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Sustainable Scaling: Rethinking Retail Growth Through Wholesale and Walmart with Misha Kuryla
In this episode of The Growth Class, host Phil Massiel interviews Misha Kuryla, founder of Misha’s Cupcakes.
Misha shares the story of building her dessert brand from a home kitchen in 2005 into a multi-location, multi-channel consumer business, offering an honest look at what it takes to scale while preserving the heart of a brand.
They explore the realities of rapid expansion, including managing multiple stores, maintaining product consistency, building the right team, and navigating the operational challenges that come with growth.
Misha also explains how COVID forced a major rethink of…
The skinny
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