, don't let them
44:28
burn their car down.
44:31
Exactly. There's some 40 year olds out
44:34
there that are trying to burn down their
44:36
jeeps by, uh, 15 amps under the, under
44:39
the dash. Yeah. What is
44:43
it that, what is it that
44:44
they say in politics, it takes a
44:46
community to, uh, to create
44:48
a gearhead. So, uh, share,
44:50
share your, uh, amazement of, uh, motors
44:53
and vehicles and all
44:54
kinds of things mechanical.
44:56
All right. So I can tell we need to, I
44:58
can tell we need to spend
44:59
more time because we've just
45:01
scratched the surface of your background,
45:03
but, uh, we're gonna,
45:04
we're gonna wrap that up and
45:05
wrap this up. And you know how the kids
45:06
love the social media work
45:08
and they find you armor light
45:11
yards, wherever you want to direct them
45:12
to. Yeah. Uh,
45:14
everything's go armor light. Um,
45:16
so we're on Instagram, Facebook, we have
45:20
content on YouTube. Um,
45:22
do you want to see what we're doing, what
45:23
we're releasing? The best way is, uh,
45:25
just Facebook and Instagram, go armor
45:27
light.com or, um, at go armor
45:30
light. Uh, you can find me at
45:32
at kale withers, K a I L. Uh, if you're
45:35
interested in what I'm
45:36
doing, it might be jeep related.
45:38
It might not be, I'm doing all kinds of
45:40
stuff. So, uh, but more
45:42
importantly, come see us at an
45:43
event. If you see anybody with one of
45:45
these shirts, you see one
45:46
of our vehicles at Jeep,
45:47
Jamboree or out on a trail, come say hi
45:50
and get to see the product
45:52
in person. Oh, uh, and I, you
45:54
know, it's been a while cause I think
45:55
Dave actually got me this
45:57
discount code, uh, on our discord
45:59
server. Uh, you can go on the discord
46:02
server and do a slash discount and it
46:05
will show you all the
46:06
companies that have, uh, we have discount
46:08
codes with armor light is
46:09
one of them. I probably need
46:11
to get the follow up with you after this
46:13
interview to make sure it's
46:14
still active. Uh, but, uh, you
46:16
right now, until we prove otherwise, you
46:18
can go over to our discord,
46:20
do a slash discounts and get
46:22
the armor light, uh, discount, uh, code
46:25
for, I think it's, I
46:26
think it was 10% off.
46:28
So we'll make sure we get you an updated
46:30
code. Uh, as soon as
46:32
this goes out and, um, just,
46:33
you'll go on there and you'll see that
46:35
code, use it for 10% off.
46:37
It's going to be anything on our
46:38
website. That'd be great. Thank you for
46:40
that. I didn't mean to put you in a
46:41
corner. Um, but, uh,
46:44
but the, the, the cool thing about it is
46:46
on our discord server, it
46:47
doesn't blast out the code.
46:49
So I want to warn everybody, if you go
46:51
over there and do slash
46:51
discount, it'll show you all the
46:53
discounts that are available, but it will
46:55
not give you the code.
46:57
You actually have to request
46:58
the company for the code and then it just
47:00
sends it to you. That's how
47:02
we get you. That's how we,
47:03
get you to sign up to discord. You know,
47:07
and I do ask people, uh, try
47:09
not to share those codes with
47:10
all the key phone websites because the
47:12
more they get shared, they
47:14
get overused and then we have to
47:16
shut them down. So we like to keep these
47:17
codes active, uh, and by
47:20
your viewers and listeners,
47:22
people who took the time to listen to us
47:26
and, uh, listen to our
47:27
sales pitch and all our gripes
47:29
and, uh, we want to offer you a discount.
47:31
So just be responsible.
47:33
No, absolutely. And the cool thing is, is
47:36
that, uh, it's, uh, you get
47:37
it, you get a plus for being
47:39
part of the Jeep talk show community.
47:41
That's the way we look at it is you're
47:43
part of the community.
47:43
We want to share it with you. I don't
47:45
care if you come over there, sign up, get
47:46
the code and go away.
47:48
At least you can't, but it was the radio
47:49
shack around and you
47:50
remember the radio shack cards,
47:52
battery free battery cards. The whole
47:54
idea was just getting you
47:55
in the store because you
47:56
ain't buying nothing unless you come into
47:58
the store. Yeah. Yeah.
48:01
Yeah. All right, Kale,
48:02
thank you so much for being here. Uh,
48:04
glad you're here. Uh, so, uh, well, I
48:06
don't think we mentioned
48:07
it, uh, Dave, uh, who we've had on the
48:09
show a couple of times
48:09
before he is retiring. I think
48:11
he's part time now and, uh, uh, kale is a
48:15
beaten up on him, uh, until
48:17
he goes full retirement. So,
48:18
uh, glad you glad you were still out
48:21
there. He's still doing our
48:22
events and he's out there,
48:23
repping the brand, but he, he doesn't
48:26
have to be in any, uh, teams meetings
48:28
anymore. Thankfully.
48:29
Oh, no more meetings. Could you imagine
48:31
actually getting shit done?
48:34
I talked to him. I hate talking to him
48:36
because he just goes on
48:37
about what he's doing and
48:39
I realized how many years I have left
48:41
before my, my retirement.
48:42
And I don't want to hear it.
48:45
We're glad you there because you guys
48:46
have some really great
48:47
products and thank you for that. So,
48:49
but anyway, I hope to talk to you again
48:51
and get some more
48:51
information, especially on some of the,
48:53
fun things you've done off road. Sure
48:55
thing. You're my
48:56
friend. You're my new friend.
48:59
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49:02
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49:04
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49:06
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49:08
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49:09
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49:11
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49:12
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49:14
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49:16
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49:20
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