What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400

Marketing School - Digital Marketing and Online Marketing Tips · Jun 1, 2020 · 7m

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

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[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails…