how to build a brand that becomes impossible to ignore I EP 134
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I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization.
In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without compromising credibility or standards.
In this video, I walk through the systems we put in place to…
The skinny
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