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DoorDash's AI Search Could Leave Traditional Retail Search Behind | Fast Five Shorts · Omni Talk Retail

• 0:00
  Doordash
• 0:00
  has
• 0:00
  launched
• 0:01
  an
• 0:01
  AI
• 0:01
  based
• 0:02
  app
• 0:02
  search
• 0:03
  feature.
• 0:04
  According
• 0:04
  to
• 0:04
  ChainStorage,
• 0:05
  DoorDash
• 0:05
  is
• 0:06
  enabling
• 0:06
  natural
• 0:07
  language
• 0:07
  search
• 0:07
  in
• 0:08
  its
• 0:08
  iOS
• 0:09
  app.
• 0:09
  The
• 0:10
  on
• 0:10
  demand
• 0:10
  delivery
• 0:10
  platform
• 0:11
  is
• 0:11
  introducing
• 0:12
  Ask
• 0:12
  Doordash,
• 0:13
  a
• 0:13
  new
• 0:13
  artificial
• 0:14
  intelligence
• 0:14
  enabled
• 0:15
  way
• 0:15
  for
• 0:15
  customers
• 0:16
  to
• 0:16
  search
• 0:16
  the
• 0:16
  app
• 0:17
  in
• 0:17
  their
• 0:17
  own
• 0:17
  words.
• 0:18
  Shoppers
• 0:18
  can
• 0:19
  tap
• 0:19
  the
• 0:19
  ask
• 0:19
  button
• 0:20
  in
• 0:20
  the
• 0:20
  search
• 0:20
  bar
• 0:20
  and
• 0:21
  tell
• 0:21
  DoorDash
• 0:21
  what
• 0:22
  they
• 0:22
  want
• 0:22
  to
• 0:22
  eat,
• 0:23
  share
• 0:23
  a
• 0:23
  recipe
• 0:23
  link
• 0:24
  or
• 0:24
  cookbook
• 0:25
  photo,
• 0:25
  or
• 0:25
  even
• 0:26
  describe
• 0:26
  the
• 0:26
  reservation
• 0:27
  they're
• 0:27
  looking
• 0:27
  for
• 0:28
  to
• 0:28
  get
• 0:28
  personalized
• 0:29
  results
• 0:29
  in
• 0:30
  seconds.
• 0:30
  Ben,
• 0:31
  how
• 0:31
  significant
• 0:32
  is
• 0:32
  it
• 0:32
  that
• 0:32
  Door
• 0:33
  Dash
• 0:34
  has
• 0:34
  launched
• 0:34
  its
• 0:35
  own
• 0:35
  AI
• 0:36
  based
• 0:36
  search
• 0:36
  experience?
• 0:36
  Are
• 0:37
  you
• 0:37
  looking
• 0:37
  at
• 0:37
  this
• 0:37
  announcement
• 0:38
  any
• 0:38
  differently
• 0:39
  because
• 0:39
  it's
• 0:39
  Door
• 0:40
  Dash?
• 0:40
  This
• 0:41
  is
• 0:41
  a
• 0:42
  really
• 0:42
  significant
• 0:44
  story
• 0:44
  to
• 0:44
  pay
• 0:45
  attention
• 0:45
  to
• 0:45
  because
• 0:46
  of
• 0:47
  the
• 0:47
  theme,
• 0:48
  the
• 0:48
  broader
• 0:48
  theme
• 0:49
  it
• 0:49
  speaks
• 0:49
  to.
• 0:50
  That's
• 0:50
  what
• 0:50
  makes
• 0:50
  it
• 0:50
  so
• 0:51
  important.
• 0:52
  It's
• 0:52
  a
• 0:52
  theme
• 0:53
  that
• 0:53
  I'll
• 0:54
  go
• 0:54
  further.
• 0:54
  If
• 0:55
  you
• 0:55
  look
• 0:55
  after
• 0:55
  e
• 0:56
  commerce
• 0:56
  at
• 0:56
  a
• 0:56
  retailer
• 0:57
  or
• 0:57
  consumer
• 0:57
  brand,
• 0:58
  this
• 0:58
  is
• 0:59
  the
• 1:00
  most
• 1:00
  significant
• 1:01
  thing
• 1:02
  you
• 1:02
  should
• 1:02
  be
• 1:02
  paying
• 1:03
  attention
• 1:03
  to
• 1:03
  right
• 1:03
  now.
• 1:04
  And
• 1:04
  that
• 1:04
  is
• 1:05
  how
• 1:05
  customers
• 1:06
  are
• 1:06
  searching
• 1:07
  for
• 1:07
  your
• 1:07
  brand
• 1:08
  and
• 1:08
  searching
• 1:08
  your
• 1:09
  site
• 1:09
  and
• 1:09
  how
• 1:10
  you
• 1:10
  are
• 1:10
  being
• 1:10
  discovered
• 1:11
  by
• 1:11
  query
• 1:12
  engines.
• 1:13
  Because
• 1:13
  that's
• 1:13
  what
• 1:13
  it's
• 1:14
  all
• 1:14
  about.
• 1:16
  A
• 1:16
  really
• 1:17
  smart
• 1:18
  global
• 1:18
  digital
• 1:18
  commerce
• 1:19
  leader
• 1:19
  told
• 1:19
  me
• 1:20
  recently
• 1:20
  that
• 1:20
  winning
• 1:21
  in
• 1:21
  e
• 1:21
  commerce
• 1:21
  is
• 1:22
  a
• 1:22
  game
• 1:22
  of
• 1:22
  mastering
• 1:23
  changing
• 1:23
  algorithms.
• 1:25
  And
• 1:25
  all
• 1:26
  the
• 1:26
  data
• 1:26
  that
• 1:26
  I'm
• 1:26
  seeing
• 1:27
  right
• 1:27
  now
• 1:27
  is
• 1:28
  that
• 1:28
  users
• 1:29
  are
• 1:29
  rapidly
• 1:29
  adopting
• 1:30
  kind
• 1:30
  of
• 1:30
  these
• 1:31
  conversational
• 1:32
  natural
• 1:33
  language
• 1:33
  approaches
• 1:34
  to
• 1:34
  search
• 1:34
  which
• 1:34
  is
• 1:35
  changing
• 1:35
  all
• 1:36
  of
• 1:36
  our
• 1:36
  known
• 1:36
  algorithms.
• 1:38
  So
• 1:38
  there's
• 1:39
  two
• 1:39
  big
• 1:39
  implications
• 1:40
  of
• 1:40
  that.
• 1:40
  One
• 1:40
  is
• 1:40
  how
• 1:41
  your
• 1:41
  product
• 1:41
  gets
• 1:41
  shown
• 1:41
  in
• 1:42
  the
• 1:42
  results.
• 1:42
  So
• 1:42
  that's
• 1:43
  AO
• 1:43
  and
• 1:43
  geo.
• 1:44
  But
• 1:44
  secondly,
• 1:46
  the
• 1:46
  if
• 1:46
  you
• 1:46
  acknowledge
• 1:48
  that
• 1:49
  you
• 1:50
  must
• 1:50
  enable
• 1:51
  your
• 1:51
  users
• 1:52
  to
• 1:53
  have
• 1:53
  the
• 1:53
  ability
• 1:53
  to
• 1:54
  ask
• 1:54
  longer
• 1:55
  context
• 1:55
  based
• 1:56
  questions
• 1:57
  on
• 1:58
  your
• 1:58
  site,
• 1:59
  for
• 2:00
  me
• 2:00
  this
• 2:00
  is
• 2:00
  becoming
• 2:01
  table
• 2:02
  stakes.
• 2:02
  And
• 2:02
  genuinely,
• 2:03
  I
• 2:03
  mean
• 2:03
  that,
• 2:03
  I
• 2:03
  mean
• 2:04
  that
• 2:04
  table
• 2:04
  stakes
• 2:05
  for
• 2:05
  retailers.
• 2:06
  So
• 2:06
  you
• 2:07
  know,
• 2:07
  with
• 2:07
  Google's
• 2:08
  AI
• 2:08
  overviews,
• 2:09
  with
• 2:09
  Gemini,
• 2:10
  you
• 2:10
  know,
• 2:10
  Amazon
• 2:10
  rolling
• 2:11
  out
• 2:11
  Alexa
• 2:11
  for
• 2:11
  shopping,
• 2:12
  which
• 2:13
  is
• 2:13
  on
• 2:13
  his
• 2:13
  way
• 2:13
  to
• 2:14
  becoming
• 2:14
  the
• 2:14
  primary
• 2:14
  way
• 2:15
  that
• 2:15
  shoppers
• 2:15
  are
• 2:15
  navigating
• 2:16
  Amazon
• 2:17
  or
• 2:17
  just
• 2:17
  good
• 2:17
  old
• 2:18
  chat
• 2:18
  GPT,
• 2:18
  they're
• 2:19
  the
• 2:19
  switch
• 2:19
  to
• 2:19
  context
• 2:20
  based
• 2:20
  questions
• 2:21
  is
• 2:21
  happening
• 2:22
  really,
• 2:22
  really,
• 2:22
  really
• 2:22
  quickly.
• 2:23
  So
• 2:24
  if
• 2:24
  retailers
• 2:24
  and
• 2:24
  platforms
• 2:25
  like
• 2:25
  DoorDash
• 2:26
  and
• 2:26
  DoorDash
• 2:27
  such
• 2:27
  a
• 2:27
  significant
• 2:28
  platform
• 2:28
  for
• 2:29
  people
• 2:29
  to
• 2:29
  find,
• 2:29
  discover
• 2:30
  and
• 2:30
  buy
• 2:30
  products
• 2:30
  through,
• 2:31
  if
• 2:32
  they
• 2:32
  don't
• 2:32
  keep
• 2:32
  up
• 2:33
  on
• 2:33
  their
• 2:33
  owned
• 2:34
  properties,
• 2:35
  they're
• 2:35
  going
• 2:35
  to
• 2:35
  lose
• 2:35
  out
• 2:37
  really
• 2:37
  quickly.
• 2:38
  Really
• 2:38
  quickly.
• 2:39
  So
• 2:39
  I
• 2:39
  think
• 2:40
  the
• 2:40
  move
• 2:41
  from
• 2:42
  interesting
• 2:43
  test
• 2:43
  and
• 2:44
  learn
• 2:44
  to
• 2:45
  table
• 2:45
  stakes
• 2:46
  is
• 2:46
  happening
• 2:47
  so
• 2:47
  quickly
• 2:48
  and
• 2:48
  I
• 2:48
  think
• 2:48
  we
• 2:48
  just
• 2:48
  see
• 2:49
  more
• 2:49
  and
• 2:49
  more
• 2:49
  and
• 2:49
  more
• 2:49
  announcements
• 2:50
  like
• 2:50
  this.
• 2:51
  Yeah,
• 2:51
  it's
• 2:51
  interesting
• 2:52
  too
• 2:52
  because
• 2:52
  Kroger
• 2:53
  and
• 2:53
  Wegmans,
• 2:53
  I
• 2:53
  think
• 2:53
  actually
• 2:56
  sent
• 2:57
  this
• 2:57
  off
• 2:57
  to
• 2:57
  a
• 2:57
  third
• 2:58
  party
• 2:58
  to
• 2:58
  do
• 2:58
  for
• 2:59
  their
• 2:59
  website
• 2:59
  too,
• 3:00
  which
• 3:00
  I
• 3:00
  think
• 3:00
  is
• 3:01
  an
• 3:01
  interesting
• 3:02
  little
• 3:03
  coinky
• 3:04
  dink
• 3:04
  here
• 3:04
  in
• 3:04
  terms
• 3:05
  of
• 3:05
  how
• 3:05
  people
• 3:05
  are
• 3:05
  handling
• 3:06
  this.
• 3:06
  I
• 3:06
  talked
• 3:06
  about
• 3:07
  that
• 3:07
  with
• 3:07
  Shelley
• 3:07
  Huff.
• 3:07
  Like,
• 3:07
  is
• 3:08
  this
• 3:08
  something
• 3:08
  so
• 3:08
  core
• 3:09
  to
• 3:09
  the
• 3:09
  user
• 3:09
  experience,
• 3:10
  which
• 3:10
  it
• 3:10
  sounds
• 3:10
  like
• 3:11
  you're
• 3:11
  probably
• 3:11
  in
• 3:11
  that
• 3:12
  campben
• 3:12
  that
• 3:12
  it's
• 3:12
  probably
• 3:13
  not,
• 3:13
  not
• 3:13
  something
• 3:14
  you
• 3:14
  would
• 3:14
  outsource
• 3:15
  to
• 3:15
  a
• 3:15
  third
• 3:15
  party,
• 3:15
  is
• 3:15
  that
• 3:16
  right?
• 3:16
  No,
• 3:17
  I,
• 3:17
  I,
• 3:17
  I'm
• 3:17
  all
• 3:17
  in.
• 3:18
  I
• 3:18
  think
• 3:18
  this
• 3:18
  is,
• 3:19
  this
• 3:19
  is
• 3:19
  how
• 3:19
  people
• 3:21
  will
• 3:21
  search
• 3:22
  your
• 3:22
  website.
• 3:23
  Yeah.
• 3:23
  If
• 3:23
  you're
• 3:24
  not
• 3:24
  ready
• 3:24
  for
• 3:24
  that,
• 3:25
  they'll
• 3:25
  go
• 3:25
  on
• 3:25
  to
• 3:25
  other
• 3:26
  tools
• 3:26
  and
• 3:26
  third
• 3:26
  party
• 3:27
  tools
• 3:27
  instead.
• 3:28
  Right.
• 3:28
  And
• 3:28
  you
• 3:28
  got
• 3:28
  to
• 3:28
  figure
• 3:29
  out
• 3:29
  how
• 3:29
  to
• 3:29
  make
• 3:29
  it
• 3:29
  work
• 3:29
  for
• 3:30
  you
• 3:30
  in
• 3:30
  the
• 3:30
  long
• 3:30
  term.
• 3:31
  The
• 3:32
  adoption
• 3:32
  curve
• 3:32
  is
• 3:32
  federation.
• 3:33
  Yeah.
• 3:34
  No,
• 3:34
  it's
• 3:34
  not.
• 3:35
  Yeah.
• 3:38
  Look,
• 3:38
  let's
• 3:39
  go
• 3:39
  back
• 3:39
  a
• 3:39
  couple
• 3:39
  of
• 3:39
  years
• 3:40
  or
• 3:40
  even
• 3:40
  longer.
• 3:41
  When
• 3:41
  the
• 3:41
  idea
• 3:41
  of
• 3:42
  voice
• 3:43
  search
• 3:44
  was
• 3:44
  being
• 3:44
  discussed.
• 3:46
  The
• 3:46
  big
• 3:46
  proponents
• 3:47
  of
• 3:47
  voice
• 3:47
  search
• 3:48
  were
• 3:48
  always
• 3:48
  saying
• 3:48
  that
• 3:49
  it's
• 3:49
  the
• 3:49
  natural
• 3:50
  way
• 3:50
  to
• 3:50
  communicate.
• 3:52
  And
• 3:52
  what
• 3:52
  Google
• 3:52
  has
• 3:53
  done
• 3:53
  is
• 3:53
  it's
• 3:53
  forced
• 3:54
  us
• 3:54
  to
• 3:54
  take
• 3:54
  a
• 3:54
  natural
• 3:55
  way
• 3:55
  to
• 3:55
  communicate
• 3:56
  and
• 3:56
  squeeze
• 3:57
  it
• 3:57
  down
• 3:57
  into
• 3:57
  three
• 3:57
  words
• 3:58
  to
• 3:58
  go
• 3:58
  into
• 3:58
  a
• 3:58
  search
• 3:58
  bar.
• 3:59
  So
• 3:59
  look,
• 4:01
  okay,
• 4:02
  talking
• 4:02
  to
• 4:02
  a
• 4:03
  machine
• 4:03
  did
• 4:03
  not
• 4:04
  get
• 4:04
  the
• 4:04
  traction
• 4:05
  that
• 4:05
  some
• 4:06
  people
• 4:06
  who
• 4:06
  were
• 4:06
  investing
• 4:06
  in
• 4:06
  it
• 4:07
  thought
• 4:07
  it
• 4:07
  was
• 4:07
  going
• 4:07
  to.
• 4:08
  But
• 4:08
  that
• 4:09
  idea
• 4:09
  that
• 4:10
  we
• 4:10
  would
• 4:10
  rather
• 4:11
  express
• 4:11
  a
• 4:12
  concept
• 4:12
  using
• 4:12
  more
• 4:13
  words
• 4:13
  than
• 4:13
  have
• 4:14
  to
• 4:14
  have
• 4:14
  an
• 4:14
  idea
• 4:15
  and
• 4:15
  then
• 4:15
  translate
• 4:16
  it
• 4:16
  into
• 4:16
  what
• 4:16
  a
• 4:16
  Google
• 4:17
  prompt
• 4:17
  might
• 4:17
  be,
• 4:18
  Google
• 4:19
  has
• 4:19
  said
• 4:19
  to
• 4:19
  us,
• 4:19
  you
• 4:19
  don't
• 4:19
  need
• 4:19
  to
• 4:20
  do
• 4:20
  that
• 4:20
  anymore.
• 4:21
  So
• 4:21
  if
• 4:21
  you're
• 4:21
  not
• 4:22
  getting
• 4:22
  your
• 4:22
  website
• 4:23
  ready
• 4:23
  to
• 4:23
  not
• 4:24
  have
• 4:24
  to
• 4:24
  do
• 4:24
  it
• 4:24
  anymore,
• 4:25
  you're
• 4:25
  going
• 4:25
  to
• 4:25
  miss
• 4:25
  out.
• 4:26
  Yeah,
• 4:27
  so,
• 4:28
  so
• 4:28
  100%
• 4:28
  agree
• 4:29
  with
• 4:29
  that.
• 4:29
  I
• 4:29
  think
• 4:29
  there's
• 4:29
  another
• 4:30
  layer
• 4:30
  to
• 4:30
  this
• 4:30
  story,
• 4:31
  even
• 4:31
  More
• 4:31
  so
• 4:31
  with
• 4:32
  DoorDash
• 4:33
  in
• 4:33
  particular.
• 4:33
  Ben,
• 4:34
  I'm
• 4:34
  curious
• 4:34
  what
• 4:35
  you
• 4:35
  think
• 4:35
  about
• 4:35
  it.
• 4:35
  Like,
• 4:35
  so
• 4:35
  I
• 4:36
  agree
• 4:36
  with
• 4:36
  you.
• 4:36
  I
• 4:36
  think
• 4:37
  this
• 4:37
  is
• 4:37
  a
• 4:37
  very
• 4:37
  significant
• 4:37
  announcement.
• 4:38
  I
• 4:38
  think
• 4:38
  it's
• 4:38
  very
• 4:39
  significant
• 4:39
  partly
• 4:39
  because
• 4:39
  DoorDash
• 4:40
  is
• 4:40
  the
• 4:40
  one
• 4:40
  making
• 4:41
  it.
• 4:41
  Because
• 4:42
  DoorDash,
• 4:42
  as
• 4:42
  we've
• 4:43
  talked
• 4:43
  about
• 4:43
  many
• 4:43
  times
• 4:43
  on
• 4:44
  this
• 4:44
  show,
• 4:44
  it's
• 4:45
  my
• 4:45
  most
• 4:45
  used
• 4:46
  retail
• 4:46
  app.
• 4:46
  I
• 4:47
  use
• 4:47
  it
• 4:47
  for
• 4:47
  retail
• 4:48
  consumer
• 4:48
  experiences
• 4:49
  more
• 4:49
  than
• 4:49
  any
• 4:50
  other
• 4:50
  app
• 4:50
  out
• 4:50
  there,
• 4:51
  more
• 4:51
  than
• 4:51
  Amazon,
• 4:52
  more
• 4:52
  than
• 4:52
  Walmart.
• 4:53
  And
• 4:54
  the
• 4:54
  reason
• 4:54
  for
• 4:54
  that
• 4:55
  is
• 4:55
  it's
• 4:55
  kind
• 4:55
  of
• 4:55
  the
• 4:56
  Swiss
• 4:56
  army
• 4:56
  knife
• 4:57
  of
• 4:57
  retail
• 4:57
  right
• 4:58
  now.
• 4:59
  So
• 4:59
  Genai,
• 5:00
  to
• 5:00
  me,
• 5:00
  if
• 5:01
  I'm
• 5:01
  drawing
• 5:01
  an
• 5:01
  analogy,
• 5:02
  as
• 5:02
  you
• 5:02
  drew
• 5:02
  the
• 5:02
  X
• 5:03
  Files
• 5:03
  analogy,
• 5:04
  Gen
• 5:05
  AI
• 5:05
  search
• 5:05
  to
• 5:05
  me
• 5:06
  is
• 5:06
  like
• 5:06
  whoever
• 5:06
  added
• 5:07
  the
• 5:07
  corkscrew
• 5:08
  for
• 5:08
  the
• 5:08
  first
• 5:08
  time
• 5:09
  to
• 5:09
  my
• 5:09
  Swiss
• 5:09
  army
• 5:10
  knife.
• 5:10
  It
• 5:10
  was
• 5:11
  cool.
• 5:11
  It
• 5:12
  was
• 5:12
  cool
• 5:12
  before
• 5:12
  with
• 5:13
  just
• 5:13
  the
• 5:13
  knives,
• 5:13
  the
• 5:14
  toothpicks,
• 5:14
  even
• 5:15
  the
• 5:15
  tweezers,
• 5:16
  but
• 5:16
  now
• 5:16
  I've
• 5:16
  got
• 5:16
  the
• 5:17
  corkscrew,
• 5:17
  right?
• 5:18
  And
• 5:18
  so
• 5:19
  that
• 5:19
  opens
• 5:19
  up
• 5:20
  a
• 5:20
  whole
• 5:20
  new
• 5:21
  realm
• 5:21
  of
• 5:21
  experiences
• 5:22
  for
• 5:22
  me
• 5:22
  when
• 5:22
  I
• 5:22
  think
• 5:23
  about
• 5:23
  this
• 5:23
  inside
• 5:24
  of
• 5:24
  the
• 5:24
  Swiss
• 5:24
  army
• 5:25
  knife
• 5:25
  that
• 5:25
  is
• 5:26
  DoorDash
• 5:26
  already.
• 5:27
  Because
• 5:27
  let's
• 5:28
  not
• 5:28
  forget
• 5:28
  Ben
• 5:29
  Jordache
• 5:30
  is
• 5:30
  already
• 5:30
  a
• 5:31
  marketplace.
• 5:32
  So
• 5:32
  it's
• 5:33
  doing
• 5:33
  this
• 5:33
  in
• 5:34
  a
• 5:34
  marketplace
• 5:34
  versus
• 5:35
  doing
• 5:35
  it
• 5:35
  on
• 5:35
  a
• 5:35
  branded
• 5:36
  site.
• 5:36
  So
• 5:36
  it's
• 5:36
  more
• 5:37
  akin
• 5:38
  to
• 5:38
  Amazon,
• 5:39
  but
• 5:39
  its
• 5:39
  marketplace
• 5:40
  has
• 5:40
  different
• 5:40
  dynamics
• 5:41
  than
• 5:41
  Amazon's
• 5:42
  because
• 5:42
  you
• 5:42
  can
• 5:42
  also
• 5:43
  order
• 5:43
  food
• 5:43
  for
• 5:44
  it
• 5:44
  or
• 5:44
  order
• 5:44
  other
• 5:45
  services
• 5:46
  as
• 5:46
  well.
• 5:47
  So
• 5:47
  who's
• 5:48
  to
• 5:48
  say,
• 5:48
  like
• 5:49
  if
• 5:49
  I
• 5:49
  just
• 5:49
  get
• 5:50
  crazy
• 5:50
  here,
• 5:50
  start
• 5:51
  thinking
• 5:51
  long
• 5:51
  term,
• 5:52
  who's
• 5:52
  to
• 5:52
  say
• 5:52
  you
• 5:52
  can't
• 5:53
  start
• 5:53
  comparison
• 5:54
  shopping
• 5:54
  in
• 5:54
  that
• 5:54
  marketplace
• 5:55
  more
• 5:55
  easily
• 5:56
  than
• 5:56
  you
• 5:56
  could
• 5:57
  now
• 5:57
  as
• 5:57
  you're
• 5:57
  envisioning
• 5:58
  it,
• 5:58
  who's
• 5:59
  to
• 5:59
  say
• 5:59
  you
• 5:59
  couldn't
• 5:59
  start
• 6:00
  making
• 6:00
  restaurant
• 6:01
  orders
• 6:02
  based
• 6:02
  on
• 6:02
  budget
• 6:03
  comparisons?
• 6:03
  Like
• 6:03
  saying,
• 6:04
  hey,
• 6:04
  I
• 6:04
  only
• 6:05
  want
• 6:05
  to
• 6:05
  spend
• 6:05
  $50
• 6:06
  on
• 6:06
  my
• 6:06
  dinner
• 6:07
  tonight
• 6:07
  for
• 6:07
  my
• 6:07
  family
• 6:08
  of
• 6:08
  four.
• 6:08
  What
• 6:09
  are
• 6:09
  my
• 6:09
  best
• 6:10
  options?
• 6:11
  If
• 6:11
  that
• 6:11
  is
• 6:12
  enabled
• 6:12
  in
• 6:12
  this
• 6:13
  or
• 6:13
  it
• 6:14
  gets
• 6:14
  better
• 6:14
  over
• 6:15
  time,
• 6:15
  that
• 6:15
  is
• 6:16
  going
• 6:16
  to
• 6:16
  spur
• 6:16
  more
• 6:16
  and
• 6:17
  more
• 6:17
  usage,
• 6:18
  which
• 6:18
  as
• 6:18
  we
• 6:18
  know
• 6:18
  more
• 6:19
  and
• 6:19
  more
• 6:19
  usage
• 6:19
  has
• 6:20
  so
• 6:20
  many
• 6:20
  one
• 6:21
  plus
• 6:21
  one
• 6:21
  equals
• 6:21
  three
• 6:22
  benefits
• 6:23
  to
• 6:23
  the
• 6:23
  platform
• 6:23
  itself.
• 6:24
  So
• 6:25
  that's
• 6:25
  what
• 6:25
  I
• 6:25
  think
• 6:26
  is
• 6:27
  really
• 6:27
  fascinating
• 6:28
  here
• 6:28
  is
• 6:28
  DoorDash
• 6:29
  has
• 6:29
  been
• 6:30
  quietly
• 6:30
  building
• 6:31
  a
• 6:31
  very
• 6:31
  formidable
• 6:33
  app
• 6:33
  that
• 6:34
  can
• 6:34
  hold
• 6:34
  its
• 6:34
  own
• 6:35
  in
• 6:35
  a
• 6:35
  lot
• 6:35
  of
• 6:35
  ways.