Latest / Speaking 4 Profit Podcast / Discover How to Monetize Your Speeches ft. Cesar Cervantes

Transcript

Discover How to Monetize Your Speeches ft. Cesar Cervantes · Speaking 4 Profit Podcast

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  Or, you could have 3,000
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  5,000 views, and the purpose of
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  it is just for your clients
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  to, potential clients to watch
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  it before they meet with you.
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  Maybe, you know, that's a way
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  to introduce them to you and
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  your message, and that may be
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  paying off for you more than the
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  million views.
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  Welcome to the Speaking 4
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  Profit podcast, where we talk
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  about monetizing your message
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  and taking your business
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  to the next level through
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  your expertise.
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  Y'all are going to love this
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  conversation with my friend, Cesar.
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  We're going to talk a little
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  bit about TEDx talks, but we're
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  not just going to talk about
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  how to land them.
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  If you want to learn that, you
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  can learn that in the last
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  episode that we had with Cezanne.
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  You probably will see that
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  somewhere up here.
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  But today we're going to talk
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  about, what can you market this?
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  How can you actually turn
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  this into profit?
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  And how can you brand yourself
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  as a TEDx speaker and an expert
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  in the world?
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  So I'm really excited about
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  the conversation.
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  If you are listening
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  anywhere in the world,
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  Spotify, Apple Podcasts, go on
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  and subscribe.
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  And if you're watching on
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  YouTube, feel free to leave
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  some comments, engage with us.
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  We would love to hear, have
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  you already done a TED Talk?
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  Is this something that you're
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  interested in doing in
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  the future?
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  And if you have, go on and drop
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  the link so that we could
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  check it out.
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  All right, Cesar, welcome to the
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  Speaking 4 Profit podcast.
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  Welcome back, Dan.
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  Hey, okay.
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  Okay.
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  I'm, I don't know how many
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  people you have back, but I'm
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  feeling honored nonetheless.
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  Okay.
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  Maybe it's everybody,
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  you know, I don't know.
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  Maybe.
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  No, it's not everybody.
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  Okay.
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  We don't have a lot of like
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  alumni that keep, and you've come
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  in, come into, you know, my
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  paid community, Speaking 4
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  Profit Academy a couple of times.
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  That's true.
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  I'm feeling the love.
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  I am feeling the love.
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  All right.
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  We can officially say that you
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  are Speaking 4 Profit, fam.
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  I really appreciate you.
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  Definitely.
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  Every time I see you, I
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  want to dance.
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  So I'm just going to get
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  a little, you know, a little
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  jiggy with it.
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  Yeah.
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  We can, we can jam my intro
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  music here in a minute.
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  I'll find it.
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  I'll find it.
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  Definitely.
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  Well, thank you so much
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  for being here.
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  For being here, for being willing
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  to give this time and for taking a
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  break from, from daddy duties and
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  daddy jokes, as we were talking
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  about before, do me a favor.
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  You know, some folks are
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  watching this podcast for, for
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  the first time, and I would love
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  for you to share with them just in
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  a few sentences, what you do to
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  support TEDx speakers get
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  on the stage.
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  Yeah, absolutely.
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  So essentially I founded,
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  my company is called Top Talks.
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  And I help people in two different
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  ways, right?
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  So one is through kind
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  of, landing and delivering,
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  TEDx talks.
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  And the other is focused on the
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  keynote world.
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  And sometimes these worlds
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  kind of merge.
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  Sometimes we help people who
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  already have, their own
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  TED talk and they're creating
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  a keynote out of it.
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  Sometimes vice versa.
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  And it's just, it's a, it's
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  a cool world to be in.
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  I love.
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  I love speeches, I love TED and
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  the mission, and it's just like,
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  so beautiful because the
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  people that I work with,
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  there's something important that
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  they want to deliver and
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  that they want to give.
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  And like, that's, that's the
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  difference is that I think in,
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  in the world of TED, like, it's
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  pretty focused on like, how can we
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  change the world for the better?
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  And what do we have?
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  What idea or expertise do
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  we have to be able to help
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  people do that?
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  How do we solve a problem is
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  another way to think about it.
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  And so essentially we
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  work with people at different
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  stages throughout the process,
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  but often folks are at the
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  very beginning.
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  They're like, I want to do this.
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  It's on my bucket list.
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  And that's true for me.
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  Like it was like a dream, right?
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  And.
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  Slowly, I, I, I got, like, more
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  confident with the idea for my,
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  for my talk, and that's kind of
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  the first step.
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  So, a lot of times, the
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  first step is meeting with
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  people and just understanding
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  where their idea is, and
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  helping them make progress towards
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  saying, like, okay, here's how
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  it would fit into TED, here's how
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  we can tweak it.
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  And then the next stage is really
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  getting selected.
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  So once you have that message
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  refined and it's like, okay, like
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  it's brief, it's powerful, like
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  I can say it in one sentence,
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  then you get the applications
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  out there, we help folks
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  get selected.
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  Once you get selected, now
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  the real work starts, right?
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  Now it's like, okay, now I got
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  to, you know, make sure my talk
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  is legit and that it actually is
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  transformative and that it's
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  authentic.
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  And so we help people,
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  create the talk and also coach
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  on delivery.
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  And so, that's my world!
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  Yeah, and you're helping a lot
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  of people.
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  Let's not even just say just,
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  just people.
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  And I love that you said, once
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  you land the talk, because
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  every week I'm in your Facebook
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  group and there's some success
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  story of someone Making it to
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  the finalist round or finally
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  submitting their application.
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  And what I love about your
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  framework and the way that you
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  teach people, I feel like it's
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  approachable and you
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  acknowledge all the wins, right?
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  Like this person finally got their
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  application in.
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  This person got selected.
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  This person, you know, and, and I
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  could tell some of the folks have
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  worked with you and some folks
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  are just a part of that amazing
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  community that you're building
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  and also just an amazing community
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  of TED itself.
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  So you're helping people with
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  their, with their speeches,
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  which is amazing.
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  To me, almost like helping them
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  with their brand copy in a way.
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  What are, what are some of the
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  things that you see in people
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  who've been speaking for
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  a while, that they need
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  support on?
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  And then what are some of
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  the things that you see with
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  beginners that they really
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  need support on?
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  Yeah, well, and, and sometimes
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  there is, a crossover and
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  like a overlap with this kind
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  of stuff, because we're always kind
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  of reinventing ourselves.
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  I think the longer you're
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  in the business, the more you
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  decide that.
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  Your message has changed a little
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  bit, or it needs to adjust to the
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  times, or you just want to do
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  a new program, you know, a
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  new keynote.
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  But what I would say is
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  that I think you kind of nailed
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  it, which is like, when you
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  think about anything that's
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  worth saying, it's worth
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  saying clearly and with power.
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  Right.
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  And that's the difference.
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  I think we've all like.
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  Listen, we're all like you
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  know, subscribed to some kind
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  of email list at some
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  point, right?
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  And probably if you're like
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  me, there's probably like
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  a dozen at any given time,
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  and then I'm like, all right,
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  unsubscribe, all right, let's
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  clean things up, and then you
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  start Then you subscribe back.
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  Yeah.
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  And the difference, I
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  think, between the ones that
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  you continue to engage in,
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  do two things.
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  One is that you know exactly what
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  they're about.
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  You know, you know what
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  it's saying.
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  It's clear.
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  It's a world that, that,
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  that you either live in or want
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  to live in.
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  And it, it actually is
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  stuff that gives you like an aha
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  moment or is transformative in
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  some kind of way.
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  It changes you and or
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  your business, your mission,
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  whatever.
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  The second piece is that
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  it's authentic.
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  Like it's actually
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  that person.
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  And perspective and that
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  it's real.
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  And that's why people engage
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  in anything, whether it's
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  an email list, a piece of
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  content, a TED talk, et cetera.
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  Is it transformative
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  and is it, is it clear and,
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  and actually that, you know,
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  from that person authentic.
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  So, yeah, that's what I would say.
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  But to go back to your, you know,
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  your question about like,
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  okay, where do these folks live
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  and like, you know, somebody
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  who's been in speaking for a
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  while, someone.
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  Who hasn't?
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  I think, I think the clarity of
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  what, what you do and how you
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  serve people, like you see
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  that very clear later when people
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  find their kind of wheelhouse
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  and their niche.
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  And when you work with folks that
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  are early in the process, they're
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  still trying to find that.
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  And, and that, that's
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  normal, right?
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  Because most people have
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  multiple gifts to give, multiple
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  interests, and they're trying
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  to find the right thing.
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  And also sometimes
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  are asking themselves, what,
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  what, what do people want and
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  what will work?
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  And sometimes those things
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  are helpful and sometimes
• 8:14
  they're not, because they can
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  either, like, you know, lead you
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  towards what's authentic for
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  you, or they can start catering
• 8:22
  to things that maybe aren't
• 8:23
  aligned with you.
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  And the difference
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  is that, you know, for those
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  who've been around and have
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  been doing the speaking, like,
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  they're pretty clear on that.
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  They've taken that journey
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  already.
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  Yeah, thank you so much for
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  sharing that.
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  I've seen some folks doing some
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  really cool stuff with their TED
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  Talks when it comes to branding
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  and marketing.
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  And I've also seen some folks
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  doing like some stuff where it's
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  like, I don't ever want you to
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  see this tattoo.
• 8:50
  , you know?
• 8:50
  So there, there's a couple
• 8:52
  I I follow and they're
• 8:53
  interesting 'cause they
• 8:54
  got married after knowing
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  each other for two weeks.
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  It was one of those kind of
• 8:58
  relationships where watch
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  out, right?
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  Where we all were kind of like,
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  okay, good luck.
• 9:04
  Hey, good luck.
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  And they ended up getting
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  a divorce.
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  No shade to that.
• 9:08
  Not saying any you out there
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  who got married in two weeks,
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  you're gonna get divorced.
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  I'm not even putting the
• 9:13
  energy out there.
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  I'm just saying they did.
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  But they did like a TEDx
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  talk together.
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  Oh, wow.
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  Right?
• 9:19
  Like a couples talk.
• 9:20
  So recently one of the people
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  I posted, like, I've got to do
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  another TED talk that, you know,
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  like by myself, that's solo.
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  Right?
• 9:28
  So that I can actually post
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  it because they don't feel
• 9:30
  comfortable posting it
• 9:31
  with their ex.
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  And then I seen someone else who
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  kind of brought it up recently
• 9:35
  as, a part of credibility
• 9:38
  for their brand, because they're
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  actually about to put out a
• 9:40
  book and they were like, you
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  know, things you might not
• 9:43
  know about me.
• 9:44
  That's kind of what they're
• 9:45
  doing right now.
• 9:45
  Cause they're putting out
• 9:46
  a memoir.
• 9:47
  Right.
• 9:47
  And one of the posts was like,
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  I was on TED 10 years ago.
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  Here's, here's the speech
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  Here's, here's the speech
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  that's been viewed, however,
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  hundreds of thousands
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  of times.
• 9:56
  Right.
• 9:56
  So for you, what are some ways
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  that cool ways that you've seen
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  either clients presented or
• 10:03
  bring it back almost like
• 10:05
  a throwback Thursday?
• 10:06
  to build that credibility.
• 10:09
  Well, I want to start a little
• 10:11
  before that, because what I
• 10:12
  want to say is, first, the
• 10:13
  want to say is, first, the
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  quality of the talk and the
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  message is going to determine,
• 10:17
  like, how well it moves, right, and
• 10:21
  how well it does what you want
• 10:24
  it to do, which you At the end
• 10:26
  of the day is to attract the right
• 10:27
  people to give the thing that
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  you have to give.
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  And so what I would say is
• 10:34
  like that early work and really
• 10:36
  distilling down the message and
• 10:39
  knowing that, you know, it's
• 10:41
  a message that you want to be
• 10:45
  able to last, or at least it
• 10:47
  speaks to what you do right now,
• 10:49
  is important.
• 10:51
  And what you care about right now,
• 10:52
  it's important.
• 10:53
  It doesn't mean that it has
• 10:54
  to like, live forever, right?
• 10:56
  Like, we all change and
• 10:57
  transform and what have you,
• 10:59
  but what I would say is
• 11:00
  like, at least, at least have
• 11:03
  that as a goal.
• 11:04
  Like, something that can,
• 11:07
  can stand the test of time.
• 11:10
  Like Mariah Carey's
• 11:11
  Christmas?
• 11:13
  Like, you know, something, yeah,
• 11:15
  the, I'm, I'm reminded of
• 11:17
  a Ryan Holiday book, called,
• 11:18
  The Perennial, Perennial Seller.
• 11:21
  And, you know, in a world of
• 11:23
  like, being super niche and
• 11:26
  like, you know, things that are
• 11:28
  hot right now.
• 11:30
  I think that there's a
• 11:31
  place for that.
• 11:32
  And it's certainly,
• 11:33
  you know, it certainly can be
• 11:35
  a kind of talk.
• 11:36
  But if you really wanted
• 11:37
  to, like, be out there and be
• 11:40
  connected to you and your message,
• 11:42
  you might ask yourself,
• 11:43
  alright, what is the thing that
• 11:44
  could stand, the test of time?
• 11:47
  So that's the first thing
• 11:48
  I would say.
• 11:48
  The second is that you also
• 11:50
  then have to know what, how
• 11:51
  you want to leverage it, and
• 11:52
  you want, you want to actually
• 11:54
  be making that plan before
• 11:56
  it's released.
• 11:57
  So that, you know, you can
• 11:59
  launch strong and that's, you know,
• 12:03
  that's where you want to kind of
• 12:04
  build that, Google
• 12:05
  juice, if you will, like,
• 12:07
  really launch it at the
• 12:10
  beginning so that it, it, it can
• 12:12
  move on its own.
• 12:13
  Like the goal is.
• 12:15
  If YouTube can just take this
• 12:17
  over and start suggesting it
• 12:18
  to people, like, beautiful, you
• 12:22
  know what I mean?
• 12:22
  So that's where I would put most
• 12:23
  of my energy.
• 12:24
  And then it's really about what
• 12:26
  you want it for.
• 12:27
  So, like, if you have a million
• 12:29
  views, great.
• 12:31
  Did those million views convert
• 12:33
  into what you wanted them to
• 12:35
  convert into?
• 12:36
  And the answer could be yes.
• 12:37
  It could be, yeah, there's
• 12:38
  a ton of credibility
• 12:39
  there.
• 12:40
  I had people reach out to me.
• 12:42
  I was able to use it for my
• 12:43
  speaker reel.
• 12:44
  I was able to book speaking
• 12:46
  gigs from it, etc.
• 12:48
  Or, you could have 3,000
• 12:48
  Or, you could have 3,000
• 12:51
  5,000 views, and the purpose of
• 12:53
  it is just for your clients
• 12:54
  to, potential clients to watch
• 12:56
  it before they meet with you.
• 12:59
  Maybe, you know, that's a way
• 13:00
  to introduce them to you and
• 13:02
  your message, and that may be
• 13:04
  paying off for you more than the
• 13:06
  million views.
• 13:07
  Like, It's about how you want to
• 13:10
  leverage it, and too often what
• 13:11
  I see is that the only metric
• 13:14
  we're using is whether or not
• 13:15
  it went viral.
• 13:17
  So Exactly.
• 13:20
  It's like it could go viral
• 13:21
  and then no one else knows
• 13:22
  about it in a week, right?
• 13:24
  Right, and doesn't really
• 13:25
  help your business.
• 13:26
  So I love this thought
• 13:28
  of launching, thinking about
• 13:31
  your outcomes.
• 13:32
  Do you, when you're
• 13:33
  working with your clients,
• 13:34
  particularly think to
• 13:35
  yourself, Even when you're
• 13:37
  planning which, which place
• 13:39
  you're going to speak or how
• 13:40
  you're going to speak with Ted,
• 13:41
  is that a part of the process
• 13:42
  to think, how do I want to launch
• 13:44
  this and how do I want to connect
• 13:45
  it to my brand?
• 13:47
  Or is that, or is it more like,
• 13:48
  Hey, let's just get you in and
• 13:50
  then we can decide that once
• 13:52
  you're selected?
• 13:53
  Yeah.
• 13:54
  Like the question of location is
• 13:56
  like, it has my experience and
• 14:00
  you know, we've landed hundreds
• 14:02
  and hundreds of talks for folks
• 14:04
  now and seen a bunch of them
• 14:06
  go viral and.
• 14:07
  Some that don't, but do
• 14:09
  incredible things for folks and
• 14:11
  their business and they're
• 14:13
  able to get more PR from it.
• 14:15
  Like I've seen kind of, you
• 14:17
  know, it run the gamut.
• 14:19
  And the, the question of
• 14:21
  location has very little to do with
• 14:23
  how, how it then works for you.
• 14:27
  So like, one of the examples I
• 14:28
  like to use is, so Evolve,
• 14:30
  you've seen, you've
• 14:31
  You've seen, SimonsonX talk,
• 14:34
  probably, right?
• 14:35
  Where, where did he deliver it?
• 14:37
  The TEDx stage?
• 14:39
  Right.
• 14:40
  But you don't know which,
• 14:41
  you don't know which city?
• 14:43
  What about Brene Brau?
• 14:44
  Where did she deliver it?
• 14:45
  I'm, I'm gonna fail this
• 14:46
  quiz every time, right?
• 14:50
  Houston, right?
• 14:51
  So she happened to do it
• 14:53
  in Houston.
• 14:53
  But nobody's going to remember
• 14:55
  that, right?
• 14:56
  Or the topic of what that TEDx
• 14:59
  series was about.
• 15:00
  Nobody knows the theme.
• 15:02
  And so do not place an,
• 15:03
  like, a greater importance on
• 15:06
  the theme because of the live
• 15:07
  audience, when your primary
• 15:08
  audience is going to be
• 15:09
  the internet.
• 15:10
  And so, yeah, my, my general
• 15:12
  messaging there is Simon Sinek
• 15:15
  delivered one of the most,
• 15:16
  you know, viewed talks of
• 15:19
  all time, and there was about
• 15:21
  50 people in the audience.
• 15:23
  The sound was
• 15:24
  crackling and they had to
• 15:25
  change the mic out like a few
• 15:27
  minutes into it, right?
• 15:29
  It's, it's even a little
• 15:30
  grainy, like it's not even
• 15:32
  shot that well, but it, it was
• 15:36
  a really timely message that
• 15:39
  gave us like a moment
• 15:41
  of perspective that we didn't
• 15:42
  have before, an aha moment.
• 15:46
  And that's why it moved, right?
• 15:50
  So could, could it be that you
• 15:52
  get, you get selected for
• 15:56
  a place and their production
• 15:57
  isn't good?
• 15:58
  Yes.
• 15:59
  And it could be that it's so bad
• 16:00
  that you decide, I don't, I don't
• 16:03
  want this thing to go live.
• 16:05
  And that's, that's a
• 16:05
  question.
• 16:06
  I've seen it happen maybe
• 16:08
  once or twice, where folks
• 16:11
  are like, Ooh, I don't, you
• 16:13
  know, I can't, I can't hear it.
• 16:15
  That if I, if you, if you
• 16:17
  literally can't hear it and then,
• 16:19
  okay, yeah, we got to scrap it.
• 16:21
  Other than that, honestly, it
• 16:24
  lives on the same platform.
• 16:27
  If your message is strong,
• 16:30
  it can move.
• 16:31
  And that's, that's my
• 16:32
  position.
• 16:33
  Definitely.
• 16:34
  And when you think about
• 16:35
  movement, right?
• 16:35
  Because now We're really talking
• 16:37
  about this almost being a
• 16:38
  business plan.
• 16:40
  And I know you mentioned this
• 16:41
  is when you want to get in
• 16:42
  a space with the Googles, right?
• 16:43
  Like you want to be on point.
• 16:45
  What are some strategies that
• 16:47
  you would suggest for people?
• 16:48
  Like, you know, I know you're,
• 16:49
  you're working with one of, one
• 16:51
  of my clients, which is now
• 16:52
  our client, on one of
• 16:54
  their, their first talks.
• 16:55
  Amazing individual.
• 16:57
  Are there tips that you're
• 16:58
  giving people of when it launches?
• 17:02
  On how they can be successful
• 17:04
  in marketing it, like, and
• 17:06
  if not, I can give tips to our
• 17:07
  audience because, you know,
• 17:10
  Yeah, for sure.
• 17:11
  That's part of the thought
• 17:12
  process.
• 17:12
  And like, you know,
• 17:13
  let's launch.
• 17:14
  So what I would say is,
• 17:16
  you know, in addition to kind
• 17:17
  of, you know, the earlier,
• 17:18
  things I was saying is like
• 17:19
  thinking about beforehand,
• 17:22
  let's create something great.
• 17:23
  Let's think about how we're going
• 17:24
  to leverage it.
• 17:26
  And then before it comes out,
• 17:27
  let's make a plan for launching.
• 17:29
  And that means that you're kind
• 17:30
  of documenting the process.
• 17:32
  And the reason you do that is
• 17:34
  you're building anticipation.
• 17:36
  And a lot of times what
• 17:38
  prevents us from going through
• 17:40
  this is that, you know, it's,
• 17:42
  it's, It's a lot of work, to be
• 17:44
  honest, right?
• 17:45
  Like, you really do need to
• 17:46
  invest in it.
• 17:47
  But the people that I've seen,
• 17:48
  where they, like, organically
• 17:50
  go viral, they did, they did
• 17:52
  these launch techniques,
• 17:54
  which I think are really,
• 17:55
  really smart.
• 17:56
  So, you start talking about it,
• 17:59
  you start sharing the title, you
• 18:00
  engage people, like, should I
• 18:02
  do this title or that title?
• 18:04
  Oh, I'm getting nervous.
• 18:05
  My script, I don't know.
• 18:07
  Here's me practicing.
• 18:08
  Come to one of my practice
• 18:10
  sessions.
• 18:10
  You can hear it.
• 18:11
  Give me feedback, like you're
• 18:13
  engaging them in making it happen.
• 18:17
  And honestly, this, the
• 18:19
  crowdsourcing of it will help.
• 18:20
  Like I've seen, I've seen titles
• 18:22
  of talks, like be completely
• 18:24
  changed for the better
• 18:25
  because there's just, we're
• 18:27
  crowdsourcing ideas, right?
• 18:29
  And then what you do is.
• 18:32
  You sort of get out, you know,
• 18:34
  it depends on certain folks
• 18:36
  have their own numbers, but
• 18:37
  let's say you get 200 people
• 18:40
  that will commit to watching
• 18:44
  it all the way through when it
• 18:45
  launches, liking, commenting,
• 18:49
  and sharing it.
• 18:51
  And when it launches, if you
• 18:52
  can get a core group of people
• 18:54
  that will do that for you, like a
• 18:56
  launch party and a launch party,
• 18:59
  you know, all that good stuff.
• 19:01
  But like, really like it makes
• 19:04
  way more impact than you think
• 19:06
  it will, because it, you know, it
• 19:08
  sort of tells the YouTube algorithm
• 19:10
  that this is, this is a thing.
• 19:12
  Right.
• 19:13
  And one of the biggest metrics
• 19:16
  for communicating to YouTube that
• 19:19
  this is a great piece of content.
• 19:22
  is that people do watch it all
• 19:24
  the way through.
• 19:25
  And so most of the time
• 19:27
  we don't, when we, when we
• 19:28
  post stuff, we don't actually
• 19:30
  request that.
• 19:31
  We go like it and share it
• 19:33
  and comment.
• 19:33
  Right.
• 19:34
  And rarely do we say, watch it all
• 19:37
  the way through.
• 19:38
  Even if you stop watching it,
• 19:39
  let it run all the way through,
• 19:41
  you know?
• 19:43
  Exactly.
• 19:44
  Just put me on mute.
• 19:47
  I don't know.
• 19:48
  These days there's so
• 19:49
  many ads.
• 19:50
  Sometimes it's like, oh my gosh.
• 21:37
  But anyway, yeah, that's, so
• 21:39
  those are like the, the primary
• 21:43
  sort of launch tips that I have.
• 21:44
  Okay.
• 21:45
  That's really cool.
• 21:45
  Does it help you think?
• 21:47
  If a person's already on
• 21:49
  YouTube, right, if they're
• 21:50
  already producing content there,
• 21:52
  can, can you use this as
• 21:54
  a strategy?
• 21:55
  To grow your YouTube channel.
• 21:58
  Yeah, for sure.
• 21:59
  I, I, but I would say that,
• 22:00
  some of that has to do with how
• 22:01
  many subscribers you have, right.
• 22:03
  And can already leverage the
• 22:05
  subscribers on YouTube.
• 22:06
  But really we could say
• 22:07
  that about any piece of content.
• 22:09
  Like if you wanted to launch
• 22:11
  like a little video that you,
• 22:13
  that you posted on Instagram
• 22:16
  or wherever, you know, like
• 22:18
  you could do the same thing.
• 22:19
  And it would have similar
• 22:20
  effects, right?
• 22:22
  If you're like, this is a piece
• 22:23
  of content that I'm really
• 22:24
  proud of.
• 22:25
  And if you don't, if you don't
• 22:26
  believe that it's real, try it,
• 22:28
  try it with one piece of content
• 22:31
  and see what happens and then
• 22:33
  compare it to everything else.
• 22:35
  Cause a lot of times we don't
• 22:36
  do things because we're not even
• 22:38
  sure they'll work and we
• 22:39
  don't know, like.
• 22:41
  Who to trust, or we tell ourselves
• 22:43
  they won't work so that
• 22:45
  we don't have to do the work.
• 22:46
  Exactly.
• 22:47
  Right?
• 22:47
  It's like, but a lot of this
• 22:49
  is trial and error and being
• 22:50
  willing to test things out.
• 22:51
  And like you said, really
• 22:53
  looking at the data and seeing
• 22:54
  the growth.
• 22:54
  So I know you, you've done
• 22:56
  how many TED Talks now?
• 22:58
  I've done three now.
• 22:59
  Yeah.
• 23:00
  Definitely.
• 23:00
  And you, to me, from seeing them,
• 23:03
  one was in a, like a studio,
• 23:04
  more of like a studio studio.
• 23:06
  Like.
• 23:07
  Y'all like CBS behind the
• 23:08
  Y'all like CBS behind the
• 23:10
  scenes, a couple from stage when
• 23:12
  scenes, a couple from stage when
• 23:12
  you did those, they were in
• 23:14
  different parts of your own
• 23:16
  professional journey as well.
• 23:18
  Yeah.
• 23:18
  From the first talk to the
• 23:20
  last talk, like, what did you
• 23:22
  learn about?
• 23:23
  Particularly your brand and
• 23:25
  marketing to be able to grow
• 23:27
  it to where it is now.
• 23:28
  Like, and I'm not saying
• 23:29
  y'all like y'all need to number
• 23:31
  one, go look up my friend.
• 23:32
  Don't play games.
• 23:32
  Cause he is popping, but
• 23:35
  I'm just saying like, there's
• 23:36
  been a lot of growth that have
• 23:37
  happened for your business since
• 23:39
  that first talk.
• 23:40
  Yeah, I think, I love this
• 23:42
  question.
• 23:43
  I would, the, the way that
• 23:44
  I'm answering this actually
• 23:46
  is probably not going to be what
• 23:47
  you think it is.
• 23:48
  The primary thing that changed for
• 23:51
  me from one talk to the next.
• 23:56
  is more confidence in
• 23:58
  myself and more personal growth.
• 24:03
  And it's amazing how that
• 24:04
  translates to success in every
• 24:07
  other part of your business
• 24:09
  and life.
• 24:10
  And it's just, when you
• 24:11
  learn to trust yourself, amazing
• 24:13
  things happen.
• 24:14
  There's, there's this,
• 24:14
  I read this book this year,
• 24:16
  like, called The Tools by
• 24:16
  like called The Tools by
• 24:18
  Phil Stutz, and he's like this,
• 24:21
  like, therapist that had, like,
• 24:22
  a Netflix special and, like, a
• 24:24
  famous actor, like, made
• 24:25
  him famous or whatever, right?
• 24:27
  And his whole story is that,
• 24:29
  like, he was so frustrated by
• 24:31
  this world of counseling and
• 24:33
  therapy because it was so much
• 24:34
  just, like, Well, you know, let's
• 24:36
  talk about why you are the way
• 24:38
  you are and not a lot of tools
• 24:41
  to like actually change and
• 24:45
  or when you're hurting, like how
• 24:47
  to help yourself and his clients
• 24:50
  were asking him, like, give
• 24:52
  me something.
• 24:53
  And, and he, he didn't have it.
• 24:54
  And he, and he talked to other
• 24:56
  people in the biz and they were
• 24:57
  like, ah, just, you know, keep
• 24:59
  talking about their father.
• 25:02
  So he created it himself.
• 25:04
  And one of the, one of
• 25:05
  the conclusions he came to was
• 25:07
  that when we, when we sort
• 25:09
  of like follow this process,
• 25:11
  like, that is natural,
• 25:13
  like that we see in the world,
• 25:15
  that we're sort of tapping
• 25:17
  into something greater, right.
• 25:20
  And this is what he shared.
• 25:21
  He shared the creative
• 25:22
  He shared the creative
• 25:23
  process goes like this and I
• 25:25
  have it written over here.
• 25:27
  You have an instinct,
• 25:29
  you create.
• 25:31
  And then there's a consequence
• 25:33
  and you learn from it.
• 25:35
  Instincts create consequence.
• 25:39
  And if you can get into that
• 25:40
  flow of trusting your instinct
• 25:44
  about what you need to do next,
• 25:46
  create, which I love, like that's
• 25:49
  the easy part.
• 25:49
  It's like, Oh, I get to create
• 25:51
  something.
• 25:52
  Okay.
• 25:53
  And then go like, all
• 25:54
  right, so what happened from
• 25:55
  this creation?
• 25:57
  Good, bad, whatever.
• 25:59
  And then you just keep flowing
• 26:01
  like that.
• 26:01
  And like, You know, when you
• 26:03
  hear this truth and you're
• 26:04
  just like, yep, that's right.
• 26:06
  Yeah.
• 26:07
  Like it spoke to me.
• 26:08
  And so that's what it looked
• 26:11
  like for me.
• 26:12
  And then that would show
• 26:13
  up in different ways in the
• 26:15
  business where like, my thing
• 26:18
  is always like, how can I create
• 26:20
  transformation for folks?
• 26:21
  Like, how can I, when I have
• 26:23
  this time with this person or
• 26:24
  this group or whatever, like
• 26:27
  I'm hyper focused on like creating
• 26:29
  a moment.
• 26:30
  Where they go, aha, or
• 26:32
  like, oh, wow.
• 26:33
  And I live for that.
• 26:35
  Yes.
• 26:36
  Thank you so much for sharing.
• 26:38
  And I'm gonna have to get
• 26:38
  that book.
• 26:39
  That sounds like something that's
• 26:41
  definitely right up my alley.
• 26:43
  So let's pivot a little bit
• 26:44
  and talk about how do we use
• 26:46
  these TEDx Talks to secure paid
• 26:48
  opportunities?
• 26:48
  We've kind of talked about like
• 26:50
  how, you know, brands, business
• 26:51
  owners can think YouTubers.
• 26:54
  But particularly people who are
• 26:56
  trying to get paid to speak.
• 26:58
  What is the best way to leverage
• 26:59
  your TEDx talk?
• 27:00
  And I know, you know, you spoke
• 27:02
  a little bit about, like, the
• 27:03
  speakers reel, but are there
• 27:04
  other things that paid
• 27:06
  speakers can be thinking about
• 27:08
  in regards to leveraging that?
• 27:09
  Cause I know so many folks who
• 27:11
  have them, and they're just like
• 27:13
  I'm like, why do you, why is
• 27:15
  it not even on your web page?
• 27:16
  Why is, where is the link?
• 27:19
  Like they're not even really
• 27:20
  like putting it out there.
• 27:21
  Right.
• 27:21
  Which I find interesting
• 27:23
  as well.
• 27:24
  Maybe bad audio.
• 27:25
  I don't know.
• 27:25
  Yeah, no.
• 27:26
  Well, I mean, I also think
• 27:28
  that sometimes folks just want
• 27:29
  the experience and that's okay
• 27:31
  too, you know, like I work with
• 27:34
  plenty of people where it's like,
• 27:35
  The act of creating and
• 27:38
  delivering is transformational
• 27:41
  for them and the experience.
• 27:43
  is what they were seeking.
• 27:45
  Exactly.
• 27:46
  Right.
• 27:47
  And so, but we're a group
• 27:49
  of entrepreneurs and we also want
• 27:51
  to leverage and we, we want to
• 27:53
  give more and grow our reach.
• 27:56
  And so, you know, how do
• 27:57
  we do that?
• 27:58
  Yeah, I so here you're
• 27:59
  looking for like more of like the
• 28:01
  nitty gritty of like tangible
• 28:03
  like things like once it comes out
• 28:05
  How do we convert it into stuff?
• 28:07
  Is that what you're saying?
• 28:08
  Yeah, pretty much cuz I mean, you
• 28:09
  know, I'm gonna be honest with
• 28:10
  you I already told you I was
• 28:12
  working with you last year
• 28:13
  money got a little funny
• 28:16
  Ain't gonna be funny this year.
• 28:17
  I was actually in meditation
• 28:19
  Earlier today.
• 28:20
  Yeah, and I heard I thought it was
• 28:22
  my wife speaking, but I think
• 28:23
  it was spirit.
• 28:24
  It said Don't spend it all
• 28:26
  in one place.
• 28:27
  And I said, ooh, it all,
• 28:29
  where, what's coming, right?
• 28:30
  I say all that to say, like, you
• 28:32
  know, I've, I've been speaking and
• 28:33
  consulting for a while, but I'm
• 28:35
  excited to do TED because it feels
• 28:37
  like a challenge.
• 28:38
  It takes me back to like, the
• 28:40
  energy takes me back to my
• 28:41
  slam poetry days, which are
• 28:42
  a little bit of fear, a little
• 28:43
  bit of anxiety.
• 28:45
  But I'm also like, how
• 28:46
  can I, how can I use this to
• 28:47
  leverage more opportunities
• 28:49
  when I am in front of
• 28:50
  decision makers?
• 28:51
  And be able to make some
• 28:53
  money from it.
• 28:53
  Cause you know me, my ultimate
• 28:54
  goal is financial freedom so that
• 28:56
  I can spend more time giving
• 28:58
  back and with the people I love.
• 29:00
  Yeah.
• 29:01
  It's a great
• 29:02
  question to ask.
• 29:02
  Here's like
• 29:04
  a way to think about it.
• 29:05
  Like, I was, I once
• 29:06
  heard like,
• 29:07
  like your
• 29:07
  book could be thought of in
• 29:09
  the way that.
• 29:10
  Disney created their, their sort
• 29:13
  of business plan.
• 29:15
  Right.
• 29:16
  And in a similar way, your talk is
• 29:19
  like a much more shareable,
• 29:22
  shorter version that lives
• 29:25
  on a powerful platform.
• 29:28
  Book, right?
• 29:29
  And that's not to say you shouldn't
• 29:30
  have a book.
• 29:30
  Like I'm not saying like, I'll
• 29:31
  go write a book.
• 29:32
  Like, that's great.
• 29:32
  It can do amazing things for you.
• 29:34
  I love TED talks because like
• 29:35
  people actually click on them
• 29:37
  and watch them.
• 29:37
  So take, you know, take
• 29:40
  the theme park, Disney, like
• 29:44
  Disney uses their theme park as
• 29:46
  actually like the core of
• 29:48
  which everything else is
• 29:49
  birthed, right?
• 29:50
  Like movies, like.
• 29:53
  The little characters and
• 29:55
  stuffed animals that they share,
• 29:57
  like, you know, the books, like,
• 29:59
  So when you think about your
• 30:01
  talk, you can also think about
• 30:03
  the things that can be birthed
• 30:05
  from your talk.
• 30:06
  And so it's the core of what
• 30:09
  other things come out of.
• 30:12
  And I like to think about
• 30:13
  it that way because it's a
• 30:15
  really brief.
• 30:16
  Concise, like the heart of what
• 30:20
  you give, right?
• 30:22
  This is, here it is, come
• 30:23
  experience it and I'll put it into
• 30:25
  this nice little package for you.
• 30:27
  And so, you know, that's different
• 30:31
  for, for people.
• 30:32
  Like it could be coaching
• 30:33
  programs.
• 30:34
  It could be more speaking.
• 30:36
  It could be a book that comes
• 30:38
  from that.
• 30:38
  That's one of the most
• 30:39
  common, right?
• 30:40
  When you look at Brene, Simon and
• 30:41
  other people, then you have.
• 30:43
  The expansive version of
• 30:45
  the talk.
• 30:46
  And so if we're talking
• 30:47
  about like how you monetize it,
• 30:49
  think about your talk first as the
• 30:52
  heart, the core, the theme park,
• 30:54
  and how other things branch
• 30:56
  from there.
• 30:57
  The reason why that's so
• 30:58
  powerful is because, you
• 31:01
  Every talk will have a
• 31:02
  through line, a one sentence
• 31:04
  version of what the talk is.
• 31:07
  And the talk is meant to move
• 31:08
  us from where we are to where we
• 31:10
  could be, right?
• 31:11
  It starts in a problem and it
• 31:13
  ends in this way in which we
• 31:14
  can all access a solution to
• 31:16
  change ourselves and or the world.
• 31:19
  And then everything that
• 31:21
  branches from that should
• 31:23
  come back to that core And
• 31:26
  that's the core through line,
• 31:27
  that core belief, that core gift.
• 31:30
  And this might sound simple,
• 31:32
  but one of the biggest mistakes
• 31:34
  I think people make is that,
• 31:36
  that they're trying to do
• 31:38
  like a lot of different things
• 31:40
  or get kind of sidetracked.
• 31:41
  And because it doesn't have
• 31:43
  a heart or a central through
• 31:45
  line theme gift, It kind
• 31:47
  of gets lost in the masses of
• 31:50
  what's out there.
• 31:51
  So that's how I want to answer
• 31:52
  that first.
• 31:53
  I, what, what questions,
• 31:56
  maybe I didn't get to it.
• 31:58
  No, you know, I think that's
• 31:59
  a great way to look at it.
• 32:00
  A mentor I have often
• 32:02
  talks about.
• 32:03
  You know, looking at our businesses
• 32:05
  as a tree, right?
• 32:06
  Like what is the core thing,
• 32:07
  the core, core theme, or
• 32:10
  like you said, through line,
• 32:11
  and then what are the different
• 32:12
  branches of income that we
• 32:14
  can build from that, right?
• 32:15
  Which is, like you said, the
• 32:16
  book or the merchandise or,
• 32:18
  programs, or maybe it's a
• 32:19
  retreat or a full day event, right?
• 32:21
  Like, so I love, love thinking
• 32:23
  about it in different ways,
• 32:25
  because I know there's speakers
• 32:26
  and consultants who are listening
• 32:27
  to this, who, you know, You
• 32:30
  might not have, like, the desire
• 32:33
  to be a paid speaker, right?
• 32:35
  Like, everyone doesn't have
• 32:36
  necessarily that desire.
• 32:37
  Some people are like, you know
• 32:38
  what, actually, I really love that
• 32:41
  one day retreat I'm able to do
• 32:42
  with people, and that's the way
• 32:43
  that I want to build this out.
• 32:44
  Or I have, I have a client who
• 32:46
  does some really cool retreats
• 32:47
  in Costa Rica.
• 32:48
  Maybe I just want to like,
• 32:49
  you know, do stuff and travel
• 32:51
  with folks.
• 32:51
  So I love that concept, and I
• 32:52
  love that thought because I think
• 32:54
  what you're speaking of is
• 32:56
  people taking that moment a
• 32:58
  little bit more serious, but also
• 33:01
  being intentional about how they
• 33:02
  want to utilize that moment.
• 33:04
  Exactly.
• 33:05
  Cool.
• 33:05
  Yeah, definitely cool.
• 33:06
  So I know you, you've got to go
• 33:08
  and we're going to wrap up soon,
• 33:09
  but I want to ask you just a
• 33:11
  question for you as, as a coach
• 33:13
  and as a, a dad joke pro,
• 33:16
  I'm asking this of, you
• 33:18
  know, most, most entrepreneurs and
• 33:20
  coaches, because.
• 33:22
  I realize that many of us,
• 33:24
  and I hope you weren't one, but
• 33:25
  have been taught to build our
• 33:27
  businesses in ways that burn
• 33:29
  us out and that don't really
• 33:31
  call in easeful abundance, and
• 33:32
  that's something I'm really trying
• 33:34
  to push all entrepreneurs
• 33:35
  to do.
• 33:38
  So for you, one, what
• 33:40
  are some of the celebrations of,
• 33:42
  of being a coach, being a speaking
• 33:44
  coach, a speech writing coach,
• 33:46
  and then what, where are some
• 33:48
  of the challenges and how are
• 33:49
  you navigating having more of a
• 33:53
  easeful abundance in your life?
• 33:54
  You know, cause you're a dad,
• 33:56
  you're a speaker, you're a woo,
• 33:59
  because I mean, like I told you,
• 34:00
  every time I want to get on and
• 34:01
  dance and you have all this
• 34:02
  energy and I'm like, Where is
• 34:04
  it coming from?
• 34:06
  Oh my goodness.
• 34:08
  That's a
• 34:08
  great question.
• 34:09
  Well, first of all, I think
• 34:11
  there's, there's certainly like a
• 34:12
  disposition that I have that I'm
• 34:14
  like incredibly social and just
• 34:16
  like, I feel fed by other people.
• 34:18
  And as it goes, like, you know,
• 34:20
  like for whatever reason, people
• 34:23
  like me always marry introverts,
• 34:25
  right?
• 34:25
  And so like, I'm totally opposite
• 34:27
  to my wife.
• 34:28
  And she's like, I don't know
• 34:28
  how you do that all day.
• 34:29
  And so like, there's that.
• 34:31
  So I just want to own that,
• 34:33
  like, you know, I, that's just
• 34:35
  how I'm built.
• 34:36
  Um, but, but there's.
• 34:37
  There's, a couple of things
• 34:41
  I would say, because you're
• 34:42
  right, like, we don't want to,
• 34:45
  we don't want to jump into
• 34:46
  entrepreneurship just to, like,
• 34:49
  you know, burn ourselves out
• 34:51
  and then return to, you know,
• 34:53
  some job that wasn't aligned
• 34:54
  with us to, to begin with.
• 34:56
  And that certainly is
• 34:57
  my story, that, like, I had, I
• 35:00
  had different parts of myself
• 35:01
  that I had to explore before
• 35:03
  arriving.
• 35:04
  You know, I was a standup comic
• 35:05
  for a long time and I loved it
• 35:07
  until I did it.
• 35:08
  And it was just like, yeah, you
• 35:09
  know, I just felt like I did that.
• 35:11
  And, and I feel, I felt like I
• 35:14
  wanted to go deeper with my
• 35:15
  audience and I, I, I was trapped
• 35:17
  by the medium.
• 35:18
  Like I felt like I couldn't, you
• 35:20
  know, I'm not Dave Chappelle,
• 35:21
  like he finds a way to like
• 35:23
  have these messages and
• 35:24
  things and, you know, and, and
• 35:26
  some comics are capable of that.
• 35:28
  I'm.
• 35:29
  I didn't feel like that was
• 35:30
  me or my style of comedy, so I
• 35:33
  looked to, you know, teach, and
• 35:36
  that was also a part of me.
• 35:38
  I was a college administrator
• 35:41
  for a while, which was also
• 35:43
  a part of me that felt really
• 35:46
  called to give to young people,
• 35:48
  because my, you know, my college
• 35:50
  experience was both, like,
• 35:52
  amazing and also really hard.
• 35:55
  And I felt called to serve and
• 35:59
  until I didn't, until I felt
• 36:01
  like I am not, all parts of me
• 36:05
  are not giving anymore and I
• 36:08
  can't be in it like halfway.
• 36:11
  So, then the entrepreneur
• 36:15
  journey began.
• 36:16
  Came to be and yeah, it was
• 36:19
  like, you know, like, I feel
• 36:20
  like I'm firing on all cylinders
• 36:22
  and I love it, but also, yes,
• 36:24
  you can, there's a trap where you
• 36:26
  basically can, can work yourself
• 36:29
  into the ground.
• 36:30
  Right.
• 36:31
  A couple of things.
• 36:32
  One is that there's a
• 36:37
  temptation to Serve every
• 36:43
  possible client at every
• 36:45
  possible level.
• 36:47
  And if you have like a huge team
• 36:51
  and you can have a ton of offers
• 36:53
  and do that and like kind of, you
• 36:56
  know, take people through all
• 36:58
  these different options and this
• 36:59
  little thing here and there.
• 37:02
  I mean, great, you know?
• 37:03
  But for the most, for most
• 37:06
  of us, especially when you're like,
• 37:09
  You're basically just providing,
• 37:10
  you're a solo entrepreneur,
• 37:11
  providing for yourself.
• 37:12
  Maybe you have a few contract
• 37:14
  workers here and there and that
• 37:16
  sort of a thing.
• 37:17
  Like, you really have to hone in
• 37:18
  on your offers, who you serve,
• 37:20
  and then you have to just
• 37:22
  blow their minds.
• 37:23
  And you just have to serve them
• 37:24
  so well that, you know, most
• 37:27
  of your business is coming from
• 37:29
  referrals.
• 37:29
  And I can say that still
• 37:31
  today, that's the case for me.
• 37:33
  Most of my business comes
• 37:34
  from referrals.
• 37:35
  That's a sign of a healthy
• 37:37
  business.
• 37:38
  And that's the recommendation
• 37:40
  that I would make to anybody
• 37:42
  is like, how do you create a
• 37:44
  couple of offers?
• 37:45
  Where you know, you can create
• 37:47
  a transform, transformational
• 37:49
  impact, and also it makes
• 37:53
  business sense.
• 37:54
  And also, you're filling
• 37:58
  a real need and providing an
• 38:01
  outcome that is not easy
• 38:05
  and, and maybe even a little
• 38:06
  rare for some people that they
• 38:08
  have difficult, a difficult
• 38:10
  time doing it.
• 38:11
  If you can tap into just that
• 38:13
  right there, that's the
• 38:15
  beginning of a successful
• 38:17
  business.
• 38:19
  Yes.
• 38:20
  Thank you so much for sharing
• 38:21
  and going a little bit
• 38:22
  deeper with me.
• 38:23
  You bet.
• 38:23
  Like led me behind the
• 38:25
  glasses, you know what I mean?
• 38:30
  Which I, which I really
• 38:31
  appreciate.
• 38:31
  So, you know, I, I will tell
• 38:33
  y'all right now, if you're
• 38:35
  watching or listening my
• 38:36
  watching or listening my
• 38:37
  clients that have worked with you.
• 38:41
  that have worked with Caesar have
• 38:43
  really not only transformed,
• 38:46
  but have said that doing their
• 38:48
  TED talk was a moment that
• 38:50
  changed their life, right?
• 38:52
  So, And I don't think it's the
• 38:53
  TED talk y'all, no shade to
• 38:55
  TED, but I think it's the process
• 38:58
  that you have, which is why
• 38:59
  I'm excited, you know, to
• 39:00
  eventually work with you.
• 39:01
  But if y'all are interested,
• 39:03
  please, please engage in some of
• 39:06
  these activities.
• 39:07
  How can they find the group?
• 39:10
  How can they get on a call?
• 39:11
  Tell them a little bit about
• 39:12
  how they can work with you.
• 39:13
  I love that.
• 39:14
  Yeah.
• 39:14
  Okay.
• 39:15
  So.
• 39:16
  If TEDx is the thing, like you
• 39:18
  want to go do a, do a talk, like
• 39:19
  you can join our Facebook group.
• 39:21
  It's just, you know,
• 39:22
  the Facebook, the,
• 39:23
  the Facebook, the,
• 39:24
  what is it?
• 39:24
  Forward slash speak TEDx.
• 39:26
  So group forward slash speak TEDx.
• 39:29
  And then
• 39:30
  you can always book
• 39:30
  a call with me.
• 39:31
  I've got, you know, slots.
• 39:32
  I've got, you know, slots.
• 39:34
  I'm usually booked out about
• 39:35
  three, four weeks in advance,
• 39:36
  but I've got slots where we
• 39:37
  can do a quick brainstorming
• 39:38
  session and I can tell you
• 39:40
  about kind of options that we
• 39:41
  would have to work together.
• 39:42
  And I have the same offer
• 39:45
  if it's a keynote speech, we could
• 39:46
  do a little brainstorm call
• 39:48
  and we could talk about what it
• 39:49
  would look like to work together.
• 39:50
  So yeah, we could provide
• 39:52
  those links or however you want
• 39:54
  to do it, Evolve
• 41:40
  Definitely.
• 41:41
  Yeah.
• 41:41
  So y'all, I will put that in the
• 41:43
  show notes so that you have it.
• 41:45
  And if you're listening,
• 41:46
  just going to look in, in the
• 41:47
  description of this show and
• 41:50
  just make sure that you let
• 41:53
  folks know, we learned this from
• 41:55
  the S4P podcast.
• 41:56
  Because I hear there's GIFs on
• 41:58
  the inside for S4P folks, but
• 42:00
  also, right, right, no trick.
• 42:03
  But also, you know, we want
• 42:04
  to know that you learned something
• 42:06
  from here, right?
• 42:07
  So do that as well, right?
• 42:08
  Even if you're like, you know
• 42:09
  what, I'm still on the fence.
• 42:10
  Or maybe you even have questions
• 42:12
  about what this process
• 42:13
  looks like.
• 42:14
  Put that in the comments so that
• 42:15
  we can give you some feedback.
• 42:17
  And don't worry, y'all,
• 42:18
  I answer folks.
• 42:19
  And I'm sure when this, when this
• 42:20
  amazing episode comes out, I'll
• 42:22
  be sure to send it to you, my
• 42:24
  friend, if I see a particular
• 42:25
  question for you.
• 42:26
  Cause y'all, I'm gonna let
• 42:27
  y'all know right now, I brought
• 42:28
  Cesar here cause I am not the
• 42:30
  TEDx genius.
• 42:33
  This is your person.
• 42:35
  So make sure that you, you deep
• 42:37
  dive into that.
• 42:37
  But I'm so thankful to know
• 42:40
  a person like you who's doing
• 42:41
  this amazing work and to get
• 42:43
  your dad jokes once a month.
• 42:45
  Evolve, you know,
• 42:46
  it's always a pleasure to spend
• 42:47
  time with you.
• 42:48
  I always feel lighter after
• 42:50
  connecting with you.
• 42:51
  You just have that incredible
• 42:53
  energy to make, you know, people
• 42:55
  feel good.
• 42:58
  And, and you create spaces
• 42:59
  where I think, people are
• 43:01
  where I think, people are
• 43:01
  allowed to be themselves and
• 43:02
  I just really appreciate that.
• 43:04
  No problem.
• 43:05
  All right, y'all.
• 43:05
  Well, until next time, have an
• 43:07
  amazing day.
• 43:08
  Go sell something,
• 43:09
  go monetize something, go
• 43:11
  try to speak for profit,
• 43:13
  share your story with the world.
• 43:14
  And until next time.
• 43:15
  Peace!
• 43:16
  See ya!
• 43:17
  Bye!