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LeBron Joins Sixers, Ratings Soar | Philadelphia 76ers News
LeBron James is headed to Philly, and NBC Sports Philadelphia is preparing for a ratings explosion—his past stops in Miami and Cleveland nearly doubled and tripled local viewership, respectively, with even the Lakers seeing a 31% boost. With Sixers games averaging 86K viewers last season, LeBron’s arrival could push that to over 250K locally. The network is ramping up production and talent to deliver that courtside energy fans crave. While past markets saw steep drops after LeBron left, Philly’s future is bright—and they’re ready to cash in on the hype, with plenty of nationally televised…
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