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Search Profiles, AI Commerce and the Future of Digital Marketing
Digital Marketing Today dives into the latest news shaping the future of digital marketing, with this episode unpacking two major industry shifts: Google’s new Search profiles and Instacart’s AI-powered, full-funnel commerce strategy. We explore how Google Search profiles could change the way brands, publishers, and creators approach SEO, moving the focus beyond traditional rankings toward entity optimisation, identity management, branded search visibility, and digital PR. With Search increasingly becoming a place where trust and authority are established before a user even clicks, this…
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