Can AI Replace Your Marketing Team? - Vlad Zhovtenko (RedTrack)

Innovation and Private Capital x aulium · Jul 22, 2026 · 59m

AI agents are already managing ad budgets, optimizing campaigns in real time, and making split-second decisions worth thousands of dollars. The question isn't whether AI will transform digital marketing—it's whether humans will remain in the loop at all.

Vlad Zhovtenko unpacks the shift from operator-driven advertising to algorithmic and agentic media buying, where platforms like Meta and Google now handle targeting, creative selection, and budget pacing autonomously. As third-party cookies disappear and first-party data becomes the new currency, most marketers are left flying blind—relying…