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Wizard of Heart-Led Entrepreneurship with Lauren Glynn · The Heart-Led Business Show

• 0:01
  Welcome to the Heart Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  So buckle up and let's go.
• 0:31
  Let your heart guide your business journey.
• 0:37
  Tob Jackobs: Lollipop of logic, the Duchess of doing it all, Lauren Glynn, crafting the clocks of fortune five hundreds and funneling that wisdom into wrangling your frenzied schedule.
• 0:49
  Tob Jackobs: She's given the gobbledygook a goodbye.
• 0:53
  Tob Jackobs: So strap in folks, as we dive into the enticing world of the heartled businesses with a sprinkle of jovial jargon, as we unpack Lauren's labyrinth of experience.
• 1:04
  Tob Jackobs: No spoons needed.
• 1:05
  Tob Jackobs: We'll be serving this scoop up of success straight to you.
• 1:09
  Tob Jackobs: Welcome Lauren to the show.
• 1:10
  Lauren Glynn: Thanks so much for having me here, Tom.
• 1:12
  Lauren Glynn: I'm so excited.
• 1:13
  Lauren Glynn: And I really love that little intro you gave me.
• 1:17
  Tob Jackobs: You're welcome.
• 1:18
  Tob Jackobs: I'm really excited to really unpack just, your business and how you are still a heartled business and are able to make a profit and all that good stuff.
• 1:27
  Tob Jackobs: That.
• 1:28
  Tob Jackobs: Is the point of the show today, but first, what is your definition of a heart led business?
• 1:35
  Lauren Glynn: I think for me, a heart led business is a business where you're focusing on serving people.
• 1:41
  Lauren Glynn: You're focusing on the service of others.
• 1:43
  Lauren Glynn: And I like to tell people that I am almost aggressively helpful the way that I want to help people sometimes.
• 1:51
  Lauren Glynn: When they even don't want the help and don't ask for it.
• 1:54
  Lauren Glynn: But for me, my business is all around how can I help you?
• 1:58
  Lauren Glynn: How much can I help you?
• 2:00
  Lauren Glynn: Almost to the point where you're like, all right, I got it now.
• 2:02
  Lauren Glynn: I'll take a step back.
• 2:03
  Lauren Glynn: But yeah, it's for me all about that leading from the heart, that serving from the heart and that not being so much focused on profit, but focused on how can I provide the service that I need?
• 2:14
  Lauren Glynn: that I know that you need and I know that I can help you with in the best way possible.
• 2:19
  Tob Jackobs: Yeah, that's awesome.
• 2:20
  Tob Jackobs: I really like that too.
• 2:22
  Tob Jackobs: The service of others and, value comes into that as well.
• 2:25
  Tob Jackobs: Quite a bit.
• 2:26
  Tob Jackobs: If you're adding value to other people's lives, I think who just said that Steven Covey, I think, or somebody like that, or Zig Ziglar that it's good.
• 2:34
  Tob Jackobs: It's going to come right back over and over again.
• 2:36
  Tob Jackobs: So tell us a little bit about your business.
• 2:39
  Lauren Glynn: Yeah, so I help online business owners basically reclaim their time.
• 2:43
  Lauren Glynn: If you sit down in the morning and you don't know what it is that you should be focused on, what it is that you should be paying attention to and putting your effort into, Because there's just so much of it, then that's what I help you figure out.
• 2:55
  Lauren Glynn: We sit down and we figure out what your priorities are, what your bigger vision is for your business so that we could work towards those things.
• 3:01
  Lauren Glynn: And then we work backwards to figure out, okay, if that's your bigger vision, what's your priority right now?
• 3:05
  Lauren Glynn: And then work backwards from that and say, okay, if that's your priority right now, how do we have to build your schedule around that?
• 3:11
  Lauren Glynn: And actually get into the weeds of creating your schedule with you to figure out or to plan out how you're actually going to be spending your time, whether that's.
• 3:20
  Lauren Glynn: It depends on how people, different people work, right?
• 3:22
  Lauren Glynn: Some people want time blocking, they want specific time set aside for specific activities.
• 3:27
  Lauren Glynn: Some people really just need a priority list for the week and they just kind of go through it as they go.
• 3:31
  Lauren Glynn: So however my clients work best is how I help them.
• 3:36
  Lauren Glynn: Get their time organized.
• 3:37
  Lauren Glynn: And that could also include things like implementing systems.
• 3:40
  Lauren Glynn: If you don't have a project management system, if you don't have like a calendar system, those are things that we can work on together.
• 3:45
  Lauren Glynn: If you don't have, maybe you need a VA, maybe you need more help in your business.
• 3:49
  Lauren Glynn: Those are things that we can also work on together to figure out where it makes sense to take things off your plate so that you can focus on the things that are important to you, on the things that are actually priorities to you.
• 4:00
  Lauren Glynn: So it's Coming at it from a time management perspective, but looking at the whole picture around what's impacting your ability to manage your own time and how can we fix the whole ecosystem.
• 4:10
  Tob Jackobs: Okay.
• 4:11
  Tob Jackobs: So that's cool.
• 4:12
  Tob Jackobs: So organizing somebody's day so that they're more productive.
• 4:15
  Tob Jackobs: Is that good summary or
• 4:19
  Lauren Glynn: in a very small nutshell, yes.
• 4:22
  Tob Jackobs: Especially for online businesses?
• 4:24
  Tob Jackobs: Okay.
• 4:24
  Tob Jackobs: I imagine they're all working from home or a co working space, or they don't have, a supervisor necessarily, or shareholders are telling them what to do.
• 4:33
  Tob Jackobs: I know personally working out of the house.
• 4:36
  Tob Jackobs: There's oftentimes that I'll do laundry when I probably shouldn't be doing laundry or dishes, just doing those distractions when there really needs to be more business stuff done during that time.
• 4:48
  Lauren Glynn: Call those negative because you're also giving your brain a break.
• 4:51
  Lauren Glynn: Like you need to sometimes you just need to step away.
• 4:53
  Lauren Glynn: Sometimes you just need to and that's kind of when the creative juices sometimes start flowing is when you stop thinking about it so hard.
• 5:00
  Lauren Glynn: So I actually encourage my clients like if you're feeling like I just can't do this, I'm not focusing, I'm not paying attention, I'm not being productive, get up and do something else.
• 5:07
  Lauren Glynn: Like totally change your location, change your focus, and then the productivity will probably come back to you.
• 5:13
  Lauren Glynn: I do that in the afternoon.
• 5:15
  Lauren Glynn: I usually, I had brain surgery Five years ago.
• 5:17
  Lauren Glynn: So I get brain fog really bad in the afternoons.
• 5:19
  Lauren Glynn: I get really tired.
• 5:21
  Lauren Glynn: And I realized that I need to stop working at two or three in the afternoon.
• 5:25
  Lauren Glynn: I just have to like, I can't work any longer than that.
• 5:28
  Lauren Glynn: But what I have found is if I walk away at two or three, sometimes after dinner, I have a burst of productivity.
• 5:33
  Lauren Glynn: I'm just, I'm excited to get back to it.
• 5:35
  Lauren Glynn: I'm excited to get back.
• 5:36
  Lauren Glynn: And so I'll let myself do that.
• 5:38
  Lauren Glynn: And not everybody works that way, but I try to.
• 5:41
  Lauren Glynn: And I try to teach my clients to lean in to how your body is feeling, how your brain is feeling.
• 5:46
  Lauren Glynn: And so if you feel like you want to step away and do laundry, step away and do dishes, and just kind of reset, then I would lean into that and go for it.
• 5:54
  Lauren Glynn: Because you probably feel better when you come back after doing those things, if I had to guess correctly.
• 5:59
  Tob Jackobs: That, that is very true.
• 6:01
  Tob Jackobs: Especially if I go to the gym or something like that, for sure, feel a lot better about that.
• 6:06
  Tob Jackobs: So what inspired you to go into business for yourself and do this particular line of business?
• 6:12
  Lauren Glynn: It was partially the brain surgery.
• 6:13
  Lauren Glynn: Brain surgery can really really reframe things.
• 6:15
  Lauren Glynn: And I was very fortunate.
• 6:16
  Lauren Glynn: It was a benign tumor.
• 6:18
  Lauren Glynn: It wasn't, any, anything cancerous or anything.
• 6:20
  Lauren Glynn: But it was impacting my hearing, impacting my balance.
• 6:22
  Lauren Glynn: So, we decided to get it out after I'd had it for quite a while.
• 6:26
  Lauren Glynn: after that, going back to work and then COVID happened actually immediately right after that, cause surgery was in August of 2019.
• 6:32
  Lauren Glynn: And then as I was back from medical leave, COVID happened.
• 6:36
  Lauren Glynn: And I was just like, I don't want to answer to anyone else.
• 6:39
  Lauren Glynn: Like I, my body is different.
• 6:40
  Lauren Glynn: My brain is different.
• 6:41
  Lauren Glynn: I can't do the same things that I used to be able to do.
• 6:44
  Lauren Glynn: I was very big into doing presentations and talking on my feed.
• 6:47
  Lauren Glynn: And, I could do a presentation with a slide deck full of pictures and talk on any, pretty much any topic that I felt comfortable with without a ton of notes.
• 6:56
  Lauren Glynn: after the surgery, my brain just wasn't that fast anymore and it just wasn't enjoyable anymore.
• 7:02
  Lauren Glynn: And so I figured I don't want to be working for someone else.
• 7:05
  Lauren Glynn: I don't want to, I don't want to have to answer this.
• 7:07
  Lauren Glynn: Like I want to do what I want to do.
• 7:09
  Lauren Glynn: I want to help people who actually want my help.
• 7:10
  Lauren Glynn: Cause I was an agile coach for the federal government at the time.
• 7:14
  Tob Jackobs: Okay.
• 7:15
  Lauren Glynn: Yes.
• 7:15
  Lauren Glynn: So trying to implement transformation and change in the federal government frustrating for anyone, right?
• 7:20
  Lauren Glynn: Exactly.
• 7:21
  Lauren Glynn: And my role was literally like, we're going to send you to this team because we think they need help, whether they want your help or not.
• 7:28
  Lauren Glynn: And that just wasn't enjoyable or fulfilling for me as a coach.
• 7:32
  Lauren Glynn: And it's just, people didn't want me there and they was, they were offended that I was there.
• 7:35
  Lauren Glynn: They thought that meant they were being spied on.
• 7:37
  Lauren Glynn: And so I.
• 7:39
  Lauren Glynn: Slowly built up my business outside of work.
• 7:42
  Lauren Glynn: I actually ended up moving out of the country, which facilitated me having to leave my job at the federal government.
• 7:46
  Lauren Glynn: Cause surprise, I don't want you working for the federal government outside the country, even though I was already remote.
• 7:51
  Lauren Glynn: And so that all inspired me to be like, all right, what's the business that I want to be running?
• 7:55
  Lauren Glynn: How do I want to be helping people who actually want my help?
• 7:58
  Lauren Glynn: And.
• 7:59
  Lauren Glynn: In what capacity.
• 7:59
  Lauren Glynn: And so I started as a leadership coach cause that felt like a natural transition from what I was already doing, but realized that wasn't really what my passion was and flowed into systems, but realized systems are really a tool to help with time management.
• 8:12
  Lauren Glynn: And so that's how I ended up where I am right now is focusing on time management with a little dash of systems in there as people need it.
• 8:19
  Tob Jackobs: Let's unpack a little bit.
• 8:21
  Tob Jackobs: The transition from the job to owning your own heart led business.
• 8:26
  Tob Jackobs: What was that transition like for you?
• 8:29
  Lauren Glynn: So I actually transitioned from being a federal, I wasn't a federal employee.
• 8:34
  Lauren Glynn: I was a, I was an employee of a company who contracted with the federal government.
• 8:37
  Lauren Glynn: So I transitioned from being an employee of that company to actually being a contractor.
• 8:42
  Lauren Glynn: And I was actually a contractor of that same company because we found a little loophole that I could work for if I was a contractor and not an employee.
• 8:48
  Lauren Glynn: So I was on the DL and then they caught on and they were like, you can't actually do that.
• 8:52
  Lauren Glynn: But by that point, I was also contracting for other companies.
• 8:54
  Lauren Glynn: So it worked out.
• 8:55
  Lauren Glynn: So I started as a.
• 8:57
  Lauren Glynn: Coach and freelancing and trading that off.
• 9:01
  Lauren Glynn: And it worked out cause I was out of the country.
• 9:03
  Lauren Glynn: And so it was easier to do that.
• 9:04
  Lauren Glynn: And then, so I did contracting work for about a year after leaving my job.
• 9:09
  Lauren Glynn: And once I eventually moved back to Texas.
• 9:13
  Lauren Glynn: And then slowly started transitioning into taking on individual clients.
• 9:16
  Lauren Glynn: Cause I really wanted to help small businesses.
• 9:18
  Lauren Glynn: I wanted to help people who wanted my help.
• 9:21
  Lauren Glynn: And even as a contractor, I was working with Pfizer at the time and working on their marketing team for the COVID vaccines, which was really cool.
• 9:28
  Lauren Glynn: But it was still kind of a place where.
• 9:31
  Lauren Glynn: They may or may not have actually wanted me to be there.
• 9:33
  Lauren Glynn: They may or may not have actually wanted my help.
• 9:35
  Lauren Glynn: And so it was still kind of discouraging in that role, even as like a freelancer, I didn't really have total control over who I was working with.
• 9:42
  Lauren Glynn: And so I slowly started making the transition into working with individuals and business owners.
• 9:47
  Lauren Glynn: And so it moved away from the freelancing at the beginning of this year, actually.
• 9:51
  Tob Jackobs: Okay, cool.
• 9:52
  Tob Jackobs: And how's that been for you so far in terms of balancing that heart led, always wanting to give, but also knowing that you need to make a profit.
• 10:01
  Lauren Glynn: Yeah it's funny because I find that you think that giving things away for free would stop people from paying you.
• 10:10
  Lauren Glynn: But I find that the more that I give, the more people actually want to pay me because they see that I'm genuine about it.
• 10:16
  Lauren Glynn: They see that I genuinely want to help and they see that I do know what I'm talking about most of the time.
• 10:21
  Lauren Glynn: And so they see that, oh, she's giving this away for free.
• 10:23
  Lauren Glynn: What could I get if I paid her?
• 10:25
  Lauren Glynn: So I don't even think that it's been a challenge to balance it because.
• 10:30
  Lauren Glynn: I'm so naturally, like I said, aggressively helpful that people then don't hesitate to pay me for that help because they see that, what value I can bring and that I'm genuine and things like that.
• 10:42
  Lauren Glynn: So I haven't even really had to balance leading the heart led business with.
• 10:47
  Lauren Glynn: actually getting paid for it because people want, find out then they want to pay me for it.
• 10:52
  Tob Jackobs: Did that come naturally to you or was that a skill that you had to learn the give to get type of philosophy?
• 10:59
  Lauren Glynn: It came pretty naturally, honestly.
• 11:01
  Lauren Glynn: It's the, like I said, I've always been aggressively helpful.
• 11:03
  Lauren Glynn: I don't know if it was being raised as a woman or if it's my astrological sign of being an Aries or what it is, but I've just always been aggressively helpful.
• 11:10
  Lauren Glynn: I've always tried to help people sometimes to my detriment, even when they don't want help, but it came pretty naturally to me.
• 11:17
  Lauren Glynn: It wasn't really even something that I had to.
• 11:19
  Lauren Glynn: feel like I was forcing to.
• 11:21
  Tob Jackobs: Oh, that's good.
• 11:21
  Tob Jackobs: Because a lot of heartled business owners that I speak to they struggle with the, giving too much and then the profit kind of, they don't look at the business side of it so much.
• 11:34
  Tob Jackobs: And so that falters or you have the profit only person that's only looking at the profit and then the business suffers because there's no heart and there's no service and it, so it's finding that balance.
• 11:47
  Tob Jackobs: How are you finding that balance?
• 11:48
  Lauren Glynn: It's, it can be challenging some seasons, I always want to give.
• 11:53
  Lauren Glynn: I always want to give first.
• 11:54
  Lauren Glynn: I always want to help first.
• 11:56
  Lauren Glynn: And then if the profit comes, it comes.
• 11:58
  Lauren Glynn: But I will say that sometimes the profit doesn't come, so I can understand that being a challenge, but I don't think that if I were less helpful, the profit would come more easily.
• 12:08
  Lauren Glynn: I don't feel like that's the trade off that I have to make more profit.
• 12:11
  Lauren Glynn: I think that.
• 12:12
  Lauren Glynn: More marketing would be the trade off.
• 12:14
  Lauren Glynn: I think that more collaboration would be the trade off, but never giving less because I don't think that giving less would lead to making more money.
• 12:22
  Lauren Glynn: So it's never, I've never felt that particular.
• 12:25
  Lauren Glynn: Out of whack.
• 12:27
  Tob Jackobs: Yeah.
• 12:28
  Tob Jackobs: Yeah.
• 12:28
  Tob Jackobs: I always, the same philosophy.
• 12:30
  Tob Jackobs: So when I was doing personal training, I would put out, and give away workout exercise or workout routines for people.
• 12:37
  Tob Jackobs: And I would have my trainer friends are like, why are you giving all that information away?
• 12:41
  Tob Jackobs: The people should pay you for that.
• 12:42
  Tob Jackobs: I was like, they're not going to do it anyway.
• 12:44
  Tob Jackobs: So the fact that I'm giving it to them, they feel good about that.
• 12:48
  Tob Jackobs: And it, I've always found that the more you give, the more always comes back.
• 12:53
  Tob Jackobs: It might not be instantaneous, which is one of those things that really discourages a lot of heartled business owners is that they want that profit fairly quick.
• 13:05
  Tob Jackobs: But it doesn't always happen that quick and it takes time for, and it's a long haul.
• 13:12
  Tob Jackobs: You have to have that long vision.
• 13:14
  Tob Jackobs: Was, were there any particular stories that you can share about some of the initial struggles that may have come up for you during that transition and building up your business?
• 13:25
  Lauren Glynn: I would say that I'm also still in that phase of building up my business.
• 13:28
  Lauren Glynn: still happening, but I would say the biggest struggle is the volume.
• 13:36
  Lauren Glynn: It's, once I can talk to people and they see who I am and they see that I know what I'm talking about, then.
• 13:42
  Lauren Glynn: They're much more likely to want to work with me.
• 13:44
  Lauren Glynn: They can see the value that I provide and the knowledge that I have.
• 13:47
  Lauren Glynn: And so that's part of the reason that I like giving away so much is because it helps people to see who I am and that I'm genuine and that I can actually help them.
• 13:55
  Lauren Glynn: But it's getting in front of enough people to make that The profit that I want to make that way, I think, without compromising who I am and what I want out of my business and what I want my business to look like.
• 14:08
  Lauren Glynn: I could go out and do a bunch of ads and bring in a bunch of people that aren't really the right fit and then provide a product for them.
• 14:14
  Lauren Glynn: That's maybe not the right, fit for them, but it's something that I could convince them to buy.
• 14:19
  Lauren Glynn: But that's not who I want to be.
• 14:20
  Lauren Glynn: That's not who I want my business to be.
• 14:21
  Lauren Glynn: And that's not how I want to present myself to the world.
• 14:25
  Lauren Glynn: So I think the volume of the right people finding me at the right time is the challenge that I'm still navigating and figuring out how I get in front of those people I know that I can aggressively help actually want my help.
• 14:40
  Lauren Glynn: And are ready for my help is that challenge that I'm still figuring out at this point.
• 14:44
  Tob Jackobs: And just to put yourself at ease, that's an ongoing struggle.
• 14:49
  Lauren Glynn: I don't know if that's at ease or not though.
• 14:53
  Tob Jackobs: It constantly cheat them in the market changes and buying behaviors do change over time.
• 14:59
  Tob Jackobs: So it's all about being agile to a little bit.
• 15:01
  Tob Jackobs: And
• 15:02
  Lauren Glynn: lot of experience with that.
• 15:05
  Tob Jackobs: yeah, I mean, the giving to get is probably the best thing that a heart led business owner can do with a lot of patience as well.
• 15:16
  Tob Jackobs: It's it does take, I've always been amazed that, you see some of these folks that are on Instagram and they're like, Oh, I just launched this one ad and I got a hundred thousand dollars in my first launch.
• 15:26
  Tob Jackobs: I was like but was it your first launch?
• 15:28
  Tob Jackobs: How long did it take?
• 15:32
  Tob Jackobs: To build up to that point.
• 15:34
  Tob Jackobs: And I think a lot of,
• 15:34
  Lauren Glynn: pay for those ads also?
• 15:37
  Tob Jackobs: Exactly.
• 15:37
  Tob Jackobs: It was, I made made a hundred thousand, but I spent 99, 000 on.
• 15:42
  Tob Jackobs: Yeah.
• 15:45
  Tob Jackobs: I mean, looking at all of that.
• 15:47
  Tob Jackobs: But it's having that heart and that patience, it sounds like is the perfect combination of building a business that you can really be proud of and that people will be attracted to.
• 15:59
  Lauren Glynn: Yeah.
• 15:59
  Lauren Glynn: And it just, like you said, it takes time and it takes patience.
• 16:03
  Lauren Glynn: And your landlord doesn't always have time and patience, so you have to sometimes balance that out, but I think.
• 16:10
  Lauren Glynn: With time and patience and like you said, that sort of giving just to give, it will come.
• 16:16
  Lauren Glynn: It just, it might take a minute.
• 16:19
  Tob Jackobs: And not compromising by taking those clients that would be a bad fit.
• 16:25
  Tob Jackobs: I know I've been in that situation where it's yeah, I need to make payroll.
• 16:30
  Tob Jackobs: So yeah we'll sign this person up, but I know it's not going to be a good fit.
• 16:34
  Tob Jackobs: And it always turns out disastrously, it's views, it's just bad energy all around.
• 16:41
  Tob Jackobs: And.
• 16:42
  Tob Jackobs: It's just a constant reminder that, stay true to your heart, stay true to who your business who it really serves and how you want to show up to your clients.
• 16:52
  Lauren Glynn: Yeah.
• 16:52
  Lauren Glynn: Yeah.
• 16:53
  Tob Jackobs: How are you navigating that kind of that balance between finding the right people and all that?
• 16:58
  Lauren Glynn: My business is still fairly new, I've only been in business about two years.
• 17:01
  Lauren Glynn: I'm still navigating that who is the right fit.
• 17:05
  Lauren Glynn: And so still willing to try clients that may not be the perfect fit because they may help me figure out, actually, this is where I want to go.
• 17:13
  Lauren Glynn: And this is who I want to help with some caveats.
• 17:16
  Lauren Glynn: If there's a bunch of red flags and that's a different story, but if they're just not quite the right person or their same person I've always worked with, then I will definitely investigate more.
• 17:26
  Lauren Glynn: So for example, I started this year thinking I wanted to do systems and thinking I wanted to help business owners build their systems and build out, client onboarding and things like that.
• 17:35
  Lauren Glynn: But in the process of that, I also kind of got into talking about productivity a little bit, thinking it would lead into systems, but then I got a client, Denise, who was like, I have the system.
• 17:44
  Lauren Glynn: I have a VA, actually, I already have a business coach, but I need time management help.
• 17:48
  Lauren Glynn: Like I need someone to help me.
• 17:49
  Lauren Glynn: figure out where I should be spending my time and what I should be spending my time doing.
• 17:53
  Lauren Glynn: And in working with her, she wasn't initially an ideal client because she didn't need systems help.
• 17:58
  Lauren Glynn: But in working with her, I realized actually, I really like doing this part.
• 18:01
  Lauren Glynn: This is the part I think that people, this is the pain that I think people feel that tells them, you They need help as opposed to systems, as opposed to them realizing like, Oh, client onboarding, I can just do it manually, whatever.
• 18:13
  Lauren Glynn: But in time management, if you're sitting down in the morning and you're like, my, my calendar is overflowing.
• 18:18
  Lauren Glynn: I haven't finished the thing that I started yesterday.
• 18:20
  Lauren Glynn: I still have all these other things on my list and I just don't know where I should be spending my time.
• 18:25
  Lauren Glynn: That is a really good pain point, an indicator of needing my help that I can provide.
• 18:31
  Lauren Glynn: And I don't think that I would have realized that if I had said, Oh, Denise doesn't need help with systems, I'm not going to help her.
• 18:37
  Lauren Glynn: And so for me, problematic clients are a different story, but clients that don't necessarily fit the exact mold are not.
• 18:47
  Lauren Glynn: concern for me, because I'm always open to seeing where can I go with this.
• 18:50
  Lauren Glynn: I know that I can help them.
• 18:51
  Lauren Glynn: It's not normally what I do, but it's something I've done in the past, so it's something I can help them with.
• 18:57
  Lauren Glynn: So maybe this is a different path that I wasn't really planning.
• 19:01
  Tob Jackobs: Yeah.
• 19:02
  Tob Jackobs: I mean, that's pretty good market research too, in terms of, I mean, what you're advertising, you're marketing how that's bringing in people and how people are resonating with that.
• 19:11
  Tob Jackobs: Cause I know for me, like you talk system, I love systems and automation and things like that.
• 19:17
  Tob Jackobs: So that totally lights me up.
• 19:19
  Tob Jackobs: But most people, I think I'm like systems processes, they're not really tuned into that, but you talk about, Hey, would you like five additional hours a day or a week to play with your kids or be with your partner?
• 19:34
  Tob Jackobs: I think that totally resonates with the overworked, entrepreneur.
• 19:38
  Lauren Glynn: Yeah.
• 19:39
  Lauren Glynn: And I think that for red flag clients, it's hard to say no when you're up against the wall and you need the money and Sometimes you just have to do it.
• 19:49
  Lauren Glynn: I will totally be honest with people, especially at the start of your business.
• 19:53
  Lauren Glynn: Sometimes you just have to take those red flag clients because you have to pay the bills and you don't have the luxury of saying no.
• 19:59
  Lauren Glynn: And it's a learning opportunity.
• 20:00
  Lauren Glynn: Just like those good clients are a learning opportunity, the bad clients are a learning opportunity too.
• 20:05
  Lauren Glynn: What are your boundaries?
• 20:06
  Lauren Glynn: How are you setting your boundaries?
• 20:07
  Lauren Glynn: How are you making them really clear to your clients?
• 20:09
  Lauren Glynn: How are you setting your whole relationship up for success at the beginning you?
• 20:15
  Lauren Glynn: So that in the future when you have a surprise red flag client or a surprise terrible client that you didn't see was terrible before you started with them, you have all those systems and boundaries in place to handle it because you've experienced it already.
• 20:28
  Lauren Glynn: So I think especially when you're starting your business and you have to take those red flag clients you just still have to, you can use it as a learning opportunity to still get something out of it rather than just grinning and baring it and getting through it.
• 20:42
  Lauren Glynn: You can at least take something positive from it.
• 20:45
  Tob Jackobs: Yeah.
• 20:46
  Tob Jackobs: What a great outlook too.
• 20:47
  Tob Jackobs: I love that.
• 20:47
  Tob Jackobs: That's yeah, everything I think is a learning experience and definitely those red flag clients offer a lot of learning sometimes.
• 20:56
  Tob Jackobs: That's awesome.
• 20:56
  Tob Jackobs: What other piece of advice could you offer the listeners in terms of those that are wanting to start a heart led business?
• 21:02
  Tob Jackobs: Maybe they're in a job now and they want to transition to a heart led business.
• 21:08
  Tob Jackobs: What would you tell them?
• 21:09
  Lauren Glynn: I would say find what you really enjoy helping people do because that's going to lead you to your heartled business.
• 21:16
  Lauren Glynn: I started out with leadership coaching, but didn't enjoy that and didn't take my own advice.
• 21:24
  Lauren Glynn: And it just felt okay, this is what I was doing in corporate.
• 21:27
  Lauren Glynn: This is a natural extension of it.
• 21:28
  Lauren Glynn: And this is who I can help.
• 21:31
  Lauren Glynn: it was really hard to find clients.
• 21:32
  Lauren Glynn: Cause I was working with new leaders and new leaders don't always recognize that they need help.
• 21:35
  Lauren Glynn: But if they do need help, they don't always have the budget.
• 21:38
  Lauren Glynn: And then even when I did work with them, it was extremely frustrating and it wasn't something that I enjoyed and it wasn't something that I was getting enjoyment out of, so figure out what you enjoy helping people do.
• 21:49
  Lauren Glynn: And the thing that.
• 21:50
  Lauren Glynn: Figured it out for me as my business coach at the time said what do you help?
• 21:54
  Lauren Glynn: What do you enjoy doing?
• 21:55
  Lauren Glynn: What do you enjoy helping people with?
• 21:57
  Lauren Glynn: That was the question she asked me.
• 21:58
  Lauren Glynn: I'm like duh.
• 21:59
  Lauren Glynn: And I had just helped a friend set up her website and I had just helped her, do all of her backend.
• 22:03
  Lauren Glynn: And I had figured out this wholesaling set of her.
• 22:05
  Lauren Glynn: And I was like I like helping people with systems.
• 22:06
  Lauren Glynn: And she's then why don't you do that?
• 22:08
  Lauren Glynn: And it just felt so obvious after she said it.
• 22:12
  Lauren Glynn: And I was like, Oh yeah, I'm coach.
• 22:14
  Lauren Glynn: Obviously.
• 22:15
  Lauren Glynn: And so I would, the, Advice, to wind it all down, the advice that I would give would be figure out what you actually enjoy helping people do, because then it won't seem like a chore, and then it will, you'll be happy to give for free, you'll be happy to lead with that value that you're providing to people that you may probably won't get paid for in the beginning, and it will probably take a while so make sure that whatever it is that you should, and also understand that it's okay to change.
• 22:39
  Lauren Glynn: Just because this is what you've chosen doesn't mean that's what you have to do forever.
• 22:42
  Lauren Glynn: I've chosen, I've changed mine several times already.
• 22:45
  Lauren Glynn: It's totally fine to change up and change your mind and we are all humans and you can only do you can only learn so much until you start doing it and then realize what it actually feels like and then pivot from there if necessary.
• 22:57
  Tob Jackobs: Absolutely.
• 22:58
  Tob Jackobs: And that's really good advice to be open to change over time because we all evolve the market evolves.
• 23:05
  Tob Jackobs: Our desires are wants or needs to evolve as well.
• 23:09
  Tob Jackobs: And the one thing that, when I'm working with clients as well no, I have to like stick with this niche forever.
• 23:16
  Tob Jackobs: I was like, no, you don't just let's use that for a little bit and figure out, if it works for you or not.
• 23:22
  Tob Jackobs: Yeah that's really cool.
• 23:23
  Tob Jackobs: So Laura, this has been absolutely fantastic conversation.
• 23:27
  Tob Jackobs: Just learning more about you and your journey and the advice that you're giving.
• 23:31
  Tob Jackobs: How can people learn more about you and your coaching?
• 23:35
  Lauren Glynn: So I am most active on threads.
• 23:37
  Lauren Glynn: I'm at Lauren G consulting on threads.
• 23:40
  Lauren Glynn: I know it's really blown up the last six months or so.
• 23:43
  Lauren Glynn: I'm really enjoying the conversations over there.
• 23:45
  Lauren Glynn: Dare I say it, it feels like early days of Twitter before it was not as fun.
• 23:49
  Lauren Glynn: So I'm really enjoying that.
• 23:51
  Lauren Glynn: I'm also on Instagram with that same handle if you are prefer Instagram, but I'm much more active and and participatory in threads.
• 23:58
  Lauren Glynn: And then I would love to offer your listeners a discount, if I may.
• 24:02
  Lauren Glynn: If you want to sign up for my VIP day, which is where we sit down, we plan out all of the work that you have in front of you, and we actually create a schedule for you, whatever that looks like, whether it's time blocking, whether, like I said before, it's that sort of list of priorities every week, that's what we figure out in that VIP day, and your listeners can get 250 off with the code HEARTLEAD one word, no dash.
• 24:25
  Tob Jackobs: Nice.
• 24:25
  Tob Jackobs: Cool.
• 24:26
  Tob Jackobs: We'll definitely link all that up into the show notes.
• 24:29
  Tob Jackobs: Lauren, thank you again so much for being on the show.
• 24:32
  Tob Jackobs: I certainly appreciate it.
• 24:33
  Tob Jackobs: I know our listeners appreciate it as well.
• 24:35
  Tob Jackobs: So thank you so much.
• 24:37
  Lauren Glynn: Thank you again for having me.
• 24:38
  Lauren Glynn: I really had a great time.
• 24:39
  Tob Jackobs: Awesome.
• 24:39
  Tob Jackobs: Thank you.
• 24:40
  Tob Jackobs: And thank you listeners for listening or watching the show today, depending on what platform you're on.
• 24:46
  Tob Jackobs: I certainly appreciate it.
• 24:47
  Tob Jackobs: I know Lauren does as well.
• 24:49
  Tob Jackobs: And everything that Lauren is doing is going to be in the show notes.
• 24:52
  Tob Jackobs: So make sure you're checking that out and take advantage of that discount.
• 24:56
  Tob Jackobs: I think that VIP day sounds like an amazing, get that schedule structured so you're more productive.
• 25:03
  Tob Jackobs: And if you could do me a really solid favor as well, as you work through your productivity, just block out five minutes and give the show a rating and review.
• 25:12
  Tob Jackobs: Cause that really does help other listeners find the show and to get some of the advice shared on the show today.
• 25:19
  Tob Jackobs: And until next time lead with your heart.
• 25:23
  Outro: You've been listening to the Heart Led Business Show, hosted by Tom Jackobs.
• 25:28
  Outro: Join us next time for another inspiring journey into the heart of business.