Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletter Creators Are Ignoring The Open Rate Trap
Open rates are dead, but most newsletter creators still treat them as a health metric. In this episode, we break down why the industry has shifted to measuring engaged subscribers and actual revenue per subscriber instead. We look at how platforms like Substack and Beehiiv are changing their dashboards to reflect reality, not vanity. Lucas and Luna discuss the specific data points that actually matter for growth, including click-through rates, conversion funnels, and churn analysis. If you are still obsessing over open percentages in September 2026, you are likely misallocating your creative…
The skinny
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