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NEW Target Kids: Gambling Advertising, and Brain Development
Gambling advertising in Canada is targeting the demographic least equipped to resist it. Steve Joordens explains exactly why, and what two bills in Parliament are trying to do about it.
The brain science matters here. The limbic system, which chases rewards and makes gambling feel exciting, develops early. The frontal lobes, which apply judgment and inhibition, are not fully developed until age 25. A 15-year-old is all reward-seeking and very little restraint. Joordens says gambling ads are using every psychological trick in the book against exactly that profile, and in some studies, over 50…
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