Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#394: Agile marketing and walled gardens with Oli Marlow Thomas, Chief Innovation Officer, Smartly.io
Marketers and advertisers for the world’s leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as “channel switching” between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.
Today we’re going to talk about “The Agile of the Omnibrand” and what it means for both brands and the marketers behind them, as well as their customers.
To help me…
The skinny
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