Ep. 17: AI-Powered Email: Smarter Strategies for Higher Ed Marketing
Host Brian Piper sits down with Dayana Kibilds, VP of Strategy at Ologie, to explore AI’s growing role in email marketing campaigns. Dayana shares why AI was a driving force behind her book, Mailed It, and how institutions can use AI effectively — without sacrificing strategy or authenticity. She also discusses the challenges of training AI models, the evolution of custom GPTs, and the persistent stigma around AI in higher ed.
Join us as we discuss:
[6:10] Training custom GPTs and how they can help you refine emails
[16:47] Personal use cases and the lingering stigma around AI tools
[25:14]…
The skinny
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