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Better Food Starts With Better Data: Sam Alexander on What Shoppers Really Want
In this episode of Winning with Better Food, Erin Boyd Kappelhof speaks with Sam Alexander about the Food Health Company and its mission to help consumers make better food choices while giving brands and retailers clearer insight into what shoppers actually need. Sam shares how experience in the beauty industry shaped an approach to food centered on consumer feedback, why the company expanded from B2B tools into a direct-to-consumer app, and how its GLP-1-focused launch is helping users identify foods that fit their individual health needs. They also discuss willingness to pay for trusted…
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