The Influencer Marketing Strategy Small Brands Are MissingUntitled Episode

Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs · Sep 25, 2026 · 29m

Think influencer marketing is only for big brands with massive marketing budgets? Think again.

In this episode of Plan Like a Boss, Tonya Lawson sits down with Sherri Lambert, founder of BabbleBoxx, to talk about how influencer marketing has evolved—and why small businesses and solopreneurs have more opportunities than ever to tap into the power of creators.

Sherri was working in traditional marketing when she recognized the potential of bloggers and digital creators long before “influencer marketing” became the industry it is today. That insight eventually led her to build BabbleBoxx, an…