skinny.

Latest / Make It Happen with Iyia Liu

How to Know If Your Business Idea Will Actually Make Money

Having a great business idea is one thing. Knowing whether people will actually pay for it is another.

In this episode, I’m breaking down how to validate a business idea before investing a huge amount of time and money into launching it.

I get into understanding your target customer, researching demand, looking at your competition and finding simple ways to test whether people are genuinely willing to buy what you’re planning to sell.

I also explain why a good idea alone isn’t enough - and how strong marketing, positioning and execution can make a huge difference to whether…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.