A Witness To Middle East Sports Takeoff: 𝘙𝘰𝘨𝘦𝘳 𝘋𝘶𝘵𝘩𝘪𝘦 𝘰𝘯 𝘎𝘭𝘰𝘣𝘢𝘭 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱𝘴, 𝘌𝘮𝘪𝘳𝘢𝘵𝘦𝘴 & 𝘢 𝘙𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘸𝘦𝘳 𝘊𝘦𝘯𝘵𝘦𝘳

Wait, What? Sportsbiz Chat with DP & McGhee · Jun 12, 2025 · 1h 4m

Episode 114 | DP & McGhee

From Emirates to Abu Dhabi, Roger Duthie has had a front-row seat to the Middle East’s emergence as a global force in sports. This week, he joins DP & McGhee to share stories from his time leading sponsorships at Emirates Airline — and to break down how the Gulf region became a sports power center seemingly overnight.

We cover:

• The Emirates playbook on global sponsorships

• How the Middle East changed the game in soccer, tennis, F1 & more

• What Western leagues and brands should expect next

Plus, DP & McGhee hit the headlines:

🏫 NCAA House Settlement — what it…