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How the Likeability Trap Hurts Women Leaders and What to Do
Episode 132 of Women at Work with Fexingo tackles the likeability trap that women leaders face: the double bind where competence and warmth are seen as opposites. Lucas and Luna dig into the 2023 study by the Harvard Business Review showing that women who negotiate assertively are rated 14% lower in likeability but receive no less in outcomes. They discuss real-world examples from politics and corporate leadership, including the 'Hillary problem' and how Kamala Harris navigated this in 2020. The episode offers actionable advice for women to reframe their communication—using 'we' language…
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