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Episode 71: How Alex Strickland Makes Every Day the Super Bowl
Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on balancing cutting-edge technology with good old-fashioned relationships. Plus, find out why his four golden retrievers might be the most engaged TV audience you've ever heard…
The skinny
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