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Latest / The Follio Property Podcast

The Truth About Property Cycles: Why Timing Matters More Than You Think

Most investors don’t realise that property markets move in cycles and that understanding those cycles can drastically change your returns. In this mini episode, we break down how residential, commercial, and industrial markets each follow their own rhythm, why timing your entry and exit matters, and how 90% of growth often occurs in just a small window of the cycle.

We explore how long-term buy-and-hold thinking has shaped generations, why today’s investors need to think differently, and how historical data shows that a 4-year window can sometimes outperform the previous 15 years combined. We…

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