420. The Undivided Attention Hack for Personal Injury Firms w/ Shawn Porat

Personal Injury Mastermind w/ Chris Dreyer · Apr 22, 2026 · 15m

Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even investor Gary Vaynerchuk — who calls it “the new Super Bowl ad.”

If you think billboards are your only out-of-home option, think again. In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse.

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