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It’s Not a Pricing Problem, It’s a Positioning Problem
In this episode of the EVOLVE Talent & HR Show, Anna Morgan sits down with Kim Henderson, VP of Training at Cobalt Compass, for a candid conversation about pricing, positioning, specialization, visibility, and building stronger relationships with clients. Kim shares lessons from her career about what happens when staffing providers compete primarily on price—and why the better strategy is to clearly communicate the unique value, expertise, and business problems you can solve.
Anna and Kim unpack how to identify your ideal client, use your past business data to uncover your niche, and move…
The skinny
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