Latest / The Curve / What’s the ROI on looksmaxxing?
Transcript
- 0:00And so this feeling when everything around you feels out of control and precarious, you are going to lean into what you can control.
- 0:06For a lot of people, that is that optimization.
- 0:13The ROI is still a gamble.
- 0:16I was a little bit worried that you would maybe judge me in terms of the amount of money that I spend on what I look like.
- 0:23It's interesting because you kind of described the dopamine loop of shopping.
- 0:26Optimization culture has been around for quite a while.
- 0:30Suffix maxing came from role-playing games and video games.
- 0:33And then kind of got co-opted by the Manosphere and incel forums.
- 0:38I do get both of us and I don't talk about it on the podcast because I don't want other people to feel like they need to.
- 0:44What is better, transparency or not promoting it?
- 0:47I think actually what's helped me a lot, immensely, is having age diversity in my female friendships.
- 0:55I'm for sure on the hot girl hamster wheel and have not a clue how to get off it.
- 1:03We stumbled across Hannah's content because she did this amazing article on Substack, sort of about looks maxing and this whole economy of spending money on what you look like to how you present online and digging into the psychology of what and why we're spending so much time and money on what we look like.
- 1:21And I think today's conversation we wanted to link into Love Island because so many people watch it.
- 1:26Even if you don't watch the actual show, you'll know what we're talking about.
- 1:30You will have seen so many clips circulating.
- 1:33Basically hot people in bikinis trying to fall in love in a villa, right?
- 1:37Yeah.
- 1:38This idea of looks maxing has been floating around the internet for a while.
- 1:42I actually weirdly think I stumbled across it in Louis Thoreau's documentary, The Manosphere One, when he was, because all of these guys are talking about looks maxing.
- 1:53But today we're really going to be talking about particularly women and the amount of money that we spend to look the way that we do, to present a certain way online and,
- 2:03I have seen a sick amount of content from OnlyFans, content creators, to people on Love Island, to just actually people that would identify as just content creators or influencers being open about the amount of money that they spend on how they look.
- 2:18That is the main concept we're going to speak about today.
- 2:20But for anyone that hasn't read your article, Hannah...
- 2:24What inspired you to write about this?
- 2:26Where was the original, oh my God, I've got to discuss this topic?
- 2:31So I write a newsletter about money and how it intersects with our culture and how our economy has a direct or indirect relationship on how we see the world and ourselves and our own money.
- 2:43And so I write a lot about these big cultural forces like optimization culture, which has been a big one over the past few years, and how that's rooted in our current economic moment and especially how young people think about and behave with their money.
- 2:56So when there's anything big culturally going on like Love Island, a lot of times there is that financial angle because a lot of these big cultural movements or big cultural shows are a reflection of our current economy, whether we realize it or not.
- 3:09And so for me, I was really fascinated by, and this is what kind of prompted me in the angle I took in the article, is to really look at how Love Island and reality dating shows like it are really emblematic of the attention economy that we're currently in and also a really direct reflection of the economic precarity that a lot of young people feel and this idea of...
- 3:34The traditional ways of being able to build financial security have really crumbled or a lot of people feel like they've crumbled.
- 3:41So the only viable route – and I put this in quotes because it's just – a lot of it is perception-based.
- 3:48The viable route is to commodify the self.
- 3:51And to pursue visibility and to pursue fame.
- 3:54And you see that, obviously, in social media and how algorithmic a lot of our interactions have become and the idea of a personal brand and all of that.
- 4:01But also in these shows.
- 4:03And it's very obvious, especially in the past couple of years, I would argue.
- 4:06I mean, I think a lot of people go on these shows –
- 4:08With the kind of, oh, it'd be nice to, you know, get recognized after the show's over.
- 4:11But I think in the past couple of years, many people have caught on to the fact that many of the people going on these shows are very aware of the fact that they're getting filmed and getting, you know, consumed online.
- 4:23And, you know, the way that they're presenting themselves on the show is a very direct reflection of that.
- 4:28And I found that very interesting and how it's really goes to show how a lot of young people see like this is actually the career strategy is going on one of these shows with the with the possibility of getting famous.
- 4:39And what does that mean for like the broader economy and how we relate to each other and even like how we think about love?
- 4:45It's so interesting because if I'm being completely honest with myself, if I was going to be on the show in my bikini for weeks on end and the entire world was going to be looking at those clubs and dissecting them and –
- 5:02we all know, to be honest, men or women on that show, it's all about what they look like.
- 5:09I would feel the same pressure too, to want to look a certain way and show up in a certain way.
- 5:14I think it's really easy to just look at that, what you've just said in terms of people going on that show to get fame, to create a personal brand, to be able to create a business off the back of being known after being on a show like that and judge them for spending money on
- 5:32I'm like, I totally get it.
- 5:34If I'm going to a wedding, go and get my nails done.
- 5:37I want, you know, I get my hair dyed.
- 5:38I've got a, you know, there's a much lesser version of that.
- 5:42Oh, yeah.
- 5:42I mean, it's the exact same thing as, like you just said, somebody, you know, getting Botox because they want to like look younger at work or, you know, like you said, getting your nails done.
- 5:52I mean, it's all the same thing.
- 5:53So, yeah, I definitely agree with you.
- 5:54We're like, I don't.
- 5:55I completely understand where a lot of these contestants are coming from.
- 5:57You know, there's been well-documented research about the beauty premium in the workplace, about people that are more, quote-unquote, conventionally attractive earn more money.
- 6:07They are more likely to get raises and promotions and get opportunities that someone who isn't, quote-unquote, conventionally attractive would get.
- 6:14And this show or, like, these contestants spending all this money and being very preoccupied with their appearance is just a larger, you know, example of that –
- 6:23And I think, too, because our culture is really elevating because of the influencer economy and the attention economy that we're in with social media, you know, the influencers are often exalted as like, oh, this is like actually the only viable way to become rich is to have this large presence online and to be very visible.
- 6:42And to be successful visibly, a lot of times it's to buy into those conventionally attractive norms.
- 6:48You know, even if you think that you're kind of immune to this stuff, you are kind of inadvertently doing it.
- 6:52It's so interesting you say that because I almost, as you were talking, was thinking of that scene in The Devil Wears Prada where she comes in in that blue sweater and she's, you know, has this kind of smug air about the fact that, you know, she doesn't buy into fashion.
- 7:07And then she gets totally told, well, like, what you're wearing, that particular shade of blue, and she gets completely ripped apart for it.
- 7:14Something funny.
- 7:20No, no, nothing's... You know, it's just that both those belts look exactly the same to me.
- 7:26You know, I'm still learning about this stuff and...
- 7:30This... stuff?
- 7:34Oh, okay.
- 7:36I see.
- 7:37You think this has nothing to do with you.
- 7:40You go to your closet.
- 7:43and you select, I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back, but what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean.
- 8:01And you're all so blithely unaware of the fact that in 2002 Oscar de la Renta did a collection of cerulean gowns.
- 8:07And then I think it was Yves Saint Laurent, wasn't it, who showed cerulean military jackets?
- 8:12I think we need a jacket here.
- 8:14And then cerulean quickly showed up in the collections of eight different designers.
- 8:18And then it filtered down through the department stores and then trickled on down into some tragic...
- 8:25casual corner where you no doubt fished it out of some clearance bin.
- 8:29However, that blue represents millions of dollars and countless jobs.
- 8:34And it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when in fact, you're wearing a sweater that was selected for you by the people in this room.
- 8:46from a pile of stuff.
- 8:48There are people that are 100% bucking the train.
- 8:51I mean, at one point I was trying to grow up my undribe hair because I was like, no, I refuse.
- 8:55You know, like I've tried to lean in both ways, but it's incredibly hard to be 100% immune or to push all of these beauty standards completely away and not spend money on it.
- 9:05But I think for the average person who doesn't have a huge amount of money to go and spend, I mean, I...
- 9:09would be so scared getting plastic surgery, like actually changing my face or what I look like terrifies me, mainly because I'm scared of hospitals and can't afford it, wouldn't want to, but that's kind of irrelevant.
- 9:23I think that we all have our own version of what we've leaned into when it comes to what we prioritize.
- 9:29And I mean, I've been so guilty of judging friends who are constantly getting their nails done thinking like, God, you're spending so much money on that.
- 9:36But it's like my hair is incredibly expensive to be blonde.
- 9:39So it's just, you know, everyone has either the insecurities or the things they want to spend money on.
- 9:45that relate to how they show up from a looks perspective.
- 9:48But yeah, I mean, the fact that there's 57% of Gen Zs that look at the idea of being an influencer and that is what they would choose to be if they had a chance to.
- 9:58Because we are online so much, the way that we've thought about
- 10:02making money or a career out of our life and who we are has increasingly become focused on online and so then what stems into that is this kind of like what we talk about in the curve office is this like hot girl hamster wheel where it's like well what are you paying for and once you pay for a little bit you start paying for more and more and more and of course Love Island contestants are the extreme of this but actually
- 10:25We're all buying into the same system.
- 10:27We are in a time of economic precarity, especially for young people.
- 10:32You know, it's hard to get a start in your career.
- 10:35There's like constant anxieties about layoffs.
- 10:38AI is disrupting a lot of things.
- 10:40You know, the cost of living is like outpacing a lot of people's wages.
- 10:44And so this feeling when everything around you feels out of control and precarious, you are going to lean into what you can control.
- 10:51Like, right?
- 10:51you're going to do the thing that is responding to your effort.
- 10:54And for a lot of people, that is that optimization.
- 10:56That is that, you know, focusing on yourself.
- 10:59Like the body is the last investable asset.
- 11:02And for a lot of people, that is like a form of career insurance, as you said, which is so interesting.
- 11:07And of course, when there is a need, because –
- 11:10The entire engine of consumer culture is built around aspiration.
- 11:13Like if we all felt okay about ourselves and content with our lives, there would like be no consumer culture, right?
- 11:18Or like it wouldn't exist in the way that it is.
- 11:20Like it profits on you feeling inadequate in some way, especially the beauty industry.
- 11:24And so the beauty industry knows that we feel this anxiety about the economy and it's like, oh, we'll just do these little tweaks and you'll look young and refreshed and et cetera.
- 11:34And the other thing that you kind of touched on about like the hot girl hamster wheel is –
- 11:38It's built around this idea of like maintenance where the business model is like, okay, great.
- 11:43We're just going to keep feeding this insecurity and get you to keep paying.
- 11:46And that's where you get the subscription model with a lot of these things or the, oh, you have to kind of update this every couple months to get people to keep spending money.
- 11:54It's like this thing that you kind of just can't get off of.
- 11:56Even in the weekend, Lucy, our social media manager, put this photo online of her eyelash lift.
- 12:02And I saw it and I immediately thought, wow.
- 12:04I need that.
- 12:05That looks amazing.
- 12:06You know, and then you add that in and then you add in nails and then there's someone else that tells you you should try this.
- 12:11And before you know it, majority of your money is going to what you look like.
- 12:14I was saying to the girls in the office, I was like, it's embarrassing that I spend more money on this looks mixing or what I look like than I do travel.
- 12:22what the hell?
- 12:24Like when I actually looked at my spend from eyebrows to hair to nails to everything, I mean, it changes month to month, but it's an absurd amount of money.
- 12:33And you're right.
- 12:33It's so easy to get upsold into the next thing.
- 12:36You know, my hair is such a good example.
- 12:38I love having blonde hair.
- 12:40I feel so fun when I have it blonde, but you know, I have to do it every three or four months and that's,
- 12:46you know, 270 pounds or something.
- 12:48I mean, it's this absurd amount of money, but it is, even though that's not a subscription as such, it kind of is.
- 12:53Because by the time my blonde hair gets to hair, I feel gross and ugly and I want to go get it done again.
- 12:58And that's the thing about money a lot, about maintenance spending, is you start to identify with it.
- 13:04And so once you start to identify with this activity and this spending, it's really hard to opt out, like once that gets wrapped up into your sense of self.
- 13:10And so I think for a lot of people, it's like, oh, I'm this woman who is this career professional that kind of is has it all together and is, you know, doing these things to myself.
- 13:19And for example, you identify as a blonde.
- 13:21That's part of your kind of identity, I assume.
- 13:23So
- 13:24It's hard for you to want to stop spending on that because it conflicts with your sense of self.
- 13:29You know, and you can feel yourself falling down an anxiety hole.
- 13:31I'm like, oh, shit, shit, shit, shit.
- 13:35I just spend so much money.
- 13:39to look like this, and I only look like this, like not to be rude, but think about the Love Island contestants or the OnlyFans contestants.
- 13:45And I mean, I was reading an article just before we started this, and there's people that talk about, you know, and when I say people, I mean, honestly, somewhat normal, not, you know, Kim Kardashian, but people who have maybe 100,000 followers, and they're spending 60 to 100,000 USD on little tweakments.
- 14:03every year.
- 14:04I'm like, that's a huge amount of money.
- 14:06I guess the question I would like to ask is, do you think, or how do you see this as an investment?
- 14:12What is the return on investment for, for me, for a Love Island contestant?
- 14:16We're spending on what we look like and we are looks maxing.
- 14:20What is the return?
- 14:21Obviously for someone on Love Island, it's probably a career and a business, but can we just talk more broadly about that spend and what the return we're expecting to get for it?
- 14:31I want to start by saying the ROI is still a gamble, even though people think there's better odds.
- 14:39Because let's use the example of Love Island.
- 14:41You know, obviously they're spending potentially thousands of dollars on clothes, veneers, you know, maybe some tweakments, their hair before they go on the show.
- 14:49But there's also aspirational labor.
- 14:52which is that unpaid work that you're doing with the hopes of getting paid later.
- 14:56So for example, like a lot of them are quitting their jobs.
- 14:58Like a lot of workplaces are not letting you take six to eight weeks off work to go be on a reality show.
- 15:03So a lot of them are quitting their jobs.
- 15:05A lot of them are, you know, putting other things they need to be doing aside.
- 15:08And they're doing that almost unpaid later.
- 15:10And, you know, I don't know about UK, but on the US they do get paid, but it's not nearly enough to like –
- 15:17have a career just getting paid.
- 15:19I think I want to say, don't quote me, but I think it's like $250 a day or something.
- 15:22Oh, it's so low.
- 15:23I remember we interviewed someone that was on a show and I can't remember what it was.
- 15:27It was an Australian reality show and they were paid, it was like 50 a day or something outrageous.
- 15:33Yeah, it's almost – I mean I think in the US it's like below minimum wage if you were working those actual hours because they're filming for like probably 12 to 14 hours a day.
- 15:40So again, so that's not a career career.
- 15:42But what they're doing is it's that expectation that it could be something much bigger.
- 15:46And again –
- 15:48the people that you see online are the ones that did find that success.
- 15:51And you see the six figure brand deals and, you know, all the free luxury items are getting and stuff.
- 15:58And like, don't get me wrong.
- 15:59I mean, we've people, humans have been wanting to be famous for a while.
- 16:02Like being famous seems fun.
- 16:04And then it's also this aspect of like, Oh, they're able to kind of crack the code and be wealthy.
- 16:09But again, it is almost like a lottery system because you know, the vast majority, or I don't say the vast, but the majority of people,
- 16:16people that are going on these rally shows are not going to be Molly May.
- 16:20You know, there's actually a good chance they might have to go back to their old careers.
- 16:25And then of course you get into the whole nuances of, you know, how that type of fame affects your long-term career.
- 16:30If you're working in a completely different industry than, you know, influencing.
- 16:34And again, so I think it goes back to the idea of like, well, I'm seeing online that, you know, this seems like a sure shot to celebrity and money.
- 16:41And when, and when you're working that regular nine to five job and you're,
- 16:46making, you know, $40,000 to $50,000 a year, you feel like you can't get ahead.
- 16:50That, you know, influencer bet looks like a good bet to take.
- 16:53And I think that's what a lot of young people are leaning towards.
- 16:56And it looks glamorous.
- 16:56Like, it looks fun.
- 16:58So I was looking up some stats around how much people are being paid.
- 17:01And it's 0.3% of YouTubers that actually earn around $5,000 a month.
- 17:06And obviously you've got the massive names like, is it Mr.
- 17:10Beast?
- 17:10I've actually not watched any of his content, but he reportedly earned $54 million in 2023.
- 17:15So of course there's places and platforms and people that are earning absolutely insane amounts of money.
- 17:22But $5,000 a month for that to not even be 1%, it's a massive gamble.
- 17:26So on the one hand, I almost look at people who are quitting their jobs, investing so much in what they look like.
- 17:32And in this career path, I'm kind of like it's sort of brave in today's economy because if you look back to five years ago or more –
- 17:41Reality TV, generally, the contestants became stars.
- 17:44It was just the way that it worked.
- 17:46Now it's way harder.
- 17:48Even if you're on a national show like Love Island, it's actually not guaranteed.
- 17:52You're right.
- 17:52It is risky.
- 17:54So on the one hand, I'm kind of like, well, good on you.
- 17:56You're going full tit on this and really properly trying to invest.
- 18:00But it's more just then the way that that flows down into the everyday people like me thinking I need to spend X amount to look a certain way because then I'm seeing those people online and on my feeds and...
- 18:10And they're the ones that have potentially invested over 100 grand to look the way they do.
- 18:14The stat I also like to cite is that the average content creator makes 15,000 USD a year, which is very obviously not livable.
- 18:24And while a lot of people do do content creation as like a side hustle, it does go to show just how saturated the creator or influencer space has gotten where there's that kind of.
- 18:33you know, top tier group of small group of creators that is making those big bucks.
- 18:37And then there's kind of everybody else.
- 18:39It's kind of mirrors the like wealth inequality that you can see in a lot of different other industries.
- 18:44But what I find so interesting about it is the fact it's almost it also reflects a lot of the like gambling like, you know, activities that a lot of young people do like the meme stocks and the day trading and, you know, that kind of stuff.
- 19:03It's actually fairly easy to sort of forecast what your life and wealth could look like, right?
- 19:09And for a lot of people, they feel like, I am not going to ever feel any sort of financial security or really feel like I'm getting ahead if I continue down this career path.
- 19:17And even though influencing and things like that feels like that bigger gamble –
- 19:22It has much bigger upside.
- 19:25And so I think a lot of young people are willing to take that risk and do that riskier activity because to them, it's like they almost feel like they don't have another choice.
- 19:32They're like the cost of living is going up way faster than I can handle it.
- 19:37And so truly the only way for me to even attempt to get ahead is to take that kind of big leap and that big risk.
- 19:43Which on the one hand is brave and actually important that we try and take more risks when it comes to our earning capacity and what you're describing and people being financially aware enough to know that what they're doing is they're just on the cycle of being able to just keep up and are never going to get ahead.
- 20:00is kind of amazing that we're starting to look at that and think, well, what are we meant to do and how are we meant to get ahead?
- 20:06And if for some people that feels like the option for them is to be an influencer or a content creator, I mean, good on them because I would absolutely not have the confidence to go do something like that.
- 20:16I do agree with that, you know, for the most part.
- 20:19However, and this is like where I get my like nihilistic hat on is where I get concerned is
- 20:27specifically like being in the public eye and being part of the creator economy, your incentive structure is around an algorithm.
- 20:34And so the algorithms typically reward sensationalism, just like insane behavior and perverseness.
- 20:44And so if your entire career is built around performing for this specific algorithm, like exaggerating your behavior, et cetera –
- 20:54How does that bleed into your day-to-day interactions with people?
- 20:56And I think this gets into a little bit about how transactionalized so much of our relationships have become and the way that we interact with the world.
- 21:04And that is my little concern about when you're so used to performing, who are you outside of that when the cameras aren't on?
- 21:15And I think all of us are reckoning with that, even if we're not creators.
- 21:17I mean, we all look at our phones and stuff like that.
- 21:20And a lot of us post online and post our lives online.
- 21:23And so, you know, this feeds into this broader, you know, way that a lot of us think about the world and think about how we interact both digitally and in real life.
- 21:32Have you ever looked into how much people spend on what they look like and what their upside is financially, whether it's the everyday woman or someone on a reality TV show?
- 21:43Yeah, so there's no clean data, unfortunately.
- 21:48But I think the absence of that data is sort of like part of the story.
- 21:52So there is – the research that I have cited is there has been documentation, like pretty good documentation that –
- 21:59People that are, quote-unquote, and I use quotes here when I say conventionally more attractive because that definition is intentionally subjective, earn 10% to 15% more than their counterparts.
- 22:09There's also been data about people that are, quote-unquote, conventionally attractive.
- 22:12You know, they're actors getting jobs, you know, getting more opportunities.
- 22:16Yeah.
- 22:17You know, you think about like the concept of pretty privileged, like that is like been fairly well documented, but there's no like clean and hard data about like you are going to make X percent more.
- 22:25And what makes that interesting to me is like that goes to show that there is like you don't actually know like, OK, if I invest $10,000 in myself, there's not a ton of proof about like how much more money I could make.
- 22:37And I think that's kind of the point.
- 22:38And like the beauty industry wants that to be the point where there's no end point.
- 22:42Yeah, it's quite interesting because, like, especially – I know at the start of this conversation you mentioned you don't wear makeup, and I just feel like that is so iconic, and I really want to get into that because I'm for sure on the hot girl hamster wheel and have not a clue how to get off it.
- 22:56So I would love to come back to that.
- 22:59But one of the things that you talk about is, like, the final stop on the train and that it's been going for a while and what came before looks-maxing and where we are now.
- 23:07And when you say the idea of, like, the final stop on the train –
- 23:11Do you think that we're getting close to the end of this being something we pour money and time into?
- 23:17I would love to understand your thoughts on that.
- 23:18When I was writing about this concept of a train, I was writing about it as kind of a metaphor for where optimization culture is going.
- 23:26And optimization culture has been around for quite a while.
- 23:29And it kind of feeds, as we talked about earlier, it feeds on this concept that...
- 23:33We all have lost control over a lot of areas of our life, you know, how much we work, whether we can afford certain things.
- 23:40And so it's this idea of like I said before, then the body becomes the last thing you can invest in because it's like, okay, I can't control if I buy a home or see my friends, but I can't control my body and my face and like what I look like.
- 23:50And so –
- 23:52A term like looks maxing is kind of just a linguistic way of describing that.
- 23:57Suffix maxing came from role-playing games and video games and then kind of got co-opted by the Manosphere and Incel forums and even like pro-eating disorder and anorexia forums.
- 24:09And it's all about just pushing your stats to the limit.
- 24:13And what is so interesting to me about how looks maxing has gotten co-opted by the optimization culture is it really...
- 24:21It insinuates that we are, you know, a project or a product to be managed.
- 24:28You know, we have stats.
- 24:29And if this feeds into like people wearing wearables, like now we know how we're sleeping and what are, you know, I'm like, do we need to know?
- 24:37like our blood pressure every second of the day.
- 24:38Some people do.
- 24:39I would argue that I probably don't.
- 24:41Or like how many steps I've taken a day?
- 24:42Do I need to know that information?
- 24:43Like just, and it gets, it kind of diffuses.
- 24:46So it starts as this term and kind of diffuses outwards and it's gotten really co-opted by, you know, all different facets of optimization culture and then kind of used in consumerism.
- 24:57And then you get these aesthetics, like, you know, I'm like a clean girl and all the products that come along with having that aesthetic.
- 25:04Yeah.
- 25:06And so I said before, like the train, that's kind of like the vocabulary of optimization migrating outwards from work and how we think about work, because oftentimes when we think about optimization, we think about work, to fitness, to body, to the face.
- 25:19And we pretty much already agreed that a person can be productive or unproductive.
- 25:25Again, like what does that really mean?
- 25:26Or on brand or off brand?
- 25:29And the kind of end of the train is that kind of, you know, what's that next stop of how we're thinking about ourselves as products, literally, instead of human beings?
- 25:40So it's more the idea that when you think about work and productivity, that's something that has become quite normalized.
- 25:46And we talk about a lot like, are you productive?
- 25:47Are you not?
- 25:48And we've moved on and on and on to measuring things in such granular detail where it's like, okay, well, this is now.
- 25:55The last stop is, okay, your face and how you look, how much are you optimizing?
- 26:00The words we use to describe ourselves are often very financialized and transactionalized.
- 26:07And it almost makes it seem like we are machines.
- 26:10And it almost like kind of eliminates a lot of our humanity.
- 26:14An example I use is I was in a therapy session once and I was talking to my therapist and I was saying like, oh, you know, I'm feeling very emotional about this thing.
- 26:20I was like, but like that's not a productive emotion.
- 26:22It's not productive for me to feel this way.
- 26:24And she stopped me and she said, what does that mean?
- 26:26What does that mean to have a productive emotion?
- 26:28Yeah.
- 26:29And that really stopped me where I was like, oh, my gosh, you know, like the way that we think about, you know, our time, the way we hang out with other people.
- 26:39And a lot of that has to do with this broad optimization culture.
- 26:43It assumes that everything has to be efficient and optimized.
- 26:46But again, what does that mean?
- 26:47And I think that connects to this like broader feeling of everything has to be this like perfect, well spent time.
- 26:54And again, it ignores kind of the humanness of it all.
- 26:57Shit, shit, shit.
- 26:58This is such an intense conversation, isn't it?
- 27:00There's just so much to it.
- 27:02I would say I probably think about this kind of stuff maybe more than the average person just because I write about it.
- 27:08But it's been hard for me because I'm not immune to...
- 27:12these external forces that we all feel, you know, like I said before about the therapy session, but I do find myself, you know, I was saying before, I don't wear makeup, but I definitely do.
- 27:21I definitely like do the facials and do the microneedling.
- 27:23And, you know, I think a lot about my appearance.
- 27:25And part of that is because I, you know, post content online and it's very hard to not opt out.
- 27:31And so I think if anybody takes anything away from this conversation, it's, you know, it's so easy to frame this as a personal problem, like just do not do this.
- 27:38but that ignores this giant system that is – this giant apparatus that has, like, made it so pressuring that feels like we can't opt out of it.
- 27:47And that's what I really try to point out in my content, that it's like a lot of our – you know, in America, because we're such a capitalistic country, we have a tendency to frame these huge issues as individual issues.
- 27:58Firstly, I'd love to know how did you distinguish what you would and wouldn't buy into in terms of –
- 28:04makeup you don't but microneedling you will like how did you decide what you did and didn't want to opt out of for me the no makeup is actually rooted in my own you know i'm actually fairly type b so i think for me i'm like oh you know i don't it's the time of it all of like putting on the makeup it's probably rooted in like the sense of like laziness about that and
- 28:27And, you know, most of our days and times is spent around, I want to focus on this thing more than I want to focus on this other thing.
- 28:33So I just found myself wanting to focus on things more than doing my hair and doing my makeup.
- 28:38And again, it comes into this a little bit of like a hypocrisy because it's like, oh, you know, I don't want to get Botox.
- 28:43But I am getting these other things.
- 28:45And who's to say these other things are, quote, unquote, better than getting Botox?
- 28:48And so then that gets into the cultural language on how we describe things.
- 28:52Like there are certain cosmetic surgeries that are more stigmatized than others.
- 28:57But why?
- 28:58You know, why do we care so much that, oh, this celebrity got this one thing, but it's not a huge deal if they get this other thing?
- 29:05And then, of course, as I'm sure you think about and have read about, there's this other interesting thing where, you know, celebrities will get something, very obviously get something and be like, oh, I didn't get that.
- 29:14I'm just drinking water.
- 29:16I'm doing lasers.
- 29:18It's like, no, you got – and again, nobody has a right to comment on somebody else's body and like you don't have to share the information if you don't want to.
- 29:24But I do find it interesting that like I'm going to come out and, you know, say that I didn't do this thing that I very clearly didn't.
- 29:29dead.
- 29:30It's like the Anne Hathaway, you know, oh, all I do is like pin my hair up in these cute little side braids and it gives me a full facelift look.
- 29:37It's like, come on, we weren't born yesterday.
- 29:39You look the same as you did 20 years ago.
- 29:41Do not tell me you did not get a facelift.
- 29:43Like, it's just not.
- 29:45And I think that that was something I wanted to ask you about was what is better transparency or not promoting it?
- 29:52Because on the one hand, I, I,
- 29:55I feel really uncomfortable talking about.
- 29:57I mean, like I do get Botox and I don't talk about it on the podcast because I don't want other people to feel like they need to.
- 30:04I know it's my own insecurity.
- 30:06I know it's expensive and a waste of money.
- 30:09But not talking about it almost makes people think that I just naturally look like this.
- 30:13You said something really interesting that I want to touch on.
- 30:15And, you know, as someone that writes a lot about money and I get these types of questions from people and the way I try to give this holistic advice is –
- 30:23The way that you spend your money – money is a tool to help you live the life you want to live.
- 30:27And there's – I try to shy away from good and bad.
- 30:31And I want to touch on actually – you said Botox is a waste of money.
- 30:35And I would argue that phrase isn't always that helpful because it could –
- 30:39you know, improve your life.
- 30:41It could make you feel better about yourself.
- 30:42It could help you show up better in the workplace.
- 30:45You know, obviously I'm, I'm, I don't know if that's the case here, but I'm just saying that it could.
- 30:49And so this idea of, you know, in personal finance, this idea of like unnecessary versus necessary spending.
- 30:55The vast majority of our spending is quote-unquote unnecessary, but it could have outsized impact in our life.
- 31:00And so what I try to counsel people on is making sure your money is being spent in a way that aligns with your values and how you see yourself and as little as possible influenced by these external forces.
- 31:12So if you want to get the deep, plain facelift or do the Botox or get the microneedling, and that is going to really add value to your life and you genuinely want to have it, great.
- 31:21Just as long as it's not the result of I saw these Instagram ads or I saw this celebrity have it and it made me want to have it.
- 31:27It made me feel bad about myself.
- 31:29And so there's so much nuance there.
- 31:31But again, it's this deep understanding of yourself and what you care about and what you value and then using your money to help you live that life.
- 31:37But at the same time, I just want to counter that though and say, okay, it's fine to say that it's, you know, it's unhelpful to say Botox is a waste of money.
- 31:48But if I look at the amount I spent on Botox and I think about the fact that if I'd invested that, it would be astronomically more valuable in terms of actual monetary value.
- 31:59Yeah, it's, I know exactly what you're saying, but yeah.
- 32:05Would I be getting Botox if I wasn't constantly told that as a woman, your value is lost by the age of 35 because your value is only in your beauty?
- 32:14You know, it's easy to, like, I know objectively it's a waste of money because who cares if you have wrinkles?
- 32:21It's a life well lived and all of those things I desperately want to almost push against that narrative of going and spending an absurd amount of money on stopping your face from moving.
- 32:34Because I know that value or return on investment genuinely would be better in other places.
- 32:42And yes, it makes me feel better doing it.
- 32:43And yes, but it's like, but why?
- 32:47Why would I not feel okay without it anyway?
- 32:49And then that's the whole spiral.
- 32:52I think that's a fair point because –
- 32:54There's going to be ageism in the workplace.
- 32:56And like, you know, you can feel convicted that, you know, I don't want to be part of this trend, but you're still in a world where people are going to judge you.
- 33:05And like we were saying before, there is a measurable cost to like not doing certain things.
- 33:10I think actually what's helped me a lot immensely is having age diversity in my female friendships.
- 33:17Seeing like for me, especially with my older female friendships, it's like, okay, everything's going to be okay.
- 33:22Like these women, they're amazing.
- 33:25You know, all this – I have so much anxiety about, you know, being a young woman and working and stuff like that.
- 33:30And I think having those mentors to look up to I think is so valuable.
- 33:35And I'm not saying that having older female friendships is going to make you not want to do Botox.
- 33:38Like, you know, but I think, again, it gives you different perspectives.
- 33:41Yeah, it's a representation that your life doesn't end when you're not, quote-unquote, young and beautiful.
- 33:47And, you know, it's the idea of – and actually I saw something.
- 33:53It was just a video on Instagram or TikTok, and it was this woman saying, you know, essentially all she wants is for women to not fear the idea of being 40, and that actually it gets better the older you get.
- 34:03And if you have friends that you see lived experience of that, of course that reinforces it.
- 34:08So it then means you probably feel –
- 34:09less pressure from just purely a looks perspective to like deny that, that aging because aging comes with actually with wisdom, with knowing your body better, with having better sex, better relationships, more, all of the things that, you know, are totally stripped out of the conversation of age when all someone focuses on is, you know, youth is your value.
- 34:30It's like, well, actually there's all these women living these amazing lives that are 50, 60, 70, um,
- 34:35don't tell me my life ends at 30 because, you know, but it is just, so I really liked the advice of, of look around you and find other role models of people in different ages.
- 34:45Do you look at the amount of money you spend from a personal finance perspective on looks maxing or what you look like?
- 34:53Um, what, what percentage is that?
- 34:54And, and have you cut that back as you were really like diving into this topic?
- 34:59As I've gotten more into writing about, um,
- 35:02like money psychology and understanding like why we are making the financial decisions we're making, I am just naturally cutting things out of my budget.
- 35:09I think I spend...
- 35:12Probably, I think at the beginning, close to $1,000 a month, probably on beauty treatments.
- 35:17A lot of my, I lump in like beauty and wellness because it's kind of all part of the same optimization culture.
- 35:23You know, I do a lot of those types of treatments like, you know, my lymphatic drainage, you know, the microneedling, you know, that kind of thing.
- 35:31And it's all part of the same kind of.
- 35:33project, so to speak.
- 35:35And I think in doing this, it made me just reevaluate.
- 35:39Because again, it just made me reevaluate, is this thing actually working for me?
- 35:44But I have been, I'm curious your thoughts, I have been thinking, I'm turning 30 this year.
- 35:49I feel like, you know, of course, it's just like one of those milestones that we like to anchor ourselves to.
- 35:53But I do think a lot about, you know, I am going to start more visibly aging over the next decade.
- 36:00And what is my relationship to that going to be?
- 36:03How is that going to make me feel?
- 36:04Yeah.
- 36:06How am I going to contend with that external pressure to do something about it?
- 36:10And that's not to say maybe I will do something about it and get those tweakments or something like that.
- 36:16But how do I prepare for it, if at all?
- 36:19I was talking to some friends actually earlier this week, and we were kind of joking like, oh, we need to start saving now because in 10 years we'll need to get a facelift.
- 36:28And those facelifts cost $10.
- 36:30you know, $10,000.
- 36:31And I'm like, I don't want to have to budget for this.
- 36:33Like, I don't want to be saving up for this thing.
- 36:36You know, it's just, oh my gosh.
- 36:38Yeah.
- 36:39I was thinking the other day, I'm fairly positive based on how psycho my grinding is, that I'm going to need a new full set of teeth by the time I'm like 50.
- 36:47And then I was thinking, ah, how much of any is look them up in
- 36:50insanely expensive.
- 36:53And, you know, on the one hand, it's back to your point when you were saying, you know, like we sort of demonize these enormous things like a facelift, but then we sort of let things slide like lip filler or Botox.
- 37:04And it's sort of like, why?
- 37:06I know.
- 37:07Our sense of normal is based on what we look at the most.
- 37:11And so when our feeds or the people around us are dominated by...
- 37:17you know, people with all these treatments or people whose literal job it is to sell you an aesthetic, your baseline is going to change for what is considered normal.
- 37:28And it's difficult between – I think you pointed out this kind of dichotomy really well where it's like –
- 37:36do you actually want this thing or is society telling you to do this thing?
- 37:39It almost doesn't matter because, you know, you're going to feel that pressure no matter what.
- 37:44And how do you separate those two things between something I really want to get versus I'm so just embedded in this optimization culture and I feel like I have to do this thing and there's no way to separate my true desires from what this broader culture is telling me to do.
- 37:56Yeah, and then there's also, you know, if I look at myself as an example, my own little project, which is my face and body, which let's be honest, all of us feel.
- 38:07When I've had my hair done, if I've had Botox, I've got my eyebrows done, if I have spent money on going to the gym, and like to be fair for me, exercise has definitely become over the years so much more about how I feel than how I look, but still falls in the same bucket.
- 38:23The clothes that I wear, you know, all of those things and all of the money that I'm spending on stuff makes me feel better.
- 38:31I do feel more confident.
- 38:32I do feel more confident.
- 38:35I don't know, I just feel, I do feel better about myself when I spend money on that.
- 38:38But, you know, is that, I mean, it is sad.
- 38:42It's not, is it?
- 38:43It is sad because I shouldn't have to, to feel that same sense of confidence.
- 38:47I was even reflecting before this conversation.
- 38:50I had a wedding a few weekends ago and I'd run out of makeup.
- 38:55And I asked if we could stop at a chemist on the way from being picked up from the train, head to the house, because I didn't, I knew I didn't have any makeup.
- 39:01And I was like, oh.
- 39:02I really want this.
- 39:03There's, you know, some things on this week that I want to feel cute for.
- 39:07And I went and spent £120 on, you know, like stuff on my face, lip gloss, all sorts of things.
- 39:13Didn't do research on what products to buy.
- 39:15Just panic spent all this money.
- 39:17Instantly felt better.
- 39:18Felt excited when I woke up to use these new products.
- 39:21felt better when I'd done it.
- 39:23How do you unwind the sort of pressure to spend?
- 39:26Whatever hamster will you're on?
- 39:27Yeah.
- 39:28Well, first I'll say I actually did a similar story.
- 39:29So I have a ton of gray hairs and I was actually at a wedding and I was like, oh my gosh, I have to dye my hair.
- 39:35And so I like door dash, which in America, it's like delivery.
- 39:39I like door dash hair dye.
- 39:40And it was like so expensive because it was delivery.
- 39:42And it was like for this like $10 box of hair dye, because I was like, oh my God, I can't imagine having grays at this
- 39:47And again, I think – I don't know for you, but for me it's rooted in like people are going to see and judge me if I don't have this thing done.
- 39:56I think it's hard and it's interesting because you kind of described the dopamine loop of shopping where we feel a trigger.
- 40:03So for you, maybe it was like this lack of confidence or anxiety.
- 40:06And then your impulse is to then spend money.
- 40:09And a lot of times we get that dopamine rush, not even when we use the products, but just when we're actually spending because it's that anticipation of having the products and potentially using them that gives us that rush of dopamine.
- 40:20And then it's a spiral because the dopamine is going to wear off and then we're going to feel that trigger again and so on.
- 40:27So with that, I always – and that's how a lot of impulsive spending happens, whether you're anxious, bored, et cetera.
- 40:33So a big thing with that for me is trying to interrupt those cycles as much as possible.
- 40:37So –
- 40:38identifying like what is that trigger?
- 40:40Like, am I feeling unconfident?
- 40:41Am I feeling anxious?
- 40:42You know, et cetera.
- 40:43Am I feeling upset?
- 40:45Is there a way to meet that need without spending money?
- 40:47And just, again, it all just comes from just being more aware of what you're doing when you're doing it.
- 40:52The kind of like practical things I'll recommend to people, admitting that this is quite hard, like this is a huge issue and it's quite difficult to do, but...
- 41:01is as much as you possibly can, is cull your content diet for like a couple weeks.
- 41:08As in, try to spend less time on social media, genuinely unfollow or mute accounts that you feel like do certain things.
- 41:15I know these algorithms now, they just push a lot of ads, so I know it can be quite hard to avoid these things, but as much as you can.
- 41:21I think that's really good because practical is really helpful.
- 41:23It's so easy to sit here and be like, this is an issue.
- 41:26And, you know, of course we're going to feel like this because you've got Love Island contestants who have perfect boobs, bum, stomach.
- 41:31They've had fat sucked here, there and everywhere.
- 41:33And, you know, of course we all know this.
- 41:37But we still live in this world and we still want to engage with most of us want to engage with this world.
- 41:43And yeah, like I think giving practical tips to start reducing the overwhelm and start to get closer to what are you spending on and what actually do you want to spend on is important.
- 41:54Do you have any other things that you've done personally to try and strip stuff out of your budget that you then realize you didn't actually need?
- 42:01Yeah.
- 42:01Yes, going through spending, any of that like beauty spending, writing it all down.
- 42:06And then like you said, I love like a ranking because again, it's if you go through this, I think it's like I'm just going to stop spending money on beauty.
- 42:12It's like going on a very restrictive diet.
- 42:14It might work for a little bit, but you are going to likely it's not sustainable.
- 42:18So how do you build a more sustainable relationship to the same?
- 42:21Or maybe you're spending on these 10 things.
- 42:23Can you cut it down to five?
- 42:24Can you cut it down to eight?
- 42:26That is better than nothing.
- 42:27The other thing too is I'm very wary of anything that is subscription based.
- 42:33There's something that is requiring some sort of recurring transaction.
- 42:36A lot of times it's just in the company's best interest to offer that.
- 42:40So being very wary when you're kind of getting into that type of situation.
- 42:44And then the one thing outside of looking at your budget is I really recommend building an identity domain outside of consumption.
- 42:53And what I mean by that is like running, joining a run group.
- 42:57writing, joining a knitting group, building, showing up at community meetings, things that aren't built around buying things.
- 43:05A lot of our culture is built around consumption.
- 43:07And so the less time you can spend like consuming consumption, as in like looking at your social media feed or buying things, the more detached your identity will become from buying.
- 43:18And then
- 43:23Very good tips.
- 43:24What about just the question around, am I not feeling enough or am I relying on external things to give me confidence?
- 43:33And is that fake confidence?
- 43:35I can't speak to everyone's personal journey with self-confidence.
- 43:38I share, I think, a lot of similarities to you.
- 43:40I personally feel that building confidence comes from a deep understanding and knowledge of yourself.
- 43:48And so just really taking the time of thinking,
- 43:51What do I care about?
- 43:53What type of life do I want to live?
- 43:55You know, what do I want to be known for and respected for?
- 43:58And don't get me wrong.
- 43:58It's a lot easier to measure, you know, some of these very tangible things like how much money you have versus am I a good friend?
- 44:06Am I a good partner?
- 44:07And so it's understandable.
- 44:07We kind of like lean towards these more materialistic things.
- 44:10But taking that time to really understand how you want to show up in the world, I think, again, just I think helps just a little bit because when you understand yourself, a great example is.
- 44:20Someone came to me and they said, you have blonde hair.
- 44:22I'd be like, no, I don't.
- 44:23You know, because it's like I don't.
- 44:24And when you and so it's the same if if someone tells you, you know, you need to get this thing.
- 44:28If I identify like I know myself, I'd be like, I don't need to get that.
- 44:32That's not who I am.
- 44:33And so it goes into like this deep understanding of yourself.
- 44:35But but there's a huge caveat here, which is we're in a lifelong relationship with ourselves.
- 44:41And it's never going to be this like beautiful upward trajectory because we're not products.
- 44:46Like we're not companies.
- 44:48We're human.
- 44:49And there's so many periods of my life where, you know, while I think that I have like you gotten more confidence, I've gotten older, I'll go through deep periods of insecurity.
- 44:58And, you know, the hope is that, you know, I will say I will eventually kind of get through this.
- 45:03This is just a phase or whatever.
- 45:05But understanding that this is all just part of being alive and being human and being a woman and.
- 45:11And just, you know, understanding that's all part of kind of, quote unquote, the journey, because you're never going to be this like, I mean, if somebody is, I mean, that's amazing for them.
- 45:21But for me, I'm never going to be this perfect, confident person 24-7 and just having kind of that acceptance of that.
- 45:27It's so interesting speaking to you because I thought after reading your article and researching on this topic and how you speak about it, I –
- 45:35I was a little bit worried that you would maybe judge me in terms of the amount of money that I spend on what I look like.
- 45:42And I knew coming into this conversation I had to be really open about that because I am really open with almost everything really on this podcast.
- 45:51It's so refreshing to hear you as someone who has researched the absolute shit out of this conversation and topic, yet still buy into things like and spend a lot of money on what you look like.
- 46:05I think it's really nice to hear it from someone that is still grappling with the exact same to and fro of, I don't really want to be buying into this and I do want to opt out.
- 46:14but I can't totally and I haven't yet and I'm trying this, but I think it's just as refreshing to not hear it from someone that's like got it all sorted.
- 46:21Yeah, I do sometimes feel a bit ashamed of how much I spend on what I look like.
- 46:26And I thought perhaps that you would not have the answer but definitely be sort of this evolved woman that wasn't spending and it's really nice to hear that you're still in the process of that.
- 46:38Literally three days ago, I was Googling lower bleph surgeries because I was like looking at the camera.
- 46:46I was like, my eye bags are insane.
- 46:49I was like Googling – and I was like, no.
- 46:52So like I said, it's never going to truly go away because we live in a society.
- 46:57But all I can do is just –
- 46:59We can all just try our best.
- 47:00And I think awareness, while it doesn't always drive behavior change, I think it's always a good step in the right direction just to be aware and be forgiving of yourself, especially as women.
- 47:10Like our entire culture is designed in a lot of ways to make us feel bad about ourselves.
- 47:15So just understand that and like be a little bit kinder and more forgiving.
- 47:20It's true because the more that you are discerning of how you're being sold to, coupled with
- 47:28being aware of what you love about yourself and what you know to be true, you become a harder person to be sold to because these products, you know, kind of just, you end up, it's like silly and it just washes over you.
- 47:41But until you're able to do that, you will just buy, buy, buy, spend, spend, spend.
- 47:48If you're about to go and buy something, is it in the category of looks maxing or
- 47:52self-optimization.
- 47:53And did you think you needed that?
- 47:55And have you thought about it for a while, not just you've seen something, it's touched an insecurity and immediately you act by spending?
- 48:02Yeah, 100%.
- 48:03I mean, if you don't, when you deeply understand yourself, like you said, it's much harder to be sold to.
- 48:10But if you don't take the time to figure that out, society is going to tell you.
- 48:14There's going to be an external force that's going to tell you who you are and what you need to buy and,
- 48:19And yeah, 100%.
- 48:20I mean, but we're not, we're all not immune to it.
- 48:22It's going to be, it's all around us.
- 48:24Hannah, thank you so much for inspiring me to look at what I spend money on and how I look.
- 48:31And just this whole conversation, I think, can be one that we feel very alone and because
- 48:36We sit in our rooms on our phones feeling insecure when we see things online.
- 48:39And actually, that's such a shared experience.
- 48:41So to put words to it and research and just help to try and think about it differently and zoom out a bit has been really refreshing.
- 48:49If everyone who's listening is feeling really inspired as well, where can they find you, read more, follow your content?
- 48:56Yeah, so I write a sub stack called Your Brain on Money.
- 48:59And you can also find me on Instagram and TikTok at those same handles.
- 49:03And like I said before, I write about money and culture, which of course includes looks maxing.
- 49:07Thank you so much, Hannah.
- 49:08It was so amazing to meet you.
- 49:09And hopefully we can talk again because I feel like we probably could do about seven podcasts.
- 49:14So many topics.
- 49:16Thank you so much for listening to Raising the Curve.
- 49:18These conversations are designed to teach you everything you need to know to be better with your money, from saving to investing to talking with your friends about your salaries, all of that stuff.
- 49:25And if you like what you heard, we would love if you could please hit subscribe wherever you're listening and leave a comment.
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- 49:38So please do it.
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- 49:40Bye.
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