Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Pratfall Effect Why Flaws Make Brands More Likable
In Episode 21 of Behavioral Economics with Fexingo, Lucas and Luna explore the Pratfall Effect — the counterintuitive finding that competent people and brands become more likable after a minor mistake. They anchor on a 1966 experiment by Elliot Aronson where a quiz-show expert who spilled coffee was rated more attractive than one who didn't. From there, they trace the effect through modern examples: why a software glitch at a beloved app can boost loyalty, why luxury hotels that admit small errors get better reviews, and the fine line between charming imperfection and genuine…
The skinny
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