Latest / No Days Off with Brian Gubernick
802. Start With Your Best People
Most leaders try to change everything by talking to everyone, and that's why it fails.
In this episode, Brian Gubernick breaks down a better approach: start with your top performers. Culture isn't announced, it's modeled. Get your best people bought in, and they'll carry the standard for everyone else.
The challenge: identify your top 2–3 and bring them in first, or be the one who goes first.
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