Latest / Two Broke Chicks / How Nostalgia Bait Is Taking Your Money
Transcript
- 0:00Speaker 1: This podcast is recorded on gaddigal Land Always was, always
- 0:03Speaker 1: will be Aboriginal Land.
- 0:12Speaker 2: Hey Chicks, I'm out and I'm so and.
- 0:14Speaker 1: This is two broad Chicks, the show that shares life
- 0:16Speaker 1: lessons and tips to help make you rich in life.
- 0:19Speaker 3: And Hello Hello Sally, Hello, Hello Allie.
- 0:24Speaker 2: How are your birthday gear?
- 0:25Speaker 3: I'm good. Well, we had a very special day this week.
- 0:30Speaker 3: About it, we did so it was my birthday this week.
- 0:34Speaker 3: Everybody rushed to the comments and send me birthday wishes
- 0:39Speaker 3: and of course Alex absolutely spoiled me. It is so
- 0:42Speaker 3: handy having her best friend who has all of the
- 0:45Speaker 3: love languages. I will say thank you, but obviously especially
- 0:48Speaker 3: on your birthday. The gifts, the gift giving is really
- 0:51Speaker 3: ten out of ten. But we had a beautiful day.
- 0:54Speaker 3: Absolutely got spoiled with presies. And then we went to
- 0:58Speaker 3: the parlor room in Red Firm and got a massage
- 1:02Speaker 3: facial combo. I feel like this needs to be a
- 1:04Speaker 3: requisite for everyone's birthdays.
- 1:06Speaker 2: Yea, yes, it was so good.
- 1:09Speaker 1: And some people that don't like massages though, that's true.
- 1:13Speaker 3: When we were in the massage yesterday, at one point
- 1:16Speaker 3: I was like, massages are such a weird like you're
- 1:20Speaker 3: just rubbing me concepts like I'm almost nude where basically,
- 1:25Speaker 3: and I was also wearing my little pony undies. We
- 1:29Speaker 3: left the massage and you know how they like, also
- 1:32Speaker 3: massuses are getting braver and braver with how far they
- 1:35Speaker 3: yanking down that towel. Let's go my whole ass, and
- 1:39Speaker 3: they were always like, okay, Andy's on. And then I
- 1:42Speaker 3: consciously just wore my plain black full brief underwear.
- 1:46Speaker 2: I had a g shrim and I was like, oh,
- 1:47Speaker 2: that might be a bit crazyah and change.
- 1:49Speaker 3: And then we left and I was like, also, I
- 1:52Speaker 3: forgot to put my little pony undies on today.
- 1:54Speaker 2: And I was like show me.
- 1:57Speaker 3: I was like, show me now, and she's owed me herundies.
- 2:02Speaker 3: I was like, that's not okay. Were they're literally like
- 2:05Speaker 3: little kid under Yeah, they're the Peter Alexander once and
- 2:08Speaker 3: they truly look like you were wearing, like not adult underwear. No,
- 2:13Speaker 3: but they're really really company. I do recommend those undies,
- 2:17Speaker 3: but anyway, undies aside fabulous. And then we went home
- 2:21Speaker 3: and we read our books in bed. It was amazing
- 2:23Speaker 3: little bocker Boker, Yeah, and I was like reading the
- 2:27Speaker 3: end of my book, which was a thriller, so over
- 2:29Speaker 3: that five seconds hour was just watching me going oh oh,
- 2:34Speaker 3: because there was plot twist after pot twist. I was like,
- 2:36Speaker 3: h speaking of getting older and birthdays.
- 2:42Speaker 2: Today we're going to be talking.
- 2:43Speaker 3: About nostalgia and the business of nostalgia because it's been
- 2:50Speaker 3: it's a booming business. Yeah, absolutely, And I think marketing
- 2:55Speaker 3: and pop culture has probably always played on nostalgia. It's
- 2:59Speaker 3: truly you niversal emotion, but it feels like in the
- 3:02Speaker 3: last ten to fifteen years it's really ramped up. So
- 3:06Speaker 3: I'm excited to get into it me too. But before
- 3:08Speaker 3: we do that, would you like to tell me your obsession?
- 3:12Speaker 3: My obsession?
- 3:13Speaker 2: Yeah? My two one these obsessions?
- 3:21Speaker 3: Wow, that was a really good one, really beautiful.
- 3:23Speaker 2: Yeah, like that could have been a real guitar.
- 3:28Speaker 3: Right, yeah, totally tell me If it's not No, I
- 3:32Speaker 3: don't want to hear. I don't want to hear about it.
- 3:34Speaker 2: Let me stay in my stage of delusion.
- 3:37Speaker 3: My obsession is a shared obsession, I think, and it's
- 3:42Speaker 3: love story on Disney Class. So I'm sure the episode today, Yeah,
- 3:47Speaker 3: I know, I can't wait. I was going to say
- 3:51Speaker 3: next week. Yeah, we're getting to the end, so maybe
- 3:53Speaker 3: I'm putting the cart before the horse because the series
- 3:56Speaker 3: hasn't ended yet, but we have watched the majority of people.
- 3:59Speaker 2: Really yeah, but I can't wait to get it wrong.
- 4:01Speaker 3: Put the horse before the car, put the goat before
- 4:04Speaker 3: the car, before the donkey.
- 4:07Speaker 2: What am I saying the car yesterday?
- 4:11Speaker 3: Oh? Yeah, you said. I really want to write them
- 4:15Speaker 3: all down and we can release them as like a
- 4:17Speaker 3: coffee table.
- 4:18Speaker 2: Oh there's too many.
- 4:19Speaker 3: And one of our favorite ones that I did a
- 4:22Speaker 3: couple maybe months ago, maybe a year ago was float
- 4:25Speaker 3: like a butterfly, sting like a beaver, and I went, not,
- 4:28Speaker 3: that's not it, sting.
- 4:35Speaker 2: I've got really big teeth. I knew that one was
- 4:38Speaker 2: wrong straight away.
- 4:39Speaker 3: They do. And then for the podcast last week, this
- 4:42Speaker 3: was it when I was.
- 4:43Speaker 2: Going, don't bite your nose to spie your face. No,
- 4:46Speaker 2: that's not it. We got that.
- 4:48Speaker 3: You always get there on the air.
- 4:49Speaker 2: It's like a workshop.
- 4:51Speaker 3: I like to invite everyone into Brainstorm Remix creativity. Yeah
- 4:56Speaker 3: but anyway, Yeah, back to Love Story. It's on Disney
- 4:59Speaker 3: Plus and it's a TV series that chronicles the relationship
- 5:07Speaker 3: of CBK and JFK Junior. So Carolyn Bessett Kennedy Yeah,
- 5:14Speaker 3: so a very iconic couple from the nineties. But I
- 5:18Speaker 3: think because we would have been so young at the time,
- 5:22Speaker 3: I wasn't super familiar with their story, Like I knew
- 5:25Speaker 3: about them as a couple and that they spoiler alert
- 5:29Speaker 3: for anybody who didn't know that they did tragically pass away.
- 5:33Speaker 3: But yeah, I think it definitely is a very interesting series.
- 5:37Speaker 3: But I do have to say I've been enjoying it.
- 5:39Speaker 3: The music is amazing, the fashion is great, the actors
- 5:42Speaker 3: are incredible. But I do feel a little bit conflicted
- 5:45Speaker 3: enjoying the show because you know, with shows like this,
- 5:50Speaker 3: especially when they're not involving the family members or people
- 5:53Speaker 3: who knew them, I'm like, is there like an ethical
- 5:58Speaker 3: moral gray line with creating shows like this, especially when
- 6:01Speaker 3: they do have living relatives, And how I would feel if,
- 6:05Speaker 3: you know, like a piece of work was created about
- 6:07Speaker 3: a family member that I knew. Yeah, And I mean
- 6:11Speaker 3: I think we've seen that with shows like this nature,
- 6:15Speaker 3: even with people that haven't passed away, like Pamela Anderson precisely.
- 6:20Speaker 3: But yeah, I think that is a good, good notion. Yeah, exactly,
- 6:25Speaker 3: Like I wanted to flag it as it is an
- 6:27Speaker 3: enjoyable show and I do a good TV show, but yeah, yeah,
- 6:31Speaker 3: I wanted to flag that that potential gray area there.
- 6:34Speaker 3: My obsession of the week is that Australians could be
- 6:37Speaker 3: getting a four day work week.
- 6:39Speaker 2: Now they've been dangling this parrot for me, dula.
- 6:43Speaker 3: What proposal has been put forward? This okay?
- 6:46Speaker 1: So millions of Australians could transition to a four day
- 6:48Speaker 1: work week with five weeks annual leave under rewrite to
- 6:52Speaker 1: National employment standards. So Australia's biggest unions are ramping up
- 6:57Speaker 1: pressure on the Albanezer government to rewrite the National Employment standards,
- 7:01Speaker 1: including a pathway to a four day work week and
- 7:04Speaker 1: a booster annual leave for millions of workers. So the
- 7:08Speaker 1: Australian Services Union, which represents more than one hundred and
- 7:12Speaker 1: thirty five thousand workers it cross sectors like transport, social services,
- 7:17Speaker 1: local government and airlines, has told a federal review it
- 7:21Speaker 1: wants a standardized four day work week of thirty point four.
- 7:25Speaker 2: Hours with no loss of pay.
- 7:29Speaker 3: I know.
- 7:30Speaker 1: So it also wants six months paid notice for workers
- 7:35Speaker 1: whose jobs are being made redundant to AI, which I
- 7:40Speaker 1: think is really scary that this is even like being
- 7:43Speaker 1: put forward towards the government but I think it is
- 7:46Speaker 1: absolutely something that's necessary because we've just seen after pay
- 7:50Speaker 1: let Go.
- 7:52Speaker 3: I think it was half of their workforce. Wow, due
- 7:56Speaker 3: to technology, was there? Yeah?
- 7:59Speaker 2: And their word usage.
- 8:01Speaker 3: Didn't at Lassian do the same or a similar thing
- 8:05Speaker 3: in recent weeks because of that too, And they also
- 8:08Speaker 3: did cite AI as the reason why.
- 8:10Speaker 2: Yeah.
- 8:10Speaker 1: The union also wants to scrap medical certificates for single
- 8:14Speaker 1: day absences, with certificates only required after two days.
- 8:18Speaker 3: Yeah. I think all of these I think yes, I
- 8:22Speaker 3: think yeah, Yeah, I think we should. And you want
- 8:25Speaker 3: to know what's interesting is that when I looked this up,
- 8:30Speaker 3: I then saw a video of ours from a couple
- 8:33Speaker 3: of years ago when a proposition for a four day
- 8:36Speaker 3: work week was put towards.
- 8:38Speaker 1: The government, which was backed by Labor and the Greens.
- 8:43Speaker 3: So put your moneywamouth. And because multiple studies have been
- 8:51Speaker 3: done in other countries that have shown that productivity has
- 8:54Speaker 3: actually either not decreased or increased when they introduced a
- 8:59Speaker 3: four day work week.
- 9:00Speaker 2: Which businesses don't see a loss of revenue.
- 9:02Speaker 3: No, because we're fucking tired by Friday, a bro, we're
- 9:05Speaker 3: twiddling our thumbs doing shit. All all right, let's get
- 9:09Speaker 3: into the app is twenty twenty six stuck in nostalgia?
- 9:17Speaker 3: Do you think we were saying up top? This has
- 9:19Speaker 3: definitely been a trend that we've seen probably over the
- 9:21Speaker 3: last like ten to fifteen years. But I do think
- 9:24Speaker 3: that in twenty twenty six, a lot of like the
- 9:27Speaker 3: biggest pop culture moments that we've seen are a throwback
- 9:31Speaker 3: or tied to nostalgia in some way, like the Hillary
- 9:34Speaker 3: duff renaissance and her whole tour, the Hannah Montana twentieth
- 9:38Speaker 3: year anniversary, even like the whole conversation that we had
- 9:43Speaker 3: last week about IS twenty twenty six, the New twenty
- 9:46Speaker 3: sixteen and the King Kylie era, the surge of popularity
- 9:51Speaker 3: of brands like Von Dutch or ed Hardy or Juicy Yeah, yeah,
- 9:57Speaker 3: god yeah seriously, the Tkmax and also like the Auto
- 10:02Speaker 3: Barn like Juicy car collection that went viral. Yeah.
- 10:07Speaker 2: I didn't get that, to be honest, but.
- 10:10Speaker 3: Yeah, exactly, Like so many of the big pop culture
- 10:13Speaker 3: moments that we've seen, like nostalgia or a reboot or
- 10:17Speaker 3: a revival, or have some sort of tie to something
- 10:21Speaker 3: that was really popular in the past. I was even
- 10:24Speaker 3: looking up like the top ten grossing movies in the
- 10:27Speaker 3: US of twenty twenty five, and all of them except
- 10:31Speaker 3: for one, were like a reboot or a revival or
- 10:34Speaker 3: a sequel or related to something of the past. WYEA. Yeah,
- 10:39Speaker 3: so it was the one that wasn't Sinners fucking Knew It?
- 10:43Speaker 1: Yeah, which ten out of ten movie. Interesting to note
- 10:47Speaker 1: that the original, the one original movie that was in
- 10:51Speaker 1: that top ten list was the one that SWEEPEDC Yeah.
- 10:57Speaker 3: Exactly, which we'll get into a little bit later in
- 11:00Speaker 3: the episode. But I do think that people are yearning
- 11:04Speaker 3: for fresh content a little bit because of this. We're
- 11:07Speaker 3: sort of, yeah, we're torn between these two things. But
- 11:11Speaker 3: it's hardly surprising because nostalgia is a universal emotion, right,
- 11:16Speaker 3: Like a lot of us do experience that. But I
- 11:19Speaker 3: do think that millennials and gen z experience it, especially
- 11:23Speaker 3: for probably a few different reasons, one of which because
- 11:27Speaker 3: we're going through tough times at the moment, Like there's
- 11:30Speaker 3: a lot in the news headlines that is very stressful.
- 11:33Speaker 3: It's a time period of uncertainty, and we're yearning for
- 11:37Speaker 3: either simpler times that we grew up with or even
- 11:41Speaker 3: simpler times that we never got to experience that were
- 11:44Speaker 3: like pre digital era.
- 11:46Speaker 1: I was reading an article from the New York Times
- 11:48Speaker 1: that said, why is gen z obsessed with the nineties?
- 11:52Speaker 1: And it's about the fact that the lack of technology
- 11:55Speaker 1: is a main.
- 11:57Speaker 2: Fueler of said obsession.
- 12:00Speaker 3: Yeah, and like the fact that you know, in rom coms,
- 12:05Speaker 3: in movies, in so many of those like physical media outlets.
- 12:10Speaker 1: Technology wasn't such a present thing. And so to see
- 12:14Speaker 1: like a society, a universe, in a world where it
- 12:17Speaker 1: didn't revolve around social media and you know, online tech,
- 12:23Speaker 1: that that's where that obsession comes from, and that natural
- 12:26Speaker 1: rebellion to go offline, which we spoke about in our
- 12:31Speaker 1: Hobbies episode Yeah, going analogue, Yeah, of going analog, and
- 12:35Speaker 1: how that was so deeply tied to doing things you
- 12:37Speaker 1: would do when you were a kid.
- 12:40Speaker 3: Yeah, or even that our parents would do. So Yeah,
- 12:44Speaker 3: I think that completely makes sense. And I also thought
- 12:48Speaker 3: this like kind of that whole theory or concept was
- 12:52Speaker 3: put really eloquently by the by marketing expert and content
- 12:56Speaker 3: creator Ashley Obarco, who said, what people have really craving
- 13:00Speaker 3: isn't the aesthetic, it's the escape, which I was like, Yeah,
- 13:05Speaker 3: I think that perfectly puts it. Do you reckon You're
- 13:08Speaker 3: a nostalgic person. Oh yeah, have you always been or
- 13:12Speaker 3: do you feel like as you got older you've become
- 13:14Speaker 3: more Nostalgiica, I've always been like such a like love
- 13:20Speaker 3: the feeling of a memory. Yep.
- 13:22Speaker 1: I think sometimes that can bite me in the bump. Yeah,
- 13:26Speaker 1: I think nostalgia can be like a double edged sword, which.
- 13:29Speaker 2: I know we'll chat a little bit about.
- 13:32Speaker 3: But I do think I have always romanticized the past
- 13:39Speaker 3: a lot. But I think that is also just comes
- 13:42Speaker 3: from like the you know, privilege of having like a really.
- 13:47Speaker 2: Fun childhood and just.
- 13:50Speaker 3: Like also just I just wear rose colored glasses when
- 13:53Speaker 3: I look at things like that, and I do romanticize
- 13:55Speaker 3: it and I do.
- 13:56Speaker 2: Love it, but I do just think it was I
- 13:58Speaker 2: think we grew up.
- 13:59Speaker 3: In a really really good era, Like it was pretty
- 14:03Speaker 3: fucking top tier, like the nineties and early two thousands.
- 14:08Speaker 3: They were iconic.
- 14:09Speaker 2: They were iconic.
- 14:11Speaker 3: Yeah.
- 14:11Speaker 2: So yeah, what about you? Do you consider yourself a nostalgia.
- 14:17Speaker 3: Yeah, no, you're just You're like, I have to ask
- 14:19Speaker 3: me about that. I think I'm potentially one of the
- 14:22Speaker 3: most nostalgic people I know. I agree, and I'm the same.
- 14:24Speaker 3: I always have band like I remember when I was
- 14:28Speaker 3: in I think maybe year seven, and I was watching
- 14:31Speaker 3: the OC and they featured the song Forever Young by
- 14:36Speaker 3: Youth Group. You know the song I'm talking about, and
- 14:38Speaker 3: it's a cover of an old song. But I remember
- 14:42Speaker 3: at the time like just feeling like that song like
- 14:45Speaker 3: perfectly encapsulates how I feel about nostalgia. And I think
- 14:49Speaker 3: I was like twelve, and I was like, I'm old,
- 14:52Speaker 3: I'm about to turn thirteen. The best years are behind me,
- 14:56Speaker 3: and yeah, and I think that perfectly encapsulates. But a
- 15:00Speaker 3: lot of my interests, like my current interests, are still
- 15:03Speaker 3: very informed by the things that I loved when I
- 15:04Speaker 3: was a kid and teenager. But I do also think
- 15:08Speaker 3: I fall into that bucket of yearning for a time
- 15:10Speaker 3: in the past, like a lot of and you're the same.
- 15:13Speaker 3: A lot of our musical interests come from the seventies
- 15:16Speaker 3: and eighties, like times that we weren't even alive for.
- 15:20Speaker 3: So yeah, I don't think that nostalgia is a bad thing.
- 15:24Speaker 3: I think it's a good thing. A lot of the
- 15:26Speaker 3: things I really love informed by nostalgia. But we'll get
- 15:30Speaker 3: into some of the complexities of it. But we did
- 15:33Speaker 3: also poll the chicks and asked which era you romanticize
- 15:39Speaker 3: the most. We gave you four choices. Childhood, high school,
- 15:43Speaker 3: early twenties, and right now. So seventeen percent of you
- 15:49Speaker 3: romanticized high school the most. It's the lowest number, and
- 15:52Speaker 3: I'm like facts, Yeah, honestly relatable content. That is probably
- 15:56Speaker 3: the one thing I don't look back on with rose
- 15:59Speaker 3: colored glasses and think I miss that.
- 16:01Speaker 2: Yeah, couldn't pay me.
- 16:03Speaker 3: Like you know how there are those movies where you like,
- 16:05Speaker 3: go back in time when you're a high schooler again. No,
- 16:07Speaker 3: may feel seventeen again. That's my hell loop. Oh if
- 16:10Speaker 3: I could be in seventeen again with Dak Carefron, that's
- 16:12Speaker 3: now different. Yeah, but fuck fuck that's a good movie.
- 16:16Speaker 3: It's so good and he is so hot. That's maybe
- 16:21Speaker 3: the best he's ever looked. Seventeen again, zac Efron should
- 16:25Speaker 3: be illegal. Yeah, that movie is like do you know what?
- 16:28Speaker 1: That movie is the same font as easy a.
- 16:31Speaker 3: Oh yeah that those two movies is like Thursday and
- 16:35Speaker 3: seven different things but the same thing. Yeah, I give
- 16:38Speaker 3: the same vibe. Yeah, yeah, absolutely. Childhood was twenty one percent,
- 16:42Speaker 3: right now was twenty seven percent, and then early twenties
- 16:47Speaker 3: was thirty five percent. So early twenties is the error
- 16:50Speaker 3: that we romanticize the most. See that's I was surprised
- 16:54Speaker 3: by that. Yeah, I thought that childhood would be the
- 16:58Speaker 3: most romanticized eraror because that's what we see kind of
- 17:01Speaker 3: pulled into so much at the moment that it's like
- 17:05Speaker 3: the nostalgia that is being kind of recycled, I would say.
- 17:10Speaker 1: Online and through brands is predominantly childhood nostalgia.
- 17:15Speaker 3: Yeah, of that like nineties, early two thousands, which I
- 17:20Speaker 3: guess that depends on how old you are and where
- 17:22Speaker 3: that sits, right, true, But yeah, I was surprised that early.
- 17:27Speaker 2: Twenties was first.
- 17:30Speaker 3: Right now was second, like present day were second, and
- 17:34Speaker 3: then childhood was third.
- 17:36Speaker 2: High school I Yeah, that one checks out for.
- 17:39Speaker 3: Me, because yeah, I would have thought I probably would
- 17:43Speaker 3: have thought it would have been high school right now,
- 17:49Speaker 3: early twenties, then childhood. Yeah, that's like the rankings up,
- 17:53Speaker 3: you know, everyone's different. But yeah, so I was surprised
- 17:56Speaker 3: to see that.
- 17:57Speaker 1: But I thought it was also maybe a bit nice
- 18:01Speaker 1: to see present day so high up, to see people
- 18:05Speaker 1: acknowledging like, no, because even today, there's going to be
- 18:08Speaker 1: a day that I'm nostalgic for today and I do
- 18:12Speaker 1: like to remind myself of that sometimes as well, because
- 18:15Speaker 1: like even in like my you know, one bedroom two
- 18:21Speaker 1: bedroom apartments that I've lived in right that I know,
- 18:25Speaker 1: I say this to Rob all the time, that like,
- 18:27Speaker 1: there's gonna be a day where we look back and
- 18:29Speaker 1: be like, remember that apartment where that we lived.
- 18:32Speaker 2: In without two cats.
- 18:33Speaker 3: We you're just sleeping because we didn't have any kids,
- 18:35Speaker 3: and blah blah blah. There's gonna be a day where
- 18:37Speaker 3: I look back on right now and be like, fuck,
- 18:39Speaker 3: that feels like ages ago, and like you will have
- 18:42Speaker 3: those nostalgic moments. So I mean you always say like
- 18:44Speaker 3: the good old days are right now. And I thought
- 18:47Speaker 3: that was a nice little reminder of that.
- 18:50Speaker 2: But yeah, what did you think?
- 18:51Speaker 3: Yeah? I did like that. I wondered if it's because
- 18:54Speaker 3: we do have a lot more conversations now about romanticizing
- 18:57Speaker 3: your day to day and I think since probably the pandemic,
- 19:01Speaker 3: that's become like a big conversation and people are trying
- 19:04Speaker 3: to be more present and practice ways that they can
- 19:07Speaker 3: romanticize the present day. Because initially I didn't think that that.
- 19:12Speaker 3: I was like, Wow, why is that so high? And
- 19:14Speaker 3: then I was like, maybe that's why because people are
- 19:16Speaker 3: more conscious of how to romanticize the present. But yeah,
- 19:20Speaker 3: I definitely thought that childhood was going to be the top. Yeah, same, Yeah,
- 19:25Speaker 3: And I think where that comes in is kind of
- 19:29Speaker 3: what we were saying before is how we're kind of
- 19:33Speaker 3: entering this era of nostalgia marketing and fatigue. So another
- 19:40Speaker 3: reason why it probably seems like we're constantly surrounded by
- 19:43Speaker 3: throwbacks is because nostalgia has become this like clever marketing tactic.
- 19:48Speaker 3: And you know, we've seen so much about you know,
- 19:52Speaker 3: embracing your inner child through purchases and hobbies that that's.
- 19:59Speaker 1: Kind of where this comes into with nostalgia baate And
- 20:03Speaker 1: like what is nostalgia bate and why does it make
- 20:05Speaker 1: you spend money? So, nostalgia bate is a technique used
- 20:08Speaker 1: in marketing to capitalize on our positive memories of the past.
- 20:12Speaker 1: It uses familiar ideas, products, or events to help create
- 20:16Speaker 1: trust and establish a relationship between the company and the consumer,
- 20:21Speaker 1: and ninety two percent of consumers feel that nostalgia makes
- 20:25Speaker 1: advertisements more relatable. According to Statista, I fucking love that Dame.
- 20:30Speaker 2: You knew I was going to go there every time?
- 20:32Speaker 3: Every time Statistatattista Da.
- 20:37Speaker 1: And Forbes also reported that eighty percent of gen Z
- 20:40Speaker 1: and millennial seek brands that resonate with their nostalgia.
- 20:44Speaker 2: I'm like already waiting.
- 20:45Speaker 3: For at least one joke, being like, what's gen Z
- 20:48Speaker 3: nostalgic for? They were literally children two days ago? So true,
- 20:54Speaker 3: but I'm like, this is all good, baby, yeah nostalgic.
- 20:57Speaker 3: And so I wanted to share some example of nostalgia marketing.
- 21:02Speaker 3: So one would be like the Lancorm juicy tubes campaign
- 21:06Speaker 3: that tapped into two thousands nostalgia with Hillary.
- 21:08Speaker 2: Duff and Paris Hilton.
- 21:10Speaker 1: Loved that, the Roade Peptide lip campaign that recreated the
- 21:14Speaker 1: iconic nineties versaci ad of the supermodels in the fluffy
- 21:17Speaker 1: knits and metallic skirts. Even companies like Nintendo selling its
- 21:21Speaker 1: original console.
- 21:23Speaker 2: Sucker for that one. That one would have got me.
- 21:26Speaker 3: Like Polaroid, Yeah yeah.
- 21:29Speaker 1: So many, even Kodak cameras, like the resurgence of film
- 21:33Speaker 1: cameras and like the Kodak camera blind boxes that went viral.
- 21:36Speaker 1: Yeah again fell for those those one that one can
- 21:40Speaker 1: have my money, Yeah, I like that one. In twenty
- 21:42Speaker 1: twenty six, the following trends have also reported to be
- 21:45Speaker 1: making a comeback, and you know Carolyn Bessett Kennedy's nineties
- 21:50Speaker 1: fashion and the surge like Calvin Klein has seen as
- 21:54Speaker 1: a result of that, you know, two thousands inspired military
- 21:59Speaker 1: jackets like the Camo and the Penny Lane coat. So yes,
- 22:04Speaker 1: trends are cyclical.
- 22:05Speaker 3: But a large part of that is because of the
- 22:09Speaker 3: nature of nostalgia. I also think with the amount of
- 22:14Speaker 3: just sheer reboots we're seeing, yeah, that it's not even
- 22:20Speaker 3: just like products that are tapping into nostalgia baiting, but movies.
- 22:27Speaker 2: Entertainment, music.
- 22:29Speaker 3: You know, we've just seen so many reboots.
- 22:32Speaker 1: We saw all sequels of classic TV shows and movies.
- 22:38Speaker 1: And I don't know if you would have seen this yet,
- 22:40Speaker 1: but it's just been announced that One Tree Hill is
- 22:42Speaker 1: getting a reboot.
- 22:44Speaker 3: Oh my god, yeah, with original cast or what's happening.
- 22:47Speaker 2: I don't know.
- 22:48Speaker 1: So apparently it'll be focusing on Peyton and Brook.
- 22:52Speaker 3: Oh doesn't the original already focus on Peyton and Brook.
- 22:59Speaker 2: I'm so confused, I know.
- 23:01Speaker 1: But the thing is, we've also, in the same week
- 23:04Speaker 1: seen the Buffy reboot canceled.
- 23:07Speaker 3: Yeah, from Hulu exactly.
- 23:10Speaker 1: And this critique has been given from consumers to the
- 23:16Speaker 1: entertainment industry, and the entertainment industry's response was basically.
- 23:20Speaker 3: Like, well you go and watch it. Yeah, and it
- 23:25Speaker 3: ties into nostalgia and the sense of safety because people
- 23:31Speaker 3: rewatching certain shows or movies or TV shows actually stems
- 23:36Speaker 3: from like an anxiety response.
- 23:38Speaker 1: Because you know what you're getting and you know the
- 23:40Speaker 1: ending of things. So if you are constantly like rewatching
- 23:44Speaker 1: the same shows as like your comfort Show, the reason
- 23:47Speaker 1: is like due to being overwhelmed or due to anxiety.
- 23:51Speaker 1: And so we're seeing potentially this rise in nostalgia and
- 23:55Speaker 1: nostalgia marketing to combat the overwhelm we already have from
- 24:02Speaker 1: online media. Then do you see where I'm going That
- 24:05Speaker 1: it's like a long circle that I'm like, it's.
- 24:09Speaker 3: A cycle that feeds into itself, like anything, you can
- 24:12Speaker 3: have too much of a good thing exactly, Yeah, because
- 24:15Speaker 3: I definitely fall into that, Like I love rewatching Comfort Show,
- 24:18Speaker 3: but then it gets to a point where you're like,
- 24:19Speaker 3: I need something fresh.
- 24:21Speaker 1: And I Also my thing is when you continue to
- 24:26Speaker 1: capitalize on nostalgia, when does the magic get lost? So,
- 24:31Speaker 1: for example, one of my favorite.
- 24:33Speaker 2: Nostalgic movies to watch is Practical Magic.
- 24:36Speaker 3: We have Practical Magic too coming out very soon, I
- 24:40Speaker 3: think in the next year.
- 24:41Speaker 2: I think it's coming out next year. That I'm very concerned.
- 24:47Speaker 1: And whilst I do trust Nicole Kidman and Sindra Bullock
- 24:50Speaker 1: with my life, if I see any mention of fucking
- 24:54Speaker 1: TikTok or a social media if there's like a spell.
- 24:58Speaker 2: Cast on Twitter, I'm gonna lose my shit.
- 25:02Speaker 3: Yeah. I want like, I want it to be no technology.
- 25:07Speaker 3: I don't care that it's set in modern day ignore
- 25:10Speaker 3: it right. Yeah, just if I say somebody like using
- 25:15Speaker 3: chat GPT to look up how to hex a man,
- 25:18Speaker 3: I'll be pissed.
- 25:19Speaker 1: If there's like any brain rot lingo within that movie,
- 25:24Speaker 1: I think I'll cry. Yeah, And that's the thing is,
- 25:27Speaker 1: like when this happened, you actually end up ruining the nostalgia.
- 25:31Speaker 2: Look at hocus Pocus two, Yeah.
- 25:34Speaker 3: Like they fucked that so hard or even like all
- 25:38Speaker 3: of the Disney live action remakes. Like I think some
- 25:41Speaker 3: of the original ones were popular and had some positive
- 25:46Speaker 3: reviews from fans, but as they've continued, clearly people I
- 25:51Speaker 3: think people are over it exactly. What do you think
- 25:54Speaker 3: of the Hannah Montana twentieth anniversary being an interview special
- 25:59Speaker 3: and not a concert. Yeah, I mean pretty devastated, to
- 26:05Speaker 3: be honest. Is that dramatic? Probably? But Hannah Montana raised me,
- 26:11Speaker 3: So you created this monster. I think I nobody's perfect.
- 26:15Speaker 2: Everybody makes mistakes.
- 26:17Speaker 3: So true that you'll always.
- 26:18Speaker 2: Find your way back home.
- 26:20Speaker 3: Let's just wrap it up. Let's just wrap it up here.
- 26:22Speaker 3: I could have kept going, like to climb, you always
- 26:26Speaker 3: find your way back home. We've always said a hare course.
- 26:32Speaker 3: But yeah, I think I'm glad that they haven't rebooted
- 26:35Speaker 3: it as a new TV show or even a movie
- 26:39Speaker 3: or something like that, because I think that that magic
- 26:41Speaker 3: is lightning in a bottle and you probably couldn't recreate it.
- 26:44Speaker 3: So I'm glad they're doing it as an interview style
- 26:47Speaker 3: show and that she will be performing some of the
- 26:50Speaker 3: songs and doing like a modern take on that. But god,
- 26:53Speaker 3: I would have loved to have gone to a concert.
- 26:55Speaker 2: Me too.
- 26:56Speaker 3: But I think that Miley is not in her touring. Yeah. Yeah,
- 27:01Speaker 3: she did talk about playing the super Bowl and how
- 27:05Speaker 3: that would look like a discog Wait, help me, discography? Yep?
- 27:11Speaker 2: Do I say that right? Yeah, how that would look
- 27:13Speaker 2: like a discography? That's it.
- 27:15Speaker 3: That word just doesn't that's right now, right, I think
- 27:18Speaker 3: coming out of my mouth, Miley did mention that if
- 27:22Speaker 3: she were to do the Super Bowl, it would be
- 27:23Speaker 3: like a celebration of all of her errors, if you will.
- 27:29Speaker 3: But yeah, I just think we are now teetering on
- 27:33Speaker 3: this line of you're going to ruin it. Well, enter
- 27:37Speaker 3: nostalgia fatigue, yeah, which is kind of what we're seeing.
- 27:42Speaker 3: And we poled you chicks and asked if you feel
- 27:44Speaker 3: nostalgia fatigue. Thirty six percent of you said yes, twenty
- 27:47Speaker 3: four percent of you said no, and forty percent of
- 27:50Speaker 3: you didn't know what it was, which fair enough. So
- 27:53Speaker 3: nostalgia fatigue refers to the exhaustion that's caused by overexposure
- 27:58Speaker 3: to reminders of our sentimental past. And I was reading
- 28:01Speaker 3: an article published by Vice on nostalgia fatigue and they
- 28:05Speaker 3: posed two really interesting questions. The first, could it be
- 28:08Speaker 3: the audiences have finally had too much of a good thing?
- 28:12Speaker 3: And two, is this insistence on bringing back old media
- 28:15Speaker 3: television and film doing more harm than good for these
- 28:17Speaker 3: beloved franchises? Which I do kind of wonder. It's hard
- 28:22Speaker 3: to say because we're still so close to it, but
- 28:25Speaker 3: sometimes I do feel like it takes away from the
- 28:28Speaker 3: original magic of the media. Focus Pocus Too doesn't exist
- 28:32Speaker 3: to me. Yeah, well that's like toy story forward to me.
- 28:35Speaker 3: I like men in blacked that in my brain, like, yeah,
- 28:40Speaker 3: you don't exist rightfully, so and like what a waste
- 28:44Speaker 3: of money and energy for hardcore fans to do that.
- 28:47Speaker 3: And I'm not saying every fan feels the same way.
- 28:49Speaker 3: I'm sure some people loved her Focus Too, but I
- 28:51Speaker 3: would say the majority of people did anyone Did anyone.
- 28:55Speaker 2: Like Focus Pocus Too?
- 28:56Speaker 3: Yeah, other than like seeing your favorite character is like
- 29:00Speaker 3: come back for like, wow, that was fun for like
- 29:02Speaker 3: two seconds exactly outside of that, yeah, come one now. No,
- 29:06Speaker 3: if you did, you're a fake fan. But yeah, because
- 29:11Speaker 3: that's the thing, like you were saying, it's a good
- 29:14Speaker 3: money maker for businesses because nostalgia is comforting and that's
- 29:18Speaker 3: what people go to. But then it's.
- 29:21Speaker 2: Like, I already consumer there. Yeah, that's the thing.
- 29:23Speaker 3: There's already a consumer there because fans already exist. So
- 29:27Speaker 3: it sees safe bets for media industries and entertainment industries
- 29:30Speaker 3: because they don't have to shoot the shot of a
- 29:34Speaker 3: new thing, which is why I have so much respect
- 29:37Speaker 3: for original movies like Sinners that come out with new storylines.
- 29:42Speaker 2: And the thing is with Sinners, everyone.
- 29:43Speaker 3: Was like sequel, Like do a sequel? That was so
- 29:46Speaker 3: good and ninety and I'm sent sure that. The creator
- 29:49Speaker 3: came out and he was like, no, yeah, I think
- 29:51Speaker 3: that was good. Doesn't need it?
- 29:53Speaker 2: Yeah, like thank you. I did really like it. I
- 29:58Speaker 2: didn't want to do another one.
- 30:00Speaker 3: Maybe like extended a dish. Love that. But that's the
- 30:04Speaker 3: thing because we want the comfort. But part of that
- 30:08Speaker 3: is that we don't want it to change. We want
- 30:10Speaker 3: it to have the same magic. But then how can
- 30:13Speaker 3: they do that, especially if it's a reboot something that's
- 30:16Speaker 3: based in nostalgia, how can they recreate that in a
- 30:20Speaker 3: modern day or continue the story without changing something. So
- 30:24Speaker 3: it's like you're kind of destined to lose because either
- 30:26Speaker 3: it's the exact same thing and it's boring, or they
- 30:30Speaker 3: slightly change it and it's like, oh, well, I just
- 30:33Speaker 3: missed the old one. But I think that's where even
- 30:36Speaker 3: it comes back to love story that you were talking
- 30:38Speaker 3: about at start of the episode, because I saw a
- 30:40Speaker 3: teak top from a creator and I was like, fuck.
- 30:44Speaker 2: You hit the nail on the head with this one.
- 30:46Speaker 3: That The reason why Love Story feels so good and
- 30:50Speaker 3: to watch is because it feels like it was made
- 30:54Speaker 3: in the early two thousands. And his creator was like,
- 30:57Speaker 3: I don't want to fucking hear shit about that. Technology
- 31:00Speaker 3: doesn't allow you to make it look like that anymore,
- 31:03Speaker 3: because like the film that they've used, the technology that
- 31:06Speaker 3: they've used, it looks like it could have been shot
- 31:09Speaker 3: in the same era as like How to Lose a
- 31:12Speaker 3: Guy in Ten Days, Like it has that same feel
- 31:15Speaker 3: to it that they've really mastered that the soundtrack is
- 31:18Speaker 3: all from the nineties, Like they've just done such a
- 31:21Speaker 3: good job of making it feel like the nineties. Yeah.
- 31:25Speaker 3: I think that's such an interesting take because it's like,
- 31:28Speaker 3: that's something that it's a nostalgic story, it's something that
- 31:32Speaker 3: happened in history. It's saying that a lot of people
- 31:34Speaker 3: are familiar with, but maybe because it hasn't been covered
- 31:37Speaker 3: in that same way and because they are tapping into
- 31:41Speaker 3: how it felt at the time to capture that nineties
- 31:44Speaker 3: magic that we're missing. Yeah, And the thing is, I
- 31:46Speaker 3: would one hundred percent say I am more likely to
- 31:49Speaker 3: spend money on something if it makes me film nostalgic. Hmmm, Yeah,
- 31:54Speaker 3: me too, Yeah, And I think that's the thing. There
- 31:57Speaker 3: are so many trends on social media and in marketing campaigns,
- 32:02Speaker 3: like some of the examples you mentioned before that do
- 32:04Speaker 3: play on that. Like, clearly this is a solid strategy.
- 32:07Speaker 3: Even Sabrina Carpenter's whole Sweetener tour and her whole aesthetic
- 32:12Speaker 3: like that is all pulling on references from the sixties
- 32:16Speaker 3: and seventies a lot of the time, And I don't
- 32:19Speaker 3: think that that's a coincidence that her surge and popularity
- 32:24Speaker 3: also aligns with that. Same as Zara Larson too. Ah,
- 32:28Speaker 3: Like if you look at you know what Sabrina Carpenter
- 32:33Speaker 3: and Zara Larson we're doing maybe five years ago in
- 32:35Speaker 3: comparison to now, and the aesthetics that they've really tapped into,
- 32:39Speaker 3: and how that aligns with their marketing from their music
- 32:43Speaker 3: videos to the album covers to the tours. They're very,
- 32:46Speaker 3: very nostalgic, whether it's from a time that we experienced
- 32:50Speaker 3: or not. I agree, But even saying that, it's so fun,
- 32:55Speaker 3: Like when you look at Zara Larson and Sabrina Carpenter
- 32:57Speaker 3: and a lot of these trends that are coming back,
- 33:00Speaker 3: it is fun. Yeah, I don't think the rise of
- 33:04Speaker 3: nostalgia is an inherently bad thing. I thoroughly enjoy it
- 33:08Speaker 3: and embrace it, and I think there are just ways
- 33:11Speaker 3: that we can ensure that we tap into it. That
- 33:14Speaker 3: doesn't mean where Like I was going to say, like
- 33:17Speaker 3: milk and the goat for all it's got, but I
- 33:19Speaker 3: was like, I'm gonna get made fun of that, milking
- 33:22Speaker 3: the cow for all it's worth? I think, is is
- 33:25Speaker 3: that actually? Yeah, filking the goat for all it's got?
- 33:33Speaker 2: Actually don't mess it up?
- 33:35Speaker 3: Yeah, that's is that? Actually? Think milking the cat for all?
- 33:39Speaker 2: I think?
- 33:39Speaker 3: So? Well, shit, yeah, add that to the coffee, add
- 33:43Speaker 3: that to the list.
- 33:47Speaker 2: Yeah.
- 33:47Speaker 3: I think that's so true. And I think that Hollywood
- 33:50Speaker 3: just needs to catch up with that a little bit.
- 33:53Speaker 3: I think that like, if you want to embrace nostalgia
- 33:57Speaker 3: more in your life, you don't really actually need brands
- 34:01Speaker 3: or the entertainment industry to get you there. I think
- 34:04Speaker 3: there are so many ways that you can embrace nostalgia
- 34:06Speaker 3: in everyday routine that won't cost you more money than
- 34:09Speaker 3: you already need.
- 34:11Speaker 2: To spend on it. Yeah, and true.
- 34:13Speaker 3: For example, like one way that I love to embrace
- 34:15Speaker 3: nostalgia is just even following accounts that are nostalgia focus
- 34:20Speaker 3: pages that like post photos of like a Betty spaghetti
- 34:24Speaker 3: or that I'm like, oh my god, I even forgot
- 34:26Speaker 3: I had that toy, or like even just fun movie
- 34:29Speaker 3: facts from movies that I really enjoyed that you can
- 34:32Speaker 3: learn more about listening to podcasts that are about like
- 34:36Speaker 3: the behind the scenes of your.
- 34:37Speaker 2: Favorite old movies or whatever those are.
- 34:40Speaker 3: That it doesn't necessarily need a sequel, a reboot, or
- 34:43Speaker 3: some twentieth anniversary merch For example, I don't think every
- 34:47Speaker 3: single anniversary of a franchise, a movie, a TV show
- 34:51Speaker 3: needs a collection. Soarreowski just released an anniversary collection for
- 34:57Speaker 3: Shrek for the twenty five years of Shrek, and as
- 35:00Speaker 3: much as I love Shrek, I don't need a one
- 35:03Speaker 3: thousand dollar crystal.
- 35:04Speaker 2: Figurine of Shrek.
- 35:06Speaker 3: Who's buying that? I would love to know if you
- 35:09Speaker 3: bought the Swarowsky Shrek Figuring collection.
- 35:13Speaker 2: Sound off in the comments.
- 35:14Speaker 3: I think there are so many ways that you can
- 35:16Speaker 3: spend money and embrace nostalgia that actually has nothing to
- 35:19Speaker 3: do with.
- 35:20Speaker 2: Buying new things or spending more money.
- 35:22Speaker 3: But it's also like if you like something and it
- 35:25Speaker 3: does kind of tick that box of a massive passion for.
- 35:28Speaker 2: You, then go for it.
- 35:30Speaker 3: Yeah, did you see that JJ's released a Hannah Montana
- 35:35Speaker 3: dressing gown? Yes, like the Hannah Montana robe. Yeah. Yeah, iconic,
- 35:40Speaker 3: so good, so good. Yeah. And I think that's the
- 35:43Speaker 3: thing because a lot of these a lot of these
- 35:46Speaker 3: revivals play on that fomo as well. So it's just knowing,
- 35:50Speaker 3: like what your genuine passions are and yeah, maybe tapping
- 35:53Speaker 3: into some of that nostalgia in ways that don't require
- 35:56Speaker 3: you to spend money, Like make your own playlist of
- 35:59Speaker 3: like so that you would have listened to on your
- 36:01Speaker 3: So Fresh CD, or that you would have watched on
- 36:03Speaker 3: RAGE or that were from your favorite movies. Or go
- 36:07Speaker 3: to the library and like feel like you're in a
- 36:09Speaker 3: nineties movie because you're borrowing a book instead of reading
- 36:12Speaker 3: it on your kindle. Like, those are some of the
- 36:15Speaker 3: ways that I like to sort of romanticize or do
- 36:17Speaker 3: things that yeah, maybe I would have done as a
- 36:21Speaker 3: kid or in the past, or you know, add some
- 36:24Speaker 3: friction into it. I think as well. That's why I
- 36:27Speaker 3: love collecting vinyls as well. It's like I could listen
- 36:30Speaker 3: to all of these on Spotify and I do. But
- 36:34Speaker 3: also every Sunday I put a Vinyl on and listen
- 36:37Speaker 3: to that, and that's part of my routine and it's
- 36:41Speaker 3: just like a really nice way to feel like I'm
- 36:44Speaker 3: kind of disconnecting, not using my phone on something. And
- 36:48Speaker 3: also when you do listen to vinyl, like the songs
- 36:50Speaker 3: do sound different. You can hear the layers of the
- 36:53Speaker 3: music differently than you can on a digital file, and
- 36:56Speaker 3: like that's the way that I like to do it.
- 36:58Speaker 3: You know, do you know what I think we should
- 37:00Speaker 3: bring back? Do you remember those like fashion and like beauty
- 37:03Speaker 3: games we used to play on the computer, like my scene. Yes,
- 37:06Speaker 3: I'm pretty sure some of those still exist. I think
- 37:10Speaker 3: that's exactly that.
- 37:11Speaker 2: I'm like, that's what I'm gonna do tonight.
- 37:13Speaker 3: But you would like, you know, get the little clicker
- 37:15Speaker 3: and you pick her eye shadow color the best, and
- 37:19Speaker 3: you do the whole thing, and then she'd like get
- 37:21Speaker 3: a quick little animation of her like going down the runway.
- 37:24Speaker 3: Loved that, yeah, and it'd be like click click, like
- 37:26Speaker 3: I absolutely love that. My scene amazing. The Brat's website
- 37:32Speaker 3: also incredible. I think there was like a pollypocket one
- 37:35Speaker 3: that also was really good. And I know you loved
- 37:38Speaker 3: this one too on the Disney website, the Stitch Sandwich
- 37:43Speaker 3: Stack again. Who remembers that?
- 37:47Speaker 2: And it was with experiments six to seven.
- 37:50Speaker 3: The yellow one, the yellow one, yeah, yeah, and different
- 37:53Speaker 3: ingredients would fall and make sandwhich as big as you
- 37:56Speaker 3: possibly could and you couldn't get also like rotten and
- 37:59Speaker 3: grad audience would come down, so like stinky cheese like
- 38:03Speaker 3: a fish. You're like, actually, let's add the blue cheese on. Yeah,
- 38:08Speaker 3: a mature palette, but let's bring those back.
- 38:10Speaker 2: Yeah.
- 38:11Speaker 3: I just think I started playing game with my.
- 38:13Speaker 2: Friend called bubble Witch.
- 38:15Speaker 3: Oh yeah, I think like more just stupid little games
- 38:20Speaker 3: that like less scrolling and more things like that, Like
- 38:23Speaker 3: those were so fun. Yeah. I also had like this,
- 38:28Speaker 3: do you remember the game We're in the World as
- 38:29Speaker 3: Calm and San Diego. No. Oh, it was a great game.
- 38:33Speaker 3: I wasn't very good at it though, because you had
- 38:34Speaker 3: to know geography.
- 38:36Speaker 2: Oh that I love that.
- 38:38Speaker 3: Yeah. And also she was like a spy and you
- 38:41Speaker 3: had to find Carmen san Diego and it would give
- 38:45Speaker 3: you clues being like she's gone to a world of
- 38:47Speaker 3: pyramids and sand with hieroglyphics and about what is that
- 38:50Speaker 3: Oh my god, I was five, but your mom's being
- 38:53Speaker 3: like trying to teach you about them. Yeah. So it's
- 38:55Speaker 3: like because all those games you played as a kid
- 38:57Speaker 3: were always also trying to teach you something. Totally where
- 39:00Speaker 3: on am my I scene being like pink, I think
- 39:03Speaker 3: it's taught us a lot. Okay, I love it. I
- 39:06Speaker 3: also love this other game called pot Put Saves a
- 39:08Speaker 3: Zoo and Freddie Fish Let's bring back old games one
- 39:11Speaker 3: hundred percent. I also do love how intentional things have become,
- 39:18Speaker 3: especially through you know, cameras and Kodak cameras and digital cameras.
- 39:23Speaker 3: I do like that resurgence and you know you only
- 39:28Speaker 3: need one like yeah, you only need one digital camera,
- 39:32Speaker 3: and you only need one Kodak camera. If it's a
- 39:34Speaker 3: digital one or whatever, you can replace the film as well. Yeah,
- 39:38Speaker 3: it does make actions more intentional. It's different than just
- 39:42Speaker 3: taking photos on your phone, because I always see those
- 39:44Speaker 3: in the comments and it's like, just take it on
- 39:46Speaker 3: your phone.
- 39:46Speaker 2: I'm like, it's different.
- 39:48Speaker 3: It's different. Like to be able to hold a physical
- 39:50Speaker 3: photo is so special. Yeah, and be able to put
- 39:53Speaker 3: that in a memory box or in a photo album,
- 39:56Speaker 3: because that is a nostalgic act that we have lost
- 39:59Speaker 3: the habit of and definitely something that I think we
- 40:02Speaker 3: need to hold on to, because yes, you can take
- 40:04Speaker 3: so many more photos and you can have an even
- 40:07Speaker 3: more extensive gallery on your phone, but like what happens
- 40:10Speaker 3: if you lose your phone or like you know, something
- 40:14Speaker 3: happens and you lose access to those digital files. Yeah,
- 40:18Speaker 3: Nostalgia is inherently a good thing. Nostalgia is something that
- 40:23Speaker 3: shows you that your life has been fun and sparkly
- 40:28Speaker 3: and beautiful and amazing and how wonderful is that. Nostalgia
- 40:32Speaker 3: is just not a marketing tool that should manipulate you.
- 40:35Speaker 2: Into spending money.
- 40:36Speaker 3: And I think knowing that that is a bit of
- 40:39Speaker 3: a marketing trend at the moment also just equips you
- 40:42Speaker 3: with the knowledge to be like, Hmmm, do I need
- 40:45Speaker 3: a one thousand dollars crystal Shrek figurine? Probably not? Do
- 40:49Speaker 3: I want to watch Shrek this weekend? Yes? I do.
- 40:52Speaker 3: And that's that's good nostalgia versus bad nostalgia. Yeah, I
- 40:57Speaker 3: like that. That's a solid distinction. Ye. Well, on that note,
- 41:02Speaker 3: that's a rap.
- 41:04Speaker 2: What are we going to wash this weekend?
- 41:05Speaker 3: I know I'm locked in? Yeah, let us know in
- 41:09Speaker 3: the comments. What do you like to do to tap
- 41:12Speaker 3: into your good nostalgia? Oh yeah, because I want some more,
- 41:16Speaker 3: some more ideas. All right, love your chicks, We'll catch
- 41:20Speaker 3: you on Thursday. For Favorites, Monthy Favorite, Yay March Favorite,
- 41:24Speaker 3: Bye bye chicks,