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Aldi, GapVintage & Why The “Next Best Action” Is An Idea Everyone Will Be Talking About | Fast Five · Omni Talk Retail

• 0:04
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• 2:01
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• 2:02
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• 2:02
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• 2:03
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• 2:03
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• 2:03
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• 2:04
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• 2:04
  Mazinga.
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• 2:14
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• 2:14
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• 2:15
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• 2:19
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• 2:19
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• 2:19
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• 2:19
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• 2:20
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• 2:20
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• 2:20
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• 2:20
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• 2:20
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• 2:20
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• 2:21
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• 2:21
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• 2:21
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• 2:21
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• 2:21
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• 2:21
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• 2:22
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• 2:22
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• 2:22
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• 2:23
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• 2:23
  of
• 2:23
  this
• 2:23
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• 2:24
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• 2:24
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• 2:24
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• 2:25
  start,
• 2:25
  you
• 2:25
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• 2:26
  20
• 2:26
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• 2:26
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• 2:26
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• 2:27
  have
• 2:27
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• 2:27
  you
• 2:27
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• 2:28
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• 2:28
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• 2:28
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• 2:29
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• 2:29
  February
• 2:30
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• 2:30
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• 2:30
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• 2:31
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• 2:31
  back
• 2:32
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• 2:32
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• 2:32
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• 2:33
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• 2:34
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• 2:34
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• 2:35
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• 2:36
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• 2:36
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• 2:36
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• 2:36
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• 2:36
  that.
• 2:37
  Yeah.
• 2:37
  This
• 2:38
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• 2:38
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• 2:38
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• 2:38
  a
• 2:38
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• 2:39
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• 2:40
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• 2:40
  loyalty
• 2:41
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• 2:41
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• 2:41
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• 2:42
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• 2:42
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• 2:42
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• 2:42
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• 2:42
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• 2:43
  you
• 2:43
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• 2:43
  You
• 2:44
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• 2:44
  Yeah.
• 2:45
  To
• 2:46
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• 2:46
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• 2:46
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• 2:46
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• 2:46
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• 2:46
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• 2:47
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• 2:47
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• 2:47
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• 2:48
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• 2:48
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• 2:48
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• 2:48
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• 2:49
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• 2:49
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• 2:49
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• 2:49
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• 2:49
  I'm,
• 2:50
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• 2:50
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• 2:50
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• 2:50
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• 2:50
  Venetian
• 2:51
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• 2:51
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• 2:51
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• 2:52
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• 2:52
  Yeah.
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• 2:52
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• 2:53
  my
• 2:53
  window.
• 2:53
  And
• 2:53
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• 2:54
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• 2:54
  omnitok
• 2:54
  retail
• 2:55
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• 2:55
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• 2:55
  my
• 2:56
  view
• 2:56
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• 2:56
  of
• 2:56
  the
• 2:56
  Las
• 2:57
  Vegas
• 2:57
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• 2:57
  right
• 2:58
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• 2:58
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• 2:58
  got
• 2:58
  it.
• 2:59
  Perfect
• 2:59
  view
• 3:00
  for
• 3:00
  me.
• 3:01
  To
• 3:01
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• 3:02
  me.
• 3:02
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• 3:02
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• 3:02
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• 3:02
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• 3:03
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• 3:03
  these
• 3:03
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• 3:03
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• 3:04
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• 3:04
  this
• 3:04
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• 3:04
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• 3:05
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• 3:05
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• 3:05
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• 3:05
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• 3:06
  more
• 3:06
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• 3:06
  I'm
• 3:06
  going
• 3:06
  to
• 3:06
  have
• 3:07
  to
• 3:07
  seek
• 3:07
  inspiration
• 3:08
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• 3:08
  because
• 3:08
  as
• 3:09
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• 3:09
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• 3:09
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• 3:10
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• 3:10
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• 3:10
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• 3:11
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• 3:11
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• 3:11
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• 3:11
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• 3:12
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• 3:12
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• 3:12
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• 3:13
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• 3:13
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• 3:14
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• 3:14
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• 3:14
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• 3:15
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• 3:15
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• 3:15
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• 3:15
  here
• 3:16
  but
• 3:16
  lots
• 3:17
  of
• 3:17
  lifeguards.
• 3:17
  Yeah,
• 3:18
  I've
• 3:18
  heard.
• 3:18
  Yeah.
• 3:18
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• 3:18
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• 3:18
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• 3:19
  you
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• 3:19
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• 3:20
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• 3:20
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• 3:21
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• 3:21
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• 3:22
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• 3:22
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• 3:23
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• 3:24
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• 3:24
  called
• 3:24
  proper
• 3:25
  resource
• 3:25
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• 3:26
  Improper
• 3:26
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• 3:26
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• 3:27
  I
• 3:27
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• 3:27
  All
• 3:28
  right.
• 3:28
  Well,
• 3:28
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• 4:20
  for
• 4:20
  its
• 4:20
  gig
• 4:21
  workers
• 4:21
  and
• 4:22
  Simbi's
• 4:22
  SVP
• 4:23
  of
• 4:23
  market,
• 4:23
  Caitlin
• 4:24
  Allen
• 4:25
  stops
• 4:25
  by.
• 4:26
  Five
• 4:26
  insightful
• 4:26
  minutes
• 4:27
  on
• 4:27
  the
• 4:27
  puts
• 4:27
  and
• 4:27
  takes
• 4:28
  of
• 4:28
  deploying
• 4:28
  AI
• 4:29
  and
• 4:29
  robotic
• 4:30
  automation
• 4:30
  at
• 4:31
  scale
• 4:31
  across
• 4:32
  retail.
• 4:33
  But
• 4:33
  we
• 4:33
  begin
• 4:33
  today
• 4:34
  with
• 4:34
  big
• 4:35
  news
• 4:35
  out
• 4:35
  of
• 4:35
  Aldi
• 4:36
  Ann.
• 4:37
  That's
• 4:37
  right,
• 4:38
  headline
• 4:38
  number
• 4:39
  one.
• 4:39
  Aldi
• 4:40
  has
• 4:41
  sold
• 4:41
  off
• 4:41
  a
• 4:41
  portion
• 4:42
  of
• 4:42
  the
• 4:42
  business
• 4:42
  it
• 4:43
  had
• 4:43
  acquired
• 4:43
  from
• 4:44
  Southeastern
• 4:44
  grocers
• 4:45
  while
• 4:45
  also
• 4:46
  announcing
• 4:46
  plans
• 4:47
  for
• 4:47
  more
• 4:47
  than
• 4:47
  200
• 4:48
  store
• 4:49
  openings
• 4:49
  in
• 4:49
  2025.
• 4:50
  Wow.
• 4:51
  According
• 4:52
  to
• 4:52
  Grocery
• 4:52
  Dive,
• 4:52
  Aldi
• 4:53
  has
• 4:53
  sold
• 4:54
  Southeastern
• 4:54
  Grocers
• 4:55
  and
• 4:55
  its
• 4:55
  Winn
• 4:56
  Dixie
• 4:56
  and
• 4:57
  Harvey's
• 4:57
  SuperMarke
• 4:58
  banners
• 4:58
  to
• 4:58
  a
• 4:58
  consortium
• 4:59
  of
• 4:59
  private
• 4:59
  investors
• 5:00
  led
• 5:00
  by
• 5:01
  Anthony
• 5:01
  Hucker,
• 5:02
  the
• 5:02
  current
• 5:02
  president
• 5:02
  and
• 5:03
  CEO
• 5:03
  of
• 5:03
  Southeastern
• 5:04
  Grocers
• 5:05
  and
• 5:05
  CNS
• 5:06
  Wholesale
• 5:07
  Grocers,
• 5:07
  according
• 5:08
  to
• 5:08
  a
• 5:08
  Friday
• 5:09
  announcement.
• 5:09
  Terms
• 5:10
  of
• 5:10
  the
• 5:10
  deal
• 5:10
  were
• 5:10
  not
• 5:11
  disclosed,
• 5:11
  but
• 5:12
  Aldi
• 5:12
  is
• 5:12
  selling
• 5:12
  roughly
• 5:13
  170
• 5:14
  winn
• 5:14
  Dixie
• 5:14
  and
• 5:14
  Harvey's
• 5:15
  supermarket
• 5:15
  stores
• 5:16
  to
• 5:16
  the
• 5:16
  consortium,
• 5:16
  along
• 5:17
  with
• 5:17
  Winn
• 5:17
  Dixie's
• 5:18
  liquor
• 5:18
  store
• 5:18
  business.
• 5:19
  However,
• 5:20
  the
• 5:20
  discounter
• 5:21
  does
• 5:21
  still
• 5:22
  plan
• 5:22
  to
• 5:22
  convert
• 5:23
  220
• 5:23
  Winn
• 5:24
  Dixie
• 5:24
  and
• 5:24
  Harvey's
• 5:25
  stores
• 5:25
  it
• 5:25
  previously
• 5:26
  acquired
• 5:26
  into
• 5:27
  Aldi
• 5:27
  locations.
• 5:28
  Hopefully
• 5:29
  you're
• 5:29
  still
• 5:29
  following
• 5:29
  along.
• 5:30
  Finally,
• 5:31
  in
• 5:31
  addition
• 5:32
  to
• 5:32
  its
• 5:32
  Southeast
• 5:33
  expansion,
• 5:33
  Aldi
• 5:34
  says
• 5:34
  it
• 5:34
  will
• 5:34
  add
• 5:34
  its
• 5:34
  footprint
• 5:35
  in
• 5:35
  the
• 5:35
  Northeast
• 5:36
  and
• 5:36
  Midwest
• 5:36
  regions,
• 5:37
  grow
• 5:38
  its
• 5:38
  presence
• 5:38
  in
• 5:39
  the
• 5:39
  west
• 5:39
  and
• 5:39
  with
• 5:40
  more
• 5:40
  states
• 5:40
  in
• 5:40
  Southern
• 5:41
  California
• 5:41
  and
• 5:42
  Arizona,
• 5:42
  and
• 5:43
  enter
• 5:43
  new
• 5:44
  markets
• 5:44
  such
• 5:44
  as
• 5:44
  Las
• 5:45
  Vegas,
• 5:45
  with
• 5:46
  aims
• 5:46
  to
• 5:47
  grow
• 5:47
  its
• 5:47
  store
• 5:47
  count
• 5:48
  by
• 5:48
  more
• 5:48
  than
• 5:48
  220
• 5:49
  stores
• 5:49
  in
• 5:49
  2025.
• 5:50
  Chris
• 5:51
  even
• 5:52
  Grocery
• 5:52
  Dive
• 5:53
  made
• 5:53
  notes
• 5:53
  in
• 5:54
  their
• 5:54
  article
• 5:54
  that
• 5:55
  this
• 5:55
  is
• 5:55
  very
• 5:56
  complicated
• 5:56
  and
• 5:57
  they
• 5:57
  are
• 5:57
  changing
• 5:58
  details
• 6:00
  by
• 6:01
  the
• 6:01
  moment.
• 6:02
  So
• 6:03
  on
• 6:03
  top
• 6:04
  of
• 6:04
  that
• 6:04
  though,
• 6:05
  this
• 6:05
  is
• 6:05
  also
• 6:06
  the
• 6:06
  question
• 6:06
  that
• 6:06
  A
• 6:07
  and
• 6:07
  M
• 6:07
  is
• 6:07
  going
• 6:07
  to
• 6:08
  use
• 6:08
  to
• 6:08
  put
• 6:08
  you
• 6:09
  on
• 6:09
  the
• 6:09
  spot.
• 6:09
  All
• 6:10
  right,
• 6:10
  8am
• 6:10
  in
• 6:10
  Vegas
• 6:11
  and
• 6:11
  let's.
• 6:11
  Do
• 6:11
  it,
• 6:12
  let's
• 6:12
  do
• 6:12
  it,
• 6:12
  let's
• 6:12
  do
• 6:12
  it.
• 6:13
  So
• 6:13
  A
• 6:13
  and
• 6:14
  M
• 6:14
  wants
• 6:14
  to
• 6:14
  know,
• 6:14
  Chris,
• 6:15
  in
• 6:15
  addition
• 6:15
  to
• 6:15
  your
• 6:15
  thoughts
• 6:16
  on
• 6:16
  all
• 6:16
  the
• 6:16
  goings
• 6:17
  on
• 6:17
  at
• 6:17
  Aldi,
• 6:18
  while
• 6:18
  Aldi's
• 6:19
  strategy
• 6:19
  and
• 6:19
  approach
• 6:20
  here
• 6:20
  is
• 6:20
  very
• 6:20
  interesting,
• 6:21
  we'd
• 6:22
  like
• 6:22
  you
• 6:22
  for
• 6:23
  a
• 6:23
  moment
• 6:23
  to
• 6:23
  think
• 6:24
  about
• 6:24
  the
• 6:24
  CNS
• 6:24
  side
• 6:25
  of
• 6:25
  the
• 6:25
  deal.
• 6:25
  Given
• 6:26
  they
• 6:26
  were
• 6:26
  also
• 6:26
  recent
• 6:27
  recently
• 6:27
  in
• 6:27
  the
• 6:27
  market
• 6:27
  for
• 6:28
  Kroger
• 6:28
  and
• 6:28
  Albertson
• 6:29
  stores,
• 6:30
  seems
• 6:30
  they
• 6:30
  have
• 6:31
  been
• 6:31
  keen
• 6:31
  to
• 6:31
  get
• 6:32
  into
• 6:32
  retail
• 6:32
  on
• 6:32
  a
• 6:33
  larger
• 6:33
  scale.
• 6:34
  What
• 6:34
  does
• 6:34
  the
• 6:34
  move
• 6:35
  say
• 6:35
  about
• 6:35
  the
• 6:36
  potential
• 6:36
  evolution
• 6:37
  of
• 6:37
  the
• 6:37
  traditional
• 6:37
  grocery
• 6:38
  wholesaler
• 6:39
  relationship
• 6:39
  and
• 6:40
  do
• 6:40
  you
• 6:40
  expect
• 6:40
  similar
• 6:41
  moves
• 6:41
  going
• 6:41
  forward
• 6:42
  for
• 6:42
  more
• 6:43
  control
• 6:43
  of
• 6:43
  the
• 6:44
  value
• 6:44
  chain?
• 6:45
  Chris,
• 6:45
  the
• 6:46
  floor
• 6:46
  is
• 6:46
  yours.
• 6:47
  Oh
• 6:48
  my
• 6:48
  God.
• 6:49
  Whoa.
• 6:50
  All
• 6:51
  right,
• 6:52
  all
• 6:52
  right.
• 6:52
  So
• 6:53
  that's
• 6:53
  a
• 6:53
  great
• 6:53
  first
• 6:53
  of
• 6:53
  all,
• 6:54
  it's
• 6:54
  a
• 6:54
  great
• 6:54
  question
• 6:54
  and
• 6:55
  like
• 6:55
  you
• 6:55
  said,
• 6:55
  there's
• 6:55
  a
• 6:55
  lot
• 6:55
  to
• 6:56
  this
• 6:56
  headline
• 6:56
  and
• 6:57
  there's
• 6:57
  the
• 6:57
  Aldi
• 6:57
  side
• 6:58
  and
• 6:58
  then
• 6:58
  there's
• 6:58
  the
• 6:58
  non
• 6:59
  Aldi
• 6:59
  side,
• 6:59
  which
• 6:59
  is
• 6:59
  what
• 7:00
  I
• 7:00
  think,
• 7:00
  you
• 7:00
  know,
• 7:00
  A
• 7:01
  and
• 7:01
  M
• 7:01
  is
• 7:01
  getting
• 7:01
  at.
• 7:01
  So
• 7:02
  I'm
• 7:02
  going
• 7:02
  to
• 7:02
  tackle
• 7:02
  that.
• 7:03
  I'm
• 7:03
  going
• 7:03
  to
• 7:03
  try
• 7:03
  to
• 7:03
  tackle
• 7:04
  this
• 7:04
  off
• 7:04
  the
• 7:04
  top
• 7:04
  of
• 7:04
  my
• 7:04
  head
• 7:05
  and
• 7:05
  in
• 7:05
  two
• 7:06
  parts.
• 7:06
  First,
• 7:06
  I
• 7:06
  do
• 7:07
  want
• 7:07
  to
• 7:07
  cover
• 7:07
  the
• 7:07
  Aldi
• 7:07
  side
• 7:08
  because
• 7:08
  I
• 7:08
  think
• 7:08
  that's
• 7:08
  the
• 7:08
  important
• 7:09
  part
• 7:09
  of
• 7:09
  the
• 7:09
  headline
• 7:10
  for
• 7:10
  our
• 7:10
  listeners.
• 7:10
  And
• 7:10
  then
• 7:11
  I'll
• 7:11
  get
• 7:11
  to
• 7:11
  the
• 7:11
  CNS
• 7:12
  side,
• 7:12
  which
• 7:12
  is
• 7:12
  what,
• 7:12
  you
• 7:12
  know,
• 7:13
  A
• 7:13
  and
• 7:13
  M
• 7:13
  is
• 7:13
  asking
• 7:13
  about.
• 7:14
  So
• 7:15
  first,
• 7:16
  you
• 7:16
  know,
• 7:16
  what
• 7:16
  stands
• 7:17
  out
• 7:17
  to
• 7:17
  me
• 7:17
  is
• 7:18
  how
• 7:18
  smart
• 7:19
  this
• 7:19
  move
• 7:19
  is
• 7:20
  from
• 7:20
  Aldi.
• 7:21
  We
• 7:21
  got
• 7:22
  an
• 7:22
  inside
• 7:22
  look
• 7:22
  into
• 7:23
  how
• 7:23
  Aldi
• 7:23
  was
• 7:24
  thinking
• 7:24
  about
• 7:25
  all
• 7:25
  of
• 7:25
  this,
• 7:26
  all,
• 7:27
  all
• 7:27
  the
• 7:28
  complexities
• 7:28
  related
• 7:29
  to
• 7:29
  this
• 7:29
  acquisition.
• 7:29
  Initially
• 7:30
  interviewed
• 7:31
  Dan
• 7:31
  Gavin,
• 7:32
  the
• 7:32
  VP
• 7:32
  of
• 7:32
  National
• 7:32
  Real
• 7:33
  Estate
• 7:33
  at
• 7:33
  Aldi
• 7:34
  Retail
• 7:34
  Spaces.
• 7:35
  Was
• 7:35
  a
• 7:35
  great
• 7:36
  conversation.
• 7:36
  And
• 7:37
  in
• 7:37
  that
• 7:37
  conversation,
• 7:38
  I
• 7:39
  know
• 7:39
  you
• 7:39
  and
• 7:39
  I
• 7:39
  were
• 7:39
  both
• 7:40
  struck
• 7:40
  by
• 7:40
  how
• 7:41
  thoughtful
• 7:41
  Aldi
• 7:42
  was
• 7:43
  being
• 7:43
  around
• 7:44
  thinking
• 7:44
  about
• 7:44
  its
• 7:45
  prototype
• 7:45
  expansion.
• 7:46
  Like,
• 7:46
  Dan
• 7:46
  was
• 7:46
  very,
• 7:48
  he
• 7:48
  was
• 7:48
  very
• 7:48
  transparent.
• 7:49
  He's
• 7:49
  like,
• 7:49
  some
• 7:49
  of
• 7:49
  these
• 7:49
  stores
• 7:50
  are
• 7:50
  easy
• 7:50
  to
• 7:50
  convert.
• 7:51
  Yeah.
• 7:51
  Some
• 7:51
  of
• 7:51
  them
• 7:51
  aren't.
• 7:52
  They're
• 7:52
  not
• 7:52
  in
• 7:52
  great
• 7:52
  locations.
• 7:53
  They're
• 7:53
  not
• 7:53
  doing
• 7:53
  the
• 7:54
  volume
• 7:54
  necessarily
• 7:54
  that
• 7:54
  we
• 7:54
  need.
• 7:55
  So.
• 7:56
  So
• 7:57
  like,
• 7:57
  you
• 7:57
  know,
• 7:57
  when
• 7:57
  I
• 7:57
  look
• 7:58
  back
• 7:58
  and
• 7:58
  I
• 7:59
  combine
• 7:59
  this
• 7:59
  with,
• 8:00
  you
• 8:00
  know,
• 8:00
  all
• 8:00
  of
• 8:01
  other,
• 8:01
  all
• 8:02
  these
• 8:02
  growth
• 8:02
  plans
• 8:03
  and
• 8:03
  how
• 8:03
  under
• 8:03
  penetrated
• 8:04
  they
• 8:04
  still
• 8:04
  are
• 8:04
  in
• 8:04
  some
• 8:05
  of
• 8:05
  the,
• 8:05
  some
• 8:05
  of
• 8:05
  these
• 8:06
  markets,
• 8:06
  like,
• 8:07
  it
• 8:07
  seems
• 8:07
  like
• 8:07
  a
• 8:07
  really
• 8:07
  shrewd
• 8:08
  move
• 8:08
  to
• 8:08
  divest
• 8:09
  what
• 8:09
  you
• 8:09
  don't
• 8:09
  want
• 8:09
  to
• 8:09
  have
• 8:10
  anymore.
• 8:10
  So.
• 8:10
  Yep.
• 8:11
  So
• 8:11
  I
• 8:11
  see
• 8:11
  this,
• 8:12
  I
• 8:12
  see
• 8:12
  this
• 8:13
  headline
• 8:13
  in
• 8:13
  total
• 8:14
  as
• 8:14
  the
• 8:15
  makings
• 8:15
  of
• 8:15
  a
• 8:15
  retailer
• 8:16
  that
• 8:17
  will
• 8:17
  scale
• 8:18
  by
• 8:18
  doing
• 8:18
  what
• 8:18
  it
• 8:18
  does
• 8:19
  best,
• 8:19
  which
• 8:19
  is
• 8:19
  levering
• 8:20
  the
• 8:20
  prototype
• 8:20
  that
• 8:21
  it
• 8:21
  knows
• 8:22
  that
• 8:22
  it'll,
• 8:22
  that
• 8:23
  will
• 8:23
  work.
• 8:23
  Right.
• 8:23
  And
• 8:24
  so
• 8:24
  you
• 8:24
  talk
• 8:25
  a
• 8:25
  lot
• 8:25
  about
• 8:25
  retailers
• 8:26
  like
• 8:26
  trying
• 8:26
  to
• 8:26
  push
• 8:26
  water
• 8:27
  uphill.
• 8:27
  This
• 8:27
  is
• 8:27
  the
• 8:28
  exact
• 8:28
  opposite
• 8:28
  of
• 8:29
  that,
• 8:29
  which
• 8:29
  is
• 8:29
  why
• 8:29
  I
• 8:29
  think
• 8:30
  it's
• 8:30
  something
• 8:30
  you've
• 8:30
  got
• 8:30
  to
• 8:31
  watch.
• 8:31
  So
• 8:31
  it's
• 8:31
  a
• 8:31
  testament
• 8:31
  to
• 8:32
  all
• 8:32
  these
• 8:32
  overall
• 8:33
  value
• 8:33
  consumer
• 8:34
  propositions.
• 8:35
  So
• 8:35
  now
• 8:36
  back
• 8:36
  to
• 8:36
  the
• 8:36
  question
• 8:37
  at
• 8:37
  hand.
• 8:37
  That
• 8:37
  puts
• 8:38
  you
• 8:38
  on
• 8:38
  the
• 8:38
  spot.
• 8:39
  Question
• 8:39
  from
• 8:39
  our
• 8:39
  friends
• 8:40
  at
• 8:40
  the
• 8:40
  A
• 8:40
  and
• 8:40
  M
• 8:40
  consumer
• 8:40
  and
• 8:41
  retail
• 8:41
  group,
• 8:42
  CNS
• 8:42
  wholesalers.
• 8:43
  Yes.
• 8:44
  They
• 8:44
  seem
• 8:45
  over.
• 8:45
  If
• 8:46
  you
• 8:46
  look
• 8:46
  at
• 8:46
  their
• 8:46
  activities
• 8:47
  over
• 8:47
  the
• 8:47
  last
• 8:47
  years,
• 8:48
  like
• 8:48
  last
• 8:48
  couple
• 8:49
  years
• 8:49
  particularly,
• 8:49
  they
• 8:50
  seem
• 8:50
  keenly
• 8:51
  interested
• 8:51
  in
• 8:51
  owning
• 8:52
  and
• 8:52
  operating
• 8:52
  their
• 8:52
  own
• 8:53
  retail
• 8:53
  grocery
• 8:53
  stores.
• 8:54
  Yes.
• 8:54
  So
• 8:55
  I
• 8:55
  do
• 8:55
  think
• 8:55
  we're
• 8:55
  going
• 8:55
  to
• 8:56
  see
• 8:56
  more
• 8:56
  of
• 8:56
  this.
• 8:57
  It
• 8:57
  seems
• 8:57
  like
• 8:58
  an
• 8:58
  approach
• 8:58
  that
• 8:58
  others
• 8:59
  are
• 8:59
  taking
• 8:59
  as
• 8:59
  well.
• 8:59
  Spartan
• 9:00
  Nash
• 9:01
  comes
• 9:01
  to
• 9:02
  mind.
• 9:02
  I'm
• 9:02
  guessing
• 9:03
  you're
• 9:03
  thinking
• 9:03
  that
• 9:03
  based
• 9:03
  on
• 9:04
  your
• 9:04
  response.
• 9:05
  But.
• 9:06
  With
• 9:06
  all
• 9:06
  that
• 9:07
  said,
• 9:07
  there's
• 9:07
  always
• 9:07
  a
• 9:08
  but
• 9:08
  and
• 9:08
  it's
• 9:09
  a
• 9:09
  different
• 9:09
  business
• 9:10
  model.
• 9:10
  So
• 9:10
  running
• 9:11
  a
• 9:11
  grocery
• 9:11
  operation
• 9:12
  is
• 9:12
  very
• 9:12
  different
• 9:12
  than
• 9:13
  being
• 9:13
  a
• 9:13
  distributor.
• 9:13
  And
• 9:14
  I
• 9:14
  used
• 9:14
  to
• 9:14
  work
• 9:14
  with
• 9:14
  CNS
• 9:15
  back
• 9:15
  in
• 9:15
  my
• 9:16
  day
• 9:16
  running
• 9:16
  frozen
• 9:17
  food
• 9:17
  at
• 9:17
  Target.
• 9:18
  So
• 9:18
  it's
• 9:19
  a
• 9:19
  very
• 9:19
  much
• 9:20
  more
• 9:20
  complex
• 9:21
  task.
• 9:21
  It
• 9:21
  might
• 9:22
  seem
• 9:22
  like
• 9:22
  there's
• 9:22
  all
• 9:23
  these
• 9:23
  economic
• 9:23
  advantages,
• 9:24
  but
• 9:24
  it's
• 9:25
  also
• 9:25
  a
• 9:25
  difficult
• 9:25
  and
• 9:26
  touchy
• 9:26
  business
• 9:26
  running
• 9:27
  a
• 9:27
  grocery
• 9:27
  store.
• 9:27
  We
• 9:27
  know
• 9:28
  there's
• 9:28
  Not
• 9:28
  a
• 9:28
  lot
• 9:28
  of
• 9:28
  room
• 9:29
  for
• 9:29
  error.
• 9:29
  So
• 9:29
  I'm
• 9:29
  curious
• 9:30
  to
• 9:30
  see
• 9:30
  how
• 9:31
  CNS
• 9:31
  makes
• 9:31
  it
• 9:32
  work
• 9:32
  in
• 9:32
  the
• 9:32
  long
• 9:32
  term.
• 9:33
  Especially.
• 9:34
  Especially
• 9:34
  given
• 9:35
  the
• 9:35
  fact
• 9:35
  that
• 9:35
  Aldi
• 9:36
  is
• 9:36
  basically
• 9:36
  saying,
• 9:37
  hey,
• 9:37
  guys,
• 9:37
  you
• 9:37
  can
• 9:37
  have
• 9:37
  these
• 9:37
  stores
• 9:38
  back.
• 9:38
  Yes.
• 9:39
  So
• 9:39
  I
• 9:39
  think
• 9:40
  that's
• 9:40
  a
• 9:40
  particularly
• 9:41
  interesting
• 9:41
  thing
• 9:41
  here.
• 9:42
  Like,
• 9:42
  it's
• 9:42
  kind
• 9:42
  of
• 9:43
  careful
• 9:43
  what
• 9:43
  you
• 9:43
  want
• 9:44
  or
• 9:44
  what
• 9:44
  you
• 9:44
  ask
• 9:45
  for
• 9:45
  here.
• 9:45
  Cns,
• 9:46
  I
• 9:46
  don't
• 9:46
  know.
• 9:47
  That's
• 9:47
  my
• 9:47
  answer.
• 9:48
  There's
• 9:48
  a
• 9:48
  lot
• 9:48
  going
• 9:48
  on
• 9:49
  there.
• 9:49
  So,
• 9:50
  you
• 9:50
  know,
• 9:50
  so.
• 9:51
  And
• 9:51
  I'm
• 9:51
  curious.
• 9:52
  Well,
• 9:53
  I
• 9:53
  think
• 9:53
  the
• 9:53
  key
• 9:53
  thing
• 9:54
  here,
• 9:54
  I
• 9:55
  completely
• 9:55
  agree
• 9:55
  with
• 9:56
  what
• 9:56
  you
• 9:56
  were
• 9:56
  saying.
• 9:57
  The
• 9:58
  Spartan
• 9:58
  Nash
• 9:58
  example,
• 9:59
  the
• 10:00
  freeing
• 10:00
  up
• 10:00
  capital
• 10:01
  and,
• 10:02
  and
• 10:02
  those,
• 10:02
  and
• 10:02
  getting
• 10:03
  rid
• 10:03
  of
• 10:03
  those
• 10:03
  stores
• 10:04
  that
• 10:04
  are
• 10:04
  more
• 10:05
  complicated.
• 10:06
  Like
• 10:07
  this
• 10:07
  is
• 10:07
  Aldi
• 10:08
  is
• 10:08
  playing
• 10:08
  chess
• 10:09
  here.
• 10:09
  They
• 10:09
  know
• 10:10
  the
• 10:10
  game.
• 10:10
  They
• 10:11
  are
• 10:11
  doing
• 10:11
  such
• 10:11
  a
• 10:11
  good
• 10:11
  job.
• 10:12
  They
• 10:12
  are.
• 10:13
  You
• 10:13
  know,
• 10:13
  I
• 10:13
  think
• 10:13
  the
• 10:14
  other
• 10:14
  component
• 10:15
  here
• 10:15
  that
• 10:15
  Dan
• 10:15
  Gavin
• 10:16
  mentioned,
• 10:16
  like
• 10:16
  you
• 10:17
  said,
• 10:17
  there's
• 10:17
  a,
• 10:18
  there's
• 10:18
  a
• 10:18
  lot
• 10:18
  to
• 10:19
  bring
• 10:19
  some
• 10:19
  of
• 10:20
  these
• 10:20
  Winn
• 10:20
  Dixie,
• 10:21
  especially
• 10:21
  the
• 10:21
  Winn
• 10:21
  Dixie
• 10:22
  and
• 10:22
  Harvey's,
• 10:23
  like,
• 10:23
  to
• 10:23
  the
• 10:23
  Aldi
• 10:24
  level.
• 10:24
  Aldi
• 10:24
  is
• 10:25
  a
• 10:25
  great
• 10:25
  shopping
• 10:25
  experience.
• 10:26
  Like,
• 10:26
  they
• 10:27
  invest
• 10:27
  in,
• 10:28
  like
• 10:28
  a
• 10:28
  great
• 10:28
  walk,
• 10:29
  you
• 10:29
  know,
• 10:30
  store
• 10:30
  design.
• 10:31
  They
• 10:32
  invest.
• 10:32
  They
• 10:32
  know
• 10:32
  what
• 10:32
  they
• 10:33
  are.
• 10:33
  Own
• 10:33
  brands.
• 10:34
  Yes.
• 10:34
  They
• 10:34
  are
• 10:35
  going
• 10:35
  in.
• 10:36
  They're
• 10:36
  rinsing,
• 10:36
  repeating.
• 10:37
  They're
• 10:37
  giving
• 10:38
  people
• 10:38
  convenience.
• 10:39
  Also,
• 10:40
  like,
• 10:40
  they're
• 10:40
  partnering
• 10:40
  with
• 10:41
  like,
• 10:41
  instacart.
• 10:42
  They're
• 10:42
  thinking
• 10:42
  about
• 10:43
  all
• 10:43
  the
• 10:43
  components
• 10:44
  of
• 10:44
  a
• 10:44
  great
• 10:44
  grocery
• 10:45
  store
• 10:45
  experience.
• 10:45
  Not
• 10:46
  just
• 10:46
  like,
• 10:46
  oh,
• 10:47
  hey,
• 10:47
  I
• 10:48
  need
• 10:48
  a
• 10:48
  store
• 10:48
  in
• 10:48
  that
• 10:48
  location.
• 10:49
  Let's
• 10:49
  just
• 10:49
  slap
• 10:50
  a
• 10:50
  new
• 10:50
  banner
• 10:50
  on
• 10:50
  it
• 10:51
  and
• 10:51
  let's
• 10:51
  just
• 10:51
  rinse
• 10:52
  and
• 10:52
  repeat.
• 10:52
  Like,
• 10:52
  Aldi
• 10:53
  is
• 10:53
  on
• 10:53
  a
• 10:53
  mission
• 10:54
  to
• 10:54
  completely
• 10:55
  dominate,
• 10:56
  especially
• 10:56
  225
• 10:57
  stores
• 10:57
  they're
• 10:58
  opening
• 10:58
  just
• 10:58
  this
• 10:59
  year.
• 10:59
  Like,
• 10:59
  they
• 11:00
  are
• 11:00
  so
• 11:00
  strategic,
• 11:01
  so
• 11:01
  smart.
• 11:02
  And
• 11:02
  this,
• 11:02
  I
• 11:03
  think
• 11:03
  sale
• 11:04
  will
• 11:04
  help
• 11:05
  them
• 11:05
  really
• 11:06
  be
• 11:06
  laser
• 11:07
  focused
• 11:07
  on
• 11:07
  the
• 11:07
  remodels
• 11:08
  that
• 11:08
  they'll
• 11:08
  have
• 11:09
  to
• 11:09
  do
• 11:09
  and
• 11:09
  then
• 11:10
  expanding
• 11:10
  to
• 11:10
  some
• 11:10
  of
• 11:11
  these
• 11:11
  other
• 11:11
  geographies.
• 11:12
  I
• 11:12
  think
• 11:12
  that's
• 11:12
  the
• 11:12
  other
• 11:12
  thing
• 11:13
  here,
• 11:13
  too,
• 11:13
  that
• 11:14
  kind
• 11:14
  of
• 11:14
  gets
• 11:14
  buried
• 11:15
  in
• 11:15
  the
• 11:15
  details.
• 11:15
  Like
• 11:16
  there.
• 11:16
  This
• 11:16
  is
• 11:16
  also
• 11:16
  going
• 11:17
  to
• 11:17
  allow
• 11:17
  them
• 11:17
  to
• 11:17
  expand
• 11:18
  to
• 11:18
  the
• 11:18
  Midwest
• 11:18
  more
• 11:19
  quickly.
• 11:19
  Like
• 11:19
  to,
• 11:19
  to
• 11:20
  find
• 11:20
  exactly
• 11:20
  as
• 11:21
  you
• 11:21
  said
• 11:21
  and
• 11:21
  what
• 11:22
  Dan
• 11:22
  Gavin
• 11:22
  said,
• 11:23
  the
• 11:23
  right
• 11:23
  stores
• 11:24
  to
• 11:24
  either
• 11:24
  be
• 11:24
  remodeled
• 11:25
  or
• 11:25
  new
• 11:25
  greenfield
• 11:26
  projects
• 11:26
  that
• 11:26
  they're
• 11:27
  going
• 11:27
  to
• 11:27
  be
• 11:27
  able
• 11:27
  to
• 11:27
  take
• 11:28
  on.
• 11:28
  And
• 11:29
  I
• 11:29
  think
• 11:29
  this
• 11:30
  is
• 11:30
  just.
• 11:30
  Aldi
• 11:31
  is
• 11:31
  on
• 11:31
  fire
• 11:32
  right
• 11:32
  now,
• 11:32
  and
• 11:32
  you
• 11:33
  really
• 11:33
  have
• 11:33
  to
• 11:33
  watch
• 11:34
  them.
• 11:35
  Yeah.
• 11:35
  There's
• 11:35
  no
• 11:35
  shame
• 11:36
  in
• 11:36
  shedding
• 11:37
  the,
• 11:37
  the
• 11:37
  dead
• 11:37
  weight.
• 11:38
  So
• 11:38
  I'm
• 11:38
  excited
• 11:39
  to
• 11:39
  see
• 11:39
  where,
• 11:40
  where
• 11:40
  Aldi
• 11:41
  goes
• 11:41
  and
• 11:42
  if
• 11:42
  they
• 11:42
  hit
• 11:42
  these
• 11:43
  225
• 11:44
  stores.
• 11:44
  That's
• 11:45
  crazy.
• 11:45
  I
• 11:45
  know.
• 11:46
  It's
• 11:46
  nuts.
• 11:46
  Yeah.
• 11:46
  I
• 11:46
  Remember?
• 11:47
  I
• 11:47
  remember
• 11:47
  that
• 11:47
  conversation
• 11:47
  from
• 11:48
  retail
• 11:48
  spaces.
• 11:48
  And
• 11:49
  honestly,
• 11:49
  fans,
• 11:49
  if
• 11:49
  you
• 11:50
  haven't
• 11:50
  listened
• 11:51
  to
• 11:51
  that
• 11:51
  conversation,
• 11:51
  you
• 11:51
  should
• 11:52
  look
• 11:52
  it
• 11:52
  up
• 11:52
  on
• 11:52
  our
• 11:52
  podcast
• 11:53
  channels.
• 11:53
  Just
• 11:53
  look
• 11:53
  up
• 11:53
  Dan
• 11:54
  Gavin
• 11:55
  Aldi
• 11:56
  Omnitalk
• 11:56
  Retail,
• 11:56
  and
• 11:57
  you'll
• 11:57
  find
• 11:57
  it.
• 11:57
  But
• 11:57
  yeah,
• 11:57
  I
• 11:58
  mean,
• 11:58
  I
• 11:58
  was
• 11:58
  sitting
• 11:58
  there
• 11:58
  listening
• 11:59
  to
• 11:59
  him.
• 11:59
  I'm
• 11:59
  like,
• 12:00
  dude,
• 12:00
  you
• 12:00
  are
• 12:00
  the
• 12:01
  right
• 12:01
  man
• 12:01
  to
• 12:01
  run
• 12:02
  a
• 12:02
  real
• 12:02
  estate
• 12:03
  strategy,
• 12:03
  particularly
• 12:04
  for
• 12:04
  a
• 12:04
  grocer.
• 12:05
  You
• 12:05
  know
• 12:05
  every
• 12:05
  angle
• 12:06
  that
• 12:06
  you
• 12:06
  need
• 12:06
  to
• 12:07
  consider
• 12:07
  and
• 12:07
  think
• 12:07
  about.
• 12:08
  Well,
• 12:08
  and
• 12:08
  especially
• 12:09
  just
• 12:09
  like,
• 12:09
  the
• 12:10
  humility
• 12:10
  of
• 12:11
  it.
• 12:11
  Like,
• 12:11
  they
• 12:11
  don't
• 12:11
  care.
• 12:12
  They're
• 12:12
  not
• 12:12
  gonna.
• 12:12
  They're
• 12:13
  not
• 12:13
  like,
• 12:13
  puffing
• 12:14
  their
• 12:14
  chest
• 12:14
  like,
• 12:14
  we
• 12:15
  made
• 12:15
  this
• 12:15
  investment,
• 12:16
  we're
• 12:16
  gonna
• 12:16
  go
• 12:16
  do
• 12:16
  it.
• 12:16
  It's
• 12:17
  like,
• 12:17
  no,
• 12:17
  this
• 12:17
  is
• 12:17
  wrong.
• 12:18
  We're
• 12:18
  gonna
• 12:18
  cut
• 12:18
  it.
• 12:18
  We're
• 12:19
  gonna
• 12:19
  go
• 12:19
  and
• 12:19
  move
• 12:19
  forward.
• 12:20
  And
• 12:20
  like,
• 12:20
  if
• 12:21
  you're
• 12:21
  gonna
• 12:21
  be
• 12:21
  a
• 12:21
  successful
• 12:22
  retailer,
• 12:22
  especially
• 12:23
  in
• 12:23
  the
• 12:23
  grocery
• 12:23
  space
• 12:24
  right
• 12:24
  now,
• 12:24
  you
• 12:24
  have
• 12:25
  to
• 12:25
  have
• 12:25
  that
• 12:25
  men.
• 12:26
  The
• 12:26
  other
• 12:27
  thing
• 12:27
  I
• 12:27
  don't
• 12:27
  know
• 12:27
  about,
• 12:27
  but
• 12:27
  I'm
• 12:28
  curious
• 12:28
  about
• 12:28
  is,
• 12:28
  like,
• 12:28
  how
• 12:28
  much
• 12:28
  of
• 12:28
  this
• 12:29
  was
• 12:29
  worked
• 12:29
  out
• 12:29
  in
• 12:29
  advance,
• 12:30
  too,
• 12:30
  as
• 12:30
  in
• 12:30
  part
• 12:31
  of
• 12:31
  the
• 12:31
  initial
• 12:31
  deal.
• 12:31
  Like,
• 12:32
  because
• 12:32
  all
• 12:32
  the
• 12:32
  same
• 12:32
  players
• 12:33
  are
• 12:33
  involved
• 12:33
  in
• 12:33
  here,
• 12:33
  you
• 12:34
  have
• 12:34
  the
• 12:34
  same
• 12:34
  CEO
• 12:35
  running
• 12:35
  this
• 12:36
  consortium,
• 12:36
  the
• 12:37
  former
• 12:37
  CEO
• 12:37
  of
• 12:37
  Southeastern
• 12:38
  Grocers
• 12:38
  running
• 12:38
  this
• 12:38
  consortium.
• 12:39
  So
• 12:40
  who
• 12:40
  knows?
• 12:40
  But
• 12:40
  all
• 12:40
  right,
• 12:41
  this
• 12:41
  next
• 12:41
  headline
• 12:42
  I'm
• 12:42
  pretty
• 12:42
  excited
• 12:43
  to
• 12:43
  talk
• 12:43
  about,
• 12:43
  and
• 12:43
  I
• 12:43
  don't
• 12:44
  know
• 12:44
  which
• 12:44
  side
• 12:45
  of
• 12:45
  the
• 12:45
  fence
• 12:45
  you're
• 12:45
  going
• 12:45
  to
• 12:46
  come
• 12:46
  down
• 12:46
  on.
• 12:46
  I
• 12:46
  know
• 12:46
  what
• 12:47
  side
• 12:47
  I'm
• 12:47
  going
• 12:47
  to
• 12:47
  come
• 12:47
  down
• 12:47
  on,
• 12:48
  but
• 12:48
  headline
• 12:49
  number
• 12:49
  two,
• 12:49
  Gap
• 12:50
  plans
• 12:50
  to
• 12:50
  launch
• 12:51
  seasonal
• 12:51
  vintage
• 12:52
  drops
• 12:52
  throughout
• 12:53
  the
• 12:53
  year,
• 12:54
  according
• 12:54
  to
• 12:54
  Retail
• 12:55
  Dive.
• 12:55
  Gap
• 12:56
  is
• 12:56
  expanding
• 12:56
  its
• 12:57
  partner
• 12:57
  with
• 12:57
  Sean
• 12:57
  Witherspoon,
• 12:58
  its
• 12:59
  global
• 12:59
  vintage
• 13:00
  curator,
• 13:00
  to
• 13:01
  release
• 13:01
  Gap.
• 13:02
  How
• 13:02
  do
• 13:02
  you
• 13:02
  like
• 13:02
  that
• 13:03
  job,
• 13:03
  Chris?
• 13:05
  I
• 13:06
  love
• 13:06
  when
• 13:06
  people
• 13:06
  watch
• 13:06
  us.
• 13:07
  I
• 13:07
  get
• 13:07
  comments
• 13:07
  sometimes
• 13:08
  from
• 13:08
  friends
• 13:08
  are
• 13:08
  like,
• 13:08
  I
• 13:09
  could
• 13:09
  tell
• 13:09
  you
• 13:09
  are
• 13:09
  smiling
• 13:10
  as
• 13:10
  you
• 13:10
  read
• 13:10
  that
• 13:11
  headline,
• 13:11
  that
• 13:11
  there
• 13:11
  was
• 13:11
  something
• 13:12
  going
• 13:12
  on
• 13:12
  in
• 13:12
  your
• 13:12
  head.
• 13:12
  And
• 13:13
  that
• 13:13
  was
• 13:13
  exactly
• 13:13
  what
• 13:13
  I
• 13:13
  was
• 13:13
  thinking.
• 13:14
  Yes,
• 13:14
  it's
• 13:15
  global
• 13:15
  vintage
• 13:15
  curator.
• 13:16
  Let's
• 13:16
  make
• 13:16
  sure
• 13:16
  we
• 13:17
  get
• 13:17
  that
• 13:17
  right.
• 13:17
  To
• 13:18
  release
• 13:18
  Gap
• 13:19
  Vintage,
• 13:19
  all
• 13:19
  one
• 13:20
  word,
• 13:20
  I
• 13:20
  might
• 13:20
  add,
• 13:20
  annoying,
• 13:21
  which
• 13:21
  is
• 13:22
  a
• 13:22
  series
• 13:22
  of
• 13:22
  curated
• 13:23
  Gap
• 13:23
  vintage
• 13:24
  clothing
• 13:24
  drops.
• 13:25
  The
• 13:25
  program's
• 13:25
  first
• 13:26
  drop
• 13:26
  releases
• 13:27
  Tuesday
• 13:27
  and
• 13:27
  will
• 13:28
  include
• 13:28
  Gap
• 13:28
  pieces
• 13:29
  from
• 13:29
  the
• 13:29
  1980s,
• 13:30
  1990s
• 13:32
  and
• 13:32
  2000s,
• 13:33
  all
• 13:33
  sourced
• 13:33
  by
• 13:34
  Witherspoon.
• 13:35
  Gap
• 13:35
  didn't
• 13:36
  specify
• 13:36
  how
• 13:36
  many
• 13:37
  drops
• 13:37
  there
• 13:37
  would
• 13:37
  be,
• 13:38
  but
• 13:38
  did
• 13:38
  say
• 13:38
  they
• 13:39
  would
• 13:39
  include
• 13:39
  seasonal
• 13:40
  and
• 13:40
  theme
• 13:40
  drops.
• 13:41
  The
• 13:41
  retail
• 13:42
  price
• 13:42
  range
• 13:42
  will
• 13:43
  vary,
• 13:43
  but
• 13:43
  the
• 13:43
  initial
• 13:44
  drop
• 13:44
  includes
• 13:44
  a
• 13:45
  1990s
• 13:45
  striped
• 13:46
  pocket
• 13:46
  T
• 13:47
  shirt,
• 13:47
  classic
• 13:48
  logo
• 13:48
  hoodie,
• 13:49
  and
• 13:49
  nylon
• 13:49
  anorak
• 13:50
  windbreaker
• 13:51
  priced
• 13:51
  at
• 13:51
  $55,
• 13:52
  $85
• 13:53
  and
• 13:54
  $90,
• 13:54
  respectively.
• 13:55
  It
• 13:56
  also
• 13:56
  includes
• 13:56
  a
• 13:56
  1980s
• 13:57
  denim
• 13:58
  jacket
• 13:58
  hoodie
• 13:59
  priced
• 13:59
  at
• 13:59
  $90.
• 14:00
  Sounds
• 14:00
  like
• 14:00
  my
• 14:01
  style.
• 14:01
  And
• 14:01
  the
• 14:02
  collection
• 14:02
  will
• 14:02
  be
• 14:02
  available
• 14:03
  online
• 14:04
  in
• 14:04
  the
• 14:04
  US
• 14:04
  with
• 14:05
  an
• 14:05
  exclusive
• 14:05
  collection
• 14:06
  sold
• 14:06
  in
• 14:06
  the
• 14:07
  company's
• 14:07
  Flatiron
• 14:08
  store
• 14:08
  in
• 14:08
  New
• 14:09
  York.
• 14:09
  Anne,
• 14:10
  I'm
• 14:10
  curious.
• 14:11
  Yes.
• 14:11
  On
• 14:12
  a
• 14:12
  scale
• 14:12
  of
• 14:12
  1
• 14:12
  to
• 14:13
  10.
• 14:13
  Yeah.
• 14:14
  How
• 14:14
  much
• 14:14
  do
• 14:14
  you
• 14:14
  like
• 14:14
  the
• 14:15
  idea
• 14:15
  of
• 14:15
  Gap
• 14:16
  vintage?
• 14:18
  I'm
• 14:19
  a
• 14:19
  hopeful
• 14:19
  seven.
• 14:20
  A
• 14:21
  seven.
• 14:21
  Seven.
• 14:22
  Yes.
• 14:23
  Lucky
• 14:23
  number
• 14:23
  seven.
• 14:24
  And
• 14:24
  I'll
• 14:24
  tell
• 14:24
  you
• 14:24
  why.
• 14:25
  All
• 14:25
  right.
• 14:25
  One
• 14:26
  vintage
• 14:26
  Gap
• 14:27
  is
• 14:27
  the
• 14:27
  most
• 14:27
  in
• 14:28
  demand
• 14:28
  Gap
• 14:29
  product
• 14:29
  right
• 14:29
  now.
• 14:30
  Like
• 14:30
  that's
• 14:30
  what
• 14:31
  all
• 14:31
  very
• 14:31
  sad.
• 14:32
  Next
• 14:32
  generation
• 14:33
  is
• 14:33
  looking
• 14:34
  to.
• 14:34
  They're
• 14:34
  not
• 14:34
  going
• 14:34
  to
• 14:34
  the
• 14:35
  Gap
• 14:35
  store.
• 14:35
  They
• 14:36
  are
• 14:36
  scouring
• 14:38
  thrift
• 14:38
  stores
• 14:38
  and
• 14:39
  consignment
• 14:39
  shops
• 14:40
  to
• 14:40
  find
• 14:40
  this
• 14:40
  product
• 14:40
  right
• 14:41
  now.
• 14:41
  So
• 14:41
  I
• 14:42
  actually
• 14:42
  like
• 14:42
  this
• 14:43
  more
• 14:43
  from
• 14:43
  the
• 14:43
  perspective
• 14:44
  of
• 14:44
  it's
• 14:44
  a
• 14:44
  way
• 14:45
  drive
• 14:45
  traffic.
• 14:46
  There's
• 14:46
  limited
• 14:46
  drops.
• 14:47
  They're
• 14:47
  doing
• 14:48
  pop
• 14:48
  up
• 14:48
  shops
• 14:49
  around
• 14:49
  the
• 14:49
  globe
• 14:50
  like
• 14:50
  they're
• 14:50
  going
• 14:51
  into.
• 14:52
  And
• 14:52
  they're
• 14:52
  doing
• 14:53
  this
• 14:53
  on
• 14:53
  Gap.com,
• 14:54
  which
• 14:54
  I
• 14:54
  think
• 14:54
  is
• 14:54
  a
• 14:54
  smart
• 14:55
  way
• 14:55
  to
• 14:55
  just
• 14:55
  try
• 14:56
  to
• 14:56
  gain
• 14:56
  interest
• 14:56
  from
• 14:57
  a
• 14:57
  new
• 14:57
  consumer
• 14:58
  that
• 14:58
  hopefully
• 14:58
  comes
• 14:59
  for
• 14:59
  the
• 14:59
  Gap
• 14:59
  vintage
• 15:00
  and
• 15:00
  saves
• 15:00
  for
• 15:01
  maybe
• 15:01
  some
• 15:01
  new
• 15:02
  accompanying
• 15:03
  Gap
• 15:03
  pieces
• 15:03
  like
• 15:04
  T
• 15:04
  shirts
• 15:04
  or
• 15:05
  some
• 15:05
  of
• 15:05
  the
• 15:05
  other
• 15:05
  staples.
• 15:07
  And
• 15:07
  I
• 15:08
  do
• 15:08
  think
• 15:08
  that
• 15:08
  more
• 15:08
  retailers
• 15:09
  need
• 15:09
  to
• 15:10
  be
• 15:10
  profiting
• 15:10
  off
• 15:10
  the
• 15:11
  reselling
• 15:11
  of
• 15:11
  their
• 15:11
  product.
• 15:12
  Whether
• 15:12
  it's
• 15:12
  vintage
• 15:12
  product
• 15:13
  or
• 15:13
  it's
• 15:13
  just,
• 15:13
  you
• 15:13
  know,
• 15:14
  re
• 15:14
  the
• 15:14
  drops
• 15:15
  of
• 15:15
  resales
• 15:16
  that
• 15:16
  we're
• 15:16
  seeing.
• 15:17
  Much
• 15:17
  like
• 15:17
  what
• 15:17
  we've
• 15:17
  described
• 15:18
  in
• 15:18
  the
• 15:18
  past
• 15:18
  with
• 15:18
  like
• 15:18
  Nike
• 15:19
  and
• 15:20
  Goat
• 15:20
  or
• 15:20
  Stockx.
• 15:21
  Like
• 15:21
  it
• 15:21
  doesn't
• 15:21
  make
• 15:21
  sense
• 15:22
  that
• 15:22
  those
• 15:22
  companies
• 15:23
  are
• 15:23
  profiting
• 15:24
  off
• 15:24
  of
• 15:24
  your
• 15:24
  brand.
• 15:25
  But.
• 15:26
  And
• 15:26
  here's
• 15:26
  the
• 15:26
  big
• 15:27
  but,
• 15:27
  Chris.
• 15:27
  There's
• 15:28
  always
• 15:28
  a
• 15:28
  but.
• 15:28
  Like
• 15:28
  we
• 15:28
  said
• 15:29
  in
• 15:29
  the
• 15:29
  beginning,
• 15:29
  the.
• 15:30
  One
• 15:30
  person
• 15:31
  or
• 15:31
  team
• 15:32
  with
• 15:33
  Sean
• 15:33
  Weatherspoon
• 15:34
  curating
• 15:34
  one
• 15:35
  store
• 15:35
  and
• 15:35
  some
• 15:35
  pop
• 15:36
  ups.
• 15:36
  One
• 15:36
  drop
• 15:37
  on
• 15:37
  Gap.com,
• 15:38
  like
• 15:38
  I
• 15:39
  don't
• 15:39
  even
• 15:39
  know
• 15:39
  from
• 15:39
  a
• 15:39
  marketing
• 15:40
  perspective
• 15:40
  if
• 15:41
  that's
• 15:41
  enough
• 15:41
  to
• 15:41
  get
• 15:41
  the
• 15:41
  scale
• 15:42
  that
• 15:42
  you
• 15:42
  want
• 15:43
  to
• 15:43
  get
• 15:43
  the
• 15:43
  success
• 15:44
  that
• 15:44
  you
• 15:45
  would
• 15:45
  want
• 15:45
  to
• 15:45
  bring
• 15:46
  enough
• 15:46
  people
• 15:47
  back
• 15:47
  to
• 15:47
  the
• 15:47
  Gap
• 15:47
  Gap
• 15:48
  brand.
• 15:48
  I
• 15:48
  do
• 15:49
  think
• 15:49
  it's
• 15:49
  an
• 15:49
  idea
• 15:49
  worth
• 15:50
  trying,
• 15:50
  but
• 15:50
  I
• 15:50
  think
• 15:50
  it
• 15:50
  really
• 15:51
  depends
• 15:51
  on
• 15:51
  what
• 15:51
  Richard
• 15:52
  Dixon
• 15:52
  and
• 15:52
  the
• 15:52
  Gap
• 15:53
  team
• 15:53
  plan
• 15:53
  to
• 15:53
  do
• 15:54
  for
• 15:54
  the
• 15:54
  next
• 15:55
  phases
• 15:55
  of
• 15:55
  this.
• 15:56
  Like
• 15:56
  if
• 15:56
  it's
• 15:56
  something
• 15:56
  they're
• 15:57
  planning
• 15:57
  on
• 15:57
  rolling
• 15:57
  out,
• 15:57
  if
• 15:58
  it's
• 15:58
  just
• 15:58
  going
• 15:58
  to
• 15:58
  stay
• 15:58
  this
• 15:59
  small
• 15:59
  thing,
• 15:59
  I,
• 15:59
  I
• 16:00
  unfortunately
• 16:00
  don't
• 16:00
  think
• 16:00
  it's
• 16:01
  enough
• 16:01
  to
• 16:01
  save
• 16:01
  the
• 16:01
  Gap.
• 16:02
  But
• 16:02
  you're
• 16:03
  a
• 16:03
  seven.
• 16:03
  You're
• 16:04
  a
• 16:04
  seven.
• 16:04
  With
• 16:04
  that.
• 16:04
  I'm
• 16:05
  a
• 16:05
  seven.
• 16:05
  With
• 16:05
  the,
• 16:05
  with
• 16:06
  the,
• 16:06
  with
• 16:06
  that
• 16:06
  caveat.
• 16:07
  You're
• 16:07
  a
• 16:07
  seven.
• 16:08
  Okay,
• 16:08
  I'm
• 16:08
  coming
• 16:09
  down.
• 16:09
  Yeah,
• 16:10
  maybe
• 16:10
  I'm
• 16:10
  Like
• 16:11
  a
• 16:11
  five.
• 16:11
  Maybe.
• 16:12
  Maybe
• 16:12
  I'm
• 16:12
  like
• 16:13
  the
• 16:13
  John
• 16:13
  Clear
• 16:14
  reorient
• 16:14
  yourself
• 16:15
  here.
• 16:16
  I
• 16:16
  think
• 16:17
  so.
• 16:17
  But
• 16:17
  maybe,
• 16:18
  I
• 16:18
  mean
• 16:18
  Chris,
• 16:18
  are
• 16:18
  you
• 16:18
  just
• 16:19
  kicking
• 16:19
  your
• 16:19
  for
• 16:20
  not
• 16:20
  saving
• 16:20
  all
• 16:20
  of
• 16:20
  your
• 16:20
  vintage
• 16:21
  Gap
• 16:21
  anorax
• 16:22
  and
• 16:22
  khakis
• 16:22
  from
• 16:23
  the
• 16:23
  90s
• 16:23
  when
• 16:23
  you
• 16:23
  were
• 16:24
  working
• 16:24
  there?
• 16:24
  I
• 16:24
  mean
• 16:25
  you
• 16:25
  got
• 16:25
  to,
• 16:25
  you
• 16:26
  could
• 16:26
  be
• 16:26
  making
• 16:27
  boot
• 16:27
  camp.
• 16:28
  Nobody
• 16:28
  wants
• 16:29
  my
• 16:29
  resale
• 16:30
  clothing.
• 16:30
  True,
• 16:30
  sure.
• 16:31
  That's
• 16:31
  true.
• 16:32
  True.
• 16:32
  Where,
• 16:33
  what's
• 16:33
  your
• 16:33
  number
• 16:33
  though?
• 16:34
  Where
• 16:34
  do
• 16:34
  you,
• 16:34
  where
• 16:35
  do
• 16:35
  you.
• 16:35
  I'm,
• 16:35
  I'm,
• 16:36
  I'm
• 16:36
  at
• 16:36
  best
• 16:36
  the
• 16:37
  three.
• 16:37
  Like
• 16:38
  I'm
• 16:38
  like
• 16:38
  in
• 16:38
  the
• 16:38
  two
• 16:39
  to
• 16:39
  three
• 16:39
  range
• 16:40
  on
• 16:40
  this.
• 16:41
  Marketing
• 16:41
  wise,
• 16:41
  I
• 16:42
  think
• 16:42
  it's
• 16:42
  a
• 16:42
  great
• 16:42
  hook.
• 16:42
  You
• 16:43
  know,
• 16:43
  people
• 16:43
  listen
• 16:44
  to
• 16:44
  this
• 16:44
  stuff,
• 16:44
  they
• 16:44
  read
• 16:45
  about
• 16:45
  it,
• 16:45
  people
• 16:45
  talk
• 16:46
  about
• 16:46
  it.
• 16:46
  You've
• 16:46
  seen
• 16:46
  all
• 16:46
  the
• 16:47
  chatter
• 16:47
  on
• 16:47
  social
• 16:47
  media
• 16:48
  about
• 16:48
  this
• 16:48
  too,
• 16:48
  you
• 16:49
  know,
• 16:49
  so
• 16:49
  like
• 16:49
  it's
• 16:50
  getting
• 16:50
  buzzed.
• 16:50
  So
• 16:51
  yeah,
• 16:51
  nice
• 16:51
  job
• 16:51
  on
• 16:51
  that.
• 16:52
  But
• 16:52
  I
• 16:52
  think
• 16:53
  to
• 16:53
  your
• 16:53
  point,
• 16:54
  seasonal
• 16:55
  drops
• 16:55
  online
• 16:55
  in
• 16:56
  small
• 16:56
  batches
• 16:56
  of
• 16:57
  things
• 16:57
  you
• 16:57
  have
• 16:57
  to
• 16:57
  source
• 16:58
  like
• 16:58
  this,
• 16:59
  you
• 16:59
  know,
• 16:59
  and
• 16:59
  are
• 16:59
  on
• 17:00
  display
• 17:00
  at
• 17:00
  one
• 17:01
  store
• 17:01
  in
• 17:01
  New
• 17:01
  York.
• 17:02
  They
• 17:02
  do
• 17:02
  nothing.
• 17:03
  Numbers
• 17:03
  and
• 17:03
  some
• 17:04
  pop
• 17:04
  ups.
• 17:04
  And
• 17:04
  some
• 17:04
  pop
• 17:05
  ups.
• 17:05
  Yeah,
• 17:06
  but
• 17:06
  I
• 17:06
  mean,
• 17:06
  but
• 17:07
  still
• 17:07
  like
• 17:07
  that
• 17:07
  does
• 17:08
  nothing.
• 17:08
  Numbers
• 17:09
  wise.
• 17:09
  Absolutely.
• 17:09
  Zero,
• 17:10
  zilch,
• 17:10
  nada,
• 17:10
  like
• 17:11
  all
• 17:11
  three
• 17:11
  of
• 17:11
  those
• 17:12
  words.
• 17:12
  To
• 17:12
  say
• 17:12
  the
• 17:12
  word
• 17:13
  nothing.
• 17:13
  Like
• 17:14
  it
• 17:14
  just
• 17:14
  nothing
• 17:15
  comes
• 17:15
  from
• 17:15
  it.
• 17:15
  So
• 17:16
  I
• 17:16
  mean
• 17:16
  until
• 17:17
  I
• 17:17
  see
• 17:17
  something
• 17:18
  that
• 17:18
  gets
• 17:19
  people
• 17:19
  back
• 17:19
  in
• 17:20
  the
• 17:20
  actual
• 17:20
  stores
• 17:21
  in
• 17:21
  mass,
• 17:22
  I'm
• 17:22
  going
• 17:22
  to
• 17:22
  remain
• 17:23
  skeptical
• 17:23
  of
• 17:23
  Richard
• 17:24
  Dixon
• 17:24
  even
• 17:24
  though,
• 17:25
  you
• 17:25
  know,
• 17:25
  he's
• 17:26
  surely
• 17:26
  got
• 17:26
  the
• 17:26
  zeitgeist
• 17:27
  and
• 17:27
  he's
• 17:27
  coming
• 17:27
  to
• 17:27
  Shop
• 17:28
  Talk
• 17:28
  and
• 17:28
  I'm
• 17:28
  sure
• 17:28
  he's
• 17:28
  going
• 17:28
  to
• 17:28
  be
• 17:28
  the
• 17:29
  most
• 17:29
  watched
• 17:29
  session
• 17:30
  at
• 17:30
  Shop
• 17:30
  Talk
• 17:31
  without
• 17:31
  a
• 17:31
  doubt.
• 17:32
  Because,
• 17:33
  because
• 17:34
  even
• 17:34
  all
• 17:34
  the
• 17:34
  points
• 17:34
  you
• 17:34
  raised,
• 17:35
  like
• 17:35
  the
• 17:35
  route
• 17:35
  into
• 17:35
  resale.
• 17:36
  Yeah,
• 17:36
  I
• 17:36
  think
• 17:36
  it's
• 17:36
  something
• 17:36
  you
• 17:37
  can,
• 17:37
  you
• 17:37
  can
• 17:37
  capitalize
• 17:38
  on.
• 17:39
  But
• 17:39
  that
• 17:39
  too
• 17:40
  doesn't
• 17:40
  stop
• 17:40
  the
• 17:41
  bleeding
• 17:41
  and
• 17:41
  answer
• 17:41
  the
• 17:42
  question
• 17:42
  of
• 17:42
  how
• 17:42
  do
• 17:42
  you
• 17:42
  get
• 17:43
  people
• 17:43
  into
• 17:43
  your
• 17:43
  stores
• 17:44
  to
• 17:44
  shop
• 17:45
  gas
• 17:45
  gaps
• 17:46
  regularly
• 17:46
  priced
• 17:46
  merchandise,
• 17:47
  which
• 17:47
  is
• 17:47
  what
• 17:47
  you
• 17:48
  actually
• 17:48
  need
• 17:49
  to
• 17:49
  survive.
• 17:50
  So
• 17:51
  until
• 17:51
  I
• 17:51
  see
• 17:52
  that,
• 17:53
  you
• 17:53
  know,
• 17:53
  it's,
• 17:54
  it's,
• 17:54
  it's
• 17:54
  just
• 17:54
  not
• 17:55
  going
• 17:55
  to
• 17:55
  work.
• 17:55
  Say
• 17:55
  nothing
• 17:55
  of
• 17:55
  the
• 17:56
  idea
• 17:56
  that
• 17:56
  like
• 17:56
  you
• 17:57
  said,
• 17:57
  you
• 17:57
  brought
• 17:57
  it
• 17:57
  up
• 17:57
  100%.
• 17:58
  The
• 17:58
  idea
• 17:59
  of
• 17:59
  scaling
• 18:00
  and
• 18:00
  sourcing
• 18:01
  old
• 18:01
  vintage
• 18:02
  clothing
• 18:02
  is,
• 18:02
  is
• 18:03
  an
• 18:03
  almost
• 18:03
  impossible
• 18:04
  idea
• 18:04
  to
• 18:04
  scale
• 18:05
  in
• 18:05
  of
• 18:05
  itself.
• 18:05
  It's
• 18:05
  just
• 18:06
  never
• 18:06
  going
• 18:06
  to
• 18:06
  work
• 18:07
  in
• 18:07
  mass.
• 18:07
  It's
• 18:07
  just,
• 18:08
  it's
• 18:08
  not
• 18:08
  physically,
• 18:09
  you
• 18:09
  know,
• 18:10
  economically
• 18:10
  sustainable
• 18:11
  as
• 18:11
  an
• 18:11
  idea.
• 18:11
  So,
• 18:12
  so
• 18:12
  it's
• 18:12
  just
• 18:12
  branding,
• 18:13
  plain
• 18:13
  and
• 18:13
  simple.
• 18:13
  That's
• 18:14
  why
• 18:14
  I'm
• 18:14
  like
• 18:14
  this
• 18:14
  is
• 18:14
  like
• 18:14
  a
• 18:15
  two
• 18:15
  or
• 18:15
  three.
• 18:15
  And
• 18:15
  I
• 18:15
  still
• 18:16
  need
• 18:16
  to
• 18:16
  see
• 18:16
  more
• 18:17
  in
• 18:17
  terms
• 18:17
  of
• 18:18
  how
• 18:18
  is
• 18:18
  he
• 18:18
  Enlivening
• 18:19
  the
• 18:19
  product
• 18:20
  itself
• 18:21
  to
• 18:21
  get
• 18:21
  people
• 18:21
  to
• 18:22
  pay
• 18:22
  full
• 18:22
  price
• 18:23
  for
• 18:23
  what
• 18:23
  is
• 18:23
  in
• 18:23
  a
• 18:24
  Gap
• 18:24
  store?
• 18:25
  Yeah,
• 18:25
  do.
• 18:26
  What
• 18:26
  do
• 18:26
  you.
• 18:26
  I
• 18:26
  mean,
• 18:26
  have
• 18:27
  you
• 18:27
  changed
• 18:27
  your
• 18:27
  thoughts?
• 18:27
  I
• 18:28
  know
• 18:28
  I've
• 18:28
  asked
• 18:28
  you
• 18:28
  this
• 18:28
  question
• 18:28
  in
• 18:29
  the
• 18:29
  past,
• 18:29
  but
• 18:29
  have
• 18:29
  you
• 18:29
  changed
• 18:30
  your
• 18:30
  thoughts
• 18:30
  at
• 18:30
  all
• 18:30
  about,
• 18:31
  like,
• 18:31
  what
• 18:32
  would
• 18:32
  be
• 18:33
  a
• 18:33
  move
• 18:34
  that
• 18:34
  Dixon
• 18:35
  could
• 18:35
  make
• 18:35
  to
• 18:35
  get
• 18:36
  people
• 18:36
  to
• 18:36
  do
• 18:36
  that?
• 18:37
  Chris,
• 18:37
  like,
• 18:37
  do
• 18:37
  you.
• 18:38
  Where.
• 18:39
  Where.
• 18:39
  Yeah,
• 18:40
  it's
• 18:40
  funny,
• 18:40
  as
• 18:40
  you
• 18:40
  were
• 18:40
  talking.
• 18:40
  What
• 18:41
  do
• 18:41
  you
• 18:41
  do?
• 18:41
  Yeah,
• 18:41
  I
• 18:41
  was
• 18:42
  thinking
• 18:42
  about
• 18:42
  this.
• 18:42
  Like,
• 18:42
  I
• 18:42
  think
• 18:43
  if.
• 18:43
  If
• 18:43
  this
• 18:44
  move
• 18:44
  resonates
• 18:45
  from
• 18:45
  a
• 18:45
  marketing
• 18:45
  perspective,
• 18:47
  then
• 18:47
  I
• 18:47
  think
• 18:47
  you
• 18:47
  have
• 18:48
  to
• 18:48
  have
• 18:48
  a
• 18:48
  very,
• 18:49
  you
• 18:49
  know,
• 18:49
  deliberate
• 18:50
  conversation
• 18:51
  with
• 18:51
  your
• 18:51
  product
• 18:51
  development
• 18:52
  team,
• 18:52
  which,
• 18:53
  you
• 18:53
  know,
• 18:53
  I've
• 18:54
  always
• 18:54
  been
• 18:54
  curious
• 18:54
  if
• 18:54
  Zach
• 18:55
  Posen
• 18:55
  is
• 18:55
  the
• 18:55
  guy
• 18:55
  to
• 18:55
  get
• 18:56
  this,
• 18:56
  but,
• 18:56
  like,
• 18:56
  yeah,
• 18:57
  okay.
• 18:57
  What
• 18:57
  is
• 18:58
  it
• 18:58
  that.
• 18:58
  That
• 18:59
  the
• 18:59
  average
• 18:59
  consumer
• 19:00
  today,
• 19:00
  in
• 19:01
  today's
• 19:01
  world
• 19:02
  wants
• 19:02
  from
• 19:02
  your
• 19:02
  clothing?
• 19:03
  Like,
• 19:03
  do
• 19:03
  you.
• 19:03
  Do
• 19:04
  you
• 19:04
  go
• 19:04
  into
• 19:05
  logo
• 19:05
  merchandise
• 19:06
  a
• 19:06
  lot
• 19:06
  more
• 19:06
  if
• 19:07
  that's
• 19:07
  what
• 19:07
  people
• 19:07
  are
• 19:07
  buying,
• 19:08
  you
• 19:08
  know,
• 19:08
  from
• 19:08
  the
• 19:08
  vintage
• 19:09
  collection?
• 19:09
  Do
• 19:09
  you
• 19:10
  go
• 19:10
  into
• 19:10
  the
• 19:10
  pieces
• 19:10
  and
• 19:11
  just
• 19:11
  kind
• 19:11
  of
• 19:11
  update
• 19:12
  them?
• 19:12
  But
• 19:12
  you
• 19:13
  have
• 19:13
  to
• 19:13
  find
• 19:14
  some
• 19:14
  point
• 19:14
  of
• 19:15
  position,
• 19:15
  and
• 19:15
  then,
• 19:15
  of
• 19:16
  course,
• 19:16
  you
• 19:16
  have
• 19:16
  to
• 19:16
  stand
• 19:17
  behind
• 19:17
  that
• 19:17
  in
• 19:17
  the
• 19:18
  store
• 19:18
  with
• 19:18
  the
• 19:18
  inventory,
• 19:19
  with
• 19:19
  the
• 19:20
  bets,
• 19:20
  with
• 19:20
  the
• 19:20
  merchandising
• 19:21
  to
• 19:21
  say,
• 19:21
  hey,
• 19:22
  folks,
• 19:22
  if
• 19:22
  you're
• 19:22
  coming
• 19:22
  to
• 19:23
  a
• 19:23
  Gap
• 19:23
  store,
• 19:23
  this
• 19:23
  is
• 19:24
  what
• 19:24
  we
• 19:24
  want
• 19:24
  you
• 19:24
  to
• 19:25
  buy.
• 19:25
  Yeah.
• 19:25
  I
• 19:25
  mean,
• 19:26
  that's
• 19:26
  what
• 19:26
  Abercrombie
• 19:27
  has
• 19:27
  done
• 19:27
  fairly
• 19:27
  well.
• 19:27
  They've
• 19:28
  taken
• 19:28
  a
• 19:28
  product
• 19:28
  position
• 19:29
  on
• 19:30
  certain
• 19:30
  items
• 19:30
  and
• 19:31
  they've
• 19:31
  done
• 19:31
  really
• 19:31
  well
• 19:32
  with
• 19:32
  them.
• 19:32
  And
• 19:32
  so,
• 19:32
  you
• 19:33
  know,
• 19:33
  fashion,
• 19:33
  retail
• 19:33
  is
• 19:34
  the
• 19:34
  same
• 19:34
  thing.
• 19:34
  You
• 19:34
  gotta
• 19:34
  do
• 19:35
  that.
• 19:35
  And
• 19:36
  I
• 19:36
  don't
• 19:36
  know
• 19:36
  what
• 19:36
  that
• 19:37
  is
• 19:37
  yet.
• 19:37
  They
• 19:37
  haven't
• 19:37
  really
• 19:38
  come
• 19:38
  out
• 19:38
  and
• 19:38
  said
• 19:38
  what
• 19:39
  that's
• 19:39
  going
• 19:39
  to
• 19:39
  be.
• 19:40
  I
• 19:40
  need
• 19:40
  to
• 19:40
  go
• 19:40
  into
• 19:41
  a
• 19:41
  Gap
• 19:41
  store
• 19:41
  again.
• 19:42
  It's
• 19:42
  been
• 19:42
  like
• 19:42
  three
• 19:43
  or
• 19:43
  four
• 19:43
  months
• 19:43
  since
• 19:43
  I
• 19:43
  have.
• 19:44
  But
• 19:45
  that's
• 19:45
  where
• 19:45
  you.
• 19:45
  You
• 19:46
  could
• 19:46
  potentially
• 19:47
  take
• 19:47
  this,
• 19:47
  right?
• 19:47
  You
• 19:47
  could,
• 19:48
  but
• 19:49
  the
• 19:49
  proof
• 19:49
  is
• 19:50
  not
• 19:50
  there
• 19:50
  yet
• 19:50
  for
• 19:50
  me
• 19:50
  to
• 19:51
  say
• 19:51
  that
• 19:51
  that's
• 19:51
  what
• 19:51
  they're
• 19:51
  going
• 19:52
  to
• 19:52
  do.
• 19:52
  So
• 19:53
  I
• 19:53
  have.
• 19:53
  I
• 19:54
  have
• 19:54
  a
• 19:54
  question.
• 19:54
  A
• 19:54
  crazy.
• 19:55
  Okay,
• 19:55
  we're
• 19:56
  staying
• 19:56
  on
• 19:56
  this
• 19:56
  one.
• 19:56
  All
• 19:56
  right.
• 19:57
  Maybe
• 19:57
  we
• 19:57
  can
• 19:57
  cut
• 19:58
  this
• 19:58
  out
• 19:58
  if
• 19:58
  we
• 19:58
  need
• 19:58
  to.
• 19:59
  But.
• 19:59
  So
• 20:00
  I'm.
• 20:01
  I'm
• 20:01
  almost
• 20:02
  curious,
• 20:02
  like,
• 20:02
  I.
• 20:03
  It
• 20:03
  really
• 20:03
  got
• 20:03
  me
• 20:03
  thinking,
• 20:04
  like
• 20:04
  this
• 20:04
  week,
• 20:04
  when
• 20:05
  we're
• 20:05
  talking
• 20:05
  about
• 20:06
  the
• 20:06
  de
• 20:06
  minimis
• 20:07
  exceptions
• 20:08
  and
• 20:08
  Shein
• 20:08
  and
• 20:09
  Teemu
• 20:09
  and
• 20:09
  what
• 20:09
  that's
• 20:10
  going
• 20:10
  to
• 20:10
  do
• 20:10
  to
• 20:10
  the
• 20:11
  price
• 20:11
  of
• 20:11
  their
• 20:11
  clothing.
• 20:12
  I'm
• 20:13
  almost
• 20:13
  wondering
• 20:14
  if
• 20:14
  Gap
• 20:14
  couldn't
• 20:15
  come
• 20:15
  back
• 20:16
  a
• 20:16
  la
• 20:16
  like
• 20:16
  American
• 20:17
  Apparel,
• 20:17
  and
• 20:18
  could
• 20:18
  you
• 20:18
  have
• 20:19
  success
• 20:19
  in
• 20:19
  really,
• 20:20
  you
• 20:20
  know,
• 20:21
  being
• 20:21
  a
• 20:21
  brand
• 20:21
  that's
• 20:22
  American
• 20:22
  made,
• 20:23
  that's
• 20:23
  providing
• 20:23
  Quality
• 20:24
  product
• 20:25
  again,
• 20:25
  because
• 20:26
  we
• 20:26
  also
• 20:26
  know
• 20:26
  that
• 20:27
  that's
• 20:27
  an
• 20:27
  important
• 20:28
  factor
• 20:28
  for
• 20:28
  the,
• 20:29
  the
• 20:29
  next
• 20:30
  generation
• 20:30
  of
• 20:30
  shopper,
• 20:31
  this
• 20:31
  Gen
• 20:31
  Z
• 20:32
  shopper
• 20:32
  is
• 20:32
  looking
• 20:33
  for
• 20:33
  quality.
• 20:34
  Now
• 20:35
  price
• 20:35
  point
• 20:36
  is
• 20:36
  a
• 20:36
  big
• 20:36
  concern
• 20:37
  there.
• 20:37
  But,
• 20:38
  but
• 20:38
  I
• 20:38
  think,
• 20:38
  like,
• 20:38
  I'm
• 20:39
  wondering
• 20:39
  if
• 20:39
  that
• 20:40
  like
• 20:40
  Gap
• 20:40
  is
• 20:40
  an
• 20:41
  American
• 20:41
  brand,
• 20:42
  like
• 20:42
  could
• 20:43
  that
• 20:43
  help
• 20:43
  them,
• 20:44
  like
• 20:45
  provide
• 20:45
  this
• 20:46
  resurgence
• 20:47
  of
• 20:47
  we're
• 20:47
  making
• 20:47
  products
• 20:48
  here,
• 20:48
  it's
• 20:48
  good
• 20:48
  quality
• 20:49
  product.
• 20:49
  We're
• 20:49
  doing
• 20:49
  it
• 20:49
  at
• 20:50
  the
• 20:50
  lowest
• 20:50
  possible
• 20:51
  price,
• 20:51
  giving
• 20:52
  you
• 20:52
  the
• 20:52
  style
• 20:53
  and
• 20:53
  then
• 20:53
  leaning
• 20:53
  on,
• 20:54
  you
• 20:54
  know,
• 20:54
  like
• 20:55
  you're
• 20:55
  saying
• 20:55
  like
• 20:55
  inspiration
• 20:56
  from
• 20:56
  what's
• 20:56
  selling
• 20:57
  on
• 20:57
  vintage
• 20:58
  Gap
• 20:58
  or
• 20:58
  even
• 20:58
  Zach
• 20:59
  Posen's
• 20:59
  inspiration.
• 21:00
  But
• 21:00
  I
• 21:01
  mean,
• 21:01
  do
• 21:01
  you
• 21:01
  think
• 21:01
  that's
• 21:01
  even
• 21:02
  a
• 21:02
  shot
• 21:03
  that
• 21:03
  they
• 21:03
  could
• 21:03
  take
• 21:03
  that
• 21:04
  would
• 21:04
  help
• 21:05
  them?
• 21:05
  I,
• 21:06
  I,
• 21:06
  I,
• 21:06
  I
• 21:06
  like
• 21:07
  where
• 21:07
  your
• 21:07
  head
• 21:07
  is
• 21:07
  going
• 21:07
  there.
• 21:08
  I
• 21:08
  think
• 21:08
  that's
• 21:08
  just
• 21:08
  a
• 21:09
  very
• 21:09
  difficult
• 21:09
  proposition
• 21:10
  for
• 21:10
  a
• 21:10
  whole
• 21:10
  host
• 21:11
  of
• 21:11
  reasons
• 21:11
  too.
• 21:11
  I
• 21:11
  mean
• 21:12
  the
• 21:12
  business,
• 21:12
  I
• 21:12
  don't
• 21:13
  know
• 21:13
  that
• 21:13
  the
• 21:13
  business
• 21:13
  model
• 21:14
  is,
• 21:14
  is
• 21:14
  set
• 21:15
  up
• 21:15
  for
• 21:15
  that.
• 21:15
  You
• 21:15
  know,
• 21:16
  in
• 21:16
  terms
• 21:16
  of
• 21:16
  where
• 21:16
  their
• 21:16
  source,
• 21:17
  Gap
• 21:17
  has
• 21:17
  an
• 21:17
  incredible
• 21:18
  sourcing
• 21:18
  arm
• 21:18
  throughout
• 21:19
  the
• 21:19
  world.
• 21:19
  Yeah.
• 21:20
  There'd
• 21:20
  be
• 21:20
  an
• 21:20
  incredible
• 21:21
  cost
• 21:21
  increase
• 21:22
  to
• 21:22
  doing
• 21:22
  that.
• 21:22
  The
• 21:22
  problem
• 21:23
  with
• 21:23
  Gap
• 21:23
  too
• 21:23
  is
• 21:23
  it
• 21:24
  sits
• 21:24
  in
• 21:24
  this
• 21:24
  like
• 21:24
  kind
• 21:24
  of
• 21:25
  netherworld
• 21:25
  in
• 21:26
  terms
• 21:26
  of
• 21:26
  pricing.
• 21:26
  It's
• 21:27
  got
• 21:27
  Old
• 21:27
  Navy
• 21:27
  on
• 21:27
  one
• 21:27
  side,
• 21:28
  has
• 21:28
  been
• 21:28
  on
• 21:29
  the
• 21:29
  other.
• 21:29
  So
• 21:29
  then
• 21:29
  you're
• 21:29
  probably
• 21:30
  taking
• 21:30
  the
• 21:30
  prices
• 21:30
  for
• 21:31
  your
• 21:31
  average
• 21:31
  Gap
• 21:31
  piece
• 21:31
  of
• 21:32
  cloth.
• 21:32
  So
• 21:33
  maybe,
• 21:33
  but
• 21:33
  it
• 21:33
  would
• 21:34
  take
• 21:34
  a
• 21:34
  long
• 21:34
  time
• 21:34
  to
• 21:35
  get
• 21:35
  there
• 21:35
  and
• 21:35
  there'd
• 21:35
  be
• 21:35
  a
• 21:35
  lot
• 21:36
  of
• 21:36
  pain
• 21:36
  to
• 21:36
  rewire
• 21:37
  the
• 21:37
  operation
• 21:37
  that
• 21:38
  way
• 21:38
  too.
• 21:38
  And
• 21:39
  at
• 21:39
  the
• 21:39
  same
• 21:39
  time,
• 21:40
  you
• 21:40
  mentioned
• 21:41
  the
• 21:41
  competitors,
• 21:42
  the
• 21:42
  fast
• 21:42
  fashion
• 21:43
  competitors.
• 21:43
  They
• 21:43
  could
• 21:43
  come
• 21:44
  in
• 21:44
  and
• 21:44
  undercut
• 21:44
  you
• 21:44
  on
• 21:45
  price
• 21:45
  for
• 21:45
  the
• 21:45
  same
• 21:45
  goods,
• 21:46
  you
• 21:46
  know,
• 21:46
  comparably,
• 21:47
  you
• 21:47
  know
• 21:48
  that
• 21:48
  you're
• 21:48
  getting
• 21:48
  sourced
• 21:48
  in
• 21:48
  the
• 21:49
  US
• 21:49
  And
• 21:49
  I
• 21:49
  think,
• 21:49
  generally
• 21:50
  speaking,
• 21:50
  I
• 21:50
  think
• 21:50
  for
• 21:50
  the
• 21:51
  same
• 21:51
  item,
• 21:51
  people
• 21:51
  still
• 21:52
  gravitate
• 21:52
  towards
• 21:52
  price
• 21:53
  as
• 21:53
  much
• 21:53
  as
• 21:53
  they
• 21:54
  want
• 21:54
  to
• 21:54
  ring
• 21:54
  the,
• 21:54
  hey,
• 21:55
  made
• 21:55
  in
• 21:55
  Americana,
• 21:56
  made
• 21:56
  in
• 21:56
  America
• 21:57
  thing.
• 21:57
  You
• 21:57
  know,
• 21:58
  Walmart's
• 21:58
  played
• 21:58
  that
• 21:58
  up.
• 21:59
  But
• 21:59
  yet
• 21:59
  at
• 21:59
  the
• 21:59
  same
• 21:59
  time
• 21:59
  it's
• 22:00
  never
• 22:00
  like,
• 22:00
  you
• 22:00
  know,
• 22:00
  blowing
• 22:01
  the
• 22:01
  doors
• 22:01
  off
• 22:01
  their
• 22:01
  business
• 22:02
  too.
• 22:02
  So
• 22:02
  like,
• 22:02
  I
• 22:03
  mean
• 22:03
  it's
• 22:03
  very
• 22:03
  different.
• 22:03
  But
• 22:04
  yeah,
• 22:04
  I
• 22:04
  don't
• 22:05
  know,
• 22:05
  I
• 22:05
  just
• 22:05
  think
• 22:05
  it'd
• 22:05
  be
• 22:05
  harder
• 22:06
  to
• 22:06
  do
• 22:06
  than,
• 22:07
  you
• 22:07
  know,
• 22:07
  it
• 22:07
  probably,
• 22:08
  you
• 22:08
  know,
• 22:09
  seems.
• 22:09
  But
• 22:10
  I
• 22:10
  just
• 22:10
  want
• 22:10
  Gap
• 22:11
  to
• 22:11
  survive.
• 22:11
  Chris.
• 22:12
  I
• 22:12
  just
• 22:12
  wanted
• 22:13
  to.
• 22:14
  The
• 22:14
  good
• 22:14
  news
• 22:14
  is
• 22:15
  though,
• 22:16
  the
• 22:16
  good
• 22:16
  news
• 22:16
  is
• 22:16
  they
• 22:17
  could
• 22:17
  be
• 22:17
  on,
• 22:17
  I
• 22:18
  will
• 22:18
  say
• 22:18
  this,
• 22:18
  they
• 22:19
  could
• 22:19
  be
• 22:19
  on
• 22:19
  to
• 22:20
  something.
• 22:20
  Yeah.
• 22:21
  If
• 22:21
  they
• 22:21
  figure
• 22:22
  out
• 22:22
  what
• 22:22
  it
• 22:22
  is
• 22:23
  that
• 22:23
  their
• 22:23
  customer
• 22:24
  wants.
• 22:24
  Yeah.
• 22:25
  Going
• 22:25
  forward
• 22:25
  and
• 22:25
  how
• 22:26
  to
• 22:26
  price
• 22:26
  it.
• 22:27
  Those
• 22:27
  are
• 22:27
  two
• 22:27
  really
• 22:28
  difficult
• 22:28
  questions
• 22:29
  though,
• 22:29
  for
• 22:29
  sure.
• 22:30
  Right.
• 22:30
  As
• 22:30
  you
• 22:30
  said,
• 22:31
  there's
• 22:31
  a
• 22:31
  lot
• 22:31
  involved
• 22:32
  in
• 22:32
  that
• 22:32
  process.
• 22:34
  All
• 22:34
  right,
• 22:35
  well,
• 22:35
  thank
• 22:35
  you
• 22:35
  for
• 22:36
  indulging
• 22:36
  me.
• 22:37
  Let's
• 22:37
  move
• 22:37
  on
• 22:37
  to
• 22:37
  headline
• 22:38
  number
• 22:38
  three.
• 22:41
  Yes,
• 22:41
  EG
• 22:42
  America
• 22:42
  and
• 22:43
  Corso
• 22:43
  are
• 22:43
  partnering
• 22:44
  up
• 22:44
  to
• 22:44
  simplify
• 22:44
  store
• 22:45
  operations.
• 22:45
  According
• 22:46
  to
• 22:46
  a
• 22:46
  Corso
• 22:46
  press
• 22:47
  release,
• 22:47
  the
• 22:47
  partnership
• 22:47
  will
• 22:48
  see
• 22:48
  Corso's
• 22:48
  technology
• 22:49
  deployed
• 22:49
  throughout
• 22:50
  the
• 22:50
  company's
• 22:50
  more
• 22:50
  than
• 22:51
  1500
• 22:51
  retail
• 22:52
  and
• 22:52
  fuel
• 22:52
  locations.
• 22:53
  By
• 22:53
  combining
• 22:54
  advanced
• 22:54
  technology
• 22:55
  with
• 22:55
  human
• 22:55
  centric
• 22:56
  workflows,
• 22:56
  Corso's
• 22:57
  tech
• 22:57
  consolidates
• 22:58
  siloed
• 22:58
  solutions
• 22:59
  like
• 22:59
  tasks,
• 22:59
  surveys,
• 23:00
  performance
• 23:00
  analytics
• 23:01
  and
• 23:01
  exception
• 23:02
  reporting
• 23:03
  into
• 23:03
  a
• 23:03
  comprehensive,
• 23:04
  action
• 23:05
  focused
• 23:05
  and
• 23:05
  more
• 23:05
  enhanced
• 23:06
  platform
• 23:06
  that
• 23:06
  drives
• 23:07
  store
• 23:07
  performance
• 23:07
  at
• 23:08
  every
• 23:08
  level.
• 23:09
  Chris,
• 23:10
  we
• 23:10
  know
• 23:10
  Corso.
• 23:11
  We've
• 23:11
  been
• 23:11
  following
• 23:12
  them
• 23:12
  for
• 23:12
  a
• 23:12
  while,
• 23:12
  a
• 23:13
  long
• 23:13
  time.
• 23:14
  But
• 23:14
  what
• 23:14
  strikes
• 23:14
  you
• 23:15
  the
• 23:15
  most
• 23:15
  about
• 23:16
  this
• 23:16
  particular
• 23:17
  partnership
• 23:17
  between
• 23:17
  Corso
• 23:18
  and
• 23:18
  EG
• 23:18
  America?
• 23:19
  Oh,
• 23:19
  yeah.
• 23:20
  Wow.
• 23:20
  Well,
• 23:21
  as
• 23:21
  loyal
• 23:21
  Omnitalk
• 23:22
  fans
• 23:22
  will
• 23:22
  know,
• 23:23
  particularly
• 23:23
  our
• 23:23
  loyalist
• 23:24
  fans
• 23:24
  will
• 23:24
  know
• 23:25
  that
• 23:25
  we,
• 23:25
  I
• 23:26
  particularly,
• 23:26
  and
• 23:26
  we
• 23:26
  both
• 23:27
  have
• 23:27
  been
• 23:27
  a
• 23:27
  big
• 23:27
  fan
• 23:28
  of
• 23:28
  Corso's
• 23:28
  tech
• 23:29
  for
• 23:29
  a
• 23:29
  long
• 23:29
  time.
• 23:29
  It's
• 23:29
  the
• 23:29
  biggest
• 23:30
  reason
• 23:30
  we've
• 23:30
  worked
• 23:30
  with
• 23:30
  them,
• 23:31
  I
• 23:31
  think
• 23:31
  consistently
• 23:32
  for
• 23:32
  going
• 23:33
  on
• 23:33
  five
• 23:33
  or
• 23:33
  six
• 23:34
  years
• 23:34
  now
• 23:34
  too.
• 23:34
  And
• 23:35
  it's
• 23:35
  been
• 23:35
  a
• 23:35
  long
• 23:35
  time.
• 23:37
  And
• 23:37
  the
• 23:37
  reason
• 23:37
  this
• 23:38
  story
• 23:38
  is
• 23:38
  particularly
• 23:39
  big
• 23:39
  is
• 23:40
  that
• 23:40
  they
• 23:40
  are
• 23:40
  taking
• 23:40
  their
• 23:41
  tech
• 23:41
  to
• 23:41
  convenience
• 23:42
  stores,
• 23:43
  1500
• 23:44
  convenience
• 23:44
  stores,
• 23:44
  I
• 23:45
  might
• 23:45
  add,
• 23:45
  as
• 23:45
  you,
• 23:46
  as
• 23:46
  you
• 23:46
  mentioned.
• 23:46
  So,
• 23:47
  I
• 23:47
  mean,
• 23:47
  if
• 23:47
  you
• 23:47
  think
• 23:48
  staffing,
• 23:48
  training
• 23:49
  and
• 23:49
  oversight
• 23:49
  are
• 23:50
  difficult
• 23:50
  in
• 23:50
  retail,
• 23:51
  it's
• 23:51
  even
• 23:52
  worse
• 23:52
  in
• 23:52
  convenience
• 23:53
  stores.
• 23:53
  So
• 23:54
  that's.
• 23:55
  But
• 23:55
  that's
• 23:55
  probably
• 23:56
  why
• 23:56
  EG
• 23:56
  is
• 23:57
  finding
• 23:57
  value
• 23:57
  in
• 23:58
  that.
• 23:58
  Yeah.
• 23:59
  And,
• 23:59
  and
• 23:59
  the
• 23:59
  reason
• 24:00
  that
• 24:00
  this
• 24:00
  is
• 24:00
  important
• 24:01
  is,
• 24:01
  and
• 24:01
  Oliver
• 24:02
  Wright
• 24:02
  called
• 24:03
  this
• 24:03
  out
• 24:03
  in
• 24:03
  our
• 24:03
  interview
• 24:04
  with
• 24:04
  him
• 24:04
  from
• 24:04
  Accenture
• 24:05
  at
• 24:05
  FMI
• 24:06
  last
• 24:06
  week.
• 24:08
  It's
• 24:08
  this
• 24:08
  whole
• 24:09
  idea
• 24:09
  of
• 24:09
  the
• 24:09
  next
• 24:09
  best
• 24:10
  action.
• 24:11
  You
• 24:11
  know,
• 24:11
  go
• 24:11
  back
• 24:12
  and
• 24:12
  listen
• 24:12
  to
• 24:12
  that,
• 24:13
  that
• 24:13
  interview
• 24:13
  too,
• 24:13
  folks,
• 24:14
  because
• 24:14
  it
• 24:14
  was
• 24:14
  really,
• 24:15
  really
• 24:15
  top
• 24:15
  notch.
• 24:16
  But
• 24:16
  he's
• 24:16
  basically
• 24:16
  saying,
• 24:16
  like,
• 24:17
  the
• 24:17
  great
• 24:17
  thing
• 24:17
  about
• 24:18
  AI
• 24:18
  is
• 24:18
  it
• 24:19
  it
• 24:19
  takes
• 24:19
  us
• 24:19
  out
• 24:19
  of
• 24:19
  this
• 24:20
  world
• 24:20
  where.
• 24:20
  And
• 24:21
  having
• 24:21
  been
• 24:21
  a
• 24:21
  store
• 24:21
  manager
• 24:21
  and
• 24:22
  a
• 24:22
  district
• 24:22
  manager
• 24:22
  in
• 24:22
  retail,
• 24:23
  this
• 24:23
  is
• 24:23
  how
• 24:23
  it
• 24:23
  worked.
• 24:23
  Like
• 24:24
  you
• 24:24
  just
• 24:24
  had
• 24:24
  tasks
• 24:25
  you
• 24:25
  had
• 24:25
  to
• 24:25
  tick
• 24:25
  off
• 24:25
  your
• 24:26
  list
• 24:26
  every
• 24:26
  day
• 24:27
  because
• 24:27
  that's
• 24:27
  the
• 24:27
  only
• 24:27
  thing
• 24:28
  we
• 24:28
  could
• 24:28
  monitor.
• 24:29
  But
• 24:29
  now
• 24:29
  AI
• 24:30
  is
• 24:30
  getting
• 24:30
  to
• 24:30
  the
• 24:30
  point
• 24:30
  where
• 24:31
  it
• 24:31
  can
• 24:31
  actually
• 24:31
  recommend
• 24:32
  the
• 24:32
  next
• 24:33
  best
• 24:33
  action
• 24:33
  you
• 24:34
  can
• 24:34
  take,
• 24:35
  given
• 24:35
  the
• 24:35
  time
• 24:35
  that
• 24:36
  you
• 24:36
  have
• 24:36
  in
• 24:37
  the
• 24:37
  store
• 24:38
  and
• 24:38
  the
• 24:38
  hours
• 24:38
  that
• 24:38
  you
• 24:39
  have
• 24:39
  available
• 24:39
  to
• 24:39
  you
• 24:39
  as
• 24:40
  an
• 24:40
  employee.
• 24:41
  Now,
• 24:41
  Corso
• 24:41
  calls
• 24:41
  that
• 24:42
  next
• 24:42
  best
• 24:42
  action
• 24:43
  a
• 24:43
  mission.
• 24:44
  But
• 24:44
  that's
• 24:44
  the
• 24:45
  idea
• 24:45
  here.
• 24:45
  It's,
• 24:45
  it's.
• 24:46
  AI
• 24:46
  is
• 24:46
  unlocking
• 24:47
  a
• 24:48
  smarter
• 24:48
  deployment
• 24:49
  of
• 24:49
  our
• 24:49
  workforce
• 24:50
  by
• 24:50
  telling
• 24:50
  them
• 24:50
  what
• 24:51
  it
• 24:51
  is
• 24:51
  that
• 24:51
  they
• 24:51
  should
• 24:52
  do
• 24:52
  versus
• 24:52
  expecting
• 24:53
  them
• 24:53
  to
• 24:53
  do
• 24:53
  the
• 24:53
  same
• 24:54
  tasks
• 24:54
  every
• 24:55
  single
• 24:55
  day.
• 24:56
  This
• 24:56
  is
• 24:56
  where
• 24:56
  the
• 24:56
  industry
• 24:57
  is
• 24:57
  going
• 24:57
  by
• 24:58
  way
• 24:58
  of
• 24:58
  AI.
• 24:58
  And,
• 24:59
  and
• 24:59
  honestly,
• 24:59
  the
• 25:00
  other
• 25:00
  point
• 25:00
  is
• 25:00
  I
• 25:00
  think
• 25:00
  Corso
• 25:01
  feels
• 25:01
  like
• 25:01
  they
• 25:01
  are
• 25:02
  miles
• 25:02
  ahead
• 25:03
  on
• 25:03
  their
• 25:03
  own
• 25:04
  mission
• 25:04
  of
• 25:04
  simplifying
• 25:05
  the
• 25:05
  lives
• 25:05
  of
• 25:05
  store
• 25:06
  employees
• 25:06
  because
• 25:06
  they
• 25:07
  have
• 25:07
  been
• 25:07
  thinking
• 25:07
  about
• 25:08
  this
• 25:08
  for
• 25:08
  the
• 25:08
  past
• 25:09
  six,
• 25:09
  seven,
• 25:10
  eight
• 25:10
  years.
• 25:11
  Right?
• 25:11
  Yeah,
• 25:11
  no,
• 25:12
  I,
• 25:12
  I
• 25:12
  think
• 25:13
  that's
• 25:13
  absolutely
• 25:13
  right.
• 25:14
  I
• 25:14
  mean,
• 25:14
  I
• 25:15
  also
• 25:16
  feel
• 25:16
  like,
• 25:16
  Chris,
• 25:16
  we've
• 25:17
  been
• 25:17
  hearing
• 25:17
  so
• 25:18
  much
• 25:18
  recently,
• 25:19
  like
• 25:20
  at
• 25:20
  the
• 25:20
  conferences
• 25:21
  we've
• 25:21
  been
• 25:21
  at
• 25:22
  this
• 25:22
  year
• 25:23
  about
• 25:23
  the
• 25:23
  agentic
• 25:24
  AI
• 25:25
  component
• 25:25
  of
• 25:25
  this.
• 25:26
  And
• 25:26
  so
• 25:26
  what
• 25:26
  I
• 25:27
  think
• 25:27
  we
• 25:27
  have
• 25:27
  even
• 25:28
  seen
• 25:28
  kind
• 25:28
  of
• 25:29
  unfold
• 25:29
  yet
• 25:30
  here.
• 25:31
  But
• 25:31
  what
• 25:31
  I
• 25:32
  think,
• 25:32
  you
• 25:32
  know,
• 25:32
  eg.
• 25:33
  Tractor
• 25:33
  Supply,
• 25:34
  Dollar
• 25:34
  General,
• 25:34
  some
• 25:35
  of
• 25:35
  the
• 25:35
  other
• 25:35
  brands
• 25:36
  across
• 25:36
  all,
• 25:37
  you
• 25:37
  know,
• 25:37
  verticals
• 25:38
  in
• 25:38
  retail
• 25:39
  are
• 25:39
  looking
• 25:39
  at
• 25:40
  is
• 25:40
  that
• 25:40
  you
• 25:41
  also,
• 25:41
  you
• 25:42
  also
• 25:42
  have
• 25:42
  another
• 25:43
  component
• 25:43
  that's
• 25:44
  going
• 25:44
  to
• 25:44
  take
• 25:44
  place
• 25:44
  here.
• 25:45
  I
• 25:45
  think
• 25:45
  when
• 25:45
  you
• 25:45
  think
• 25:45
  about
• 25:46
  the
• 25:46
  main
• 25:46
  brain,
• 25:46
  the
• 25:47
  smart
• 25:47
  store,
• 25:48
  and
• 25:48
  you
• 25:48
  think
• 25:48
  about
• 25:49
  like
• 25:49
  what
• 25:49
  can
• 25:49
  be
• 25:50
  done
• 25:50
  on
• 25:50
  top
• 25:50
  of
• 25:50
  this
• 25:51
  and
• 25:51
  it's
• 25:51
  not
• 25:51
  just
• 25:51
  what
• 25:52
  tasks,
• 25:52
  the
• 25:52
  next
• 25:53
  best
• 25:53
  actions
• 25:54
  or
• 25:54
  tasks
• 25:54
  the
• 25:54
  human
• 25:55
  workforce
• 25:56
  can
• 25:56
  take,
• 25:56
  but
• 25:56
  also
• 25:57
  AI
• 25:57
  can
• 25:57
  take
• 25:57
  into
• 25:58
  this
• 25:58
  too.
• 25:58
  Like,
• 25:59
  I'm
• 25:59
  wonder,
• 25:59
  especially
• 26:00
  when
• 26:00
  you
• 26:00
  think
• 26:00
  about,
• 26:01
  you
• 26:01
  know,
• 26:02
  one
• 26:02
  of
• 26:02
  the
• 26:02
  retailers
• 26:03
  that
• 26:03
  has
• 26:03
  ESLs
• 26:04
  or
• 26:04
  something,
• 26:04
  like
• 26:05
  once
• 26:05
  the,
• 26:05
  the
• 26:06
  person
• 26:06
  has
• 26:06
  done
• 26:07
  like
• 26:07
  the
• 26:07
  restocking
• 26:08
  of
• 26:08
  shelves
• 26:08
  or
• 26:08
  restocking
• 26:09
  of
• 26:09
  a
• 26:09
  display
• 26:09
  or
• 26:10
  end
• 26:10
  cap,
• 26:11
  now
• 26:11
  can
• 26:12
  you
• 26:12
  start
• 26:12
  to
• 26:12
  have
• 26:13
  those
• 26:13
  tasks
• 26:13
  line
• 26:14
  up
• 26:14
  in
• 26:14
  the
• 26:15
  Corso
• 26:15
  platform
• 26:16
  of
• 26:16
  okay,
• 26:17
  now
• 26:17
  that,
• 26:17
  now
• 26:17
  that
• 26:17
  we
• 26:18
  have
• 26:18
  a
• 26:18
  full
• 26:18
  end
• 26:18
  cap,
• 26:19
  do
• 26:19
  we
• 26:19
  change
• 26:19
  pricing
• 26:20
  on
• 26:20
  this
• 26:20
  end
• 26:20
  cap
• 26:21
  automatically?
• 26:21
  And
• 26:22
  is
• 26:22
  that
• 26:22
  something
• 26:22
  that
• 26:22
  AI
• 26:23
  can
• 26:23
  be
• 26:23
  triggered
• 26:24
  to
• 26:24
  do
• 26:24
  as
• 26:24
  the
• 26:24
  next
• 26:25
  best
• 26:25
  action?
• 26:25
  And
• 26:26
  then
• 26:26
  what
• 26:26
  does
• 26:26
  that
• 26:26
  mean
• 26:27
  for
• 26:27
  continuing
• 26:28
  the
• 26:28
  operational
• 26:29
  flow
• 26:30
  of
• 26:30
  a
• 26:30
  store?
• 26:31
  And
• 26:31
  I
• 26:31
  think
• 26:31
  that's
• 26:32
  where
• 26:32
  we're
• 26:32
  even
• 26:32
  going
• 26:33
  further
• 26:33
  with
• 26:34
  this
• 26:34
  that
• 26:34
  we
• 26:34
  haven't
• 26:34
  even
• 26:35
  seen
• 26:35
  unfold
• 26:35
  yet
• 26:36
  because
• 26:36
  it's
• 26:36
  still,
• 26:36
  the
• 26:36
  technology's
• 26:37
  still
• 26:37
  building,
• 26:38
  they're
• 26:38
  starting,
• 26:39
  still
• 26:39
  starting
• 26:39
  to
• 26:39
  get
• 26:39
  some
• 26:39
  of
• 26:40
  these
• 26:40
  things
• 26:40
  deployed.
• 26:41
  Stores
• 26:41
  are
• 26:41
  getting
• 26:41
  smarter
• 26:42
  overall
• 26:42
  as
• 26:42
  an
• 26:42
  operating
• 26:43
  system.
• 26:44
  And
• 26:44
  that's
• 26:44
  the
• 26:44
  thing,
• 26:44
  I
• 26:45
  think
• 26:45
  here
• 26:45
  that
• 26:45
  that
• 26:46
  is
• 26:46
  going
• 26:46
  to
• 26:46
  be
• 26:46
  really
• 26:46
  cool
• 26:47
  to
• 26:47
  see
• 26:48
  and
• 26:48
  I
• 26:48
  expect
• 26:48
  that
• 26:49
  we're
• 26:49
  going
• 26:49
  to
• 26:49
  see
• 26:49
  many
• 26:49
  more
• 26:50
  retailers
• 26:50
  kind
• 26:50
  of
• 26:51
  take
• 26:51
  on
• 26:51
  this
• 26:51
  type
• 26:52
  of,
• 26:52
  of
• 26:53
  task
• 26:53
  management
• 26:54
  technology
• 26:54
  to
• 26:54
  do
• 26:55
  that.
• 26:55
  Yeah,
• 26:55
  it's
• 26:56
  cool.
• 26:56
  The
• 26:56
  way
• 26:56
  I,
• 26:56
  the
• 26:56
  way
• 26:56
  I
• 26:56
  firm
• 26:57
  up
• 26:57
  what
• 26:57
  you
• 26:57
  said
• 26:57
  is
• 26:57
  like
• 26:57
  we're
• 26:57
  kind
• 26:58
  of
• 26:58
  in
• 26:58
  the,
• 26:58
  we're
• 26:58
  kind
• 26:58
  of
• 26:58
  at
• 26:59
  the
• 26:59
  intersection
• 26:59
  between
• 27:00
  the
• 27:00
  now
• 27:00
  and
• 27:00
  next
• 27:01
  of
• 27:01
  a
• 27:01
  these
• 27:02
  stores.
• 27:02
  And
• 27:02
  what
• 27:02
  you're
• 27:02
  talking
• 27:03
  about
• 27:03
  is
• 27:03
  kind
• 27:03
  of
• 27:03
  the
• 27:03
  future
• 27:04
  of.
• 27:04
  Yeah.
• 27:05
  Of
• 27:05
  where
• 27:05
  it
• 27:05
  goes
• 27:05
  next.
• 27:06
  And,
• 27:06
  and
• 27:06
  the
• 27:06
  other
• 27:06
  reason
• 27:07
  it's
• 27:07
  important
• 27:07
  is
• 27:07
  like,
• 27:08
  you
• 27:08
  know,
• 27:08
  like,
• 27:09
  like
• 27:09
  we
• 27:09
  learned
• 27:09
  last
• 27:10
  week
• 27:10
  as
• 27:10
  well
• 27:10
  is
• 27:10
  like
• 27:11
  you
• 27:11
  you
• 27:11
  just
• 27:11
  don't
• 27:11
  have
• 27:12
  the
• 27:12
  employees,
• 27:13
  particularly
• 27:13
  in
• 27:13
  grocery
• 27:14
  and
• 27:14
  convenience
• 27:14
  stores.
• 27:14
  You
• 27:14
  just
• 27:15
  don't,
• 27:15
  you
• 27:15
  just
• 27:15
  don't
• 27:16
  have
• 27:16
  the
• 27:16
  employees.
• 27:17
  So
• 27:17
  you
• 27:17
  have
• 27:17
  to
• 27:17
  help
• 27:18
  them
• 27:18
  work
• 27:18
  smarter
• 27:19
  to
• 27:19
  get
• 27:19
  through
• 27:19
  what
• 27:20
  needs
• 27:20
  to
• 27:20
  get
• 27:20
  done
• 27:21
  during
• 27:21
  the
• 27:21
  course
• 27:21
  of
• 27:21
  a
• 27:21
  day
• 27:22
  to
• 27:22
  serve
• 27:22
  your
• 27:22
  guests
• 27:23
  or
• 27:23
  your
• 27:23
  customers
• 27:23
  the
• 27:23
  way
• 27:24
  you
• 27:24
  want
• 27:24
  to.
• 27:24
  I
• 27:24
  don't
• 27:24
  know
• 27:24
  why
• 27:24
  I
• 27:24
  keep
• 27:25
  saying
• 27:25
  guests,
• 27:25
  but,
• 27:26
  but,
• 27:26
  but,
• 27:27
  yeah,
• 27:27
  that's
• 27:27
  coming
• 27:28
  back,
• 27:28
  right?
• 27:28
  Oh,
• 27:28
  the
• 27:29
  target
• 27:29
  coming
• 27:29
  out
• 27:29
  of
• 27:29
  me,
• 27:29
  can't
• 27:30
  get
• 27:30
  out
• 27:30
  the
• 27:30
  camp,
• 27:30
  can't
• 27:31
  stop
• 27:31
  bleeding
• 27:31
  red.
• 27:32
  But
• 27:33
  that's
• 27:33
  the
• 27:33
  idea
• 27:33
  here,
• 27:33
  right,
• 27:33
  Anne?
• 27:34
  I
• 27:34
  mean,
• 27:34
  that's
• 27:35
  the
• 27:35
  whole
• 27:35
  idea
• 27:36
  behind
• 27:36
  technology
• 27:37
  like
• 27:37
  this.
• 27:37
  All
• 27:37
  right,
• 27:38
  well,
• 27:38
  let's
• 27:38
  welcome
• 27:39
  Caitlin
• 27:40
  then.
• 27:40
  On
• 27:40
  today's
• 27:40
  show,
• 27:41
  a
• 27:41
  perfect
• 27:41
  segue.
• 27:43
  Joining
• 27:44
  us
• 27:44
  now
• 27:44
  for
• 27:44
  five
• 27:44
  insightful
• 27:45
  minutes
• 27:45
  is
• 27:46
  Caitlin
• 27:46
  Allen.
• 27:46
  Caitlin
• 27:47
  is
• 27:47
  the
• 27:47
  SVP
• 27:48
  of
• 27:48
  market
• 27:48
  at
• 27:48
  Simbee.
• 27:49
  And
• 27:49
  Caitlin
• 27:50
  is
• 27:50
  here
• 27:50
  to
• 27:50
  share
• 27:50
  her
• 27:50
  thoughts
• 27:51
  on
• 27:51
  the
• 27:51
  puts
• 27:51
  and
• 27:51
  takes
• 27:52
  of
• 27:52
  deploying
• 27:52
  AI
• 27:53
  and
• 27:53
  robotic
• 27:54
  automation
• 27:54
  at
• 27:54
  scale
• 27:55
  inside
• 27:55
  retail
• 27:56
  organizations.
• 27:57
  Caitlin,
• 27:58
  let's
• 27:58
  start
• 27:58
  off
• 27:58
  with
• 27:59
  this.
• 27:59
  What
• 28:00
  do
• 28:00
  you
• 28:00
  think
• 28:00
  are
• 28:00
  retail
• 28:01
  executive
• 28:01
  buyers
• 28:02
  largest
• 28:03
  misconceptions
• 28:04
  when
• 28:04
  evaluating
• 28:05
  retail
• 28:05
  automation?
• 28:06
  It's
• 28:07
  no
• 28:07
  longer
• 28:07
  about
• 28:08
  if
• 28:08
  automation
• 28:09
  is
• 28:09
  driving
• 28:09
  value,
• 28:09
  but
• 28:10
  how.
• 28:11
  And
• 28:11
  so
• 28:11
  following
• 28:12
  where
• 28:12
  industry
• 28:12
  leaders
• 28:13
  invest
• 28:13
  is
• 28:14
  important.
• 28:14
  And
• 28:15
  we
• 28:15
  see
• 28:15
  the
• 28:15
  top
• 28:15
  CEOs
• 28:16
  and
• 28:16
  CFOs
• 28:17
  prioritizing
• 28:18
  three
• 28:19
  things.
• 28:20
  The
• 28:20
  first
• 28:21
  is
• 28:21
  data
• 28:22
  quality,
• 28:22
  then
• 28:23
  scalability
• 28:23
  and
• 28:24
  then
• 28:24
  store
• 28:24
  coverage.
• 28:25
  Yes.
• 28:25
  You
• 28:25
  know,
• 28:26
  with
• 28:26
  the
• 28:27
  onset
• 28:27
  of
• 28:27
  AI,
• 28:28
  modern
• 28:28
  data
• 28:29
  models
• 28:29
  are
• 28:29
  needed.
• 28:30
  And
• 28:30
  yet
• 28:30
  poor
• 28:30
  data
• 28:31
  is
• 28:31
  the
• 28:31
  Achilles
• 28:32
  heel
• 28:32
  of
• 28:32
  most
• 28:33
  automation
• 28:33
  solutions.
• 28:34
  And
• 28:34
  so
• 28:34
  we
• 28:34
  see
• 28:35
  vendors,
• 28:36
  we
• 28:36
  see
• 28:37
  retailers
• 28:37
  rather
• 28:37
  working
• 28:38
  with
• 28:38
  vendors
• 28:38
  that
• 28:40
  really
• 28:41
  work
• 28:41
  with
• 28:41
  high
• 28:41
  data
• 28:42
  standards,
• 28:42
  defining
• 28:43
  those
• 28:43
  necessary
• 28:43
  elements
• 28:44
  in
• 28:44
  history
• 28:44
  and
• 28:45
  quality
• 28:46
  related
• 28:46
  to
• 28:47
  scalability.
• 28:48
  As
• 28:49
  they're
• 28:49
  reinventing
• 28:50
  retail
• 28:50
  operations,
• 28:51
  they
• 28:51
  retail.
• 28:52
  Retail's
• 28:53
  best
• 28:53
  are
• 28:53
  testing
• 28:54
  automation
• 28:54
  in
• 28:55
  areas
• 28:55
  like
• 28:55
  on
• 28:56
  shelf
• 28:56
  availability
• 28:56
  and
• 28:57
  price
• 28:57
  integrity
• 28:57
  to
• 28:57
  get
• 28:58
  started.
• 28:58
  And
• 28:58
  then
• 28:59
  they're
• 28:59
  looking
• 28:59
  at
• 28:59
  scaling
• 29:00
  other
• 29:00
  use
• 29:00
  cases,
• 29:01
  be
• 29:01
  it
• 29:01
  across
• 29:01
  allocation
• 29:02
  planning,
• 29:02
  forecasting,
• 29:03
  planogram
• 29:04
  compliance
• 29:04
  or
• 29:05
  what
• 29:05
  have
• 29:05
  you.
• 29:06
  And
• 29:06
  then
• 29:06
  the
• 29:06
  final
• 29:07
  piece
• 29:07
  is
• 29:07
  store
• 29:08
  coverage.
• 29:09
  And
• 29:09
  you
• 29:09
  know,
• 29:09
  today
• 29:10
  retailers
• 29:10
  are
• 29:10
  tracking
• 29:11
  when
• 29:11
  products
• 29:11
  arrive
• 29:11
  and
• 29:12
  when
• 29:12
  they
• 29:12
  leave,
• 29:12
  but
• 29:13
  they
• 29:13
  have,
• 29:14
  they
• 29:14
  lack
• 29:15
  visibility
• 29:15
  into
• 29:15
  their
• 29:16
  store
• 29:16
  of
• 29:16
  what
• 29:16
  happens
• 29:16
  in
• 29:17
  between
• 29:17
  that,
• 29:18
  that
• 29:18
  point
• 29:18
  in
• 29:19
  time.
• 29:19
  And
• 29:19
  so
• 29:20
  top
• 29:20
  CEOs
• 29:20
  and
• 29:21
  CFOs
• 29:21
  are
• 29:21
  prioritizing
• 29:22
  autom
• 29:24
  that
• 29:24
  surface
• 29:25
  the
• 29:25
  actions
• 29:25
  that
• 29:26
  matter
• 29:26
  most
• 29:26
  that
• 29:26
  they
• 29:26
  can
• 29:27
  start
• 29:27
  to
• 29:27
  understand
• 29:27
  what
• 29:28
  true
• 29:28
  execution
• 29:29
  looks
• 29:29
  like
• 29:29
  in
• 29:29
  the
• 29:29
  store.
• 29:30
  And
• 29:30
  I
• 29:30
  would
• 29:31
  say
• 29:31
  in
• 29:31
  closing
• 29:31
  that
• 29:32
  all
• 29:32
  of
• 29:33
  those
• 29:33
  three
• 29:33
  priorities
• 29:34
  really
• 29:34
  expose
• 29:35
  the
• 29:35
  misconception
• 29:36
  that
• 29:36
  leads
• 29:36
  when
• 29:37
  evaluating
• 29:37
  retail
• 29:38
  automation,
• 29:39
  which
• 29:39
  is
• 29:39
  over
• 29:39
  rotating
• 29:40
  on
• 29:40
  one
• 29:40
  device
• 29:41
  type.
• 29:41
  This
• 29:41
  is
• 29:41
  really
• 29:42
  a
• 29:42
  conversation
• 29:42
  that
• 29:42
  needs
• 29:43
  to
• 29:43
  be
• 29:43
  about
• 29:44
  combining
• 29:44
  sensors
• 29:45
  for
• 29:45
  optimal
• 29:45
  coverage
• 29:46
  and
• 29:46
  data
• 29:46
  quality.
• 29:47
  Okay,
• 29:47
  well
• 29:48
  Caitlin,
• 29:48
  we
• 29:48
  know
• 29:48
  that
• 29:49
  Simbi
• 29:50
  uses
• 29:50
  computer
• 29:50
  vision
• 29:51
  AI.
• 29:51
  It's
• 29:52
  still
• 29:52
  new
• 29:52
  to
• 29:52
  some
• 29:53
  of
• 29:53
  the
• 29:53
  retailers
• 29:54
  listening
• 29:54
  to
• 29:54
  our
• 29:55
  program.
• 29:55
  So
• 29:56
  can
• 29:56
  you
• 29:56
  help
• 29:56
  us
• 29:56
  identify
• 29:57
  what
• 29:58
  differentiates
• 29:59
  good
• 29:59
  computer
• 30:00
  vision
• 30:00
  AI
• 30:00
  from
• 30:01
  bad?
• 30:02
  Sure.
• 30:02
  So
• 30:03
  computer
• 30:03
  vision
• 30:03
  is
• 30:04
  what's
• 30:04
  used
• 30:04
  by
• 30:05
  things
• 30:05
  like
• 30:05
  fixed
• 30:06
  cameras
• 30:06
  on
• 30:06
  the
• 30:06
  shelf
• 30:07
  or
• 30:07
  autonomous,
• 30:08
  autonomous
• 30:09
  mobile
• 30:09
  robots,
• 30:09
  et
• 30:10
  cetera,
• 30:10
  just
• 30:10
  to
• 30:10
  kind
• 30:10
  of
• 30:11
  ground
• 30:11
  that
• 30:11
  in
• 30:11
  something
• 30:12
  we
• 30:12
  can
• 30:12
  all
• 30:12
  see.
• 30:13
  And
• 30:13
  I
• 30:13
  would
• 30:13
  say
• 30:13
  one
• 30:14
  factor
• 30:14
  really
• 30:14
  separates
• 30:15
  high
• 30:15
  value
• 30:15
  computer
• 30:16
  vision
• 30:16
  from
• 30:16
  the
• 30:16
  rest
• 30:16
  with
• 30:17
  two
• 30:17
  key
• 30:17
  supporting
• 30:18
  elements.
• 30:18
  So
• 30:19
  the
• 30:19
  main
• 30:19
  thing
• 30:19
  that's
• 30:19
  important
• 30:20
  is
• 30:20
  value
• 30:21
  that's
• 30:21
  been
• 30:21
  proven
• 30:22
  at
• 30:22
  scale
• 30:23
  across
• 30:23
  multiple
• 30:24
  chain
• 30:24
  wide
• 30:24
  deployments,
• 30:25
  in
• 30:25
  multiple
• 30:25
  retail
• 30:26
  subsectors,
• 30:27
  in
• 30:27
  geographies
• 30:28
  and
• 30:28
  use
• 30:28
  cases
• 30:29
  where
• 30:29
  there's
• 30:29
  many
• 30:30
  applications.
• 30:30
  It's
• 30:31
  easy
• 30:31
  to
• 30:31
  claim
• 30:31
  that
• 30:31
  you
• 30:32
  have
• 30:32
  a
• 30:32
  product
• 30:32
  that
• 30:33
  does
• 30:33
  certain
• 30:33
  things.
• 30:33
  But
• 30:33
  then
• 30:34
  when,
• 30:34
  when
• 30:34
  vendors
• 30:35
  or
• 30:35
  when
• 30:35
  retailers
• 30:36
  dig
• 30:36
  in
• 30:36
  to
• 30:37
  verify
• 30:37
  vendor
• 30:38
  claims,
• 30:38
  they
• 30:38
  often
• 30:38
  find
• 30:39
  out
• 30:39
  that,
• 30:39
  you
• 30:39
  know,
• 30:39
  claims
• 30:40
  might
• 30:40
  be
• 30:40
  a
• 30:40
  little
• 30:40
  hand
• 30:40
  wavy
• 30:42
  and
• 30:42
  really
• 30:42
  like.
• 30:43
  The
• 30:43
  reason
• 30:43
  I
• 30:44
  start
• 30:44
  with
• 30:44
  that
• 30:44
  non
• 30:44
  technical
• 30:45
  answer
• 30:45
  is
• 30:45
  this,
• 30:45
  this
• 30:45
  is
• 30:46
  about
• 30:46
  the
• 30:46
  business
• 30:47
  outcome,
• 30:47
  right?
• 30:48
  That's
• 30:48
  how
• 30:48
  to,
• 30:48
  to
• 30:48
  really
• 30:49
  take
• 30:50
  take
• 30:50
  a
• 30:50
  sense
• 30:51
  for
• 30:51
  whether
• 30:52
  computer
• 30:52
  vision
• 30:52
  is
• 30:52
  good
• 30:53
  or
• 30:53
  bad.
• 30:54
  And
• 30:54
  then
• 30:54
  the
• 30:55
  supporting
• 30:55
  points
• 30:55
  for
• 30:56
  that
• 30:56
  are
• 30:56
  really
• 30:56
  around
• 30:56
  depth
• 30:57
  perception
• 30:57
  and
• 30:57
  total
• 30:58
  cost
• 30:58
  of
• 30:58
  ownership.
• 30:59
  So
• 30:59
  you
• 30:59
  know,
• 31:00
  depth
• 31:00
  perception
• 31:00
  is
• 31:00
  basically
• 31:01
  another
• 31:01
  way
• 31:01
  of
• 31:01
  saying
• 31:02
  that
• 31:02
  good
• 31:03
  computer
• 31:03
  vision
• 31:03
  sees
• 31:04
  in
• 31:04
  3D.
• 31:05
  Mobile
• 31:06
  robots
• 31:06
  have
• 31:07
  become
• 31:07
  known
• 31:07
  as
• 31:08
  the
• 31:08
  most
• 31:09
  accurate
• 31:09
  and
• 31:09
  scalable
• 31:10
  and
• 31:10
  cost
• 31:11
  effective
• 31:11
  retail
• 31:12
  solution
• 31:13
  because
• 31:13
  they
• 31:13
  can
• 31:13
  move
• 31:13
  around.
• 31:14
  Right?
• 31:14
  And
• 31:14
  that
• 31:14
  eliminates
• 31:15
  data
• 31:15
  coverage
• 31:15
  gap.
• 31:16
  And
• 31:17
  that
• 31:17
  also
• 31:17
  relates
• 31:17
  to
• 31:18
  the
• 31:18
  topic
• 31:18
  of
• 31:18
  total
• 31:19
  cost
• 31:19
  of
• 31:19
  ownership.
• 31:20
  You
• 31:20
  know,
• 31:20
  when
• 31:21
  you
• 31:21
  have
• 31:21
  like
• 31:21
  just
• 31:22
  fixed
• 31:23
  cameras,
• 31:23
  for
• 31:23
  instance,
• 31:24
  you
• 31:24
  have
• 31:24
  hundreds
• 31:24
  of
• 31:24
  them
• 31:24
  per
• 31:25
  store,
• 31:25
  that
• 31:26
  really
• 31:26
  drives
• 31:26
  up
• 31:26
  your
• 31:27
  costs
• 31:27
  and
• 31:27
  your
• 31:28
  maintenance
• 31:28
  as
• 31:28
  well
• 31:29
  as
• 31:29
  your
• 31:29
  risk
• 31:29
  of
• 31:29
  damage.
• 31:30
  Whereas
• 31:31
  like
• 31:31
  a
• 31:31
  robot
• 31:32
  really
• 31:32
  requires
• 31:33
  minimal
• 31:33
  infrastructure
• 31:34
  and
• 31:34
  it's
• 31:34
  kind
• 31:35
  of
• 31:35
  the
• 31:35
  difference
• 31:35
  of
• 31:35
  managing
• 31:36
  just
• 31:36
  one
• 31:36
  device
• 31:37
  versus
• 31:37
  hundreds.
• 31:38
  So
• 31:38
  I
• 31:38
  would
• 31:38
  say
• 31:39
  bottom
• 31:39
  line,
• 31:39
  computer
• 31:40
  vision
• 31:40
  is
• 31:40
  really
• 31:41
  about
• 31:41
  having,
• 31:41
  you
• 31:41
  know,
• 31:42
  proven
• 31:43
  results
• 31:43
  at
• 31:44
  scale
• 31:44
  in
• 31:44
  prior
• 31:45
  applications.
• 31:46
  And
• 31:46
  that's
• 31:47
  especially
• 31:47
  the
• 31:47
  case
• 31:48
  when
• 31:48
  it
• 31:48
  is
• 31:48
  backed
• 31:49
  by
• 31:49
  a
• 31:50
  solid
• 31:50
  business
• 31:50
  case
• 31:51
  that
• 31:51
  spans
• 31:51
  depth
• 31:52
  perception
• 31:52
  and
• 31:52
  cost
• 31:53
  efficiency.
• 31:54
  Caitlin
• 31:54
  oftentimes,
• 31:55
  and
• 31:55
  we've
• 31:55
  lived
• 31:56
  this,
• 31:56
  we
• 31:56
  see
• 31:56
  a
• 31:57
  disconnect
• 31:57
  between
• 31:57
  the
• 31:58
  stores,
• 31:58
  organizations
• 31:59
  and
• 31:59
  the
• 31:59
  HQ
• 31:59
  side
• 32:00
  of
• 32:00
  a
• 32:00
  retail
• 32:00
  operation.
• 32:01
  So
• 32:02
  what
• 32:02
  do
• 32:03
  you
• 32:03
  think
• 32:03
  are
• 32:03
  the
• 32:03
  most
• 32:03
  significant
• 32:04
  disconnection
• 32:05
  points
• 32:06
  between
• 32:06
  those
• 32:07
  two
• 32:07
  sides
• 32:07
  of
• 32:07
  the
• 32:07
  operation
• 32:08
  when
• 32:08
  it
• 32:08
  comes
• 32:08
  to
• 32:08
  retail
• 32:09
  tech
• 32:09
  deployments?
• 32:09
  And,
• 32:10
  and
• 32:10
  what
• 32:10
  if
• 32:11
  anything,
• 32:11
  can
• 32:11
  both
• 32:12
  sides
• 32:12
  do
• 32:12
  about
• 32:12
  it?
• 32:13
  Successful
• 32:13
  rollouts,
• 32:14
  Chris
• 32:14
  they
• 32:14
  don't
• 32:14
  just
• 32:15
  test
• 32:15
  technology,
• 32:16
  they're
• 32:16
  really
• 32:17
  more
• 32:17
  dedicated
• 32:17
  about
• 32:18
  building
• 32:18
  momentum
• 32:19
  across
• 32:19
  the
• 32:19
  organization.
• 32:20
  And
• 32:20
  so
• 32:20
  we
• 32:20
  see
• 32:21
  the
• 32:21
  best
• 32:21
  retailers
• 32:22
  bridge
• 32:23
  that
• 32:23
  gap
• 32:24
  by
• 32:24
  doing
• 32:25
  three
• 32:25
  things,
• 32:26
  picking
• 32:26
  representative
• 32:27
  pilot
• 32:28
  stores
• 32:28
  that
• 32:28
  reflect
• 32:29
  real
• 32:29
  business
• 32:30
  realities,
• 32:30
  like
• 32:30
  store
• 32:31
  size,
• 32:31
  sales
• 32:31
  volume,
• 32:32
  operational
• 32:33
  readiness,
• 32:33
  tech
• 32:33
  savviness.
• 32:34
  When
• 32:35
  they
• 32:35
  select
• 32:35
  their
• 32:35
  pilot
• 32:36
  stores,
• 32:37
  the
• 32:37
  second
• 32:37
  thing
• 32:38
  they
• 32:38
  do
• 32:38
  is
• 32:38
  stack
• 32:38
  rank
• 32:39
  their
• 32:39
  KPIs,
• 32:39
  and
• 32:39
  that's
• 32:40
  really
• 32:40
  about
• 32:40
  prioritizing
• 32:41
  the
• 32:41
  one
• 32:41
  or
• 32:41
  two
• 32:42
  that
• 32:42
  matter
• 32:42
  most.
• 32:43
  And
• 32:43
  that's
• 32:43
  usually
• 32:43
  something
• 32:44
  like
• 32:44
  profitability
• 32:45
  and
• 32:45
  on
• 32:45
  shelf
• 32:45
  availability
• 32:46
  and
• 32:46
  sometimes
• 32:47
  price
• 32:47
  accuracy.
• 32:48
  And
• 32:48
  then
• 32:48
  the
• 32:49
  third
• 32:49
  piece
• 32:49
  is
• 32:49
  around
• 32:49
  engaging
• 32:50
  store
• 32:50
  teams
• 32:50
  early,
• 32:51
  right?
• 32:51
  No
• 32:51
  one
• 32:51
  wants
• 32:52
  something
• 32:52
  to
• 32:52
  be
• 32:53
  thrown
• 32:53
  over
• 32:53
  the
• 32:53
  fence
• 32:53
  at
• 32:54
  them.
• 32:54
  So
• 32:54
  engaging
• 32:55
  store
• 32:56
  teams
• 32:56
  in
• 32:57
  decision
• 32:57
  making,
• 32:58
  thorough
• 32:58
  training,
• 32:59
  development,
• 32:59
  and
• 32:59
  emphasizing
• 33:00
  automation's
• 33:00
  role
• 33:01
  and
• 33:01
  being
• 33:01
  a
• 33:01
  power
• 33:01
  tool
• 33:02
  for
• 33:02
  them,
• 33:02
  not
• 33:03
  as
• 33:03
  a
• 33:03
  replacement
• 33:03
  of
• 33:03
  labor,
• 33:05
  really
• 33:05
  brings
• 33:06
  things
• 33:06
  over
• 33:06
  the
• 33:06
  line
• 33:07
  for
• 33:07
  all
• 33:07
  parties
• 33:07
  involved.
• 33:08
  The
• 33:08
  best
• 33:08
  thing
• 33:08
  about
• 33:09
  what
• 33:09
  happens
• 33:10
  when
• 33:10
  what
• 33:10
  you
• 33:10
  just
• 33:11
  were
• 33:11
  talking
• 33:11
  about
• 33:12
  takes
• 33:12
  place
• 33:12
  in
• 33:12
  a
• 33:12
  store
• 33:13
  is
• 33:13
  that
• 33:13
  there's
• 33:13
  some
• 33:13
  really
• 33:14
  big
• 33:14
  aha
• 33:14
  moments
• 33:15
  for
• 33:15
  those
• 33:16
  customers
• 33:16
  who
• 33:16
  are
• 33:16
  deploying
• 33:17
  robotics.
• 33:17
  Do
• 33:17
  you
• 33:17
  have
• 33:18
  any
• 33:18
  good
• 33:18
  examples
• 33:18
  that
• 33:19
  you
• 33:19
  could
• 33:19
  share
• 33:19
  with
• 33:19
  us
• 33:19
  quickly?
• 33:20
  Two
• 33:20
  come
• 33:21
  to
• 33:21
  mind.
• 33:21
  So
• 33:22
  most
• 33:22
  of
• 33:22
  those
• 33:22
  top
• 33:22
  performing
• 33:23
  stores
• 33:23
  that
• 33:23
  we're
• 33:23
  talking
• 33:24
  about,
• 33:24
  they
• 33:25
  find
• 33:25
  that
• 33:26
  60%
• 33:27
  of
• 33:27
  the
• 33:27
  items
• 33:28
  that
• 33:28
  they
• 33:28
  believe
• 33:28
  to
• 33:28
  be
• 33:28
  out
• 33:29
  of
• 33:29
  stock
• 33:29
  actually
• 33:29
  to
• 33:30
  be
• 33:30
  in
• 33:30
  store.
• 33:30
  So
• 33:30
  over
• 33:31
  half
• 33:31
  of
• 33:31
  the
• 33:31
  items
• 33:31
  they
• 33:31
  think
• 33:31
  they
• 33:32
  can't
• 33:32
  sell
• 33:32
  are
• 33:33
  there
• 33:33
  to
• 33:33
  be
• 33:33
  sold,
• 33:34
  which
• 33:34
  is
• 33:34
  an
• 33:34
  amazing
• 33:34
  aha.
• 33:35
  And
• 33:35
  then
• 33:36
  I
• 33:36
  think
• 33:36
  the
• 33:36
  second
• 33:36
  Ann
• 33:37
  is
• 33:37
  really
• 33:37
  around
• 33:39
  kind
• 33:39
  of
• 33:39
  longer
• 33:40
  term
• 33:40
  use
• 33:40
  cases
• 33:40
  of
• 33:41
  understanding
• 33:41
  what
• 33:41
  real
• 33:42
  time
• 33:42
  shelf
• 33:42
  conditions
• 33:43
  and
• 33:43
  precise
• 33:44
  item
• 33:44
  location
• 33:45
  can
• 33:45
  do
• 33:46
  to
• 33:46
  inform
• 33:46
  things
• 33:46
  like
• 33:47
  better
• 33:47
  e
• 33:47
  commerce
• 33:48
  accuracy,
• 33:48
  automated
• 33:49
  reordering
• 33:50
  and
• 33:50
  demand
• 33:50
  forecasting
• 33:51
  and
• 33:51
  then
• 33:51
  merchandising
• 33:52
  at
• 33:52
  scale
• 33:52
  like
• 33:53
  to
• 33:53
  the
• 33:53
  effect
• 33:53
  of
• 33:53
  things
• 33:54
  like
• 33:54
  retail
• 33:54
  media
• 33:55
  and
• 33:55
  working
• 33:55
  with
• 33:56
  suppliers
• 33:56
  and
• 33:56
  vendors.
• 33:57
  And
• 33:57
  that's
• 33:58
  such
• 33:58
  a
• 33:59
  privilege
• 33:59
  to
• 33:59
  see
• 33:59
  those
• 34:00
  kind
• 34:00
  of
• 34:00
  AHAs
• 34:00
  go
• 34:00
  off
• 34:01
  because
• 34:01
  it's
• 34:01
  kind
• 34:01
  of
• 34:01
  rare
• 34:02
  to
• 34:02
  see
• 34:02
  your
• 34:02
  business
• 34:02
  in
• 34:03
  a
• 34:03
  new
• 34:03
  light.
• 34:03
  So
• 34:03
  that's
• 34:04
  one
• 34:04
  of
• 34:04
  the
• 34:04
  things
• 34:04
  I
• 34:04
  love
• 34:05
  about
• 34:05
  my
• 34:05
  job.
• 34:05
  Great
• 34:06
  stuff,
• 34:06
  Kaylin.
• 34:06
  Thank
• 34:06
  you.
• 34:10
  Headline
• 34:10
  number
• 34:11
  four
• 34:11
  Save
• 34:11
  A
• 34:11
  Lot
• 34:12
  wants
• 34:12
  to
• 34:12
  take
• 34:12
  the
• 34:13
  grocery
• 34:13
  industry
• 34:14
  by
• 34:14
  storm.
• 34:15
  According
• 34:15
  to
• 34:15
  Grocery
• 34:16
  Dive,
• 34:16
  Save
• 34:16
  A
• 34:16
  Lot
• 34:16
  is
• 34:17
  planning
• 34:17
  to
• 34:17
  hit
• 34:17
  the
• 34:17
  ground
• 34:17
  running
• 34:18
  in
• 34:18
  2025
• 34:19
  after
• 34:19
  a
• 34:19
  year
• 34:20
  of
• 34:20
  readying
• 34:21
  key
• 34:21
  initiatives,
• 34:22
  according
• 34:22
  to
• 34:22
  a
• 34:22
  recent
• 34:23
  interview
• 34:23
  with
• 34:23
  Save
• 34:24
  A
• 34:24
  Lot's
• 34:24
  chief
• 34:25
  operating
• 34:25
  officer
• 34:26
  Bill
• 34:26
  Mayo.
• 34:27
  In
• 34:27
  the
• 34:27
  past
• 34:27
  year,
• 34:28
  Save
• 34:28
  A
• 34:28
  Lot
• 34:28
  announced
• 34:29
  the
• 34:29
  launch
• 34:29
  of
• 34:29
  its
• 34:30
  first
• 34:30
  ever
• 34:30
  loyalty
• 34:31
  program,
• 34:31
  debuted
• 34:32
  a
• 34:32
  micro
• 34:32
  fulfillment
• 34:33
  center
• 34:33
  in
• 34:33
  New
• 34:33
  York
• 34:34
  City,
• 34:34
  and
• 34:34
  opened
• 34:35
  a
• 34:35
  Hispanic
• 34:36
  grocery
• 34:36
  store
• 34:36
  concept,
• 34:37
  all
• 34:37
  initiatives
• 34:38
  that
• 34:38
  Mayo
• 34:38
  said
• 34:39
  will
• 34:39
  catapult
• 34:40
  the
• 34:40
  discounters
• 34:40
  growth
• 34:41
  in
• 34:41
  2025.
• 34:42
  Save
• 34:43
  A
• 34:43
  Lot,
• 34:43
  which
• 34:43
  is
• 34:43
  out
• 34:43
  of
• 34:44
  St.
• 34:44
  Ann,
• 34:45
  Missouri,
• 34:45
  for
• 34:45
  those
• 34:46
  of
• 34:46
  you
• 34:46
  that
• 34:46
  may
• 34:46
  be
• 34:46
  unfamiliar,
• 34:47
  currently
• 34:48
  operates
• 34:49
  approximately
• 34:49
  800
• 34:50
  stores
• 34:50
  across
• 34:51
  32
• 34:51
  states
• 34:52
  and
• 34:52
  said
• 34:52
  back
• 34:52
  at
• 34:53
  NRF
• 34:53
  2024
• 34:54
  that
• 34:54
  it
• 34:55
  has
• 34:55
  designs
• 34:55
  on
• 34:56
  growing
• 34:56
  its
• 34:56
  store
• 34:56
  count
• 34:56
  to
• 34:57
  over
• 34:57
  3,000
• 34:58
  locations
• 34:58
  at
• 34:59
  some
• 34:59
  point.
• 35:00
  And
• 35:00
  I'm
• 35:00
  curious,
• 35:01
  where
• 35:01
  does
• 35:01
  Save
• 35:01
  a
• 35:01
  Lot
• 35:02
  rank
• 35:02
  on
• 35:02
  your
• 35:02
  unofficial
• 35:03
  retailers
• 35:04
  to
• 35:04
  watch
• 35:04
  list?
• 35:04
  The
• 35:04
  unofficial
• 35:05
  and
• 35:05
  Mazinga
• 35:06
  retailers
• 35:06
  to
• 35:06
  watch
• 35:07
  list
• 35:07
  of
• 35:07
  2025.
• 35:08
  Well,
• 35:08
  I
• 35:09
  have
• 35:09
  to
• 35:09
  say
• 35:10
  hi.
• 35:11
  Tractor
• 35:11
  Supply
• 35:11
  is
• 35:12
  one
• 35:12
  that
• 35:12
  I've
• 35:12
  got
• 35:12
  on
• 35:12
  my
• 35:13
  list
• 35:13
  this
• 35:13
  year
• 35:14
  but
• 35:14
  Save
• 35:14
  a
• 35:14
  Lot
• 35:15
  is
• 35:15
  the
• 35:15
  next
• 35:15
  one
• 35:16
  that
• 35:16
  I
• 35:16
  feel
• 35:16
  like
• 35:16
  I'm
• 35:17
  going
• 35:17
  to
• 35:17
  be.
• 35:17
  Well,
• 35:17
  and
• 35:18
  Aldi,
• 35:18
  I
• 35:18
  think
• 35:18
  Aldi.
• 35:19
  Yeah,
• 35:19
  those
• 35:19
  are,
• 35:19
  those
• 35:20
  are
• 35:20
  my
• 35:20
  top
• 35:20
  top
• 35:21
  three
• 35:21
  right
• 35:21
  now
• 35:22
  in
• 35:22
  2025.
• 35:23
  And
• 35:23
  as
• 35:23
  an
• 35:24
  aside,
• 35:24
  can
• 35:24
  we
• 35:24
  just
• 35:25
  say
• 35:25
  that
• 35:25
  Bill
• 35:26
  Mayo
• 35:26
  is
• 35:26
  one
• 35:27
  of
• 35:27
  the
• 35:27
  perfectly
• 35:27
  named
• 35:28
  CEOs
• 35:29
  for
• 35:29
  someone
• 35:29
  in
• 35:29
  the
• 35:30
  grocery
• 35:30
  industry
• 35:30
  I
• 35:31
  just
• 35:31
  love.
• 35:32
  Yes,
• 35:32
  yes,
• 35:32
  yes,
• 35:33
  yes,
• 35:33
  yes.
• 35:33
  I'm
• 35:33
  Bill
• 35:34
  Mayo
• 35:34
  and
• 35:34
  I'm
• 35:34
  the
• 35:34
  CEO
• 35:35
  of
• 35:35
  a
• 35:35
  grocery
• 35:35
  store.
• 35:36
  Perfect.
• 35:37
  That's
• 35:37
  pretty
• 35:37
  good.
• 35:38
  But
• 35:38
  no,
• 35:38
  I
• 35:39
  think,
• 35:39
  I
• 35:39
  think
• 35:40
  I'm,
• 35:40
  I
• 35:40
  think
• 35:41
  there's
• 35:41
  a
• 35:41
  lot
• 35:41
  of
• 35:42
  momentum
• 35:42
  behind
• 35:42
  Save
• 35:43
  a
• 35:43
  Lot
• 35:43
  right
• 35:43
  now.
• 35:44
  You
• 35:44
  know
• 35:45
  he
• 35:45
  came
• 35:45
  in,
• 35:45
  there
• 35:45
  was
• 35:45
  definitely
• 35:46
  some
• 35:46
  low
• 35:46
  hanging
• 35:47
  fruit.
• 35:47
  The
• 35:47
  creation
• 35:47
  and
• 35:48
  expansion
• 35:48
  of
• 35:48
  a
• 35:49
  loyalty
• 35:49
  program.
• 35:50
  Number
• 35:50
  one,
• 35:50
  huge
• 35:51
  getting
• 35:52
  them
• 35:52
  into
• 35:52
  retail
• 35:53
  media.
• 35:53
  Number
• 35:54
  two,
• 35:54
  being
• 35:54
  another
• 35:54
  big
• 35:55
  thing.
• 35:55
  But,
• 35:55
  but
• 35:56
  I,
• 35:56
  I
• 35:56
  really
• 35:57
  think
• 35:57
  that
• 35:57
  with
• 35:57
  the
• 35:57
  support
• 35:58
  of
• 35:58
  this,
• 35:58
  I
• 35:58
  mean
• 35:59
  he's
• 35:59
  an
• 35:59
  innovative
• 36:00
  Wake
• 36:01
  Fern
• 36:01
  Bread
• 36:01
  leader.
• 36:02
  He,
• 36:03
  he's
• 36:03
  going
• 36:03
  to
• 36:04
  take
• 36:04
  this
• 36:05
  brand
• 36:05
  and
• 36:06
  just
• 36:06
  explode
• 36:07
  with
• 36:07
  it
• 36:08
  for
• 36:08
  the,
• 36:08
  the
• 36:08
  year
• 36:08
  ahead.
• 36:09
  We
• 36:10
  Talked
• 36:10
  about
• 36:10
  expanding
• 36:11
  800
• 36:11
  stores
• 36:11
  to
• 36:12
  3,
• 36:12
  000
• 36:12
  stores
• 36:13
  in
• 36:13
  the
• 36:13
  next
• 36:13
  few
• 36:14
  years.
• 36:14
  The
• 36:15
  movement
• 36:15
  into
• 36:16
  the
• 36:16
  micro
• 36:16
  fulfillment
• 36:17
  centers
• 36:17
  which
• 36:17
  you
• 36:17
  and
• 36:17
  I
• 36:17
  got
• 36:18
  to
• 36:18
  go
• 36:18
  see
• 36:18
  the
• 36:19
  fabric
• 36:19
  in
• 36:19
  Brooklyn,
• 36:20
  like
• 36:20
  it
• 36:21
  makes
• 36:21
  it
• 36:21
  easier
• 36:21
  to
• 36:22
  expand
• 36:22
  the
• 36:22
  brand
• 36:22
  online
• 36:23
  and
• 36:23
  offline
• 36:24
  to
• 36:24
  introduce
• 36:25
  new
• 36:25
  people
• 36:25
  to
• 36:25
  brands
• 36:26
  where
• 36:26
  there
• 36:26
  aren't
• 36:26
  bricks
• 36:26
  and
• 36:26
  mor.
• 36:27
  And
• 36:27
  especially
• 36:28
  in
• 36:28
  the
• 36:28
  convenience
• 36:29
  and
• 36:29
  Hispanic
• 36:29
  grocery
• 36:30
  spaces
• 36:30
  too.
• 36:31
  Like
• 36:31
  talk
• 36:31
  about
• 36:31
  categories
• 36:32
  that
• 36:32
  are
• 36:32
  also
• 36:33
  getting
• 36:33
  much
• 36:33
  bigger.
• 36:33
  Like
• 36:34
  being
• 36:34
  able
• 36:34
  to
• 36:35
  serve
• 36:35
  that
• 36:35
  need,
• 36:36
  I
• 36:36
  think
• 36:36
  is
• 36:36
  going
• 36:36
  to
• 36:36
  be
• 36:37
  another.
• 36:37
  Like
• 36:38
  they've
• 36:38
  just,
• 36:38
  they've
• 36:38
  got
• 36:39
  all
• 36:39
  the
• 36:39
  legs
• 36:39
  of
• 36:39
  the
• 36:39
  stool
• 36:40
  going
• 36:40
  to
• 36:40
  really
• 36:40
  help
• 36:41
  them
• 36:41
  take
• 36:41
  off
• 36:41
  this
• 36:42
  year.
• 36:42
  And
• 36:43
  then
• 36:43
  the
• 36:44
  last
• 36:44
  point
• 36:44
  is
• 36:44
  you
• 36:44
  have
• 36:45
  all
• 36:45
  this
• 36:45
  data
• 36:45
  now.
• 36:46
  Now
• 36:46
  I
• 36:46
  think
• 36:47
  that's
• 36:47
  going
• 36:47
  to
• 36:47
  be
• 36:47
  a
• 36:48
  new,
• 36:48
  a
• 36:48
  new
• 36:48
  muscle
• 36:49
  for
• 36:49
  Save
• 36:49
  A
• 36:50
  Lot
• 36:50
  because
• 36:51
  they
• 36:51
  haven't
• 36:51
  had
• 36:52
  this
• 36:52
  much
• 36:52
  data
• 36:52
  about
• 36:52
  their
• 36:53
  consumers
• 36:53
  through
• 36:54
  loyalty
• 36:54
  programs,
• 36:55
  through
• 36:55
  you
• 36:55
  know,
• 36:56
  the
• 36:56
  partnerships
• 36:56
  with
• 36:57
  things
• 36:57
  like
• 36:57
  you
• 36:57
  know,
• 36:58
  the
• 36:58
  fabric
• 36:58
  MFC
• 36:59
  and
• 36:59
  getting
• 36:59
  new
• 37:00
  customers
• 37:00
  in
• 37:00
  those
• 37:00
  areas.
• 37:01
  So
• 37:01
  that
• 37:01
  will
• 37:02
  be
• 37:02
  something
• 37:02
  that
• 37:02
  they'll
• 37:02
  have
• 37:02
  to
• 37:03
  really
• 37:03
  make
• 37:03
  sure
• 37:03
  that
• 37:03
  they
• 37:03
  invest
• 37:04
  in.
• 37:04
  But
• 37:04
  if
• 37:05
  they
• 37:05
  can
• 37:05
  do
• 37:05
  that,
• 37:05
  which
• 37:06
  it
• 37:06
  seems
• 37:06
  like
• 37:06
  they
• 37:06
  can
• 37:07
  with
• 37:07
  Bell
• 37:07
  Mayo's
• 37:08
  leadership,
• 37:09
  they,
• 37:09
  they
• 37:09
  are
• 37:10
  going
• 37:10
  to
• 37:10
  be
• 37:10
  one
• 37:10
  to
• 37:11
  watch
• 37:11
  this
• 37:11
  year.
• 37:12
  But
• 37:12
  where
• 37:12
  do
• 37:12
  you
• 37:12
  rank
• 37:13
  them?
• 37:13
  Well,
• 37:14
  hold
• 37:14
  the
• 37:14
  Mayo
• 37:15
  and
• 37:16
  I
• 37:16
  don't
• 37:16
  know,
• 37:17
  like,
• 37:18
  yeah,
• 37:19
  I
• 37:19
  pretty
• 37:19
  much
• 37:19
  100%
• 37:20
  agree.
• 37:20
  Okay.
• 37:21
  100%
• 37:21
  agree
• 37:22
  with
• 37:22
  you.
• 37:22
  So,
• 37:22
  so,
• 37:23
  I
• 37:23
  mean,
• 37:23
  you
• 37:24
  know,
• 37:24
  for
• 37:24
  all
• 37:24
  the
• 37:24
  same
• 37:25
  reasons
• 37:25
  I,
• 37:25
  I
• 37:25
  would
• 37:25
  add
• 37:26
  sprouts
• 37:26
  into
• 37:26
  that
• 37:26
  list
• 37:27
  too,
• 37:27
  you
• 37:27
  know,
• 37:27
  and,
• 37:28
  and
• 37:28
  like
• 37:28
  Aldi,
• 37:28
  like
• 37:29
  we
• 37:29
  already
• 37:29
  discussed
• 37:29
  in
• 37:30
  this,
• 37:30
  in
• 37:30
  this
• 37:30
  episode,
• 37:31
  because
• 37:32
  unlike
• 37:32
  others,
• 37:32
  they
• 37:33
  have
• 37:33
  room
• 37:33
  to
• 37:33
  grow,
• 37:34
  right?
• 37:34
  Yes.
• 37:35
  You
• 37:35
  know,
• 37:36
  they
• 37:36
  have
• 37:36
  a
• 37:36
  prototype
• 37:37
  that
• 37:37
  can
• 37:37
  potentially
• 37:38
  scale,
• 37:38
  or
• 37:38
  they're
• 37:38
  discovering
• 37:39
  what
• 37:39
  that
• 37:39
  is
• 37:39
  and
• 37:39
  they
• 37:40
  still
• 37:40
  have
• 37:40
  opportunity
• 37:41
  to
• 37:41
  deploy
• 37:41
  it.
• 37:42
  So,
• 37:42
  and,
• 37:42
  and
• 37:43
  then
• 37:43
  they're
• 37:43
  doing
• 37:43
  other
• 37:43
  cool
• 37:44
  things.
• 37:44
  Like
• 37:44
  you
• 37:44
  mentioned
• 37:44
  the
• 37:44
  Brooklyn
• 37:45
  facility
• 37:45
  we
• 37:45
  saw.
• 37:46
  I
• 37:46
  mean,
• 37:46
  that,
• 37:46
  that's
• 37:47
  a,
• 37:47
  it's
• 37:47
  a,
• 37:48
  the
• 37:48
  thing
• 37:48
  I
• 37:48
  give
• 37:48
  them
• 37:48
  credit
• 37:49
  for,
• 37:49
  it
• 37:49
  is
• 37:50
  a
• 37:50
  100
• 37:50
  ballsy
• 37:51
  move.
• 37:51
  I
• 37:52
  mean,
• 37:52
  I
• 37:52
  don't
• 37:52
  think
• 37:52
  ballsy
• 37:53
  could
• 37:53
  be
• 37:53
  more
• 37:54
  attributed
• 37:54
  to
• 37:54
  any
• 37:55
  move
• 37:55
  in
• 37:55
  the
• 37:55
  history
• 37:55
  of
• 37:55
  retail
• 37:56
  than
• 37:56
  a
• 37:57
  St.
• 37:57
  Ann,
• 37:57
  Missouri
• 37:58
  retailer
• 37:58
  entering
• 37:59
  New
• 37:59
  York
• 37:59
  City
• 38:00
  with
• 38:00
  no
• 38:01
  presence
• 38:01
  and
• 38:02
  seemingly
• 38:02
  seeing
• 38:03
  a
• 38:03
  flood
• 38:03
  of
• 38:03
  orders.
• 38:04
  Regular
• 38:04
  coming
• 38:05
  regularly
• 38:05
  coming
• 38:05
  in
• 38:06
  through
• 38:06
  UberEats.
• 38:06
  We
• 38:06
  were
• 38:06
  there,
• 38:07
  we
• 38:07
  were
• 38:07
  watching
• 38:07
  Uber
• 38:08
  drivers
• 38:08
  come
• 38:08
  in.
• 38:08
  They're
• 38:08
  like,
• 38:09
  oh
• 38:09
  my
• 38:09
  God,
• 38:09
  what
• 38:09
  is
• 38:09
  going
• 38:10
  on
• 38:10
  here?
• 38:10
  Yeah,
• 38:11
  that's
• 38:11
  just
• 38:11
  with
• 38:11
  Uber
• 38:11
  Eats,
• 38:12
  imagine
• 38:12
  if
• 38:12
  they
• 38:12
  got
• 38:12
  on
• 38:12
  the
• 38:12
  other
• 38:13
  delivery
• 38:13
  platforms
• 38:14
  too.
• 38:14
  So
• 38:14
  your,
• 38:14
  your,
• 38:15
  your
• 38:15
  volume
• 38:15
  is
• 38:15
  going
• 38:16
  to
• 38:16
  scale
• 38:16
  without
• 38:17
  any
• 38:17
  extra
• 38:18
  investment
• 38:18
  ultimately,
• 38:19
  at
• 38:19
  the
• 38:19
  end
• 38:19
  of
• 38:19
  the
• 38:19
  day.
• 38:20
  So,
• 38:20
  so,
• 38:20
  and
• 38:20
  if
• 38:21
  that
• 38:21
  model
• 38:21
  works,
• 38:22
  you
• 38:22
  could
• 38:23
  scale
• 38:23
  that
• 38:23
  to
• 38:23
  any
• 38:23
  major
• 38:24
  city
• 38:24
  that
• 38:24
  you
• 38:24
  want
• 38:25
  to
• 38:25
  where
• 38:25
  you
• 38:25
  don't
• 38:25
  already
• 38:25
  have
• 38:26
  a
• 38:26
  presence.
• 38:26
  So,
• 38:28
  yeah,
• 38:28
  I
• 38:28
  mean,
• 38:28
  the
• 38:28
  last
• 38:28
  thing
• 38:29
  I'll
• 38:29
  say,
• 38:29
  side
• 38:29
  note,
• 38:30
  I,
• 38:31
  I,
• 38:31
  I
• 38:31
  don't
• 38:31
  think
• 38:31
  I
• 38:31
  told
• 38:31
  you
• 38:32
  this.
• 38:32
  I
• 38:32
  actually
• 38:32
  extended
• 38:33
  Mr.
• 38:34
  Bill
• 38:34
  Mayo
• 38:34
  a
• 38:34
  open
• 38:35
  invitation
• 38:35
  over
• 38:36
  this
• 38:36
  past
• 38:36
  weekend
• 38:37
  to
• 38:37
  join
• 38:37
  us
• 38:37
  for
• 38:38
  a
• 38:38
  five
• 38:38
  insightful
• 38:39
  minutes
• 38:39
  whenever
• 38:39
  he
• 38:39
  is
• 38:40
  available.
• 38:40
  I
• 38:40
  just
• 38:40
  gave
• 38:40
  him
• 38:40
  an
• 38:41
  open
• 38:41
  invitation
• 38:42
  and
• 38:43
  hope
• 38:43
  he
• 38:43
  takes,
• 38:43
  I
• 38:44
  hope
• 38:44
  he
• 38:44
  takes
• 38:44
  us
• 38:44
  up
• 38:44
  on
• 38:45
  it
• 38:45
  at
• 38:45
  some
• 38:45
  point
• 38:45
  because
• 38:46
  we
• 38:46
  would
• 38:46
  love
• 38:47
  to
• 38:47
  talk
• 38:47
  to
• 38:47
  him.
• 38:47
  I
• 38:48
  know,
• 38:48
  I
• 38:48
  know
• 38:48
  you
• 38:48
  would.
• 38:48
  And
• 38:49
  I
• 38:49
  would.
• 38:49
  Yeah.
• 38:50
  He
• 38:50
  got
• 38:50
  back
• 38:50
  to
• 38:50
  me,
• 38:50
  he
• 38:50
  said,
• 38:51
  yeah,
• 38:51
  thanks,
• 38:51
  I'll
• 38:51
  let
• 38:51
  you
• 38:52
  know.
• 38:52
  So
• 38:53
  here.
• 38:53
  You
• 38:53
  have
• 38:53
  a
• 38:53
  direct
• 38:54
  line
• 38:54
  to
• 38:54
  Mr.
• 38:55
  Mayo?
• 38:55
  Yes,
• 38:55
  I
• 38:56
  do.
• 38:56
  Yeah,
• 38:56
  yeah,
• 38:56
  no,
• 38:56
  we've
• 38:57
  been
• 38:57
  communicating.
• 38:58
  He
• 38:58
  hasn't
• 38:59
  committed
• 38:59
  yet.
• 38:59
  So
• 39:00
  I'm
• 39:00
  kind
• 39:00
  of,
• 39:00
  I'm
• 39:00
  kind
• 39:01
  of
• 39:01
  trying
• 39:01
  to
• 39:01
  turn
• 39:01
  the
• 39:01
  screws
• 39:02
  on
• 39:02
  him
• 39:02
  a
• 39:02
  little
• 39:02
  bit.
• 39:02
  Say,
• 39:02
  come
• 39:03
  on,
• 39:03
  Bill,
• 39:03
  we
• 39:03
  want
• 39:03
  to
• 39:03
  talk
• 39:03
  to
• 39:03
  you
• 39:04
  and
• 39:04
  learn
• 39:04
  more
• 39:04
  about
• 39:04
  this
• 39:04
  because
• 39:05
  it
• 39:05
  sounds
• 39:05
  really
• 39:05
  cool.
• 39:06
  All
• 39:06
  right,
• 39:07
  well,
• 39:07
  until
• 39:08
  then,
• 39:09
  we'll,
• 39:10
  we'll
• 39:10
  move
• 39:10
  on
• 39:10
  to
• 39:10
  headline
• 39:11
  number
• 39:11
  five.
• 39:12
  Instacart
• 39:13
  is
• 39:13
  piloting
• 39:14
  adding
• 39:14
  CPG
• 39:15
  brand
• 39:15
  tasks
• 39:15
  risks
• 39:16
  for
• 39:16
  its
• 39:16
  workers.
• 39:16
  Chris.
• 39:17
  According
• 39:17
  to
• 39:17
  Grocery
• 39:17
  Dive
• 39:18
  again,
• 39:18
  Instacart
• 39:19
  is
• 39:19
  piloting
• 39:19
  a
• 39:19
  program
• 39:20
  in
• 39:20
  which
• 39:20
  its
• 39:20
  independent
• 39:21
  contractors
• 39:21
  can
• 39:21
  accept
• 39:22
  in
• 39:22
  store
• 39:22
  work
• 39:23
  on
• 39:23
  behalf
• 39:23
  of
• 39:24
  CPGs.
• 39:25
  Say
• 39:25
  for
• 39:25
  example,
• 39:26
  taking
• 39:27
  photos
• 39:27
  of
• 39:27
  in
• 39:27
  Store
• 39:28
  displays.
• 39:28
  The
• 39:29
  pilot
• 39:29
  is
• 39:29
  currently
• 39:30
  running
• 39:30
  in
• 39:30
  select
• 39:30
  markets
• 39:31
  with
• 39:31
  select
• 39:31
  workers.
• 39:32
  Instacart
• 39:32
  said
• 39:33
  without
• 39:33
  providing
• 39:34
  further
• 39:34
  information,
• 39:35
  workers
• 39:35
  involved
• 39:36
  in
• 39:36
  the
• 39:36
  pilot
• 39:36
  can
• 39:37
  opt
• 39:37
  into
• 39:37
  brand
• 39:38
  tasks
• 39:38
  and
• 39:38
  will
• 39:38
  see
• 39:39
  how
• 39:39
  much
• 39:39
  the
• 39:39
  task
• 39:40
  pays
• 39:40
  before
• 39:41
  deciding
• 39:41
  whether
• 39:42
  or
• 39:42
  not
• 39:42
  to
• 39:42
  accept
• 39:42
  it.
• 39:43
  Instacart
• 39:43
  said
• 39:43
  it
• 39:44
  workers
• 39:44
  are
• 39:44
  also
• 39:45
  not
• 39:45
  penalized
• 39:46
  for.
• 39:47
  For
• 39:47
  not
• 39:47
  accepting
• 39:48
  a
• 39:48
  task.
• 39:49
  Chris,
• 39:49
  are
• 39:49
  you
• 39:49
  pro
• 39:50
  or
• 39:50
  con?
• 39:50
  Instacart
• 39:51
  adding
• 39:51
  CPG
• 39:52
  brand
• 39:52
  tasks
• 39:52
  for
• 39:53
  its
• 39:53
  gig
• 39:53
  workers.
• 39:54
  Oh,
• 39:55
  can
• 39:55
  I
• 39:55
  say
• 39:55
  that
• 39:55
  I'm
• 39:56
  prawn?
• 39:56
  Anne,
• 39:56
  can
• 39:57
  I
• 39:57
  say
• 39:57
  prawn?
• 39:57
  Is
• 39:58
  that,
• 39:58
  is
• 39:58
  that
• 39:58
  an
• 39:58
  effective
• 39:59
  answer
• 39:59
  for
• 39:59
  this?
• 40:00
  I'm
• 40:01
  kind
• 40:01
  of
• 40:01
  mixed.
• 40:02
  I'm
• 40:02
  okay.
• 40:02
  I
• 40:02
  think
• 40:02
  I'm
• 40:03
  prawn,
• 40:03
  but
• 40:03
  I'm.
• 40:05
  That's
• 40:05
  okay.
• 40:06
  Probably
• 40:06
  more.
• 40:06
  I'm
• 40:06
  probably
• 40:07
  more
• 40:07
  pro
• 40:07
  than
• 40:08
  I
• 40:08
  am
• 40:08
  Condo,
• 40:09
  I
• 40:09
  think.
• 40:09
  Okay.
• 40:10
  You
• 40:10
  know,
• 40:10
  but
• 40:10
  I
• 40:10
  would
• 40:10
  say
• 40:11
  I'm
• 40:11
  prime.
• 40:11
  I'm
• 40:12
  like
• 40:12
  right
• 40:12
  squarely
• 40:13
  in
• 40:13
  the
• 40:13
  middle.
• 40:13
  Maybe
• 40:13
  a
• 40:13
  slight
• 40:14
  hedge
• 40:14
  towards
• 40:14
  pro.
• 40:15
  Okay,
• 40:16
  here's
• 40:16
  the
• 40:16
  reason
• 40:16
  I
• 40:16
  like
• 40:16
  the
• 40:17
  idea.
• 40:17
  I
• 40:17
  like
• 40:17
  the
• 40:17
  idea
• 40:18
  because
• 40:19
  in
• 40:19
  general,
• 40:20
  I
• 40:20
  think
• 40:20
  this
• 40:20
  is
• 40:20
  a
• 40:21
  much
• 40:21
  better
• 40:21
  idea
• 40:21
  than
• 40:22
  Instacart's
• 40:22
  claims
• 40:23
  of
• 40:23
  telling
• 40:24
  the
• 40:24
  industry
• 40:24
  that
• 40:24
  it
• 40:24
  knows
• 40:25
  how
• 40:25
  to
• 40:25
  run
• 40:25
  a
• 40:25
  grocery
• 40:25
  store,
• 40:26
  which
• 40:26
  I
• 40:26
  think
• 40:26
  is
• 40:26
  just
• 40:26
  absolutely
• 40:27
  laughable
• 40:28
  because
• 40:29
  it's
• 40:29
  a
• 40:29
  smart
• 40:30
  extension
• 40:30
  of
• 40:30
  what
• 40:30
  Instacart
• 40:31
  already
• 40:31
  does
• 40:31
  well,
• 40:31
  which
• 40:32
  is
• 40:32
  deploying
• 40:32
  gig
• 40:33
  workers
• 40:33
  into
• 40:33
  grocery
• 40:33
  stores.
• 40:34
  So
• 40:34
  there
• 40:34
  should
• 40:34
  be
• 40:34
  some
• 40:35
  scale
• 40:35
  there.
• 40:35
  There.
• 40:35
  The
• 40:36
  one
• 40:36
  caveat
• 40:36
  I
• 40:36
  have
• 40:37
  about
• 40:37
  it,
• 40:37
  though,
• 40:37
  is
• 40:38
  that
• 40:38
  you're
• 40:38
  asking
• 40:39
  your
• 40:39
  workforce
• 40:39
  to
• 40:39
  do
• 40:40
  an
• 40:40
  entirely
• 40:40
  different
• 40:41
  task.
• 40:42
  And
• 40:42
  like
• 40:42
  everything
• 40:43
  we
• 40:43
  talk
• 40:43
  about
• 40:43
  on
• 40:43
  the
• 40:43
  show,
• 40:44
  everything
• 40:44
  you
• 40:44
  do
• 40:45
  has
• 40:45
  a
• 40:45
  cost,
• 40:46
  which
• 40:46
  is
• 40:46
  going
• 40:46
  to
• 40:46
  mean
• 40:47
  slower
• 40:47
  pick
• 40:47
  times,
• 40:48
  more
• 40:48
  misspicks
• 40:49
  because
• 40:49
  of
• 40:49
  distractions.
• 40:50
  I
• 40:50
  don't
• 40:50
  think
• 40:50
  Instacart
• 40:51
  knows
• 40:51
  that
• 40:51
  yet,
• 40:51
  which
• 40:51
  is
• 40:51
  why
• 40:52
  they're
• 40:52
  piloting
• 40:53
  now.
• 40:53
  The
• 40:53
  important
• 40:53
  thing
• 40:53
  for
• 40:53
  me,
• 40:54
  though,
• 40:54
  is
• 40:54
  as
• 40:54
  I
• 40:54
  was
• 40:55
  thinking
• 40:55
  about
• 40:55
  this,
• 40:55
  I
• 40:56
  think
• 40:56
  all
• 40:56
  of
• 40:56
  that
• 40:57
  can
• 40:57
  be
• 40:57
  avoided
• 40:57
  if
• 40:58
  the
• 40:58
  tasks
• 40:58
  are
• 40:59
  routed
• 40:59
  separately.
• 41:00
  So
• 41:00
  for
• 41:01
  that
• 41:01
  reason,
• 41:01
  I
• 41:02
  think
• 41:02
  on
• 41:02
  the
• 41:02
  whole,
• 41:02
  I
• 41:03
  really
• 41:03
  like
• 41:03
  this
• 41:03
  idea.
• 41:03
  Like
• 41:04
  if
• 41:04
  you
• 41:04
  just
• 41:04
  have
• 41:04
  a
• 41:05
  gig
• 41:05
  worker
• 41:05
  staff
• 41:06
  that
• 41:06
  does
• 41:06
  goes
• 41:06
  and
• 41:06
  does
• 41:07
  the
• 41:07
  CPG
• 41:07
  work,
• 41:08
  one
• 41:08
  that
• 41:08
  goes
• 41:08
  and
• 41:09
  does
• 41:09
  the
• 41:09
  picking,
• 41:10
  problem
• 41:10
  solved,
• 41:11
  in
• 41:11
  my
• 41:11
  opinion.
• 41:11
  It
• 41:12
  doesn't
• 41:12
  sound
• 41:12
  like
• 41:13
  that's
• 41:13
  how
• 41:13
  they're
• 41:13
  routing
• 41:14
  things
• 41:14
  yet
• 41:14
  when
• 41:14
  I
• 41:14
  read
• 41:15
  the
• 41:15
  headline,
• 41:15
  but
• 41:15
  who
• 41:15
  knows?
• 41:16
  And
• 41:16
  they're
• 41:16
  going
• 41:16
  to
• 41:17
  learn
• 41:17
  from
• 41:17
  it,
• 41:17
  and
• 41:17
  that's
• 41:17
  why
• 41:17
  it's
• 41:18
  a
• 41:18
  test.
• 41:18
  So
• 41:18
  I
• 41:18
  think
• 41:18
  Net
• 41:19
  net,
• 41:19
  I'm
• 41:20
  actually
• 41:20
  talking
• 41:20
  myself
• 41:21
  into.
• 41:21
  I'm
• 41:22
  pretty
• 41:22
  pro
• 41:22
  on
• 41:22
  this,
• 41:22
  I
• 41:23
  think.
• 41:23
  Yeah,
• 41:24
  yeah,
• 41:24
  I,
• 41:24
  I
• 41:25
  agree
• 41:25
  with
• 41:25
  you.
• 41:25
  I
• 41:25
  mean,
• 41:25
  I
• 41:25
  think
• 41:26
  the
• 41:26
  key
• 41:26
  thing
• 41:27
  is
• 41:27
  how
• 41:28
  is
• 41:28
  this
• 41:28
  rolled
• 41:28
  out?
• 41:29
  Like
• 41:29
  we.
• 41:29
  There's
• 41:29
  no
• 41:30
  information
• 41:30
  on
• 41:30
  that.
• 41:31
  I
• 41:31
  think
• 41:31
  think
• 41:31
  to
• 41:32
  your
• 41:32
  Point,
• 41:32
  if
• 41:33
  this
• 41:33
  means
• 41:33
  that,
• 41:34
  you
• 41:34
  know,
• 41:34
  as
• 41:34
  a
• 41:35
  gig
• 41:35
  worker
• 41:35
  who
• 41:36
  I
• 41:36
  kind
• 41:36
  of
• 41:36
  set
• 41:36
  up
• 41:37
  my
• 41:37
  day
• 41:37
  and
• 41:37
  I
• 41:37
  have
• 41:37
  to
• 41:38
  stay
• 41:38
  in
• 41:38
  and
• 41:38
  around
• 41:39
  the
• 41:39
  grocery
• 41:39
  stores,
• 41:40
  that
• 41:40
  I
• 41:40
  know
• 41:40
  that
• 41:40
  I
• 41:41
  could
• 41:41
  get
• 41:41
  orders
• 41:42
  from
• 41:42
  coming
• 41:43
  in
• 41:43
  my
• 41:43
  way,
• 41:43
  like,
• 41:44
  this
• 41:44
  is
• 41:44
  a
• 41:44
  great
• 41:44
  thing
• 41:44
  to
• 41:45
  do
• 41:45
  when
• 41:45
  you're
• 41:45
  killing
• 41:46
  time.
• 41:46
  If
• 41:46
  it's
• 41:46
  a
• 41:46
  totally
• 41:47
  separate
• 41:47
  task,
• 41:48
  like,
• 41:48
  hey,
• 41:48
  I
• 41:49
  can
• 41:49
  get
• 41:49
  paid
• 41:50
  X
• 41:50
  number
• 41:50
  of
• 41:50
  dollars
• 41:51
  for
• 41:51
  going
• 41:51
  in
• 41:51
  this
• 41:52
  grocery
• 41:52
  store,
• 41:52
  walking
• 41:52
  around,
• 41:53
  taking
• 41:53
  a
• 41:53
  few
• 41:53
  photos,
• 41:54
  I
• 41:54
  think
• 41:54
  anything
• 41:55
  that
• 41:55
  as.
• 41:55
  Like
• 41:56
  you
• 41:56
  said,
• 41:56
  as
• 41:56
  long
• 41:56
  as
• 41:56
  it
• 41:57
  stays
• 41:57
  separate
• 41:57
  and
• 41:57
  it
• 41:58
  does
• 41:58
  not
• 41:58
  slow
• 41:59
  or
• 41:59
  impact
• 42:00
  picks,
• 42:00
  I
• 42:01
  think
• 42:01
  that's
• 42:01
  the.
• 42:02
  That's
• 42:02
  a
• 42:02
  key
• 42:02
  thing
• 42:03
  here.
• 42:04
  I
• 42:05
  still
• 42:05
  think,
• 42:05
  though,
• 42:06
  that
• 42:06
  this
• 42:06
  is
• 42:07
  maybe
• 42:07
  a
• 42:08
  temporary
• 42:08
  solution
• 42:09
  for
• 42:09
  all
• 42:09
  the
• 42:09
  reasons
• 42:09
  that
• 42:09
  Caitlin
• 42:10
  just
• 42:10
  identified
• 42:11
  in
• 42:11
  that
• 42:11
  five
• 42:11
  insightful
• 42:12
  minute
• 42:12
  segments,
• 42:13
  like,
• 42:13
  I
• 42:13
  still
• 42:14
  think
• 42:14
  that
• 42:14
  making
• 42:14
  an
• 42:15
  investment
• 42:15
  in
• 42:15
  something
• 42:15
  like
• 42:16
  a
• 42:16
  robot
• 42:16
  to
• 42:16
  do
• 42:17
  this
• 42:17
  that's
• 42:18
  repeated,
• 42:19
  that
• 42:19
  you
• 42:19
  get
• 42:19
  consistent
• 42:20
  information
• 42:21
  the
• 42:22
  same
• 42:22
  way
• 42:22
  you
• 42:22
  don't
• 42:22
  have
• 42:23
  people
• 42:23
  taking
• 42:23
  a
• 42:24
  shot
• 42:24
  from
• 42:24
  one
• 42:24
  side
• 42:25
  versus
• 42:25
  the
• 42:25
  other.
• 42:25
  Like,
• 42:26
  like,
• 42:26
  that
• 42:27
  is.
• 42:27
  That
• 42:28
  is
• 42:28
  the
• 42:28
  investment
• 42:29
  that
• 42:29
  I
• 42:29
  would
• 42:29
  make
• 42:29
  in
• 42:29
  the
• 42:30
  long
• 42:30
  run.
• 42:31
  But,
• 42:31
  you
• 42:31
  know,
• 42:31
  that
• 42:32
  is
• 42:32
  an
• 42:32
  investment,
• 42:33
  and
• 42:33
  there's
• 42:33
  some
• 42:33
  retailers
• 42:34
  out
• 42:34
  there
• 42:34
  who
• 42:34
  can't
• 42:34
  do
• 42:35
  that.
• 42:35
  So
• 42:35
  some
• 42:35
  information
• 42:36
  is
• 42:36
  better
• 42:36
  than
• 42:36
  none.
• 42:37
  And
• 42:37
  if
• 42:37
  they
• 42:37
  can
• 42:37
  pay
• 42:38
  somebody
• 42:38
  $25
• 42:39
  to
• 42:39
  go
• 42:39
  take
• 42:39
  a
• 42:39
  picture,
• 42:40
  like,
• 42:40
  that's
• 42:41
  probably
• 42:41
  a
• 42:41
  worthwhile
• 42:42
  investment.
• 42:44
  So
• 42:44
  I,
• 42:44
  I'm.
• 42:45
  I'm
• 42:45
  pro.
• 42:46
  If
• 42:46
  it.
• 42:47
  If
• 42:47
  it.
• 42:47
  Like,
• 42:48
  if
• 42:49
  those
• 42:49
  caveats
• 42:50
  apply,
• 42:50
  I
• 42:50
  guess.
• 42:51
  Yeah,
• 42:51
  now
• 42:51
  you're
• 42:51
  bringing
• 42:51
  me
• 42:51
  back
• 42:52
  down.
• 42:52
  I
• 42:52
  think
• 42:52
  you're
• 42:52
  right.
• 42:52
  It's,
• 42:53
  it's.
• 42:53
  It.
• 42:54
  It's
• 42:54
  not
• 42:54
  the
• 42:54
  best
• 42:55
  way
• 42:55
  to
• 42:55
  do
• 42:55
  this.
• 42:56
  No.
• 42:56
  But
• 42:56
  it
• 42:56
  is
• 42:56
  a
• 42:57
  decent
• 42:57
  stopgap
• 42:58
  measure
• 42:58
  for
• 42:58
  many
• 42:58
  of
• 42:58
  the
• 42:58
  retailers.
• 42:59
  The
• 42:59
  other
• 42:59
  point
• 42:59
  I
• 43:00
  make,
• 43:00
  too
• 43:00
  is
• 43:00
  I
• 43:00
  thought
• 43:01
  it
• 43:01
  was
• 43:01
  interesting
• 43:01
  the
• 43:01
  Instacart
• 43:02
  Communications
• 43:02
  team
• 43:03
  was,
• 43:03
  you
• 43:04
  know,
• 43:04
  lighting
• 43:04
  me
• 43:05
  up
• 43:05
  this
• 43:05
  week,
• 43:05
  but
• 43:05
  I
• 43:05
  unfortunately
• 43:05
  wasn't
• 43:06
  able
• 43:06
  to
• 43:06
  get
• 43:06
  back
• 43:06
  to
• 43:06
  them
• 43:06
  because
• 43:06
  I've
• 43:07
  been
• 43:07
  busy,
• 43:07
  busy
• 43:07
  at
• 43:08
  Manifest
• 43:08
  this
• 43:08
  whole
• 43:08
  week
• 43:09
  about
• 43:09
  their
• 43:09
  rollout
• 43:10
  of
• 43:10
  the
• 43:10
  smart
• 43:10
  card
• 43:11
  at
• 43:11
  Kohl's,
• 43:11
  wanting
• 43:11
  us
• 43:12
  to
• 43:12
  cover
• 43:12
  that.
• 43:12
  And
• 43:12
  I
• 43:12
  was
• 43:13
  like,
• 43:13
  this.
• 43:14
  This,
• 43:14
  to
• 43:14
  me,
• 43:14
  is
• 43:15
  so
• 43:15
  much
• 43:15
  more
• 43:16
  interesting
• 43:16
  in
• 43:17
  the
• 43:17
  smart
• 43:17
  card
• 43:17
  at
• 43:17
  Kohl's.
• 43:18
  So
• 43:18
  that,
• 43:19
  you
• 43:19
  know,
• 43:19
  that's
• 43:19
  why
• 43:19
  we.
• 43:19
  We
• 43:20
  picked
• 43:20
  it
• 43:20
  so.
• 43:20
  So
• 43:20
  to
• 43:21
  tell
• 43:21
  our
• 43:21
  audience
• 43:21
  how
• 43:21
  the
• 43:21
  sausage
• 43:22
  is
• 43:22
  made.
• 43:23
  All
• 43:23
  right,
• 43:23
  let's
• 43:24
  do
• 43:24
  the
• 43:24
  lighting
• 43:24
  round.
• 43:25
  All
• 43:25
  right,
• 43:25
  let's
• 43:25
  go.
• 43:25
  Chris,
• 43:26
  question
• 43:26
  number
• 43:26
  one.
• 43:27
  The
• 43:27
  car
• 43:28
  fragrance
• 43:28
  category
• 43:29
  is
• 43:29
  growing
• 43:30
  so
• 43:30
  quickly
• 43:30
  that
• 43:31
  luxury
• 43:31
  fragrance
• 43:32
  houses
• 43:32
  like
• 43:32
  Jo
• 43:32
  Malone,
• 43:33
  for
• 43:33
  example,
• 43:34
  known
• 43:34
  for
• 43:34
  personal
• 43:35
  scents,
• 43:35
  are
• 43:36
  now
• 43:36
  offering
• 43:36
  signature
• 43:37
  scents
• 43:38
  for
• 43:38
  your
• 43:38
  vehicles.
• 43:39
  Chris,
• 43:39
  which
• 43:40
  luxury
• 43:40
  scent
• 43:41
  would
• 43:41
  you
• 43:41
  want
• 43:41
  consistently
• 43:42
  piped
• 43:42
  into
• 43:43
  your
• 43:43
  car?
• 43:43
  Or
• 43:44
  are
• 43:44
  you
• 43:44
  more
• 43:45
  of
• 43:45
  a
• 43:45
  hanging
• 43:46
  tree
• 43:46
  kind
• 43:46
  of
• 43:46
  guy.
• 43:47
  And
• 43:47
  if
• 43:47
  so,
• 43:48
  what's
• 43:48
  the
• 43:48
  hanging
• 43:49
  tree
• 43:49
  scent?
• 43:49
  Oh,
• 43:50
  my
• 43:50
  God.
• 43:50
  And
• 43:51
  this
• 43:51
  is
• 43:51
  funny.
• 43:51
  Like,
• 43:52
  I'm
• 43:52
  generally
• 43:53
  not
• 43:53
  a
• 43:53
  sense
• 43:53
  guy
• 43:54
  in
• 43:54
  general.
• 43:54
  Like,
• 43:55
  I
• 43:55
  don't.
• 43:55
  You
• 43:55
  know,
• 43:55
  I
• 43:55
  don't
• 43:56
  wear
• 43:56
  cologne.
• 43:56
  I
• 43:57
  don't
• 43:57
  really
• 43:57
  like
• 43:57
  perfumes
• 43:58
  that
• 43:58
  much.
• 43:58
  But
• 43:58
  I
• 43:59
  will
• 43:59
  say
• 43:59
  this.
• 43:59
  Yeah,
• 44:00
  this
• 44:00
  is
• 44:00
  funny.
• 44:02
  There
• 44:02
  was
• 44:02
  a
• 44:02
  perfume
• 44:03
  that
• 44:03
  my
• 44:03
  flight
• 44:03
  attendant
• 44:04
  was
• 44:04
  wearing
• 44:04
  on
• 44:04
  my
• 44:05
  flight
• 44:05
  out
• 44:05
  to
• 44:05
  Vegas
• 44:05
  on
• 44:06
  Monday,
• 44:06
  where
• 44:07
  I
• 44:07
  found
• 44:07
  it
• 44:08
  so
• 44:08
  intoxicating
• 44:09
  that
• 44:09
  I
• 44:09
  almost
• 44:09
  went
• 44:09
  up
• 44:10
  to
• 44:10
  her
• 44:10
  and
• 44:10
  said,
• 44:10
  in
• 44:10
  a.
• 44:11
  Good
• 44:11
  way
• 44:11
  or
• 44:11
  a
• 44:11
  bad
• 44:11
  way?
• 44:11
  Yeah,
• 44:12
  in
• 44:12
  a
• 44:12
  good
• 44:12
  way.
• 44:12
  Like,
• 44:13
  okay,
• 44:13
  wow,
• 44:13
  that
• 44:13
  is
• 44:13
  amazing.
• 44:14
  And
• 44:14
  I
• 44:14
  almost
• 44:15
  went
• 44:15
  up
• 44:15
  to
• 44:15
  her.
• 44:15
  I
• 44:15
  wanted
• 44:15
  to
• 44:16
  go
• 44:16
  up
• 44:16
  to
• 44:16
  her
• 44:16
  and
• 44:16
  ask,
• 44:16
  like,
• 44:17
  hey,
• 44:17
  what
• 44:17
  is
• 44:17
  that
• 44:17
  perfume
• 44:18
  you're
• 44:18
  wearing?
• 44:18
  But
• 44:19
  I
• 44:19
  did
• 44:19
  it
• 44:19
  because
• 44:19
  I
• 44:19
  didn't
• 44:20
  want
• 44:20
  to
• 44:20
  be
• 44:20
  the
• 44:20
  old
• 44:20
  guy
• 44:20
  creeper
• 44:21
  because
• 44:21
  I'm
• 44:21
  probably,
• 44:21
  like,
• 44:22
  20
• 44:22
  years
• 44:22
  older
• 44:22
  than
• 44:22
  her.
• 44:23
  And
• 44:23
  I'm
• 44:24
  guessing.
• 44:24
  I'm
• 44:24
  guessing
• 44:25
  that's
• 44:25
  probably
• 44:25
  the
• 44:25
  smart
• 44:25
  move.
• 44:25
  This
• 44:25
  is
• 44:26
  where
• 44:26
  I
• 44:26
  regret
• 44:26
  not
• 44:27
  traveling
• 44:27
  out
• 44:27
  with
• 44:27
  you,
• 44:28
  because
• 44:28
  I
• 44:28
  could
• 44:28
  have
• 44:28
  sent
• 44:28
  you
• 44:29
  to
• 44:29
  do
• 44:29
  that.
• 44:29
  You
• 44:30
  could
• 44:30
  have,
• 44:30
  and
• 44:30
  it
• 44:31
  would
• 44:31
  have
• 44:31
  been
• 44:31
  great.
• 44:31
  But,
• 44:31
  yes,
• 44:32
  you
• 44:32
  know,
• 44:32
  yes.
• 44:33
  But,
• 44:33
  yeah,
• 44:33
  that.
• 44:34
  So
• 44:34
  I
• 44:34
  don't.
• 44:35
  I
• 44:35
  don't
• 44:35
  know.
• 44:35
  I
• 44:35
  don't
• 44:36
  have
• 44:36
  an
• 44:36
  answer
• 44:36
  for
• 44:36
  that.
• 44:36
  But
• 44:36
  I
• 44:37
  did
• 44:37
  like
• 44:37
  the
• 44:37
  perfume
• 44:38
  that
• 44:38
  the
• 44:38
  flight
• 44:38
  attendant.
• 44:39
  So
• 44:40
  random
• 44:40
  Delta
• 44:40
  flight
• 44:41
  attendant
• 44:41
  perfume
• 44:42
  would
• 44:42
  be
• 44:43
  what
• 44:43
  you
• 44:43
  would
• 44:43
  pipe
• 44:43
  into
• 44:44
  your
• 44:44
  car.
• 44:45
  Some
• 44:45
  perfume
• 44:45
  that
• 44:46
  will
• 44:46
  remain
• 44:46
  undiscovered
• 44:47
  for
• 44:47
  the
• 44:47
  rest
• 44:47
  of
• 44:47
  my
• 44:47
  life.
• 44:48
  All
• 44:49
  right.
• 44:49
  On
• 44:50
  Friday,
• 44:51
  Triunion
• 44:52
  Seafood
• 44:53
  sent
• 44:53
  out
• 44:53
  a
• 44:53
  statement
• 44:53
  explaining
• 44:54
  it
• 44:54
  has
• 44:54
  voluntarily
• 44:55
  recalled
• 44:56
  select
• 44:57
  lots
• 44:57
  of
• 44:57
  canned
• 44:57
  tuna
• 44:58
  products
• 44:58
  sold
• 44:59
  under
• 44:59
  the
• 44:59
  Genova
• 45:00
  Bandcamps,
• 45:01
  H
• 45:01
  E
• 45:01
  B
• 45:02
  and
• 45:02
  Trader
• 45:02
  Joe's
• 45:03
  brand
• 45:03
  names
• 45:03
  over
• 45:03
  potential
• 45:04
  botulism
• 45:05
  contamination.
• 45:06
  And
• 45:06
  Costco
• 45:07
  was
• 45:07
  also
• 45:07
  on
• 45:07
  that
• 45:07
  list.
• 45:08
  So
• 45:08
  tread
• 45:08
  carefully.
• 45:09
  And
• 45:10
  my
• 45:10
  question
• 45:10
  for
• 45:10
  you
• 45:10
  is,
• 45:11
  do
• 45:11
  you
• 45:11
  like
• 45:11
  Chunk
• 45:12
  Like
• 45:12
  Tuna,
• 45:12
  or
• 45:13
  are
• 45:13
  you
• 45:13
  strictly
• 45:13
  an
• 45:13
  albacore
• 45:14
  kind
• 45:14
  of
• 45:14
  girl?
• 45:15
  I
• 45:15
  like
• 45:16
  all
• 45:16
  kind
• 45:16
  of
• 45:16
  tuna.
• 45:17
  Oh,
• 45:18
  I
• 45:18
  don't.
• 45:19
  I
• 45:19
  don't.
• 45:19
  I
• 45:19
  don't
• 45:20
  discriminate.
• 45:20
  I
• 45:21
  mean,
• 45:21
  I
• 45:21
  guess
• 45:21
  if
• 45:21
  I
• 45:21
  had
• 45:21
  to
• 45:22
  pick,
• 45:22
  I
• 45:22
  would
• 45:22
  pick
• 45:22
  albacore.
• 45:23
  Actually,
• 45:24
  I
• 45:24
  have
• 45:24
  started
• 45:25
  eating
• 45:25
  more
• 45:25
  mackerel
• 45:26
  because
• 45:27
  I
• 45:27
  was
• 45:27
  told
• 45:28
  by
• 45:28
  a
• 45:28
  medical
• 45:29
  professional
• 45:30
  that
• 45:30
  mackerel
• 45:31
  has
• 45:31
  more
• 45:31
  protein
• 45:32
  and
• 45:32
  less
• 45:32
  mercury
• 45:33
  than
• 45:33
  tuna.
• 45:34
  It's
• 45:34
  just
• 45:34
  a
• 45:34
  little
• 45:35
  bit
• 45:35
  more
• 45:36
  costly.
• 45:38
  But,
• 45:38
  yeah,
• 45:39
  it
• 45:40
  is.
• 45:41
  You
• 45:41
  eat
• 45:41
  Chunk
• 45:41
  Like
• 45:42
  Tuna,
• 45:42
  the
• 45:42
  hot
• 45:42
  dog
• 45:42
  of
• 45:43
  tuna.
• 45:43
  That's
• 45:44
  so.
• 45:44
  I
• 45:45
  mean,
• 45:45
  yeah.
• 45:46
  Why?
• 45:46
  It
• 45:46
  turns
• 45:47
  my
• 45:47
  stomach.
• 45:48
  If
• 45:48
  you
• 45:48
  put
• 45:48
  enough.
• 45:48
  If
• 45:49
  you
• 45:49
  put
• 45:49
  enough
• 45:49
  mayo
• 45:50
  and
• 45:50
  mustard
• 45:50
  and
• 45:50
  stuff
• 45:51
  in
• 45:51
  it,
• 45:51
  it
• 45:51
  doesn't
• 45:51
  even
• 45:51
  matter.
• 45:52
  It's
• 45:52
  just,
• 45:52
  like,
• 45:53
  protein.
• 45:54
  Like,
• 45:54
  I
• 45:54
  just
• 45:54
  need
• 45:54
  to
• 45:55
  get
• 45:55
  protein.
• 45:55
  And
• 45:55
  it's
• 45:55
  a
• 45:56
  very
• 45:56
  easy
• 45:56
  way
• 45:57
  to
• 45:57
  do
• 45:57
  that.
• 45:57
  So
• 45:58
  unless
• 45:58
  you're
• 45:58
  eating
• 45:59
  it
• 45:59
  on
• 45:59
  a
• 45:59
  plane.
• 45:59
  Don't
• 46:00
  eat
• 46:00
  it
• 46:00
  on
• 46:00
  the
• 46:00
  plane
• 46:00
  next
• 46:01
  year.
• 46:01
  Nice
• 46:01
  smelling.
• 46:03
  No,
• 46:03
  you
• 46:03
  should.
• 46:03
  You
• 46:03
  should
• 46:04
  not
• 46:04
  eat
• 46:04
  tuna
• 46:04
  in
• 46:04
  mixed
• 46:05
  company.
• 46:05
  In
• 46:05
  general,
• 46:06
  I
• 46:06
  think
• 46:06
  that's
• 46:06
  a
• 46:06
  good
• 46:06
  rule
• 46:07
  too.
• 46:07
  You
• 46:07
  don't
• 46:08
  bring
• 46:08
  tuna
• 46:08
  to
• 46:08
  the
• 46:08
  office.
• 46:09
  No,
• 46:10
  you
• 46:10
  do
• 46:10
  not.
• 46:11
  Is
• 46:11
  also
• 46:11
  a
• 46:11
  major
• 46:11
  faux
• 46:12
  pal.
• 46:12
  Unless
• 46:12
  it's
• 46:12
  cold.
• 46:13
  Cold
• 46:14
  is
• 46:14
  fine.
• 46:14
  Hot.
• 46:15
  No.
• 46:16
  No
• 46:16
  way.
• 46:17
  Hot
• 46:18
  tuna.
• 46:18
  What's
• 46:19
  hot
• 46:19
  tuna?
• 46:19
  Like
• 46:20
  a
• 46:20
  tuna
• 46:20
  melt?
• 46:21
  You
• 46:21
  can
• 46:21
  smell
• 46:22
  that?
• 46:22
  You
• 46:22
  can
• 46:23
  smell
• 46:23
  hot
• 46:23
  tuna?
• 46:24
  Yeah,
• 46:24
  yeah.
• 46:24
  Cold
• 46:25
  tuna.
• 46:26
  Nobody
• 46:26
  can
• 46:26
  really.
• 46:27
  Or
• 46:27
  like
• 46:27
  a
• 46:27
  tuna
• 46:27
  pasta
• 46:28
  salad
• 46:28
  or
• 46:28
  something
• 46:28
  like.
• 46:29
  Nobody's.
• 46:29
  You're
• 46:30
  not
• 46:30
  bugging
• 46:30
  that
• 46:30
  many
• 46:31
  people,
• 46:31
  I
• 46:31
  don't
• 46:31
  think,
• 46:31
  but.
• 46:32
  Oh,
• 46:33
  no,
• 46:33
  but
• 46:33
  I
• 46:33
  work
• 46:34
  alone,
• 46:34
  so
• 46:35
  I'm
• 46:35
  not
• 46:35
  in
• 46:36
  an
• 46:36
  office
• 46:36
  department
• 46:37
  anymore.
• 46:38
  Yeah.
• 46:39
  Good
• 46:39
  thing
• 46:39
  we
• 46:39
  got
• 46:39
  rid
• 46:39
  of
• 46:39
  that
• 46:39
  office.
• 46:42
  All
• 46:42
  right,
• 46:42
  Chris,
• 46:43
  question
• 46:43
  number
• 46:43
  three.
• 46:43
  DoorDash
• 46:44
  has
• 46:44
  partnered
• 46:45
  with
• 46:45
  Hustler
• 46:46
  to
• 46:46
  provide.
• 46:47
  Oh,
• 46:47
  my
• 46:47
  God.
• 46:47
  Product
• 46:48
  and
• 46:48
  sweet
• 46:49
  and
• 46:49
  spicy
• 46:50
  flower
• 46:50
  displays
• 46:51
  just
• 46:51
  in
• 46:51
  time
• 46:51
  for
• 46:52
  this
• 46:52
  Friday,
• 46:53
  Valentine's
• 46:54
  Day.
• 46:55
  What
• 46:55
  other
• 46:55
  holiday
• 46:56
  do
• 46:56
  you
• 46:56
  most
• 46:56
  wish
• 46:57
  DoorDash
• 46:57
  would
• 46:57
  offer
• 46:58
  a
• 46:58
  last
• 46:58
  minute
• 46:58
  shopping
• 46:59
  dealer
• 46:59
  partnership
• 46:59
  for?
• 47:01
  Oh,
• 47:01
  my
• 47:01
  God.
• 47:03
  You
• 47:03
  know,
• 47:03
  I
• 47:03
  think,
• 47:04
  think.
• 47:04
  I
• 47:05
  don't
• 47:05
  think
• 47:05
  they
• 47:05
  have
• 47:05
  this,
• 47:06
  but
• 47:06
  I
• 47:06
  think
• 47:06
  what's
• 47:06
  coming
• 47:06
  to
• 47:07
  my
• 47:07
  mind
• 47:07
  is
• 47:07
  actually
• 47:07
  like
• 47:08
  last
• 47:08
  minute
• 47:08
  birthday
• 47:09
  ideas.
• 47:09
  You
• 47:09
  could
• 47:10
  have
• 47:10
  like
• 47:10
  an
• 47:10
  actual,
• 47:11
  like,
• 47:11
  you
• 47:11
  know,
• 47:12
  merchandising
• 47:12
  category
• 47:13
  for
• 47:13
  that
• 47:13
  alongside
• 47:14
  all
• 47:14
  their
• 47:14
  other
• 47:14
  categories.
• 47:15
  They
• 47:15
  have
• 47:15
  like,
• 47:15
  just
• 47:16
  things
• 47:16
  you
• 47:16
  need
• 47:16
  to
• 47:16
  get
• 47:16
  really
• 47:17
  quickly.
• 47:17
  And
• 47:17
  it
• 47:17
  could
• 47:17
  be
• 47:18
  like
• 47:18
  packages,
• 47:19
  it
• 47:19
  could
• 47:19
  be
• 47:19
  gifts,
• 47:19
  it
• 47:20
  could
• 47:20
  be
• 47:20
  anything.
• 47:20
  That.
• 47:20
  That
• 47:21
  would
• 47:21
  be
• 47:21
  my
• 47:21
  idea
• 47:21
  because
• 47:21
  I
• 47:22
  know.
• 47:22
  Anne.
• 47:22
  Yes.
• 47:23
  Your
• 47:23
  birthday
• 47:24
  is
• 47:24
  one
• 47:24
  of
• 47:25
  your
• 47:25
  top
• 47:25
  five
• 47:25
  holidays
• 47:26
  that
• 47:26
  you
• 47:26
  like
• 47:26
  to
• 47:27
  celebrate
• 47:27
  every
• 47:27
  year.
• 47:27
  So
• 47:28
  that's
• 47:28
  why
• 47:28
  I
• 47:28
  included
• 47:29
  it
• 47:29
  as
• 47:29
  a
• 47:29
  holiday
• 47:29
  in
• 47:30
  answering
• 47:30
  this
• 47:30
  question.
• 47:30
  Question.
• 47:31
  Yes.
• 47:31
  Yes,
• 47:32
  I
• 47:32
  think
• 47:32
  that's
• 47:33
  a
• 47:33
  great
• 47:33
  idea.
• 47:33
  They
• 47:33
  do
• 47:34
  have
• 47:34
  a
• 47:34
  gifts
• 47:34
  category,
• 47:35
  but
• 47:35
  I
• 47:36
  do
• 47:36
  think
• 47:36
  they
• 47:36
  could
• 47:36
  get
• 47:37
  even
• 47:37
  more
• 47:37
  specific
• 47:38
  in
• 47:39
  that
• 47:39
  area.
• 47:39
  So
• 47:40
  Doordash,
• 47:40
  do
• 47:40
  they
• 47:40
  have
• 47:40
  a
• 47:41
  gift
• 47:41
  category?
• 47:41
  Okay,
• 47:41
  yeah,
• 47:42
  that's
• 47:42
  good.
• 47:42
  But
• 47:42
  it's.
• 47:43
  But
• 47:43
  it's
• 47:43
  light.
• 47:43
  It's
• 47:44
  light
• 47:44
  on
• 47:45
  idea
• 47:46
  merchandise,
• 47:47
  right?
• 47:47
  Yeah,
• 47:48
  it's
• 47:48
  like
• 47:48
  flowers
• 47:49
  and
• 47:50
  that
• 47:50
  kind
• 47:50
  of
• 47:50
  thing.
• 47:50
  Yeah.
• 47:50
  But
• 47:51
  you
• 47:51
  know,
• 47:51
  man,
• 47:52
  flowers.
• 47:52
  Dime
• 47:53
  a
• 47:53
  dozen.
• 47:53
  Really.
• 47:53
  Literally.
• 47:55
  Yeah.
• 47:56
  And
• 47:56
  you
• 47:56
  are
• 47:56
  the
• 47:56
  doordash.
• 47:57
  Not
• 47:57
  this
• 47:58
  time
• 47:58
  of
• 47:58
  year.
• 47:58
  Not
• 47:58
  a
• 47:59
  dime
• 47:59
  a
• 47:59
  dozen
• 47:59
  this
• 47:59
  time
• 48:00
  of
• 48:00
  year.
• 48:00
  Definitely
• 48:00
  more
• 48:01
  like
• 48:01
  a
• 48:01
  dozen.
• 48:02
  A
• 48:02
  dozen
• 48:02
  dollars
• 48:03
  per.
• 48:04
  Per
• 48:04
  rose
• 48:05
  or
• 48:05
  whatever
• 48:05
  it
• 48:05
  is
• 48:06
  this
• 48:06
  time
• 48:06
  of
• 48:06
  year.
• 48:07
  And
• 48:07
  if
• 48:07
  you
• 48:07
  read
• 48:07
  the
• 48:07
  inflation
• 48:08
  report
• 48:08
  that
• 48:08
  just
• 48:08
  came
• 48:09
  out,
• 48:09
  nothing's
• 48:09
  a
• 48:09
  dime
• 48:09
  a
• 48:10
  dozen
• 48:10
  anymore.
• 48:10
  That
• 48:11
  came
• 48:11
  out
• 48:11
  this
• 48:11
  morning.
• 48:12
  My
• 48:12
  God.
• 48:12
  All
• 48:12
  right,
• 48:13
  recent.
• 48:13
  A
• 48:13
  recent
• 48:13
  review
• 48:14
  links
• 48:15
  three
• 48:15
  potentially
• 48:16
  blinding
• 48:16
  eye
• 48:17
  conditions
• 48:17
  to
• 48:18
  glp.
• 48:18
  One,
• 48:19
  drugs
• 48:19
  like
• 48:19
  Ozempic.
• 48:20
  Do
• 48:20
  you
• 48:21
  think
• 48:21
  news
• 48:21
  like
• 48:21
  this
• 48:21
  will
• 48:22
  do
• 48:22
  anything
• 48:22
  to
• 48:22
  slow
• 48:23
  down
• 48:23
  the
• 48:23
  Ozempic
• 48:24
  and
• 48:24
  GLP1
• 48:25
  train.
• 48:25
  Anne
• 48:26
  oh,
• 48:26
  not
• 48:26
  a
• 48:26
  chance.
• 48:27
  Not
• 48:27
  a
• 48:27
  chance.
• 48:28
  Really?
• 48:28
  No,
• 48:28
  I
• 48:29
  in
• 48:29
  fact
• 48:29
  eye
• 48:29
  blindness,
• 48:30
  this
• 48:30
  you
• 48:30
  think
• 48:31
  is
• 48:31
  is
• 48:31
  not
• 48:31
  a.
• 48:31
  Is
• 48:32
  not
• 48:32
  a.
• 48:33
  No,
• 48:34
  I
• 48:35
  think
• 48:35
  the,
• 48:35
  I
• 48:35
  think
• 48:36
  the
• 48:36
  government
• 48:36
  better
• 48:36
  start
• 48:37
  preparing
• 48:37
  to
• 48:38
  do,
• 48:39
  you
• 48:39
  know,
• 48:39
  reinstallations
• 48:40
  of
• 48:41
  the
• 48:41
  like
• 48:41
  loud
• 48:42
  blinking,
• 48:43
  it's
• 48:43
  safe
• 48:43
  to
• 48:43
  cross
• 48:44
  signs
• 48:44
  because
• 48:44
  we're
• 48:45
  going
• 48:45
  to
• 48:45
  have
• 48:45
  a
• 48:45
  lot
• 48:45
  more,
• 48:46
  a
• 48:46
  lot
• 48:46
  more
• 48:47
  infrastructure
• 48:47
  that
• 48:47
  needs
• 48:48
  to
• 48:48
  support
• 48:48
  the
• 48:48
  recently
• 48:49
  blinded
• 48:49
  if
• 48:49
  that's
• 48:50
  the
• 48:50
  case.
• 48:51
  God,
• 48:51
  between
• 48:52
  cannabis
• 48:52
  and
• 48:52
  GLP1,
• 48:53
  we're
• 48:53
  going
• 48:53
  to
• 48:53
  have
• 48:53
  stone
• 48:54
  people
• 48:54
  that
• 48:54
  can't
• 48:55
  see.
• 48:55
  This
• 48:55
  is
• 48:55
  going
• 48:55
  to
• 48:55
  be
• 48:55
  great.
• 48:56
  All
• 48:56
  right.
• 48:57
  Happy
• 48:57
  birthday
• 48:57
  today
• 48:58
  to
• 48:58
  Josh
• 48:58
  Brolin,
• 48:59
  Taylor
• 49:00
  Durden
• 49:00
  and
• 49:00
  to
• 49:00
  the
• 49:00
  man
• 49:01
  who
• 49:01
  I
• 49:02
  was
• 49:02
  most
• 49:02
  disappointed
• 49:03
  and
• 49:03
  did
• 49:04
  not
• 49:04
  return
• 49:04
  for
• 49:04
  Top
• 49:05
  Gun
• 49:05
  Maverick.
• 49:06
  Perhaps
• 49:07
  it
• 49:07
  was
• 49:07
  because
• 49:08
  his
• 49:08
  character
• 49:08
  Jester
• 49:09
  was
• 49:10
  dead.
• 49:10
  The
• 49:11
  great
• 49:11
  Michael
• 49:11
  Ironsides.
• 49:13
  Ironside.
• 49:14
  Excuse
• 49:14
  me.
• 49:14
  Remember,
• 49:15
  if
• 49:15
  you
• 49:15
  can
• 49:15
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• 49:15
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• 49:16
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• 49:16
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• 49:17
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• 49:17
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• 49:18
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• 49:18
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• 49:18
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• 49:19
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• 49:21
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• 49:22
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• 49:23
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• 49:24
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• 49:24
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• 49:25
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• 49:26
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• 49:26
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• 49:29
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• 49:29
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• 49:30
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• 49:30
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• 49:32
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• 49:32
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• 49:33
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• 49:33
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• 49:33
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• 49:33
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• 49:34
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• 49:34
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• 49:34
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• 49:34
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• 49:35
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• 49:35
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• 49:35
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• 49:40
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• 49:41
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• 49:48
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• 49:51
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• 49:51
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• 49:51
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• 49:52
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• 49:56
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• 49:57
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• 49:58
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• 49:58
  when
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  Ann
• 49:59
  and
• 49:59
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• 49:59
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• 50:00
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