Latest / DPC Life: Direct Primary Care Podcast
Do You Need an MBA to Start a Direct Primary Care Practice? A Physician Founder Explains What Actually Helps You Build a Business - Part 2
In Part 2 of our conversation with Dr. Therese Canares, we get into the practical side of customer discovery: the exact questions to ask patients before you open, how to sort the people you talk to into market segments, why most people don't actually care about being healthy, why paid ads before your messaging is nailed down is a money sink, and what CurieDX is building for Direct Primary Care practices.
What questions should you ask before you open your practice?
How many people do you need to talk to, and where do you find them?
Why do paid ads fail before your messaging is ready?
How can…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.