Latest / Success Story with Scott Clary / Lessons - The Brutal Truth: AI Can't Replace Human Connection in Content | Daniella Schrittenlocher - 3x Founder, Content Expert to 50+ Brands

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Lessons - The Brutal Truth: AI Can't Replace Human Connection in Content | Daniella Schrittenlocher - 3x Founder, Content Expert to 50+ Brands · Success Story with Scott Clary

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  In this lessons episode, learn how to integrate AI into your content without losing the human touch.
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  Explore practical ways to use AI for research, idea generation, and workflow optimization while
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  avoiding full automation. Discover overlooked tools like Adobe Acrobat for turning transcripts
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  into content ideas and understand where AI stops and legal expertise begins so you can protect
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  your time, creativity, and business.
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  How do you leverage AI and not basically remove the humanity from your content?
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  Like, what's the amount of AI you should include or where should you embed it in your content
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  or your social strategy? I include AI for research, idea finding, optimizing helping me with things.
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  I would never copy and paste anything and post it. Never. I still very much audio record my captions
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  and my comments, hence the typos and misspelled words and not misspelled, but just different words
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  and there sometimes that I didn't say, but I picked it up. But I think that just really gets
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  across the humanization of it, just audio text, audio voice record, your captions, that makes a
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  big difference, is just as fast, but you can still brainstorm with whatever AI tool you're using.
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  Brainstorm, use it other than that automating, whatever you can. I'm a big fan of that.
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  Absolutely. Should you automate everything? Absolutely not.
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  Are there any other that you've used successfully? Strategies with AI in your content that have
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  worked very well. Outside of just brainstorming and research, has there been anything else? I mean,
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  if we go through the list of AI tools, there's 11 labs, it does the voice stuff. I guess
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  canva can do graphics. I mean, chat GPT does graphics too. Opus does video clipping.
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  These are kind of all nice little fun tools, but they're never good enough to post, by the way.
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  You can't just post that stuff. You still have to apply a human touch, but is there anything else
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  that you found that helps you? Absolutely. Yes. One of my favorites and absolutely underrated and
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  overlooked is Acrobat, Adobe Acrobat. I've never used them as an AI tool before.
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  Yes, because everybody thinks, oh, wait, is that the PDF thing where you can open the PDF or
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  write a PDF? Exactly. Yes, that one, but that also has AI assistant embedded in it nowadays.
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  And I use it for example, coaching calls, you zoom calls, you can have the transcripts,
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  just analyzed use AI assistant for, let's say I have a coaching call, there's a bunch of
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  questions asked and we elaborated on that that I like to answer questions with my content. So
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  having AI assistant take the transcript and giving me the questions that we asked and answered
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  throughout that coaching call, there you go. This is my content idea. Oh, that's amazing.
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  I didn't know it so explain what the so Adobe has AI tools. What else do they do? So explain
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  how this works. So when you record a call, because this is great for content and by the way,
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  I love taking your live calls and turning it into content. I think it's actually very smart.
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  So you record a call and then what else happens after that? Then you have the transcript of your
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  call. You can, does it, does Adobe sit on like a zoo? Is that how it works? Okay. So you have
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  that integrated or linked, you have the transcript of your call and then you plug that into AI
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  assistant and say, hey, here's my transcript of my call. Can you bullet point the questions that
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  were asked or the answers that I've given and turn this into social media content ideas?
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  Walk me through when you go into content creators sort of little world and you're trying to help
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  them optimize everything and figure out how to operate and think, keep in mind, like, legal,
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  finance, sales, marketing, HR, onboarding, like payroll, like if they have a small team,
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  it's a lot. And they, and you can honestly sometimes get too much tech and too many tools that
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  it actually screws up your process because you have so much that you're trying to keep track of.
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  For that early stage creator, walk me through sort of setting up their business operations,
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  what they should pay attention to. Acrobat. That's, that's, that's your answer.
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  Explain to me how a small SMB content creator, solar printer, how should they think about
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  using again? You mentioned Adobe. What should they outsource to AI? What should they not? When should
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  a lawyer get involved? When should they not? What should they use Adobe for? What does it do
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  differently than, say, for example, writing a contract and chat GPT, like, walk me through
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  a solar printer setting themselves up legally so that they basically don't get screwed and they
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  get a good deal and they make sure they check all the boxes and check all the contract contingencies
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  and all the different things that they should pay attention to. How should they do that? What,
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  what do you do for yourself and also for different creators? I mean, no AI tool will ever be an
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  attorney. So you can create as much as you want to, but you will have to double check with an
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  attorney if you want to be legally safe. Honestly, as a content creator working with brands,
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  creating content for them, I have not done that. Having had to do it other than, you know,
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  when it comes to my business structure or anything like that, when it comes to sending out
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  contracts to my clients, yes, I have those legally checked, but when it comes into, when it comes
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  to content creation working with brands, I have not. I have my rates set, I have a contract,
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  usually they sent me a contract, and then I use AI to understand the contract because again,
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  I'm not an attorney. And sometimes that legal language can be interesting to understand.
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  Yeah, it's very interesting to understand. So, was there a leverage AI? Was there ever a point
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  where it pointed out something that you wouldn't have caught? Was there a particular contract?
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  Like, just walk us through a story of how you've used it? Not necessarily anything that I wouldn't
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  have caught. I think it's more for me. I like to utilize it as simplifying to understand the
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  contract in terms of, okay, when are my deliverables do? What is then that pay for this? Is this
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  really interesting for me? Am I going to sign this or not? Really, looking at those, those are
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  always my biggest ones because time is usually never on my side. So I have to figure out when to
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  deliver and yeah, revisions. Revisions are also a big one. They like to hide in there.
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  What would be some of the bigger mistakes that solo, solopreneurs and content creators make
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  when negotiating deals that maybe AI could help them and Adobe could help them catch?
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  Truly not understanding their deliverables and understanding the contract, especially when
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  it comes to revisions. I feel like that is a reoccurring situation where a brand clearly has it laid
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  out in the contract that they can ask for two, three revisions and then the content creator gets caught
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  up into, oh my gosh, this is not a two-hour work. I have to re-record this again and I have to do
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  this again. Really getting caught up in that and thinking, oh, I'm getting $1,000 for an hour of
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  work. No, that's not how it works. So we spoke about content. We spoke about how to be authentic
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  with your audience. We spoke about even some of the tools when to use AI, when not to use AI.
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  What would be some other major lessons that you've learned over even building out your own company
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  for somebody that is a full-time creator? Things that went well, things that didn't go well,
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  things that you want to teach somebody who's just starting on the same journey. Maybe you five
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  years ago. Be mindful of the time and energy that you have because you can absolutely invest your
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  time into the wrong things and just get stuck in it. So yeah, really thinking of the time that you
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  have available, where are you going to invest your time because time is your most valuable asset.
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  Time is always your most valuable asset. Amen. How do you figure out what those most important things
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  are that you have to work on? Do you have a way to delegate, to figure out what only you can spend
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  your time on versus when you should give it to your team? I think it's a combination of things
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  you are maybe really good at and things you enjoy doing. I think that's a missed one oftentimes
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  where you get caught up into things that you have to do. Yes, we all have to do things that we
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  might not enjoy doing and we still have to do it. But I much rather outsource those than the ones
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  that I love enjoy doing because that just keeps up the whole motivation of working in this business
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  and keeping you happy and not burned out because no matter how many hours you work in a day, you can
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  work 60 hours a week, not burn out or 100 hours a week, not burn out if you love what you're doing.
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  What was the point where you knew that this was what you were meant to do? That you were
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  sort of living in your calling. I don't know how else to describe it. How do you recommend
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  somebody sort of seek that out when they figure out their north star or their theater? They
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  figure out their Ikki guy, the Venn diagram of who they are or what they're good at, what the
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  market needs, what they can monetize. I think that's what it is. I can remember exactly, but there's
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  a couple different frameworks for this. How did you figure out because that's a lesson for
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  somebody who's sort of lost on their journey what you should spend your time and energy and life on?
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  I mean, just seeing what I enjoy doing and reflecting on that. I'm big on reflecting. I just love
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  that and I think everybody should practice that. Not enough people practice that, really reflecting
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  on what you're good at and being okay with the things you're not good at. It's fine to not be good
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  at everything. We can't be good at everything and then finding a way to outsource that and simplify
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  my life and my content creation or my processes or whatever that may be, but looking at it that way
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  that you put your time and energy into the things you love doing, then it's automatically becoming
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  Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you
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  never miss an episode. And if you want to dive deeper into this conversation, check out the links
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  in the description to watch the full episode. See you in the next one.