96. RootWave – Can electricity kill off herbicides?
What inspired Andrew Diprose to swap a career in the City for reviving a weed-control technology first explored in the 1980s? What makes RootWave different from other approaches to electrical weeding? And how can partnering with established machinery manufacturers unlock entirely new markets for a core technology? This week, Ray and Kit sit down with Andrew Diprose at RootWave's high-tech facilities in Warwickshire. Andrew explains: How, inspired by his academic father, he swapped a career in the City for a 'shed venture' developing chemical-free weed-control technology. What it took to build…
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